CMC 2020 Recap: A Full Clickable Agenda

CMC 2020 wrapped up its live events on Tuesday, April 21, 2020. With 14,000 people signed up for the digital conference this year, it was our biggest event yet! Many attendees joined us for the live Keynote Q&A in the morning and live Comedy Club in the afternoon. While others watched everything on-demand at their own pace.

No matter how you participated in CMC 2020 Digital, we are glad that you joined us. Below, you’ll find a full, clickable agenda to help you navigate all of the great 2020 content we have on the CMC Digital learning portal.

CMC 2020 Agenda: Click to Watch

Here is a full agenda from CMC 2020 Digital. Each of the sessions is separated by track so that you can find your specialty and dig in. Please note: you need to be logged in to the CMC Digital portal before clicking on these links.

The recordings of the live Keynote Q&A and the CMC 2020 Live Comedy Club are posted on the main dashboard. Clicking on the links below will take you to that dashboard. 

Recording Type	Type of Track	Title of Session	Speaker Name
Keynote	–	Andrew Davis	Andrew Davis
Keynote	–	Ann Handley	Ann Handley
Keynote	–	Andrew Tarvin	Andrew Tarvin
Live	–	CMC 2020 Live Keynote Q&A	Andrew Davis, Ann Handley, and Andrew Tarvin
Comedy Club	–	Andrew Tarvin	Andrew Tarvin
Comedy Club	–	Michael Albanese	Michael Albanese
Comedy Club	–	Don McMillan	Don McMillan
Comedy Club	–	Casey Balsham	Casey Balsham
Comedy Club	–	Shalewa Sharpe	Shalewa Sharpe
Comedy Club	–	Kasha Patel	Kasha Patel
Live	–	CMC 2020 Live Comedy Club	Andrew Tarvin, Michael Albanese, Don McMillan, Casey Balsham, Shalewa Sharpe, and Kasha Patel
Workshop	–	Content Strategy MasterClass	Byron White, Melissa Sciorra, and Sarah Burt
Workshop	–	Behind the Scenes of Viral Videos: An Interview with Karen X. Cheng	Karen X. Cheng
Workshop	–	Writing Without Bullshit	Josh Bernoff
Workshop	–	Facebook Marketing Masterclass	Dennis Yu
Workshop	–	Build a Brand-Driven Message Architecture	Margot Bloomstein
Workshop	–	Conversion Rate Optimization MasterClass	Ayat Shukairy

 

Workshop	–	LinkedIn MasterClass	AJ Wilcox
Workshop	–	The Billion-Dollar Differentiator: How To Build & Activate An Audience You Own	Samantha Kermode
Workshop	–	Video Marketing Makeover	Andrew Davis
Session	Content Creation	Writing Without Bullshit	Josh Bernoff
Session	Content Creation	WTF is Your Brand Voice	Justin Blackman
Session	Content Creation	How AI is Changing Search and Bringing Google Further Into Your Home	Daniel Russell
Session	Content Creation	Value Proposition Design for Marketing Assets or How to Stop Writing $#!TY Web Copy	Casey Milone
Session	Content Creation	Bloody Hell: The Convergence of Content, Email, and my British Mum	Michael Barber
Session	Content Strategy	Build Trust by Bringing Vulnerability Online	Margot Bloomstein
Session	Content Strategy	Scoring Content: The Secret to Content Strategy and Performance	Lindy Roux
Session	Content Strategy	Beyond the Editorial Calendar: New Rules of Content Strategy	Ashley Faus
Session	Content Strategy	The Content Strategy Method You Wish You Had Last Year	Pamela Muldoon
Session	Content Strategy	Content Marketing Survival Guide: High-Impact Content Marketing Strategies You Can Use Today	Mike Roberts
Session	Social Strategy	Latest Tactics for Paid Amplification with YouTube Advertising	Marlon Doll
Session	Social Strategy	LinkedIn Ads-The B2B Marketer’s Silver Bullet	AJ Wilcox
Session	Social Strategy	Twitter: Advanced Optimizing Tactics	Chris Silver Smith
Session	Social Strategy	Organic Traffic is Not Dead-How to Drive More Visitors to Your Content	Holly Homer

 

Session	Search Optimization	Website Migration: For a Digital Marketing Bounce Back	Samantha Kermode
Session	Search Optimization	How Google Search Works in 2020: The Latest On Google’s Algorithm	Bernard Huang
Session	Search Optimization	Secret Ways to Find SEO Content Topic and Ideas	Paul Shapiro
Session	Search Optimization	CHE-A-T SHEET-Actionable Tips to Convey Expertise, Authority, and Trust for Content Writers	Melissa Sciorra
Session	Search Optimization	How SEO Made Me a Better Writer	Andy Crestodina
Session	Video	How to Grow Your Personal Brand to Build Your Influence and Gain Credibility	Renee Teeley
Session	Video	Creating Authentic Content to Build Your Brand	Justin Andrews
Session	Video	Ignite Your Personal Brand with Video	Meaghan Corson
Session	Video	6 Proven Ways to Use Video to Level-Up Digital and Content Marketing	Tyler Lessard
Session	Video	Smartphone Video: Low Budget and High Performance	Glenn Hughes
Session	B2B	5 Insights on Content Effectiveness Learned from 300 B2B Websites	Tom Shapiro
Session	B2B	Recession-Proof Your Marketing Priorities	Victoria Albert
Session	B2B	Are Your B2B Emails being Ignored? Winning Strategies to Upgrade Your B2B Email Marketing	Hank Hoffmeier
Session	B2B	How to Laser Focus Your B2B Content Strategy, Buy-In and Performance	AJ Huisman
Session	Conversion	Data: 10 Tips to Get into the Brains of Your Site Visitor	Ayat Shukairy
Session	Conversion	The ABCs of Persuasive Messaging	Nancy Harhut
Session	Conversion	How to Automate Your Marketing Like a Pro	Elisibeth Willits
Session	Conversion	How to Optimize Customer Experience with SEO and Influence	Lee Odden
Session	Innovation	Beyond Storytelling: Using Experiential Content to Craft Digital Brand Experience	Ryan Brown
Session	Innovation	The Rise of Conversational Marketing: Why It’s Everywhere and How to Get Started	Mark Kilens

 

Session	Innovation	Breaking The Rules: How Brave Brands Are Challenging The Status Quo	Nicola Smith
Session	Innovation	5 Practical Applications of AI For Content Marketing	Christopher S. Penn
Session	Innovation	Context: The Next Marketing Frontier Right in Front of us	Mathew Sweezey
Session	Strategy II	How Saying Less Can Help Your Clients Say More	Ryan Foland
Session	Strategy II	Unleash Your Brand Vibe	Scott Kolbe
Session	Strategy II	SEO, Content, and Changing The World	Paxton Gray
Session	Strategy II	7 Hacks to Make Data ACTUALLY Drive Your Content Strategy	Brandon Andersen
Session	Strategy II	How to Find the Right Influencers and Generate the Best ROI from Influencer Marketing	Neal Schaffer
Session	Audience Insights	Marketing Lessons from 200 Business Authors	Josh Bernoff
Session	Audience Insights	Pivot Fast with Customer Research	Sarah Weise
Session	Audience Insights	Using A Customer Data Platform for World-Class Buyer Engagement	John Stone and Areeya Lila
Session	Audience Insights	Your Brand Should Be Gay (Even If You’re Not)	Re Perez
Session	Audience Insights	Podcast Essentials: Connection, Production and Measurement Tactics	Kenneth Kinney

 

Want to keep learning?

Just because CMC 2020 Digital is over, doesn’t mean the learning has to stop. CMC paid ticket holders will have access to all of the CMC Digital content from 2017-2020 in the learning portal until next year’s conference.

CMC 2020 Digital free ticket holders will have access to all of the content from 2017-2020 until May 31st. If you want to keep learning more after that, you’ll need to register for CMC 2021. 

CMC 2021 Ticket Options

This year, we’ve changed the ticket options, providing a range of opportunities for hungry content marketers to keep learning with CMC:

• Virtual All Access Pass – Get virtual access to all keynotes, sessions, and workshops in CMC Digital.
• Conference Pass (Live Wednesday & Thursday) – Get access to all keynotes, sessions, events, and CMC Digital.
• All Access Pass (Live Tuesday through Thursday) – Get access to all keynotes, workshops, sessions, events, and CMC Digital.
• Workshops Only (Live Tuesday Only) – Get access to all workshops and CMC Digital.

Prices vary depending on when you register. But if you buy your ticket before May 31, 2020, you can take advantage of our lowest pricing of the year. 

Whether you want to join us live in Boston next year or just continue to learn from the comfort of your home, you’ve got options. And when you purchase a ticket to CMC 2021, whether live or digital, you will continue to get access to our archive of keynotes, workshops, sessions, and comedy keynotes from CMC 2017-2020 until next year’s conference!

If you’re ready to sign up, you can register for CMC 2021 here. 

If you still want to take advantage of the free pass, login to CMC Digital here.