How to Generate 100+ Effective Content Ideas

No matter how creative and productive your content team may be, continually coming up with new content ideas is often challenging and frustrating for any content team. Unfortunately, when you hit a wall and your ideas are limited, your marketing results suffer. Attend this session to learn how to generate an endless flow of new content ideas for your marketing. You’ll leave the session with clarity on how to transform your content team into a powerful ideation engine that not only generates hundreds of new content ideas, but does so in a way that truly impacts your business.

Attend this session to learn all this, and more:

• How to go inside the minds of your audience for content ideas.
• Discover how to immediately triple the number of content ideas your business generates.
• Understand the power of a content portfolio.
• See how to use the customer journey to help you expand your content coverage.
• Discover how to easily turn a single content idea into dozens through content atomization.

Target Audience: Marketing Directors, Content Marketing Directors, Content Marketing Specialists, Content Creators

Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.

The Perfect Funnel Blueprint

Each day, it’s getting more difficult (and expensive) to acquire your ideal customer. EVERY industry is feeling this, whether you sell large scale B2B solutions to a local mom and pop shop that’s just dipping toes into digital marketing.

That’s why marketers need to make sure they’re getting the most out of every click, lead, and conversion. That’s where the perfect funnel, yes funnel, blueprint comes in.

Attend this session to learn…

• Offer types and positioning that turn clicks into customers
• Email formulas that move leads to prospects, prospects to customers, and customers to long-term evangelists
• Retargeting strategies at each stage to catch th 98% of folks who DON’T convert
• Real world examples and results so you know this isn’t all just theory

Target Audience: Marketing Directors, Email Marketers, Content Creators, Performance Marketers

Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.

Don't Be A Bland Brand: 7 Snappy Ways to get Real for Better Results

Is your brand the wallflower of the social media party, missing out on all the fun? Standing out online in all the right ways means finding your unique brand personality, and flaunting it throughout your customer journey. That doesn't mean you need to be the loudest or most outrageous. It means you must find the most effective and authentic ways to communicate with your audience, creating much deeper connections along the way.

Attend this session, and learn 7 tactics for brand betterment:

• Align your brand core values in your reactive and planned content
• Stop the hamster wheel of content development - repurposing existing content
• On-Site and virtual content captures for company evergreen content
• Speak to your strengths by sourcing content from negative competitor reviews
• Activate employees to post and share with Linkedin notifications
• Showcase personality in review response with secret hacks
• Learn content content development hacks for visual communication

Target Audience: Brand Managers, Marketing Managers, Social Media Managers, Content Marketers

Beth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks, and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world. But she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career – and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force.

Not Thought Leadership Marketing, Thought Followship Marketing

Plain and simple, your prospects are tired of vendors reaching out to them to pitch solutions. But what if you were reaching out to join forces with them to make a powerful impact on the world, with them as the hero? Attend this session to learn how to stop making your brand the hero, and instead make your client the hero to boost your trajectory. Learn to map out a way to make the world a better place, for both you and your client, by aligning forces and audiences on the thought leadership stage. Even better, learn how to boost your response rates from 5% to 20% with proven tactics and techniques.

Attend this session and learn how to…

• Align your content around a purpose to position your brand as a powerful force for change
• Flip the script on thought leadership by making your prospects the heroes
• Breakthrough no-reply-hell and turn gatekeepers into allies
• Recast your CTAs as CTPs (calls to purpose) and build amazing relationships with your targets

Target Audience: Brand/Marketing leaders in high-ticket B2B, Business Leaders, Agencies

As founder and CEO of Scrappy AF Marketing, Colt helps mid-stage organizations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. He leverages strong strategies with creative execution to help businesses and sectors grow fast while spending less. Colt is also the co-founder of the Rad Creative, a global consulting group specializing applying cognitive science and creative coaching to unlock radical potential in businesses and communities. He’s been educating and inspiring audiences as a speaker since 2010, with an expertise in scrappy marketing, purpose-driven business leadership, boosting creativity, and capitalizing on the opportunities of the exponential age. HIs results-driven to marketing combines rich strategy with deeply practical application -- and a bit of humor -- to ensure his listeners come away equipped to succeed as better marketers and better leaders.

Building Your Thought Leadership Content Engine

Thought Leadership Content is more important than ever before and an integral part of the marketing mix. However extracting, packaging and distributing compelling thought leadership can be a challenge - whether you're doing it for yourself or for others.

In this session, you'll learn a complete system for how develop a robust thought leadership content system in a way that's sustainable and delivers bottom-line business results.

You’ll leave with a clear actionable production framework you can apply to your own business or brand.

Whether you're just getting started or you've been at it for a while, this session will give you the tools and strategies you need to take your thought leadership to the next level.

Nina Christian is an award-winning, global branding and marketing expert. For nearly three decades years she has worked with small businesses, large corporations and startups helping them build their brands and get their message out to more people. In 2000 she established marketing agency Braveda, which was named "Best Marketing Agency" at the Australian Marketing Excellence Awards. She understands entrepreneurship as well as marketing, having started and grown several brands of her own over the years, including a successful exit of a brand of international renown. She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that get outcomes fast. She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & State Chair of Victoria, and mentor to countless marketers and entrepreneurs around the world through her programs and social impact initiatives.

Cut Through the Fluff to Make Your Content More Authentic

Does your brand pass the authenticity smell test? We’ve all interacted with brands that felt like corporate robots. Brands that needed a heavy dose of human behind them. We’ve also interacted with brands that felt real and alive. Attend this session to learn how to be even more competitive in todays market with real, human connection your customer now demand. Learn how authenticity plays a big role, with real-world examples that share what authenticity is and is not. Leave with clarity on how authenticity plays a critical role in the digital experience you’re crafting. And how you can leverage a simple authenticity audit to make sure your brand comes across as genuine with each-and-every customer interaction.

Donna Mostrom has been in marketing for over 12 years. Through her company, Damn Smart Marketing, she provides content strategy, copywriting, and website UX services for mid- to large-size businesses. Donna uses the power of authenticity to help her clients build their audiences and create content that adds value at every touchpoint. She has worked with large companies such as Walmart.com, Hershey’s, Starbucks, L’Oreal, and Convince & Convert, as well as nonprofits and startups. Outside of work, Donna is a mother of two small boys and two feisty miniature schnauzers. She loves yoga, hiking, red wine, and whiskey. She and her husband, Stephen, live in blazing hot Chandler, Arizona.

Pump Up Your Content Power

The more productive you can be as a writer, the more content you can create… and get paid for! This session will show you how you can take advantage of your brain’s most powerful time in the day for writing and how to set yourself up for success, each and every day. You’ll discover how to leverage your unique mind to make writing feel easier, and leave the session with a concrete plan for scheduling your work to maximize productivity.

Attend this session and learn all this and more:

• Your sleep chronotype (and why that matters)
• How to use your own energy flow during the day for maximum output
• How to manage distractions while you write

Jennifer “JJ” Jank helps teams hack their brains for better performance, and her goal is to help entrepreneurs, especially women, engineer their businesses to be more productive so everyone in the company achieves optimal work-life balance. She can be found on her website, www.jenniferjank.com, as well as on LinkedIn.

Become the #1 Authority in Your Industry for $1 a Day

Marketing is less about selling and more about reputation. Attend this session to learn how to boost your professional reputation for both you and your company, all for a Dollar a Day! You’ll go way beyond "influencer marketing" by learning how to get your clients and customers to blaze the trail of influence for you, based on your skill, savvy, and earned trust along the way.

Attend this session and get all this, and more…

• The playbook for building your own Content Factory
• Details on how to build a 4-stage process for success
• How to produce, process, post, and promote using virtual assistants
• How to transform your team into a content marketing powerhouse

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Pay Attention! Getting, Keeping, and Using Attention

All marketing and communications have one objective: getting attention. But most businesses don’t stop to think about WHO they want to engage with and how. Join this session to identify the type of attention your business needs, how to create the content that will resonate, and how to continuously drive audiences from awareness to advocacy with their attention earned and enjoyed along the way.

Attend this session and learn how to…

• Determine what level of attention your business needs
• Generate diverse content that resonates with your audience
• Nurture your audiences to become your biggest advocate

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder of Social Media Day, and book author of Pay Attention! and Social Media is About People. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. She’s a contributor with Forbes, Philadelphia Magazine, Black Enterprise Magazine, The Next Web, and a number of other publications, with appearances on Good Morning America, CBS This Morning, and The Today Show. Named a Rising Star by the Womens Business Enterprise National Council (WBENC), Cass has also received the Brava award from Philadelphia Smart CEO and serves her community on boards for Entrepreneurs Organization of Philadelphia, Business Leadership Forum at The Union League of Philadelphia, Small Business Board at the Greater Philadelphia Chamber of Commerce, Tree House Books, Pennsylvania 30 Day Fund, and Hope Works.

How to create a behavioral, data-driven content strategy that converts

Content marketing is guilty of a cardinal sin: Random Acts of Content. Disconnected content strategies drive poor demand generation results. In this B2B example packed session, you'll uncover how to turn your content strategy into a plan that helps you connect behaviorally and collect the data you need to convert more sales. We'll deep dive into the types of content you need for growth and conversion.

You’ll learn how to:

• apture interest and educate leads
• Progressively profile your prospects
• Move leads from MQL to SQL
• Understand behavior and anticipate engagement
• Build content for Data Anchors

Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas. She is an international keynote speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.

Beyond Quippy Copy: Engaging on Social Media

Is the quest for quippy copy worth it? Many marketers think that making the most out of social media means crafting clever copy. Being lively on LinkedIn, facetious on Facebook, and tangible on Twitter. But what if we're wrong? What if engaging social media copy doesn't require alliteration, rhyming, and the perfect GIF? In this session, we'll take a deeper look at what really works to engage your audience.

Attend this session to learn…

• How to strike the right balance with content in the feed.
• 10 tropes for writing engaging social copy.
• Counter-intuitive tips to get the most out of LinkedIn.

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.

How to Build the Only Earned Media Strategy You Need

Earned media coverage can have a huge impact on your business –– from elevated brand awareness to SEO benefits to accelerated sales velocity. The challenge is finding the unique story or data to make the media take notice of your brand. This session will show you how to unlock the earned media value in your business and develop strategies to earn press coverage.

Attend this session and learn…

• The value of earned media for your business
• The stepping stones you need to take to create an earned media strategy
• The tools you need for building an earned media program

As a marketing director at The Predictive Index, Erin Balsa helped create the category talent optimization and secure $50M Series A funding. She’s been featured as a subject matter expert and has discussed content marketing and leadership on multiple websites and podcasts. Her writing, consulting and content market strategies have produced astronomical results. She’s helped companies increase blog traffic by 580%, cut their sales cycle by 30%, and generate hundreds of thousands of dollars in closed-won revenue.

How to Start a Podcast in 2 Days or Less!

Learn how to start a successful PodCast with the latest hacks, tactics and gear that will save you time and get you going on the right trajectory. Get your voice out and the leads in with the right equipment, recording techniques, editing skill, publishing channel, and planning methods for success.

Attend this power-podcast how-to session and learn…

• The best gear to buy on a shoestring budget
• Production tips to save you time
• Three mistakes to avoid that are essential for success
• Secrets to a successful launch Benefits and incentives to offer guests and listeners

"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.

How to Boost the Findability and Credibility of B2B Content with Influence Optimization

What good is being found in search if no one trusts what they find? Go beyond optimizing with keywords to collaborating with influential creators that can help boost the expertise, authoritativeness and trust of your B2B content. Learn how Google's EAT guidelines can help bring SEO and influence together for content that attracts, engages and converts.

Attend this session to learn…

• Tips on finding SEO-friendly influencers.
• How to map SEO and influencer topics to content.
• How to activate influencers for inspired content sharing and promotion.

Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.

Emojis and Memes and GIFS, OH MY!

Ever wonder how to use the exact right emoji, meme or gif to convey the exact right emotion or thought in your communication? Believe it or not, you need an intricate understanding of these backstories and possible hidden meanings if you want to get it right. (Eggplant emoji anyone?) Many brands have been burned by not truly grasping the social references these ideograms represent.

In this presentation, you’ll learn…

• The difference between emojis and emoticons
• The secret life of emojis. There are more than 40 emojis that could get your brand in a world of trouble if used inappropriately.
• Why (and how) you should start incorporating memes, gifs and emojis in your content

Karine Bengualid is a French-Canadian-Moroccan-Jew, a recovering introvert and an aspiring comedienne. After 13 years leading corporate marketing teams, she started “Brought to you by the letter K” in 2015, where she helps B2B brands across North America like Shopify Plus or the Toronto Raptors find their Threshold of Fun™. In November 2019, Karine launched the first-ever physical content planner designed for marketing teams called P is for Planner. When she’s not saving the world from un-fun marketing, she’s building her animal rescue, Maison Misha.

How to Plan 6 Months of Blogs in 30 Minutes or Less

Get the step-by-step guide to planning your content calendar for the next six months of blog posts, with the help of some amazing tools and tool-free alternatives. Build your site's authority, establish credibility, and spend more time on implementation by getting the planning process out of the way. This approach is particularly ideal for startups where product or identity is constantly shifting but content needs to be consistent.

Attend this session and learn…

• How to build out your content pillars and develop an editorial calendar
• Best practices for deciding what to write and how frequently to publish
• Content planning tips to ensure your plan is easy to enact

Zoe is a former video game and tech journalist turned content marketing expert, adding a combination of wordsmithing and marketing strategy to her unique perspective. She has lived on three continents and is longing for the days of travel in the post-plague era. In her free time, she enjoys great food and books, as well as trashy science fiction and console gaming. She's a mom to two cats and a five-year-old daughter, living with her husband in perpetually sunny Arizona.

10 Things to Know about Structured Data to Make Your Content Stand Out

Google’s search results have special features called Rich Results. Learn to design your content to have it literally stand out in search with FAQs, how-tos, and more. We will explore how to architect your content for maximum visibility in search, resulting in more clicks and traffic. You’ll leave understanding the basics of schema markup and advanced strategies you can apply the next day.

Attend this session and learn how to…

• Figure out what to include in your content to achieve “rich” search results
• Identify topics to include in your content to inform search engines
• Connect topics and properties with the Schema Paths tool
• Create schema markup for articles with FAQ and videos

Tools discussed and showcased:

• Google Rich Results Test
• Schema Paths
• Merkle’s
• Schema Markup Generator Schema App

Tips, Tactics, and To-Dos When Contracting with Influencers

Every influencer campaign needs an agreement in writing—even if it only involves giving free product in exchange for a post. But not just any template agreement will cover you. Understand the legal issues that you need to think through to limit the risk of an influencer campaign turning from a partnership into a problem.

Attend this sessions and learn…

• The must-haves for every influencer agreement
• FTC disclosure rules and how they apply to your campaigns
• Lessons learned from the mistakes of others and how to avoid them
• What to do if something goes wrong

Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.

Conquer Multi-Channel Content Creation with Style Flexing

Content creators struggle with creating content for multiple channels. "Style flexing" is a new art, science, and skill required for success, and not something that comes naturally to everyone. Learn to create a structured content framework and experience map as the starting point. Then learn the tactics to create content for all your channels smarter, better, faster and wiser.

Attend this session and learn how to…

• Create a structured content framework
• Use a new toolkit for omnichannel content strategy
• Style flex your content for all your channels

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.

Sweepstakes and Giveaways: Tactics for Compliance to Keep It Legal

Do you know the difference between a sweepstakes and a lottery? For starters, running a lottery is illegal in every state. Ensuring that your promotion isn't a lottery requires careful planning and understanding of relevant state laws—but the risks don't end there. To safely run a sweepstakes or giveaway, you need to understand the rules regarding registration, record keeping, methods of entry, official rules, and more. Learn the rules today so you don't have to pay for problems later.

Attend this session and learn…

• How to ensure your sweepstakes or giveaway is not an illegal lottery
• The rules regarding state registration and record keeping
• Tips for drafting your official rules
• What disclosures you need to make and how to make them

Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.

Pressure Test Your Message

Now more than ever, it's important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Does it stand out from the crowd? With more than 20 years of working on the big ideas of individuals and organizations, I’ve learned a thing or two about what makes ideas endure. I've also discovered key measurements you can take to test if your message is built to last.

After this keynote, you’ll be able to…

• Understand the difference between your message and your idea
• Identify key metrics to help your message stand out
• Test the strength of your message
• Develop the story people will tell themselves about your message

As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.

Now or never: Why AI-enabled collaborative work management is the future

As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. At Wrike, we’re finding that by using artificial intelligence capabilities, we’re able to get more insights with data than ever before with up to 99% accuracy. See how AI plus a collaborative work management solution allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.

In this session, you’ll learn how to…

• Automate repetitive tasks so you can focus efforts on connecting with your audience.
• Unify your marketing processes, streamline communication, and turbocharge your results.
• Gain instant access to campaign performance across various channels so you can easily optimize results.

Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.

How to Create a Different Kind of Brand Guide for Writers

Most brand guides don’t provide sufficient guidance for content writers. Typically, they list a company’s brand values such as “authentic,” “friendly,” or “expert,” but leave the meaning of these words open to interpretation. As a result, writers make inconsistent decisions; content production drags on and the brand gets diluted. Learn how to create a content guide that provides effective direction for writers so they can save time, increase consistency, and amplify your company’s brand.

Learn all this and more…

• How intentional content creation can make a brand come to life on the page
• The differences between brand voice, tone, and style
• How to craft a brand guide that content writers will actually use

Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

Optimize Customer Case Studies to Increase Trust and Influence

Case studies are the sharpest tool in the marketing toolbox. More than 75% of B2B buyers rely on them when researching purchases, and they convert at the highest rate of any content type. Getting customers to share their stories publicly is often challenging. When you do get approval for a case study, you need to make the most of it.

Attend this session and learn how to…

• Create a steady pipeline of customer case studies and testimonials.
• Craft interview questions that help you strike case study gold.
• Present case studies in more engaging formats than the standard “two-pager.”

Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

The Content Strategy Method You Wish You Had Last Year

Sure. You can go big and complex with content strategy, with the latest methodology and artificial intelligence to forge performance in a scientific way. But chances are, you're short on time managing more than just content marketing. Attend this session to learn how to quickly develop a content strategy that's optimized for readers and search engines. Learn to onboard freelance writers to crank out the optimized content you need, with minimal management or support required, so you have more time to achieve the other 10 marketing goals on your plate.

Attend this session to learn how to...

• Get a content plan in place quickly that's optimized for readers and the search engines
• Work from template solutions provided for example to get going quickly
• Articulate the needs of upper management to create content that meets expectations
• Train and motivate fellow team members to contribute and support content marketing
• Target Audience: Digital Marketing Professionals with Little or No Support, Burdened with Managing Content Marketing and Deliver on Performance Goals

As a Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of MarTech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output from clients is intrinsically connected to the sales process and produces tangible revenue results. When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi, The Travelers Group and many more.

Content Marketing Survival Guide: High-Impact Content Marketing Strategies You Can Use Today

While in the midst of the COVID-19 pandemic, agencies and small businesses are now facing significant challenges with many struggling just to stay afloat. SpyFu’s Mike Roberts discusses guerilla content marketing strategies that can have a high-impact on your target audience without impacting your dwindling budget. Discover actionable strategies that you can start implementing now, from your home, while the world is on pause. These strategies apply to nearly any business with the goal of helping you survive unprecedented times, whatever they may be.

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

How Google Search Works in 2020: The Latest On Google's Algorithm

Targeting keywords for SEO is a dying practice. Google's algorithm is constantly evolving and the best practices for SEO have changed. Attend this session and learn how to approach SEO in 2020 to rank on the top spots on Google and pull in more organic traffic. We'll dive in and explore how backlinks, machine learning, subject matter authority, natural language processing, and data associations play a role in Google's algorithm.

Attend this session to what’s hot and what’s not with SEO:

• Monthly search volume is no longer an indication of the size of opportunity
• Targeting searcher intent for a topic is now the driver for search optimization
Searcher’s questions on a topic need to now be covered in totality
• Search volume is no longer an indicator of the size of the opportunity
• Backlinks are now a signal to Google that your content is worth experimenting
• Your content’s user engagement signals now determine your ranking

Target Audience: Intermediate to Advance SEO Specialists (Intermediate to Advanced, Search Marketing Managers, SEO Savvy Content Creators

Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.

Ignite Your Personal Brand with Video

Let's face it. When it comes to video, marketing your personal AND business brand together is a big challenge, to say the least. You need to sell without selling (or yelling), to be authentic and real. Attend this session to pinpoint the pain points of the process and best practices with the video production to bring it all together. So your video will perform flawlessly, and achieve ALL the goals.

After this session you’ll shine on camera because you will...

• Learn the 3 keys of how to be great on camera
• Understand how to create results-focused videos
• Get the Video Content Planning Template to map out your video strategy
• Know the secret to fill your content calendar with amazing, sharable video
• Walk away with a step-by-step breakdown of the flawless video workflow
• Target Audience: Content Creators, Video Content Creators, Agency Professionals, Influencers

Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.

Beyond the Editorial Calendar-New Rules of Content Strategy

The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon. Attend this session to learn the new rules of creating a content strategy where every interaction relies on content, every channel is a touch-point, and every person is on their own journey.

Key Takeaways

• Metrics and measurement across channels and throughout the buyer’s journey
• Real-world examples of companies taking an integrated approach to content strategy
• Frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics

Target Audience

• Marketers with some experience developing content strategy looking to experiment with more integrated tactics
• Case studies focus on B2B companies
• Ideal for longer sales cycles, not on FMCG or transactional purchases
• Applicable to small and large budgets, small and large teams

Organic Traffic is Not Dead-How to Drive More Visitors to Your Content

As algorithms change, it can often feel like "Nothing is working anymore!" But that is not the truth. Organic traffic is alive and well in 2020. Holly Homer has been leveraging organic traffic for years (2-10 Million page views per month) while building a social media following and email list without paid ads. Attendees will leave with a large list of organic traffic sources, a better understanding of evolving algorithms and above all, HOPE.

Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

Beyond Storytelling Using Experiential Content to Craft Digital Brand Experience

Advanced digital tools allow us to understand the target audience more clearly than ever, and personalize messages at scale for better performance. But “content experience” is the driver for marketing success, crafted with insights from data. Attend this session to learn how to keep creativity in balance using the core elements of experiential content learned from top-performing assets delivering staggering results. You’ll learn to flex your creativity and create the kind of experiences that take your brand WAY ahead of the competition.

Attend this session to learn how to…

• Identify the elements of experiential content
• Transform static content into engaging experiences
• Motivate your audience in new ways
• Deliver 2x to 10x content marketing performance

Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.

Marketing Lessons from 200 Business Book Authors

A book is not a book. It's really more of a stash of engaging content that's stamped with an ISBN number. Whatever you're marketing, there are powerful lessons to learn from book authors that reach millions, like how to package content, promote the value, touch the heart, and reach bloggers, podcasters, and media in droves. D ive into this case study of biz book authors to learn how to turn books into big-time businesses, and how their strategies can help you with your content marketing efforts and personal brand.

Attend this session to learn all this, and more:

• The three qualities that make powerful ideas spread: big, new, and right
• How to create a content fountain that generates a regular flow of new ideas
• How to turn data and case studies into compelling stories
• How to attract media attention and funnel it into your business
• Which social media tactics authors like best -- and which are most effective

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Keynote: Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Build a Brand-Driven Message Architecture

If you don’t know what to communicate, how will you do it well? Meet the message architecture, a cornerstone of content strategy. Discover how and why to ground your content strategy in a message architecture, and see how consensus and clear communication goals can help all your content marketing efforts fall into line. Brand-driven content strategy empowers more efficient, effective, sustainable content. In this workshop, you’ll get up to speed on the philosophy, questions, and tools to implement it. You’ll use BrandSort to conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you manage content for the web, mobile apps, social media, print collateral, or other experiences.

Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.

Recession-Proof Your Marketing Priorities

Recession marketing is not a topic that a lot of people want to talk about. However, it’s important (maybe now more than ever) to consider what strategies your business can implement when operating in a recession. In this session, Victoria Albert walks you through the steps you can take to balance budgets, teams, expectations, and client experiences during times when the economy takes a downturn.

Victoria joined INFUSEmedia as Vice President, Marketing in January 2020. BeforeINFUSEmedia, she served as Vice President, Marketing at Unidine/Compass Group NorthAmerica where she was instrumental in closing M&A and more than doubling companyrevenue in just two years. Prior to Compass Group, Victoria spent a number of years in theFinancial Services industry, most recently at Wellington Management as Vice President,Digital Marketing. She has 20 years of experience in strategic marketing and programexecution roles in financial services and healthcare industries, where her work was recognizedwith multiple nominations and awards. Victoria holds degrees from Boston University, TuftsUniversity, and Yale University.

Content Strategy MasterClass

Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career.

Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.

The Billion-Dollar Differentiator-How To Build & Activate An Audience You Own

Two things will help make you successful with your digital marketing; A well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicates that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey. There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table.

This workshop will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision, and Advocacy. It will walk you step-by-step through the process of creating a strategy, based on that customer journey, for your organization.

This workshop will teach you:

• How to create ‘your’ customer journey and the ROI benefits of mapping that journey
• Why it’s vital to create content that resonates with your audience at different stages of the customer journey
• How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
• Where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
• How to build an audience that you own, not rent and the value it creates for your organization
• How to determine your return on investment (ROI) for your digital marketing efforts

You will leave this workshop well on your way to creating an effective digital marketing strategy and with the tools and references you can complete the interactive workbook that will guide you through your ongoing efforts.

Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers' journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it--Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha's passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.

Keynote: Ann Handley

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

Data: 10 Tips to Get into the Brains of Your Site Visitor

Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.

In this session you will learn

• How to conduct better qualitative research to extract useful information
• Identifying the big “ask” and question of specific visitor behavior you want to uncover
• How to build a story and timeline to understand how/what visitors use your product or service for
• How to use that information to create a better website experience

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

13 Surprising New Ways To Attract Eyeballs and Action

How do you get today's multi-device, multichannel, information- overloaded consumers to behave the way you want them to? Tap into the latest techniques that successfully drive readership and response today. Discover surprising new ways – fueled by the latest brain science findings -- to create content and marketing messages that increase your effectiveness. See numerous in-market examples that reveal exactly how to phrase headlines, subject lines, content titles, etc. to increase engagement and action. And leave with easy to apply tactics that immediately improve your content.

Learn these 3 key takeaways and more:

•  Gain a treasure trove of actionable techniques you can use as soon as you leave the conference.
• Tap into decision science secrets that impact what people read, whom they trust and when they buy.
• Discover new copy and art tactics that get even stubborn targets to engage.

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started

The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals. 

Attend this session to learn how to:

• Get started with chatbots
• Generate leads 24/7/365
• Craft targeted messages to connect buyers and sellers faster

Advanced Planning: Performing a Content Audit with Scoring

Sure, your content is rolling out consistently. But maybe time for a content audit and change of direction that could improve faster migration through the customer's journey. The challenge is learning how you can make modifications that will bear more fruit across the board. Attend this session to learn an advanced method to create a content scorecard that analyzes the quality and quality of content you need to boost momentum. Only then can you pinpoint the weaknesses in optimization for readers and appeal for the search engines. And deliver on content goals.

Attend this session and learn how to...

• Perform a Content Audit Effectively.
• Create a Must-Have Content Score Card .
• Map Content to the Customer Journey Stages.
• Assemble the Data in a Content Plan.
• Put the Scoring to Work in a Practical Plan.
• Implement an Ongoing Content Optimization Program.

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.

Building the Brand Newsroom from Scratch

For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information.  Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, two panelists will offer a few tips and advice on how to get started and get the "stories" flowing and budget going for funding.  Followed by questions from attendees on challenges transforming your business into a publishing machine that attracts leads and customers in droves.

Learn these fundamentals that for the base camp for questions:

• Start with the “what”: your audience, message, voice, style, distribution
• Find the “who”: your blend full-time staff and/or freelance talent
• Master the “how”: putting it all into practice to deliver on goals

Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.

Design for Trust: Find Strength in Vulnerability, Voice, and Volume

How do you earn the trust of your customers, readers, and fans when facts are out—and what “feels right” wins? Mass media and our most cynical memes say we live in a post-fact era. That idea undermines any marketing that promotes ideas, products, services, or politician… and it tracks with trends in social media: our customers turned away from experts and big brands to let “people like us” influence choices instead. But we’re popping those filter bubbles. Now consumers turn inward for the truth—and by embracing vulnerability and designing for empowerment, the smartest organizations meet them there.

Drawing on lessons from America’s Test Kitchen, Crutchfield, GOV.UK, and Volkswagen, we’ll discover tactics of content strategy and design to foster trust, build rapport, and increase loyalty:

• Uncover how to address cultural predisposition in public health, cause marketing, and socioeconomics
• Lean into vulnerability by learning to “prototype in public”
• Discover how voice allows companies to evolve without alienating an established base
• Learn how to shift between longform vs. bullets to determine “enough” content to do the job

Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.

Planning Master Guide: Tips, Tactics, and Tools for Content Marketing Success

It's not easy to develop the steady stream of quality content you need to engage readers, drive traffic from the search engines, and deliver marketing performance. Until now. Learn the time-tested tactics for how to improve content quality, decrease the amount of time needed to produce optimized content, and double the likelihood your content will deliver the ROI for your time, and money.

Attend this session and walk away with all this, and more:

• Master template to improve/speed up keyword research.
• List of essential tools to help with content creation.
• Deep dive into a few AI tools to help with content creation.
• Tactics to put data to work to produce audience-centered content.
• Better understand the human decision algorithm.

Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.

Scale Your ABM Success with Personalization

Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size and helps focus marketing efforts where they can have the largest impact. However, most marketers learn quickly that measurable ABM success isn’t as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, Instead, it increases the requirement for personalization and tight alignment with outbound calling teams. In this session, we’ll explore the role personalization plays in mastering ABM outreach for maximum impact.

By the end of this session, you'll be able to:

·       Identify which communications must be personalized

·       Consider which triggers should be used to automate personalization prompts

·       Leverage your outbound calling engine to drive up conversions

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

Keynote: Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Keynote: Debra Jasper

You Have 8 Seconds—Go! Competing in a Connected World Mobile, custom, fast and easy. That's what it takes to break through the noise and do business in a digital age. But simply recognizing this isn’t enough. You need to understand what smart content marketers are doing to earn attention and loyalty leverage SOS to communicate with clarity and impact, save time, and drive action with ARC. tell powerful micro stories (don’t just be a better storyteller, craft a better story)q get ready for what’s coming next (AI, charming bots, emotion analytics and more)To survive, content marketers need to adapt. We’ll help your teams “connect the dots” and take advantage of new technologies and approaches that lead to breakthrough results.

Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digital consumer. That's why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders tell powerful micro stories and compete in a world of AI, charming chatbots and more. In 2018, Debra was named by EY as one of the top 12 Entrepreneurial Women in North America. An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden's Schibsted Academy and the Ukrainian Council of Ministers. Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world--illustrating how to break through the noise and capture attention in a digital age. Before launching her digital transformation firm, Debra: * directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world * working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms * spent more than a decade as an award-winning journalist, covering presidential campaigns and government--and producing in-depth, investigative projects that spurred new laws and reforms * earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful micro storytelling)

Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body

Research has shown that marketers are challenged to create a variety of engaging content on a consistent basis. With a quick look in the mirror, it's easy to see why. Bad habit strategy, low metabolism execution, overly processed tactics and sugar high shiny object software that doesn't get used properly if at all. The solution: 10 marketing fitness exercises to help transform your content marketing operation into a lean, mean ROI generating machine.

Attend this session, and learn all this and get the marketing beach body you've always wanted:

•The bad habits making your content marketing unhealthy.
•How to create a content marketing diet & exercise combination that's right for you.
• How a marketing fitness program can firm up your return on content investment.

Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.

Agency Startup: Secrets to Starting and Scaling an Agency

You're a proven marketing guru, with deep expertise in all things content marketing. And you're ready to break out on your own, leverage your experience and connections, and start your own content marketing agency. Good move! But before you dive in, you want to learn the secrets for success and get off on the right start to avoid the common mistakes. You’ll walk away with all essentials you need for success, tools that will save you time, and resources that are like a GPS to launch, grow and scale a content marketing in a short time.

Kiley will cover the fundamentals of how to...

•Line up all the ducks before you step out the door
•Tap agency-specific resources to save tons of time
•Select the best software to service and support clients
•Templates to help you organize your business.
•Core systems and processes essential for success.
Natalie will cover the secrets to scale like how to...

•Gain followers and fans quickly
•Build a network of prospect clients
•Tap influencers to build your own social clout
•Craft personalized outreach at scale
•Go from zero to a dozen clients in a few months

The Power of Trust: How to Build Credibility with Customers—and Convince Them to Buy

Does your customer trust you? For B2C and B2B buyers alike in today’s world, trust is a must, not just a nice-to-have: According to a recent survey, 92% of consumers said that “trust in brand” influences purchase decision. Meanwhile, countless other polls show that Americans are overwhelmingly distrustful of brands. Given that we’re living in an era of distrust, all marketers need to be thinking about their brand this lens of credibility—after all, helping prospects see our brands as credible is increasingly an opportunity to differentiate and develop loyalty. But as content-centric marketers specifically, we have some particularly unique opportunities to bridge the trust gap. In this session, you’ll learn:

•Why trust is one of the most important levers you can pull today as a marketer

•What scientific and psychological studies teach us about establishing trust

•How to apply these principles—and the “three I’s of integrity building”—to gain your customer’s loyalty

Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.

The Latest Facebook Updates

Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.

Attend this session, and surface with the FaceBook game plan that wins:

-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Keynote: Ann Handley

Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She's the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

The Latest Facebook Updates

Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.

Attend this session, and surface with the FaceBook game plan that wins:

-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

How to Move Your Brand From Your Audience's Short-Term to Long-Term Memory By Building Trust and Dominating Your Industry

The content marketing world is a noisy one, and in order to succeed, it’s vital to differentiate your brand as a trusted leader within your space. John Hall, well-known speaker and author of “Top of Mind,” will discuss the role of consistent content in building trust with your audience, as well as the steps you need to take to ensure you’re moving from your audience’s short term to long-term memory.

John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He's also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.

The Content Contributor Pipeline: Build It And They Will Come

To go big with content marketing these days, you need a small army of content contributors to engage your audience with information they want and need. In this session, you'll learn lots of tricks collected over 4 years wrangling the DigitalMarketer Blog, working with 50+ content contributors and creators. Get the step-by-step process to build a content pipeline that produces click-worthy, shareable content on a consistent basis - whether you're a one-man band or a team of 50. The secret is setting up the content guidelines, and retaining key contributors, creating a win-win opportunity that transforms your business into a content marketing machine.

Dive into this session, and you'll surface with the fundamentals like ....

— Sourcing content contributors 
— Creating editorial guidelines 
— Outreach templates for influencers
— The 5-phase editorial process guaranteed to produce stellar content... every. single. time.
— Distribution strategies that get the words out and leads in

Get ready to eliminate blog stress and tap into the contributors gold mine.

Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.

How to Embrace Pace with Content Strategy for Deep Experiences

Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile.

Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.

InstaBrain: Snap into the Minds of Gen Y and Z Customers

How do you connect and communicate with future customers? If you don’t know this about Millennials (Gen Y) and Pivotals (Gen Z), you’ll be out of business before you can say “Insta.”

A huge shift is happening today. Even between Gen Y and Gen Z, there’s a massive difference in how customers want to find information, transact, and connect and communicate with businesses like yours.

Customer research firm Brilliant Experience has conducted millennial studies for some of the largest and most advanced companies in Silicon Valley. Ever wonder what they know?

Today, we reveal the most impactful trends to attract and engage these customers, including:

· How do they select where to go for different types of content?
· How do they learn about news?
· How many ‘selves’ do they have online?
· Where do they click?
· What draws them in?
· What keeps them coming back?

If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk!

Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.

12 Principles for Viral Content

There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more. 

In this session you’ll learn:

- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

Preparing for Google's Mobile-First Index: A Checklist for Success

New for 2018, Google’s rolling out ‘Mobile First Index’ for search listings and rankings that will once again put the search optimization industry in a frenzy. Google’s already testing the new index in the wild, so now’s the time get ahead of the pack if you want to win the war of words on the web.

In this session, we'll review the latest discoveries and technology to optimize content for mobile, as well as your website, including a special Google Insight Tools that help you pinpoint problems and resolve mobile issues with ease. Most importantly, you’ll meet Molly Mobile—a new persona takeaway all attendees will get that offers a checklist for success with Google First Index, helping you jump up in the ranking for search marketing success.

Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.

Keynote: Andrew Davis

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Keynote: Peter McGraw

Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.

An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.

How to Develop the Ultimate Content Planning System

Documenting your content strategy is THE key factor for content marketing success. Only after you build a plan can you “walk in the shoes” of your customers and create content that engages them, evolving contacts from believers to buyers. In this session, you’ll learn proven methods to transform your team into a strategy-led, performance-driven content marketing machine:

-- Uncover hidden content gaps in your buyer\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s journey
-- Define content SLAs that create predictable results
-- Avoid to-do list driven metrics that distract true engagement
-- Get bonus templates for content strategy that will save you lots of time

Who should attend this session…

-- Growing companies looking to develop a content strategy and content strategists struggling to go beyond early content marketing success

Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.

How to Manufacture Delight: The Neuromarketing Blueprint to Unlock the Moments that Matter and Wow Your Customers

Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale?  Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern.

Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through:

 - Never-before presented data points on delight. This research was recently conducted. It's hot off the press, and has never been presented before.
 - New blueprint for delight that will turn your office into a delight-manufacturing warehouse.
 - Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS.

Learn the secrets to crafting delight, again and again, to boost your bottom-line.

Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.

Building the Brand Newsroom from Scratch: Low Budget Strategy for High ROI

Speaker: Margaret Magnarelli

For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information.  Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, Margaret will talk about how to build a newsroom on the cheap through the 5 W’s of journalism she’s perfected over the years, and how to transform your business into a publishing machine that attracts customers in droves.

Learn these fundamentals backed with data:

— Start with the “what”: your audience, your message, your voice, your style guidelines, and your distribution method.
— Assemble the right “who”: the basic and/or advanced team, blending full time staff and freelance resources and how to hire A+ storytellers.
— Master the “how”: putting it all into practice, from editorial calendar to meetings that don’t suck, and aligning your PR, comms, and social teams for maximum efficiency.

Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.

Case Study: Securing Budgets with Dubious Bosses

Content marketing success depends on securing budgets, that’s for sure. But with short term victories difficult to achieve, you need to secure budget for the long haul, and make the case for it in creative ways. In this session, you’ll learn a 7 step process practiced by two case studies in the legal and insurance industry. You’ll see how people skills and psychology play an important role. And learn why both businesses doubled their content marketing budget in 2017, convinced it’s the right investment that will deliver top performance in comparison with other channels.

Spencer Smith is the founder of Spencer X. Smith Consulting and an instructor at the University of Wisconsin, where he teaches classes on Social Media Strategy. He's had the privilege of working with the world's largest firm (DLA Piper) and seven Fortune 500 companies -- IBM, Kohl's Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. He speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Entrepreneur, Inc. magazine, Yahoo Small Business Advisor, MSN Money, Costco Connection and dozens of other publications. Spencer also writes the column #SocialBiz for InBusiness Magazine, and contributes to the Huffington Post.

Content Planning Tool Talk

Let’s face it: Content planning is tedious and can suck the joy out of content marketing, especially if you’re using the old-school methods that are mostly guesswork. But we all know that if we fail to plan, we’ll plan to fail, as the apothegm goes.  This session will put the FUN back into content planning, with inspiration from the latest wordsmith tools. You’ll see how to develop digital personas in minutes and harvest competitive intelligence to get the edge, and pinpoint the most popular topics, keywords, and customer questions to power-up your plan.  Best of all, you’ll learn how to roll-it-all together so it becomes your GPS for content marketing.

In this session, you'll review....
• Top editorial calendars
• New-age digital personas development tools
• Content repurposing tools
• Competitive intelligence tools
• Topic intelligent tools

Rachel Meyer has worked in digital marketing since 2009. She recently joined Transdev On Demand, the parent company of SuperShuttle and ExecuCar and heads up all of the digital marketing for the two brands. When not working, she focuses on traveling to the Caribbean and discovering the best tiki cocktails across America with her husband.

Don't Ask, Give! How to Create Winning Influencer Partnerships

Getting the most out of your influencer marketing campaigns is challenging, to say the least. Attend this session and learn the 10 steps for success, focused on relationships, not transactions, to drive more likes and more sales. Three case studies will show you the way, including an award-winning case boosting sales 457% year to year. Leave with a clear blueprint and step-by-step instructions on how to use next-gen tools to locate influencers, track UGC, and stay organized along the way.

Attend this session and learn how to…

• Identify the best influencers
• Select and negotiate campaigns
• Craft outreach campaigns
• Enlighten influence on your product distinction
• Track organic post success
• Run paid Facebook ads for amplification
• Stay organized and track performance

Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers

Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA.Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Over the course of his time there, he saw the power of influencer's ability to build trust and ultimately, sell products within Facebook and Instagram advertising.

Agile Marketing: The Ultimate Co-Creation Framework

The content creation and approval process is time consuming and, at times, stressful. What if your team and your clients worked together right from the start to create the exact content needed to reach your ideal audience? Attend this session to learn the impact of continuous integration during the content creation process and four agile practices that directly impact teams to work smarter, faster and produce more content using less resources while reporting less stress in their work environment.

Learn all this, and a lot more:

• What it means to have an agile mindset
• Which four agile practices can transform small teams
• What tools are agile-friendly and allow for continuous integration
• How to implement agile methodology in your content creation process

Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers

A Checklist for Humanizing Your Digital Content

The key to creating a product that is humanized isn’t just about finding places and ways to connect with something approximating a human; it’s about using a product that makes users feel human. Get the checklist for creating humanized digital experiences, with examples of how marketers should focus on empathy, clarity, satisfaction, delight, and trust when designing interactive content.

Attend this session to learn how to…

• Keep the human experience in mind as you design digital content
• Humanize all customer touchpoints—the twelves touchpoints you should focus on, and the questions you should ask yourself at each stop
• Discover the five factors human’s value, and how to prioritize those in your content

Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers

Alex oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper.

40 as the New 30: How to Drive Impact Across Generations

Age is just a number—and a dated customer segmentation strategy. Marketers flock to meet (and separate) the interests of Boomers, Millennials, and Gen Z. Yet, shifts in tech and content consumption have led to habits across generations becoming even more blended. Learn how preconceived notions about demographics result in missed opportunities to connect with meaningful audiences. And how marketers should focus more on building multi-generational connections to create memorable experiences—resulting in fresh experiences for core audiences and beyond.

Attend this session to learn how to…

• Create memorable connections through experiential marketing— from content, to delivery, to engagement— that impact multi-generations to increase your target audience impact.
• Un-learn preconceived notions about demographics that are causing you to lose valuable opportunities to connect with consumers relevant to your brand by creating human connections.
• Take unexpected social media approaches, from paid to organic content, to garner attention from the core, as well as new audiences.

Gina is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.

How to Tap Humor to Build Empathy and Understanding

When it comes to using humor in content marketing campaigns, content creators can find lots of conflicting advice: “Just toss in some metaphors " or "snap together a funny story-- that should do it" or “Don’t try to be funny—it’s too dangerous." But humor is more than just a spice to sprinkle on top of content—when baked into the content, it can create a lasting bond between your audience and your message. Attend this session to learn the 4 principles of baked-in, relationship-based humor, and how you can use each principle to build humor into your content and messages. And leave with clarity on how to better communicate the why’s and how’s of using relationship-based humor to transform browsers into buyers.

Attend this session and learn...

• The 4 principles of success with relationship-based humor
• How to apply these 4 principles to your content projects
• Fabulous examples and epic failures of funny and not-so-funny content
• Good risk vs. bad risk in humor and how to tell them apart (spoiler alert: the secret is empathy)

Jamie Gower is a writer/producer who helps Fortune 500 tech clients use humor to connect with their audiences while staying accurate and authoritative. Videos, webcomics, websites, even smartphone home screens and faux late-night talk shows — Jamie creates scenarios and content that speak in a fun, human voice. As a comedian, he performed for real live ticket-buying audiences from Seattle to the Edinburgh Fringe. As a filmmaker, his award-winning comedy shorts have appeared in over a dozen film festivals in the US and Europe.

The Secrets to Creating Inspired B2B Content Experiences

B2B marketers are creating more digital content than ever with expectations of performance in the spotlight of every executive pulling the trigger on tentative marketing budgets. However, it's no longer enough for B2B brands to inform audiences with the same "boring to boring" content. Modern B2B customers want to be informed but also inspired, to feel something. But what's the secret to creating inspired content experiences?

In this presentation from TopRank Marketing CEO Lee Odden, you'll learn these secrets:

• The Facts Tell, Stories Sell Approach to Content
• How to Use OPC to Inspire Your ICP
• Top Tactics B2B Leaders Use to Elevate B2B Content

Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.

Your Product Experience is Content Too

Got a complex, difficult-to-explain product? Stop marketing the features and functions and start showing how your solution makes customers smarter, faster, and more successful. Even better – give them a taste of the results so they get hungry for more.

Attend this session to learn exciting ways to offer a slimmed-down version of your product to create interactive demos, engaging trial experiences, and freemium offers that convert paying customers. Your options for implementing product-based content depend on your tech, your stage of growth, and the types of customers you want to attract. This presentation will share examples of successful approaches and demonstrate how to leverage them to accelerate growth.

You’ll learn how to:

• Tell product stories with interactive, story-based demos
• Position freemium products and free trials within your overall marketing and sales strategy
• Integrate triggers to get customers to that all-important “aha” moment
• Set up key milestones and metrics to track progress toward your goals

Target Audience: Content Marketers, Product Marketers, or Technology Product Marketers(B2B or B2C)

Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.

How to Publish a Year’s Worth of Content From One Research Study

Cranking out an endless stream of content that engages your audience and transforms them from believers to buyers seems impossible. Until now. Attend this session to learn how one research project can establish your brand as an authority, and provide the base camp you need to keep the content flowing and leads converting to achieve y our marketing goals. Learn that with the right mindset, you can craft story-worthy survey questions that will propel your content forward. And leave with a solid plan on how to create a survey from the ground up and use your data and insights to carry forward to multiple formats and channels.

Attend this session and learn all this, and more…

• Six types of survey questions to fuel your editorial calendar
• Customizable framework for publishing consistency
• Fifty+ examples of how to repurpose your research project

Michele is a content marketing guru, having worked in the field since its early days. She is the co-founder of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio’s Top Women in Media in 2015. Michele cut her teeth as the head of editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She’s no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months.

How to Write Copy That Actually Converts

If you're getting campaign ideas and inspiration from your competitors, you're likely following the herd of mediocracy and not getting the fuel you need to stand out from the pack. Attend this session to learn proven methodology and techniques to find unique positioning for your story, campaigns, products, and/or services. And leave with clarity on how to craft better messages and copy that transforms browsers into believers that actually convert.

Attend this session and learn....

• 5 methods to find high-converting, engaging product positioning and messaging
• How to find creative ideas and triggers for greatness — without being creative
• Patterns of success from high-converting ad campaigns and website landing pages
• How to craft copy that makes your brand stand-out in a sea of boring competitors

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

How to Write Irresistible Email Subject Lines

Your email subject lines can make or break the performance of your entire email marketing strategy. Learn how to create subject lines that stand out from the pack while enticing readers, boosting open rates, and better delivering on email marketing goals.

Takeaways include…

• Five subject line best practices top email marketers always follow
• Proven formulas to quickly write engaging subject lines
• Real-life examples of subject lines with open rates over 60%

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

Grow Your LinkedIn Audience with Content Smarts

Sure, you'll need some pretty remarkable content to grow your fan base on LinkedIn. But choosing what topics to tackle and what format and style to use can make or break your efforts. Learn the latest tips and tactics for LinkedIn content creation and optimization, and how to get more followers, fans, and fame!

Takeaways include…

• 20 tips for getting followers and attention on LinkedIn
• How to optimize your LinkedIn profile
• Copywriting strategies for writing viral posts

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

10 Tactical Steps to Generating Persuasive Content

Marketers have lost sight of their content objectives. Instead of highlighting industry buzzwords with little emotional appeal, marketers should be creating persuasive content to peak interest, boost engagement, and increase conversions. Learn how to make your content more persuasive with the latest tactics, tools, and techniques for success.

Takeaways, techniques, and tactics include…

• A step-by-step guide for creating persuasive content
• How to fully engross your readers in your solution
• Tools to find questions your audience is asking

After climbing the corporate ranks to Vice President of Marketing for a multimillion dollar company, Kayla Elliott decided to pursue her own marketing firm and founded ell Consulting. With over a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.

How to Create B2B Content That Won’t Put Your Audience to Sleep

Want to learn how to dethrone the content Goliath in your industry, despite being pitted against zillions of dollars in content marketing budget? Learn new tactics to improve content quality, stop content waste, and increase the likelihood of capturing your audience’s attention—and their mindshare.

Attend this session and learn…

• Competitive tactics that the Goliath players can't and won't use
• Audience analysis tactics that drive content creation for success
• New tools, frameworks and tips to master B2B content creation

Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.

How to Create an Authentic Bio: Let Readers Get To Know You!

You know your amazing content will drive readers to “look you up,” eager to learn more about you and your greatness. But too often we fail to explain ourselves and what makes us tick. Long-winded brags or me-me-me rambles make readers run for the hills. Learn how to create a deeper sense of connection with your audience by documenting your work, learnings, inspirations and goals in a magical way.

Attend this bio-writing session to get all this…

• The exact process for creating your bio
• How to structure your story and stories
• Three mistakes to avoid when creating your bio
• Download at http://ryan.online/bio

Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online

How to Write an Article Google Will Love Without Complicated Keyword Research

Learn to write a blog post or article that is exactly what Google wants without expensive SEO tools, identifying primary and secondary keyword phrases, or awkward keyword-filled sentences. Get your voice found with these simple techniques that will drive thousands of Googlers to your site.

Attend this article writing how-to session (even if you aren't a writer, blogger or know anything about SEO) and learn all of this…

• The best title to impress Google and attract readers to your article
• Simple method of channeling your high-school English teacher's article outline instruction (she will be so proud of you)
• How to find the super-secret context words that makes Google happy
• What to do to boost your article
• How to apply what you just learned to crush it on social media, too!

Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

How to Update an Old Article for SEO in Less than 20 Minutes

With the right tactics, old content becomes SEO gold. Learn how to update your old content to generate page views and authority with just a few tweaks that take just a few minutes. Great SEO is a long-game, but most website owners and bloggers play just one card—the first publication of an article.

Attend this how-to session and learn all of this…

• The best free tools to identify what blog posts and articles to update first
• How to quickly identify your article's strengths
• How to rapidly pinpoint what Google wants from your article that you have not delivered
• Simple methods to make only the important changes
• When and why to evaluate the results
• How to boost traffic to updated posts

Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

5 Easy, Quick Tune-Up Tactics to Make Your Content Crush It

Whether you want to refresh your existing marketing content—or create new campaigns that have every possible advantage—you need to know these five creative tactics. They make it easy to improve engagement and response, even during tough times. Backed by neuroscientific research and in-market testing, they work because they’re based on how people really make decisions. Discover the best ways to phrase your copy, position your product, and make your offer irresistible. See numerous examples from a variety of verticals and channels (email, websites, offline, ads). And leave armed with actionable tactics that drive instant improvements.

Discover all this…

• The one common mistake you must avoid
• What to say first before you ask for action
• How to get people to see your product or service differently
• The fascinating brain science backstories behind why these tactics work
• Common missed opportunities—and easy ways to fix them, fast

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

How to get more, better content ideas faster

Struggling to come up with new content ideas for your business? Tired of using the same old process to generate the same old content ideas? There’s a better way to tap into the knowledge of your team, identify areas of opportunity, and craft the content your target personas want to read. Learn how to design and implement a better content ideation process that will produce more ideas and less painful meetings.

Learn…

• Common challenges that can derail your brainstorm
• 5 simple fixes to set you up for success
• How to tap into the experiences and insights hidden within your team
• A flexible framework that encourages divergent thinking and yields more, different ideas

Michael Wienke is a 20 year marketing veteran with experience leading content and creative development brainstorms for global brands like Microsoft, Coca-Cola and Bacardi Limited. He has a Master’s in Critical and Creative Thinking from the University of Massachusetts - Boston, where his thesis was on the development of a new organizational approach to brainstorming and innovation. He also has a Master’s of Business Administration from Webster University. In his current role, he is Director of Product Marketing and Sales Enablement for Mastercard Payment Gateway Services, where he works closely with the product, sales and B2B marketing organizations to provide compelling content to a growing list of global enterprise customers.

How to Design Banner Ads That Sell

Delivering content marketing performance requires advertising. Period. Learn how to design killer banner ads using core design principles featured in most high-performing ads. Get tactical advice on how-to ads that sell without selling, including design do’s and don’ts, copywriting tips, creative examples, and best practices for campaign success.

Attend this session to…

• Review core design principles for color, contrast, typography, white space, and imagery.
• Learn how to craft ad copy that sells with less urgency for better results.
• Learn how to scale campaigns to multi-sizes and formats with ease.
• View high-performance examples of excellence that inspire creative expression.

Gery Meleg is the head of Design and UX at Creatopy. He mentors a growing team of over 12 design experts from fields like User Experience, Interface Design, Branding, Visual Design, and Motion Graphics. He’s tasked with synchronizing key business activities across the department, with a focus on generating business value and growth through design, problem-solving, creativity, and craft.

How to Effectively Bring NLP into your Content Workflow

AI-generated content can definitely save time in your content process. It can generate ideas, write copy with your voice and style, and scale production. Yay, right?! But, are you taking the output for granted? What do you know about the underlying technology that creates your inspiration and text? Attend this session and learn

• How NLG is being used for long-form content today and what to expect in the future
• Considerations when vetting technology, like what models they use and how they apply filters
• Why human creativity and subject matter expertise are more important than ever with NLP/NLG

Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

Writing Without Bullshit

People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. It's time to learn a new way to do business writing -- one that's bold, direct, effective, and will get you noticed -- and get your work done. From emails to blog posts to reports, learn how to write without bullshit. After a brief description of the psychology and values that have made bullshit so pervasive, this workshop quickly gets down to analyzing examples and developing skills. It’s divided into three parts: learning to get to the point quickly, purging toxic prose elements like passive voice and jargon, and restructuring your writing process for maximum efficiency and best results. Master these techniques and you'll stop wasting your reader's time -- and start getting your way at work:

• Embrace the Iron Imperative: treat the reader's time as more valuable than your own
• Results of a survey of more than 500 business writing professionals on their strengths, weaknesses and pet peeves
• Learn the trick of putting more meaning into fewer words
• Front-load your writing: bottom line up front
• Identify and correct pernicious elements including passive voice, jargon, and weasel words
• The four things to check before writing anything
• How to protect your best writing from committees, clueless reviewers, and misguided corporate policies

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Creating Authentic Content to Build Your Brand

Are you feeling that your video content is too transactional and disconnected from your audience? In a world where culture, mission, and values are hot topics for most businesses, it’s time to reflect this very thinking in your marketing efforts. That’s why more and more brands are shying away from scripted ads touting products and services in favor of authentic video content that earns trust and delivers on marketing goals. Attend this session and learn the secrets to finding authenticity through curation, experimentation, and ideation with your team; the starting point to creating a great video that performs.

Learn the secrets and answers on how to…

• Know what your customers want
• Curate more compelling stories
• Filter for the fascination with stories
• Turn those stories into video content that wins

Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.

Unleash Your Brand Vibe

You’re no longer in control of your brand – it’s now in the hands of your prospects, customers and fans to decide how you fare in the market. Attend this session to learn how to earn their trust (and sales) using high-performance storytelling techniques to engage and enlist new ambassadors of your brand. You’ll leave the session with clarity on how to transform uninspired marketing into transparent, relevant content that connects with your audience on an emotional level. And enable discovery by unleashing the stories hidden in your business, inviting customers to experience your new brand vibe.

Learn all this, and more…

• Score your brand story against peers and competitors
• Create and curate trustworthy content
• Using calendars for consistency and relevance
• Measure storytelling performance

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Your Brand Should Be Gay (Even If You're Not)

Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand

Thanks to social media, promoter scores, and product reviews, buyers have taken control of our brand’s perception, holding our revenue growth at bay. Learn to change all that in one swoop, and create an authentic brand using a proven branding process that challenges mainstream branding methodology. And learn from case studies that show us THE new way to shape brand perception and achieve content marketing goals.

Attend this session to learn how to…

• Radically shift your mindset around building your brand
• Discover the art and science of creating an authentic brand
• Learn a simple, easy-to-follow branding process to grow and expand your business

Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.

How Saying Less Can Help Your Clients Say More

Let’s face it. Content marketing is a bit like quicksand with some clients that provide you with a base of product preach and information overload, expecting you to perform. It's time for a meeting of the minds, and a better way. That's where the 3-1-3® Method comes in, a proven process that empowers agencies to define with clients what they really do in 3 sentences, 1 sentence, and ultimately 3 words. With this small miracle accomplished, the marketing partnership gets better almost instantly, and performance arrives, on time.

Attend this session, and learn how to...

• Challenge your clients to the core, to get to the core.
• Put the 3-1-3 Method into action to achieve top performance.
• Make content creation easier for clients with a better aim.
• Increase retention rates and revenue on the bottom line.

Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online

Breaking The Rules-How Brave Brands Are Challenging The Status Quo

Most of us grew being taught that we should not break the rules, that we should learn from and follow "the way things have always been done" but in an age of rapid business disruption what if breaking the rules is the best way to not just survive, but thrive? We'll take a look at how brave brands are deliberately and strategically breaking the rules or conventions of their own industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers.

In this session we’ll cover:

• Why conformity is killing your brand and how to stop it
• How to break the rules or conventions of your industry to move your business forward
• Tangible ways to apply Challenger thinking and strategies to your brand and marketing initiatives
• Examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement

Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series.

Bloody Hell-The Convergence of Content, Email, and my British Mum

E-mail isn’t the sexiest marketing topic, nor is it the most fun. But if done well it can lead to the best ROI of any tactic in your marketing plan. Attend this session to explore some of the best and most practical ways to improve your e-mail marketing with better content, designed and infused a better way. And learn how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.

Target Audience: Email Managers, Email Content Creators, and British Mom Lovers

Michael Barber's work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.

Writing Without Bullshit

Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly.

In this session, you'll learn to:

• Get quickly to the point -- so people will read and act on your emails and blog posts.
• Say more with fewer words.
• Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
• Maintain a bold voice in collaborative writing environments.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

The ABCs of Persuasive Messaging

Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific studies both confirm that certain words wield more power. And how you word something determines how people respond to it.

Gain a lexicon of persuasive words and copy constructs that you can use tomorrow to increase engagement and response. Discover which words automatically attract readership, what one word gets people nodding yes immediately, the best way to talk about prices, the two times jargon can be useful, the surprisingly powerful effect of an unexpected phrase, and so much more.

This fast-paced, entertaining, example-jammed presentation reveals 26 secrets (yes - 1 for each letter of the alphabet!) that’ll make you an instant master of persuasion.

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

SEO, Content, and Changing The World

You don’t need an unlimited budget to produce great content. Instead of focusing on virality, we should be focusing on creating content that reaches our target audience and engages them in a significant way. The best way to do that is to gather data, gain insights from this data, and develop creative solutions that are aimed at what our customers (and the market) want. In this session, you’ll learn how to tap into data that will help you more effectively develop creative solutions that make sense for your business.

Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.

Personalization: Using Customer Data to Scale Campaigns

Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.

Buckle up and learn how to ...

•  Acquire data so that it's ready to use in marketing and sales.
•  Use data to determine the content of your email marketing.
• Use data to determine the timing of your email marketing.

Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.

How Music can Shape Perception, Builds Fans and Drive Marketing Goals

Music captivates our attention, to the tune of an average 35.7 hours per week. And brands are catching on, spending billions to explore how music can augment a story, shape perception, motivate action, boost loyalty and propel the brand in exciting, powerful ways. Turns out it's not only established brands that are making a loud noise to attract attention, augment stories and delivering on marketing goals. Small business is joining the dance floor too. Learn how you can write the script for success by creating, curating and integrating music into your content marketing plan.

Attend this session to learn how to...

• Create sonic identities & brand anthems.
• Amplify brand campaigns, assets and messaging.
• Boost engagement with podcasts and live-stream.
• Curate new releases and new artists.
• Develop Playlist s for targeted audiences.
• View Music as editorial content.
• Integrate e the right music into videos.
• Tap live music events for brand plays.
• Contract artist partnerships.

Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music. In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created "Decoding the Music Experience" podcast, a new series in partnership with Advertising Week / AW360. Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard's Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.

Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy

Content marketers have long assumed that great stories help build relationships with consumers, without knowing why or how. Until now. In this high-energy session, you'll learn the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure content success. Dive into storytelling techniques that spike empathy, attention, and purchase consideration in our brains.  And surface with case studies from the most innovative brands on earth.  Best of all, you'll have an opportunity to participate in a live neuroscience experiment, a first-of-a-kind.

Attend this content marketing session, and learn all this and more...

• The new neuroscience of storytelling and how stories impact our brains.
• How stories build connections and drive purchase consideration.
• The 4 elements of stories that make our brains light up.
• Techniques for measuring and optimizing the effectiveness of your content.

Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.

How (and Why) to Write a Business Book

A business book is the most powerful form of content marketing. Publishing a book could catapult your career and confirm your status as a leading expert and authority. But without a recipe for success, the process will suck up your time and energy, and then fizzle rather than skyrocket on launch. Attend this session to learn the systematic way to improve your chances of success and start acting like an author. From the author of 6 books -- and midwife to countless others.

• Learn the fundamental book publishing roadmap that's required for success.
• The one question that determines if it makes sense for you to write a book.
• How to research, structure, and write a book your audience can't resist.
• The tradeoffs in traditional publishing, self-publishing, and hybrid models.
• Book promotion secrets from successful authors.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

InstaBrain: The New Rules for Marketing to Generation Z

Move over Millennials, there’s a new kid in town.

Today Generation Z (ages 13-24) outpace Millennials by 3 million. They represent 40% of consumers and $44B in direct buying power, wielding their mighty influence on every other generation, in every industry. But marketing departments are still focusing on Millennial research and are missing the gigantic potential of Generation Z. Turns out you need a completely new type of marketing strategy for success. And you’ll learn the essentials in this session that’s packed with stories and videos direct from teenagers, offering insights on how this next generation of customers wants to learn, transact, and engage with brands like yours.

Attend this session to learn…

• Where Z’s go for different types of content.
• What draws them in.
• How they make a buying decision.
• What keeps them coming back.
• How to tailor your marketing strategy for this new generation.

Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.

The Value of Creativity in an Automated World

"Digital marketing today provides us with extremely useful tools to understand our audiences and automate campaigns. But the greatest consumer experiences are powered by more than data and optimization. What truly sets a brand apart is creativity; mastering the skill of fusing art with science. Attend this session to explore the intersection where art and science collide, creating a brand mark that is perceived as more creative, growing by an average of 69%, powered by creativity-driven campaigns that deliver value growth of more than 154%. You'll dive deeply into the newest creative angles like experiential content and more to set themselves apart from marketing automation.
 
 Learn why experiential marketing matters and how to...
 
 •Surface the art & science from great digital marketing experiences
 •Define the value of creativity in a data-driven era
 •Transform static digital content into engaging experiences"

Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.

How to Create Addictive Email Content and Campaigns

Email marketing is more effective than ever. The world's most successful companies rely on it. And you should too! Yet, the inbox is a crowded place. To stand out, you need to create content your subscribers can’t resist. In this session, you’ll learn how to use strategies from today’s top marketers to write emails that will get your audience to open, click, and convert.

Learn how to transform your email content and campaigns:                                                                                                                                                                               

• Discover how long your email content really should be.
• Learn a little-used trick to boost your open rates.
• Find out how to maximize your results with a few essential emails.
• See how the experts write irresistible subject lines.
• Study real-life examples of emails that get open rates above 60% and click-through rates above 30%.

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

Writing Without Bullshit

Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly. In this session, you'll learn to:

• Get quickly to the point -- so people will read and act on your emails and blog posts.
• Say more with fewer words.
• Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
• Maintain a bold voice in collaborative writing environments.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Steal These 7 Content Strategies to Upend Your Milktoast Content Marketing

• What’s been working for you (and your time)
• What you can do away with in your strategy
• A plan on how to create a content marketing strategy for every part of your customer journey
• How to create repeat customers and loyal fans on the right platforms for your business 

Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.

Growth by Content: Driving Massive Traffic Without a Big Budget

It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on?

In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way. 

You’ll learn how to:

• Build a high-impact strategy that requires little to no ad spend budget.
• Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once.
• How to start thinking about hitting multiple acquisition goals without putting in as much work.
• Which metrics to measure for content engagement, and why it’s crucial to scaling your traffic.

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

"Beyond Search: Creating the Brand ""You"""

Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. In the world of voice search, position 0’s, featured snippets, and social media dominance, digital marketing as we know it has ceased to exist. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.

Attend this session to learn all this and more:

• How to create an authoritative, indexable source of information on search engines about you, your products, services, contributions, and more.
• How Google "You" vs Google "It" is the best strategic direction moving forward.
• How brands like Nike, Gary Vee, The Bucket List Family get recognized for the narrative they self-created.
• Explore strategies that go past the idea of thought leadership and influence to help you stand out from the pack.

Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.

How Saying Less Can Help Your Clients Sell More

It's likely that your clients are stuck in content marketing quicksand, most of the time. They end up tossing together a confusing mix of product preach or information overload, then look to you to make it work and perform. It's time for a meeting of the minds, and a better way. That's where the 3-1-3® Method comes in, introducing a new, proven process that empowers your agency to define with clients what they really do in 3 sentences, 1 sentence, and ultimately 3 words. With this small miracle accomplished, the marketing partnership gets better almost instantly, and performance arrives, on time.

Attend this session, and learn how to...

•Challenge your clients to the core, to get to the core.
•Put the 3-1-3 Method into action to achieve top performance.
•Make content creation easier for clients with a better aim.
•Increase retention rates and revenue on the bottom line.

Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online

Secret Sauce: Harvesting Content Ideas from Reddit

Getting the right content to the right people at the right time seems impossible. Until now. Learn to harvest ideas Reddit, the place where readers (and your prospect customers) are wonderfully segmented in different markets and demographics, actively voting on what content they like, and don't like, leaving a fabulous trail. Attend this session to learn how to open up the treasure troves of content ideas on Reddit, so you can create more engaging content, that's predictable, popular and proven to increase your chances for content marketing success.

In this session, you'll learn…

•All the Reddit rules and cultural nuances in a nutshell.
•Quirks and hacks for advanced search and discovery.
•Case study examples that guide the research process.
•The new road map to harvesting ideas that will be a surefire success.

Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.

Keynote: Nancy Harhut

When you make a choice, it’s a deliberate decision, right? Well, not so fast. Brain science research says that’s not always the case. (In fact, three studies that involve wine, homes and headache remedies will blow your mind!). 

The truth is, very often people just default to hardwired behaviors without really thinking about them. These default behaviors cover everything from what we read, to whom we trust, to when we buy. But if you’re a savvy marketer, you can use these automatic responses to your advantage.

Discover how neuroscience secrets can:
• Get your message noticed and remembered
• Convince people to take the actions you want them to take
• Prompt people to pay your asking price

See why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.

The truth is, very often people just default to automatic actions without really thinking about them. These actions include what to read, when to share, and who to trust. And this means that marketers’ well-crafted messages – our emails, blogposts, landing pages, websites, etc. – might be ineffective. Because people don’t make logical choices, they react reflexively. 

However, when marketers strategically factor in the decision defaults people rely on, we improve our success. We increase the likelihood that people engage with our content … and respond to it. Discover why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

Marketing Ugly: How to Create Content for Boring, Complex or Undifferentiated Products

In "Marketing Ugly," participants will discover NINE practical, proven ways (3 each for the 3 topic areas) to create engaging, successful content for our most difficult marketing challenges: boring, complex and undifferentiated (commodity) products/services. Each tactic is backed with real-life examples/success stories.

Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.

The Next Chapter of Content Experience: Interactive, Visual, Code-Free.

Creating custom websites and interactive content is a big challenge for all marketing teams, that are typically bottlenecked with high development costs and limited resources which cause slow turnaround times. All that is changing, fast. The new content marketing revolutionaries craft 'code-free' design and digital experiences in minutes vs the days or weeks in the past. Learn about all the new creative tools that instantly remove the bottleneck, enabling you to create more interactive content experiences that create more engagement and performance, with way less resources and less budget to boot.

Attend this session, and learn...


- How to turn static PDF's and ebooks into interactive content 
- Hacks to publish custom content experiences quickly
- The new toolkit to manage large portfolios of digital content

Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.

How to Become a Contributor to Top Business Publications

Could writing for Forbes, Inc., or Entrepreneur generate $5M in revenue for your small business? Land you a book deal? Send you to hang out with Richard Branson on his tropical island for a week? Lead to phone calls with Beyonce's dad and invitations to the White House? These are just a few of the real-life perks that have come to contributors to top business publications. 

Josh has written for over 20 publications and has interviewed more than 60 contributors to find out how they they got in. From his experiences and those interviews Josh created The Contributor Roadmap which will show you how to get from wherever you are to landing a contributor spot at a top publication. Josh will then teach you how to keep your editor happy and leverage your contributor position (100% ethically) to your benefit.

Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of "Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty". Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016.

Truth and Influence: How to Build and Spread Powerful Ideas

The landscape is now littered with “influencers” whose only credential is the ability to chatter on social media. You can stand out from this crowd through the power of your ideas. I’ll explain how to tap into unique sources of insight, think analytically, build frameworks that connect quickly with the audiences you want to influence, and then spread those ideas and become a leader. The insights in this talk are based on interviews and surveys of hundreds of successful thought leaders.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Gamification: Where Art and Science Align to Create Results

In a hyper-competitive and data-driven digital landscape, it’s easy for artful communication to get overpowered by bigger-than-big data. But as content marketing continues to evolve, engagement is no longer enough. You have to forge measurable results, all the time. That's where gamification comes in: The perfect blend of art and science required for content marketing success. Attend this session to learn how to create 'gamified content' that will fuel engagement and motivate action, backed by case studies from major brands.

Learn all this, and more....

- How disruptive B2C e-commerce brands use gamification to supercharge customer acquisition

- The simple content format that has helped B2B marketers turn cold prospects into leads and sales.

- Actionable hacks to find hidden gamification opportunities in the content that you create every day.

- Easy-to-use tools and tips to get gamification started pronto.

Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.

The Foolproof Formula to Create Killer Emails That Amplify Opens, Clicks and Conversions

Way too often, we craft email content in record speed based solely on our assumptions about our audience. The subject lines we create are guesswork. Our calls to action don't resonate with readers, or drive conversions. And our product positioning? That's another stab in the dark. It's time to change all of that with the latest email marketing tactics that can turn your "just OK" email marketing strategy into something magnificent. Attend this session if you want to create emails that people can't wait to open.

In this session, you'll learn how to transform your email strategy with:

-- The #1 email marketing mistake that most brands make
-- Why some companies have a massive and freakishly engaged email list-and how you can, too
-- The formula for email content that gets subscribers to open, click, and take action every single time
-- A tactic to turn your worn-out newsletter into an engagement machine

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

"How to Create ""Intentional"" Content that Connects"

Before you crank out that next blog post, headline story or white paper, ask yourself a critical question: What is the purpose of the asset your creating, and what impact will it have on the business. The answers can be complex, but not asking those questions are the big mistake most of us make as we scramble to publish more for the sake more.

Attend this session to learn the art and science of creating intentional content that’s helped Digital Marketer zoom from zero to zillions of readers and fans, including the actual mechanics of sample winning content that serves a specific purpose that performs again and again.

Here’s a snapshot of the fundamentals we'll cover:
· The six steps content creation process ranging from topic to format to ascension and more.
· The five types of offers that convert best when crafted with clear intention
· The key to conversion success using the Customer Journey Canvas
You’ll leave this session with a sure-fire process to grow your fan base of loyal readers and transform more browsers into believers, and believers into buyers.

Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.

Part 1, Content Personalization: Getting It Write!

We know that personalization is the next frontier with content marketing, that’s for sure. Documenting your content strategy is the starting point to compete and win the war on the web. But with all this new technology and methodology at our fingertips, isn’t there a better, faster, and wiser way to forge “personalized” content strategy that delivers MAX performance?

In this session, the first of a two part series, you’ll learn about three new “CONTENT PRODUCTS” that will supercharge your marketing and help you quickly "walk in shoes" of your customers and and prospects to create engaging content that can be “personalized on the fly” with the latest platforms and techniques.

In this session, you'll learn how to develop the Big Three Products that are the core content strategy and personalization at scale:

-- Customer Journey Map.  Empower your team and business to co-develop the wants and needs of customers throughout their journey
-- Customer Personas. Use big data to develop personas that become the GPS for content creation, personalization and distribution
-- Keyword Maps.  Learn what your customers are searching for so your content can get found and drive traffic

Special Bonus: All attendees will get a signed copy of Byron's new book Content Strategy Blueprint with access to all the templates, samples, and tactics you need to transform your business into a customer-driven, content-personalized, performance-driven content marketing machine.

Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.

Part 2, Content Personalization: Automating the Performance!

So, you’ve got your customer journey map, buyer personas, and keyword map all bundled up and ready to go, either from the previous session or on your own. Now it's time to put it all to work and let technology do the heavy lifting to get the right content in front of the right people at the right time—automatically, on-the-fly! In this session, Colin will walk you through the latest CMS platforms and testing solutions that are frankly kind of scary—machine learning kicks-in so content personalization and big data collide. Attending this session offers a glimpse at what’s next with content marketing, and what’s NOW.

Fasten your seat belts, to review all this:
 
• Recent technology advancements that make personalizing your own website simpler than ever, from comprehensive “experience management platforms” to more modestly priced targeting plugins.
• An overview of the ever-growing pool of data sources on your users, from IP lookups to on-site behavior, including third party and first-party data.
• How to translate your buyer personas into data-driven “segments” that you can identify and act on in real-time.
• How to use your customer journey and keyword maps to create a dynamic content model, which can inform a segmented editorial calendar and component-level “zoning.”
• All kinds of ways to measure performance and get the return you demand for your investment.

Best of all, you’ll see a few case studies from “everyday” organizations that were able to improve on-site conversions by as much as 200% by implementing smart personalized content strategies at scale.

Keynote: Josh Bernoff, End Toxic Content

Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing.

Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.

Being Needed, Not Needy: How to Create Truly Valuable Content

Using Maslow’s Hierarchy of Needs as a framework, this talk walks through the various ways in which a brand can create content that provides real value to consumers, providing them with solutions for everyday problems.

The session is sprinkled with industry data and published examples, and allows audience suggestion to drive live ideation to prove that the format works for any company, so bring your challenges and your thinking caps.
- Learn how your consumers needs CAN and SHOULD inspire your content creation
- Gain a framework for identifying how your brand can ideate around consumer needs
- Understand how to focus on consumer needs within your area of authority as a content creator
- See best-in­-class examples and live ideation that demonstrate this process can work for you

12 Principles for Really Great Content

There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more. 

In this session you’ll learn:

- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants

Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.

How to Create Brain-Craving Content in 5 Easy Steps

Between the increase in competition and the decrease in human attention spans, creating content that attracts readers and motivates action gets harder every day. That’s where science comes in with a splash of art. In this session, you’ll learn the mental shortcuts we use when “deciding” what to read as well as the tips, tricks, and shortcuts that are proven to get readers' attention and captivation. This exampleâ€Âpacked session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content. Get all the secret tactics you demand in 5 easy steps.

In this session you’ll learn:

-- Headlines that increase engagement by 140%
-- Words that snag the human eye
-- The magical word that gets people nodding
-- The surprising move that slashes unsubscribes by 22%
-- Cognitive fluency and the power of persuasion
-- Loss aversion, social proof and scarcity drivers

Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].

7 Steps to Developing a Resonating Brand Voice

Memorable companies make language their own. But crafting a brand voice your audience will love and remember is challenging ­until now. Learn how to create branded language that tells your story without the sales pitch and gets remembered long after readers pass you by. Discover how to create a fresh voice for your brand that connects with readers and advances your brand in strange and mysterious ways. Learn it all in case studies from Moz, Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more to get the insights and data you need.

Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.

Creating and Optimizing Content for Chatbots

Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the botwagon. Chatbots Magazine website boasts 200,000 monthly page views and a community of botmakers, journalists and fans.  But let’s face it, we’re all struggling to understand how to create content for this new channel, without botching it up. 

Keynote: Ann Handley: The Superhero's Guide to Bigger, Bolder, Braver Marketing

Content marketing and storytelling offer a vast opportunity for all businesses. Even yours. But too many of us aren’t embracing the opportunity. Our own marketing seems puny and underdeveloped, when it should be Superhero-level strong and ripped.

So the question is: How do we become superheroes within our companies or for our clients? How do we inspire our teams to create more robust, effective marketing? How do we up the quality of what we are producing? (And how do you define “quality,” anyway?) 

Come to this fun, inspiring session to hear the Queen of Content Ann Handley counsel you on how your organization can create marketing that’s engaging—because your audience demands it and your organization deserves it. You’ll leave Ann’s keynote equipped and inspired to:   

·      Tell bolder (and braver!) stories, using stronger, more ripped writing and a unique point of view

·      Create “best of breed” content to attract the people you want (and repel the ones you don’t)

·      Understand when to be a little outrageous (and when to dial it back)

·      Learn secrets to inspiring writers and content creators so they can give you their best work

The biggest missed opportunity in content marketing is playing it too safe. So let’s do this!

Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.

How To: Onboard Freelancers to a Winning Content Gameplan

The session topic "How To: Onboard Freelancers to a Winning Content Gameplan" is being considered for CMC 2021 Virtual to compliment existing Content Creation sessions and workshops in the CMC 365 recording archive. One of our former CMC speakers or new speaker will take on this JAM session showcasing tactics, techniques, workflow, and/or processes they’ve mastered on this topic or related topic. CMC 2021 Virtual will showcase 60+ JAM sessions this year, each 10 to 40 minutes depending on the complexity of the topic. All six pillars of content marketing and content strategy will be covered by the best content marketing speakers on the planet. Apply to become a JAM speaker to showcase your content marketing mastery!

Effective Delegation: The Missing Ingredient for Most eCommerce/SEO Business Owners

Are you running out of time? Are you working more than anyone else in your own company, yet you can’t seem to scale your business? Join this session to learn how to empower your employees to take full responsibility for their jobs and bring in results faster than ever. You will learn simple and actionable ways to delegate work to your staff and scale your business rapidly while working a lot less.

Attend this session to learn….

• How to identify what and when you need to delegate
• Why is it harmful to your business to delegate the wrong tasks
• Empower your staff through effective communication

Target Audience: CEOs, Managers, Business Owners, Directors, Team Leads

Mads has more than 10 years of experience in Fortune 500 companies, such as Xerox and IBM, and more than 10 years of experience coaching and consulting online entrepreneurs on Management & Outsourcing. He has also spoken at many larger events such as CMSEO, TiECon, DCBKK, DMSS Bali, SEO Spring Training, SEODay, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads currently owns and runs 5 companies, and manages more than 150 people, he doesn't just talk the talk, he walks the walk. As well as being a management expert, Mads is also an expert on growing and scaling an online business, and he is one of the industry experts in the DiSC methodology, which is a cornerstone in his management philosophy and he shares his knowledge through the Effective Management Mastery course & community.

De-Risk Domain Authority: How to Increase Content Efficiency

You know the concept of “Your car loses value the moment you drive it off the lot”? It’s the same thing when you publish a piece of content and never revisit it. You can’t rely on one piece of content to power traffic anymore. If one piece doesn't perform well, it impacts your authority and the cost of every piece of content increases and your chance at performing well is at risk. You need an ecosystem of content that is consistently maintained and optimized.

Learn how to increase your content efficiency and reduce risk in this session. And learn the framework to ensure each piece of content drives the impact it should so you can maximize your investment.

Attend this session to learn how to…

• Identify at-risk content
• Build clusters at scale
• Publish the best possible content the first time around
• Understand when to go back and update

Target Audience: SEOs, content marketers, content strategist, content creators

Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

3 Unique Ways to Leverage Keyword Research

Content marketers and SEOs often treat keyword research as a necessary evil, something to check off the list before moving to bigger and better things. But what if this oversight leaves untapped potential hidden in your keyword research? During this session, you'll learn how to gain insights from keyword research to inform messaging, how to map intention to user journey to inform page depth optimizations, and how to leverage keyword data to prioritize content opportunities. By surfacing intention from keyword research, you’ll fortify your smartitude with new tactics for your content arsenal.

Attend this session and learn how to..

• Perform emotional keyword research
• Organize keywords by intention
• Leverage keyword research to inform asset creation
• Use keyword data as an input in content prioritization

Target Audience: Content Marketers, SEOs, Content Creators, Storytellers

Beginning her career at Collective Measures over a decade ago, Katie brings a strategic and genuinely enthusiastic approach to all things content SEO and content marketing. With experience on brands including Cargill, Land O’Lakes, and Room & Board, Katie creates content strategies that maximize search visibility and engage audiences throughout their entire consumer journey. She firmly believes that when it comes to content, everything is rooted in data. In other words, she melds science and storytelling to help her clients meet their business objectives.

Overcoming Strategic Challenges in Content Marketing

How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors market share, so you can get the return you demand from content marketing investment.

Attend this session to learn how to..

• Analyze core content marketing strategy needs
• Develop a template to articulate content marketing objectives and goals
• Build a KPI Dashboard to measure results and drive optimization goals

Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.

Jennifer Apy is a growth marketer who champions the cause of innovative, community-driven brands that are passionate about their customers. By leveraging insights about the company, customers and competitors, she works with brands to develop a roadmap to success that often surpasses unbeatable marketing odds. She built her marketing career working with Fortune 500 companies to startups, from consumer brands (Discovery Toys, American Girl) to enterprise software companies (Adobe, Intuit) to startups that achieved successful exits in recent years. Currently she is a Partner and CMO with Chief Outsiders, serving several SMBs as a part-time fractional chief marketing officer.

Do This, Not That: Ignite Your Email Marketing

Content is king when it comes to successful marketing initiatives. But, ensuring that your intended audience is actually receiving and engaging with this content is critical for success. Attend this session to learn proven techniques for driving strong email marketing results for content strategists. Converting customer engagement goes beyond just opening that initial email; it includes the full lifecycle from email subject lines, online forms, to mobile landing pages and online navigation bars. Whether you’re a marketer for a startup, B2C or B2B company, email marketing can significantly support your business efforts for driving engagement for your latest content.

Learn all this, and more…

• Small changes to your email creative, landing pages and overall setup that will radically improve your marketing ROI
• Simple and quick tweaks to double open rates for your email campaigns
• The power of subject lines and how specific words can make your email standout
• The best days and ideal frequencies for sending emails

Target Audience: Content Strategist, Brand Managers, Marketing Directors and Content Marketers.

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event.

New “Helpful Content” Ranking Strategy: Use Social Behavior and Audience Intelligence Data

Google’s latest “Helpful Content” ranking update is certainly changing the landscape for search optimization marketing, leaving old techniques like keyword stuffing in the dust. It turns out that creating content for people, not bots, is what matters to Google, and that’s good news for us all. Attend this session to learn what’s new and what’s next with search optimization, and how to improve your SEO content strategy by using social behavioral and audience intelligence data to forge an “audience-first SEO” approach to content creation and re-creation, delivering the results you demand from your content marketing investments.

Attend this session and learn how to…

• Develop Audience-First SEO Personas, and why they matter
• Integrate keyword intelligence with audience intelligence
• Survey search landscape to find SEO competitors
• Create and analyze an audience intelligence report
• Use SEO Persona Insights for SEO Topic Modeling

Target Audience: Content Marketers, SEOs, Digital Marketers, Content Creators, Storytellers.

Rory is an SEO and growth marketer who is highly experienced at formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million dollar revenues for global organizations. He has over eight years of experience scaling an agency, and working with some of the world's most successful SaaS companies. Rory is passionate about developing integrated channel strategies and sharing his knowledge about how to use audience insights to optimize SEO strategies. He’s previously been featured in INBOUND22, BrightonSEO, Semrush, OnCrawl, Content Marketing Institute, and Audiense.

10 Positioning Strategies to Make your Product/Service 10X Valuable

We have virtually unlimited traffic available to us today, with inexpensive options like DMs, groups, content, cold email, and paid media at scale. But with all this access, why do we still struggle to get right-sized paying customers and clients that align with our services and solutions. It turns out that it's not about the traffic, it’s about turning your product into an irresistible offer that sells to the right person, at the right time. Attend this session to learn the 10 positioning strategies that will help your business convert more browsers into believers, and believers into buyers, with increased prices that align with your solutions.

Learn all this and more!

• Advanced Risk-Reversal Techniques to convert traffic
• Tactics to De-Commoditizing Your Business
• Secrets behind the $120 Cheesesteak
• How to create your own ‘Purple Ocean’
• How to 10X your services value without changing the deliverables

Target Audience: Marketing Professionals and Founders in the Information and Software Industry

Paul Sanders is the CEO of Offer Economics - a consulting firm that helps Education Companies make their backend products up to 10X more valuable through dynamic market positioning. His experience started 6 years ago in a struggling startup about to go under days before Christmas. He constructed a single compelling offer which enabled the fledgling startup to cashflow their traffic and go on to bring in over one million dollars the next year. Today Paul helps companies in 3 continents convert more traffic, increase prices and close clients by turning products into high value, irresistible offers.

How To Optimize for Searcher/User Intent

The biggest brands with the biggest budgets, best tools, and biggest teams really NAIL it when it comes to user intent. Attend this session to learn how the big dogs like Amazon, Home Depot and Allstate make the optimization magic happen—so you can replicate the hacks, tricks and techniques for your small business or agency.

Learn all this and more…

• Why searcher intent is the future of content and SEO
• The changes Google is making to its algorithm that will change how we make content
• How to track content changes on industry leading (and competitor) websites
• How to tell if website updates are deliberately guided by data or just run-of-the-mill
• What you can do today to start learning from your competitors and the leaders of your industry

Tools you'll be diving into include:

• Optimizely
• Hotjar
• And an unreleased proprietary tool you’ll be able to access!

Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.

The Future of SEO Content Starts With the Death of Classic Keyword Research

SEO content strategy using classic keyword selection that only considers monthly search volume and keyword difficulty is an outdated approach. To win rankings and organic traffic, your content must address the needs of the searcher today and tomorrow for the topic you're writing about. Attend this session and learn how to…>/p>

• Research keywords effectively intent and not search volume
• Plan evergreen content strategy for topics that shift in popularity over time
• Use tools like Clearscope, Google Trends, and Google Search Results

Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.

How To Create Custom Keyword Clusters and Map Out Months of Topics

Good news. The next-generation of keyword research is far less boring, with keyword clusters emerging like stars in the sky. Machine learning algorithms are leading the way, quickly surfacing fresh topic ideas that will appeal to your readers and fans. Learn the latest tactics for keyword research, topic selection and content optimization.

Attend this session and learn how to…

• Tap open-source python scripts used in science
• Create a custom keyword clustering algorithm
• Pinpoint the right keywords to target for content optimization
• Optimize content efficiently using AI-powered tools

Digital marketer with love for SEO, Michał co-founded SurferSEO and has been evangelizing the product and data-driven approach to optimization content at scale. He trained hundreds of SEOs, copywriters, and marketers over the years on the full spectrum of search marketing ranging from on-page SEO, content optimization, and how to use AI to perform SEO magic.

SEO is Math, Not Magic: Add Up the Ranking Factors that Matter Most in Your Industry

Google’s search algorithms use hundreds of metrics to score search results and provide searchers with the highest-quality results. But did you know those factors vary from industry to industry, and even keyword to keyword? It all depends on the intent behind the question. With the help of machine learning and powerful computing, learn how to reverse-engineer Google’s ranking algorithm for any keyword. This lets you identify, test, and iterate on select factors to start outranking your competition and break onto the first page for high-value keywords in your niche.

Attend this session and learn how to…

• Use competitor analysis to develop your content strategy
• Optimize content for semantic richness and content-quality signals
• A/B test on-page optimizations using Google Search Console data
• Redeploy your strategy for other landing pages on your website

Tools discussed and showcased:

• Ahrefs’ Keyword Explorer
• LinkGraph’s SEO Content Optimizer
• Google Search Console and GSC Insights

Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator, founder and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.

How Intelligent Content Inspires Browsers to Take Action and Buy

Driving traffic is hard work. And it’s wasted work if your site doesn’t transform browsers into buyers. So why aren't more of your visitors turning into leads or buyers? Attend this keynote to learn how to instantly remove the friction and boost the migration through each journey stage.

Attend this keynote and learn…

• THE key motivator for engagement and action.
• Why most websites fail, according to 12 years of research.
• How to fix most of the problems in one swoop with a new "aspect" of the infamous call-to-action.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner

[Re]Build Your Brand With COVID-19 Insights

Chances are you spent last year following one of these brand positions: business-as-usual, customer-hyperfocus or duck-and-cover. With the new year arriving and optimism on the horizon, now is the time to learn from the past and map out your future content and brand strategy. Attend this session to learn how to consistently create value-add content to engage customers and accelerate brand growth—the content marketing way!

Attend this session and learn how to…

• Refresh your content strategy.
• Re-engage your customers.
• Amplify your message with advertising.
• Enhance public relations.

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Maximize Your Content Pipeline

This past year pushed us to the [content] limit, forcing businesses to get creative around driving traffic, building engagement and capturing new sales. Producing high-quality, on-brand content became a priority, prompting investment in teams and systems to help manage delivery at scale. Learn how to flex your content planning, map out timely and topical messaging, and optimize content to engage the “new” searcher and reader.

Attend this session to learn how to…

• Map out content topics intelligently.
• Flex content styles for sensitive situations.
• Balance scheduled content versus “Hallmark” events.
• Leverage publishing, listening and reporting tools.

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Gain A Competitive Edge Using Advanced Tools

The typical marketer doesn’t spend much time following the competition. Their customer, however, is doing just that, assessing how a brand stacks up against alternatives. Attend this session to get ahead of the competition with proven tools to measure your storytelling and brand discoverability. Identify performance strengths and gaps relative to your peer group with the goal of controlling a greater share of mind and market.

Attend this session to learn how to…

• Identify your competitive mindshare.
• Create a template for [objective] review.
• Measure storytelling index and brand discoverability.
• Pit competitors head-to-head.

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Be Feared and Loved: Ranking Content The Office Way

If you're a content marketer AND fan of The Office series, you'll want to tune into this session to learn how to orchestrate keyword research, on-page optimization, and link building in a new way. You'll learn the pitfalls of why brands simply can't get their content to rank and stand out from the pack of low-performing content. Learn how to create content that is feared by your competition, and loved by Google.

Attend this session to learn how to…

• Smarten your keyword research to inform your content strategy
• Improve on-page optimization to boost search performance
• Earn quality backlinks with secret sauce used by the pros

Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.

Human-Centric Ads: What Are They and How They Out-Perform Traditional Ads

With more than 40% of internet users declaring online ads are too aggressive, following them on every browser and device, what’s an advertiser to do? Attend this session to learn about human-centric ads, and how to utilize their power to outperform traditional display ads, reaching targeted audiences with meaningful engagement.

Attend this session to learn…

• Key elements of human-centric ads (B2B vs B2C).
• Suggested variation for alternative channels.
• Resources for inspiration (Like Outbrain’s best native ad campaign examples 2019).
• Methods to boost native conversion rates.

Dan is the President of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. Recently Dan led a merger with District M to become a top 5 independent omnichannel ad exchange.

Conversion Rate Optimization MasterClass

Learn the key components a successful conversion optimization strategy. Explore the SHIP method, which is used to help large brands such as eBay, Target, and Special Olympics, as well as smaller startups, optimize websites and digital campaigns to achieve their maximum potential. Dive into the practical methods used to uncover user motivations, wants, and needs. And finally, learn how to prioritize all the different optimization elements for your website, and how these elements are implemented and amplified to drive more leads and sales.

Attend this workshop and learn all this and more:

• Scrutinize: This is the phase that is critical to the cro process and accounts for 70% of time spent on the project
• Hypothesize: This is the research opportunity portion of the SHIP method – where you begin creating experiments based on the problems uncovered
• Implement: This phase is all about how to conduct sound tests – what matters most etc.
• Propagate: Final phase of the process is about taking learnings and populating them across the organization

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

Secret Ways to Find SEO Content Topic and Ideas

Feel like you’ve exhausted every possible data source and tool for new SEO content ideas? Join this session for a fresh take on content ideation for search optimization. You’ll get innovative and tactical approaches to traditional and non-traditional data sources with audience insights so you can better deliver on performance goals. You’ll also discover new places for content inspiration while learning how to find the amazing content ideas lurking right under your fingertips, just a few clicks away.

Attend this session to learn the new tactics that bridge content creation with SEO:

• Niche-community data mining through blogs, social media, and other sources
• Sales & customer success email data mining
• Auto-suggest on Google, YouTube, Pinterest, & more
• SlideShare metrics & views
• YouTube closed captions
• Reddit: Reddit data mining, Reddit Keyword Research Tool, & competitive insights
• Quora, instaGrok, BuzzSumo, & more

Paul Shapiro, Senior Partner, Head of SEO at Catalyst, specializes in technical SEO for Fortune 500 companies and is the founder of the industry's first technical SEO conference, TechSEO Boost. In his free time, he enjoys horror movies and overly-complicated board games.

Data: 10 Tips to Get into the Brains of Your Site Visitor

Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.

In this session you will learn

• How to conduct better qualitative research to extract useful information
• Identifying the big “ask” and question of specific visitor behavior you want to uncover
• How to build a story and timeline to understand how/what visitors use your product or service for
• How to use that information to create a better website experience

Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.

CHE-A-T SHEET-Actionable Tips to Convey Expertise, Authority, and Trust for Content Writers

Let’s talk about E-A-T, baby! Demonstrating Expertise, Authorativeness and Trustworthiness both on and off your website can help significantly improve your Google rankings in 2020. Join this session to dive inside Google's Quality Raters Guidelines and leave with actionable tips that can help grow Organic Traffic to your content pages, no technical-degree required.

In this session, you’ll learn:

• How to display and optimize author bios for EAT
• Techniques for building authority on your site
• How to find out if Google Quality Graders are spying on you
• Ways to manage your authors' and website's reputation online

Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.

Cutting Edge SEO for 2019 - The 10 Things You Need to Know

Searchers and search engine algorithms are getting smarter and more sophisticated. New technology and search engine algorithm updates are moving at lightning speed. Is your website up-to-date with the latest SEO tactics and technology? Explore the things that are negatively impacting most sites and learn about some of the most recent SEO tactics that can help your website rank better in the search results. 
 

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.

Panel: Advanced Content Optimization Strategies

Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics? How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?
 

Advanced SEO: Competitive Intelligence, Modern Scraping and More

It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
 

Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.

Apply Neuroscience to Double Your Engagement and Conversion Rates

Your audience’s actions are driven by the subconscious. But learning to create content that taps that reality can be challenging. Until now. Learn the core neuroscientific principles that are the driver for better conversions. And start crafting better online content that connects more directly with the target audience, and engages them more deeply for the long haul. From attracting attention to deepening engagement, you'll learn to improve your content and copy, and make it more persuasive, more memorable and more effective.

Learn how to...

• Apply behavioral analytics to content creation.
• Create more compelling content that drives action.
• Transform your website, blog and other digital assets.
• Apply 10 brain science-based strategies for better marketing results.

Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.

Battle of the Searches: What Motivates Customers Across Major Sites

70% of Searches don’t happen on Google or Bing.  They happen in the search bar of individual sites all over the Internet. If you tap into the searches on Amazon, Facebook, YouTube, Reddit, Yelp and Etsy, you can deliver content that people are scrambling to consume. 

Attend this session to learn how to...

• Hack search analytics and behavior patterns on popular sites
• Snag real-time customer search behavior data with next-gen tools
• Improve marketing strategy with deeper insights to what buyers really want when buying products and services
• Rethink which sites/brands to tap for fresh ideas to achieve goals

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

How to Build an SEO Magnet that Drives Free Traffic, Leads and Sales

Your content is competing for attention against the ever-growing avalanche of articles, videos, and podcasts published every second of every day. Getting free traffic from search engines like Google is a big challenging. Until now. It all starts by creating content that truly deserves attention. And that requires a bit of research developing an SEO magnet. In this session, you'll learn how to build an SEO Magnet that generates free traffic, drives leads and generates revenue, again and again. And you'll learn the "Zero Page" process perfected over the years with multiple brands and clients. 

Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.

Combine Paid & SEO Strategies to Increase Your Bottom Line

The customer journey has totally changed - forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey.

Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together. 

In this session you will learn:

-- How the search results are changing
-- How paid media is changing
-- Why it's not SEO vs. Paid
-- How to grow your own audience
-- Real world case studies

There is no war – there is only search. Discover how to leverage both paid and organic to grow exponentially.

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.

7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!

Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert! 

There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.

Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.

Horrible SEO Mistakes You're Definitely Making

Real-world stories of the biggest problems that plague SEO managers -- and the VERY overlooked fixes that anyone can do.

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

3 Rs of Website Optimization

High-performing websites are like living, breathing creatures that require oxygen(optimization) for survival and growth. And if you're not using the latest methodology and technology to optimize your website and forge forward with a clearly defined, powerful process (not product), you'll tumble from the high sky into the land of the unknown. Attend this session to learn the marketing 3R's and flawless process for accelerated growth; Ruthless Prioritization, Rapid Creation and Relentless Support that will greatly boost your multiplier for growth.

Attend this session and learn how to….

-- Forge a modern website optimization process that follows the 3R's
-- Adhere to the process without flaw to maximizes ROI
-- Deliver on the high-performing goals you 
-- Pinpoint the small and large victories as the unfold

Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.

Conversion Rate Optimization: How to Unlock Your Website's Potential

With 95% of conversion decisions happening in the subconscious brain, motivating action and improving conversion rates is challenging, to say the least. The key is to learn what you’re audience wants and needs using big data and advanced analytics, that helps to surface the right content and shape user experience in a better way.

In this session, you’ll learn a secret 6 step process to identify the major boosters and blocker that are likely helping or hurting your messaging and user experience, surfaced from dozens of experiments in different industries and niches. Most importantly, you’ll learn how to remove the guesswork for conversion rate optimization with proven tactics that deliver results for your hard work and marketing investment.

Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

Keynote: Tim Ash, Ending the War Between Branding & Direct Response

There is a war going on in marketing departments that's wasting our time, missing big opportunity, and costing us revenue. On the one side, the guardians that stand firm on brand brand purity.  On the other side, the mavericks willing to test anything to boost conversion and sales. Their views collide with a cosmic force, making it difficult to team up and find a way to betterment, and tune out the differences that clog the spokes.

Conversion rate optimization (CRO) expert Tim Ash is here to change all that, laying out a mediation plan and comprehensive framework for uniting these seemingly intractable positions, harnessing their combined superpowers to achieve spectacular results. Again. And again. And again.

In this keynote, you will learn...

-- Key concepts for understanding the power and limitations of brands
-- How brands subconsciously frame the direct-response offer
-- How to create a framework for powerful brand and direct-response synergies

Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com, the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.

How to Be Bond. Competitive Intelligence Tactics for Search Marketing Success

Getting your content to be ranked, read, and ravely reviewed takes effort, skill, and knowledge of what’s hot and what’s not. Your competitors are likely doing all the hard work, so why not learn from wins and losses. From ideation to optimization to creation, it’s now easier than ever to use competitive intelligence with all your content marketing efforts. Beware, your competitors might be attending this 007 session, learning the tips, tactics, and advice necessary to get ahead of you, the competition

Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.

Optimizing Your Content - Overcome These 7 Deadly Sins to Boost Performance

Speaker: Arnie Kuenn

Get this: 93% of all buyers, online or in stores, use search engines prior to making a purchase, but 86% of searchers don’t know your company or product name before the search process begins. Despite surge of investment in search engine optimization, most companies still don’t get it right. That’s where Arnie comes in, revealing the 7 Deadly SEO sins and faux pas that are costing businesses a lot of traffic, a lot of conversions, and a lot revenue loss, all the time. What’s even worse is that fixing these sins can be fairly easy, once you learn how to use the latest SEO magnifying glass.

During this session, you’ll learn...
-- The 7 most common optimization mistakes
-- How to create and optimize the content readers are looking for
-- Best types of content to create for search engines
-- How to protect yourself against changes in the future
-- How to put more money on your bottom line

Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.

The 10 Hacks for SEO to Drive Content Success

Let’s face it, any invest in content marketing demands a boost in organic search traffic. But SEO continues to be the dirty work that nobody wants to do. This session will teach you how to change all that, and instantly remove the SUCK out of SEO that bogs us all down, with a few hacks that make-it-easy and transform your content into a traffic driving machine. You’ll learn 10 things about SEO that get you on the fast track for success. And yes, SEO can be fun if you master the art and science with these new hacks that accomplish in minutes what used to take days or weeks.

An award winning digital marketing consultant specialising in developing growth strategies for businesses of all sizes. Previously worked with Blue Chip companies through to local businesses across a range of industries. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.

7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!

Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert! 

There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes. 

Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.

Mobilize Your Content to Ring in the Revenue in 2017

Mobile isn't an age--it's the new way marketing gets done. The way in which people read your content has changed, and their perception of your brand is shaped and aligned with their mobile experience throughout their journey. In this session, Christina will show you how to create and optimize mobile content to best connect with readers orbiting at high speeds. You’ll learn to harness the power the mobile-first generation to drive more leads, sales, and revenue.

In this highly interactive session, Christina will show you how to:

1. Design content for both mobile AND desktop
2. Develop location-based marketing campaigns that engage
3. Format content wisely to maximize readership and reward
4. Repurpose and re-shape content for mobile
5. Develop contests, video, and graphics that grab the B2C crowd

You'll learn hands-on techniques and walk away with a worksheet containing your customized mobile content strategy to crush mobile in 2017 and beyond.

Christina Inge has two decades of experience leading content strategy, digital strategy, and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. These strategies help organizations to transition from traditional to innovative marketing that can excel on mobile platforms. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, 222 Fifth, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on board of IEEE Entrepreneur's Network. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.

Keynote: Andy Crestodina, How to Make Friends, Leverage Social & Become Famous Online

Relationships. Networking. Collaboration. Those are the core principles we’ve used for decades to grow our businesses and advance our career. As it turns out, those same principals are the drivers for content marketing success these days. But there are a few twists that make it difficult to stand out from the noise. Listening well and playing nicely is the new art.  Optimizing smartly with data insights for multiple channels is the new science. Andy will show us the new way and inspire us to make our content better to make it all work, with the help of the people who surround you at Content Marketing Conference.

Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner

An Inside Look into Profitable YouTube Ad Campaigns and the Strategies that Make it Happen

YouTube Ads can be tough to crack, while other Ad platforms have seen CPA costs rise with reduced tracking abilities. But if you can make YouTube Ads work, it can be your strongest source of qualified leads and sales. Learn the strategies that will help you to create profitable YouTube Ad Campaigns, and get an inside look into Campaigns that are highly profitable. You'll see the strategies that are working in SASS, E-commerce, Education, and coaching.

Learn all this, and more…

• How to make a Video Ad that Converts
• The Strongest performing Targeting Types
• Setting to Avoid Wasting Money
• How to Measure Success

Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.

LinkedIn Ads: The Secrets to Lower Cost & Higher Performance

LinkedIn Ads generally have the greatest targeting for B2B companies of any platform, but if you've advertised there before, you'll know that you pay a large premium to access that amazing targeting. Because the costs are high, any mistake you make becomes an expensive mistake, which puts marketers in a tough spot. Attend this session to learn how to de-risk the platform with the best tools to crush your lead generation goals.

Attend this session to learn all this, and more!

• Who should and shouldn't advertise on LinkedIn
• Which ad formats you should use
• How to pay less for your traffic than your competitors
• And much more

Target Audience: Whether you're brand new to LinkedIn advertising or a seasoned user, you'll get valuable insight from this session.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Plan & Record Video Like A Pro From Anywhere

Are you scrambling with video and winging it along the way? Learn the new systematic approach to save time and avoid video burnout. Get the step-by-step breakdown for a flawless setup and workflow. And discover the stress-free approach that will boost your confidence and deliver quality presentations you’re proud to share with your teams and audiences.

Attend this session to get….

• Essential do’s and don'ts for DIY video setup
• Video content planning template for video strategy mastery
• Presentation tips to avoid memorizing the script

Target Audience: Content Creators, Video Content Creators, Agency Professionals, Influencers

Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.

Secret Ranking Factors of the Twitter Algorithm: How to Get More Exposure Through Tweets

Do you get the feeling you are spinning your wheels on Twitter, only to get less and less traction? You are not alone! Twitter's mysterious algorithm has evolved, and if you do not flex to meet it, all of your social work there will be largely wasted as only a fraction of your followers will see your Tweets. However, the potential is huge for reaching many more people beyond just your followers -- without resorting to paid ads. Based on a review of multiple Twitter patents and other publications, this session will bring you an approachable overview of the ranking factors used in Twitter's algorithm, and will show you how to propel your Tweets into growing followers and gaining engagement to make the little blue bird work for you!

You will take away from this session:

• Actionable tactics to maximize your Twitter reach by up to 10,000%
• Eliciting engagement that expands promotion potential exponentially
• How to avoid profile characteristics and behaviors that sandbags visibility
• Bonus: Translating Twitter exposure into greater presence on Google

Target Audience: Social Media Managers, Marketing Directors, Agency Social Media Developers, Self-Promoters, Corporate Marketers

A Guide to Marketing to Gen Z:

Gen Z has $143 billion in spending power. How much of that is landing with your brand? Attend this session to hear the best practices to appeal to Gen Z audiences as they emerge as the dominant consumers growing into the market. You’ll learn how the shift in demand for consumable content has drastically influenced buying decisions and strategies to engage with Gen Z consumers growing into the market.

Attend this session to learn how to…

• Appeal to Gen Z audiences through short form content and influencer marketing as they emerge as the dominant consumers growing into the market.
• Utilize TikTok and other social media platforms to reach a new generation based on the shift in demand for consumable content.
• Optimize marketing strategies that promote brand authenticity to create high-performing campaigns geared towards Gen Z consumers with a lack of trust in corporations.

Erik Huberman is the CEO and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media has worked with clients such as Red Bull, Verizon and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months.

How to Reverse Engineer Your Competitor's Social Media Content Strategy

Many companies don't know how much of what they should post on their social media channels and are looking for benchmarks. This detailed, hands-on how-to session will show you how to precisely understand what content your competitors are publishing on what social media channels at which frequency to inform your own social media content marketing strategy. Learn to use this analysis to inform every aspect of your own organic social media content strategy and develop a truly data-driven approach that is aligned with and built upon best practices that others in your industry are employing.

Attend this session to learn all this and more…

• Discover insights in your competitors social media content that can help your own social media and content marketing strategy
• Create KPIs for your organic social media content marketing based upon industry-specific norms
• Equip your organization with a truly data-driven approach to optimizing your social media marketing

Target Audience: Marketing Directors, Content Marketers, Content Creators, Marketing Consultants, Social Media Managers

Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

How To Scale Marketing While Revenue Grows 5x in One Year

Joining an early-stage startup is equal parts exciting and challenging. I joined Hunters, an Israeli security startup, as the first Demand Generation hire in 2021. Within my first 12-months, Hunters' revenue grew from 1M-5M ARR. During this session I'll share the six-step framework we used to scale our inbound marketing: 1. Audit 'current state' before Making Changes; 2. Understand opportunity source; 3. Align and focus your leadership on KPIs; 4. Get some quick wins; 5. Analyze website performance and create an improvement plan; 6. Build an operations roadmap focused on: people, process, and tech stack.

Sarah Breathnach works with startups, to build a strong inbound marketing foundation for fast growth. As the Head of Demand Generation at Hunters, a cybersecurity startup headquartered in Tel Aviv, Israel – Sarah is building the Demand Gen & Field Marketing function globally. Prior to Hunters, Sarah started her tech career at Localytics, a Boston, MA start-up acquired by Upland Software in 2019. From there, Sarah was hired to build out the Demand Gen team at Tamr, a data & analytics start-up HQ'd in Cambridge, MA.

Peek Behind the Curtain: Using Video to Give Your Audience a Look Backstage and Earn Their Trust

Customers are cynical... and they have a right to be. Too many companies try to pull the wool over their eyes, pretending to be something they're not. Instead of trying to fool customers, you should invite them backstage to learn how your products are made, or how your services were developed. Attend this session to learn how to give your customers and prospects a sense of what it's like to work with you and why they should trust you. You’ll leave with clarity on how to take viewers behind-the-scenes at your company or organization, to boost your conversion and sales.

Attend this session to learn all this and more...

• How being transparent will help you earn customers' trust.
• That video isn't about facts and figures. Video is about emotion.
• Tips for types of videos to shoot, and content suggestions for making them better.

Target Audience: Brand Managers, Marketing Directors, Content Marketers, Content Creators, Storytellers

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Ragan, Eventbrite, Milwaukee BizTimes). He also speaks on the subject to communications professionals at conferences such as Content Marketing World, the Midwest Digital Marketing Conference, and Content Jam. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

TikToks and Shorts and Explainers, Oh My!

The use of video for engaging B2B audiences is exploding. From educational content for websites and inbound marketing to TikToks, YouTube, and other forms of social video, the opportunities are endless. But where should you focus your efforts for the biggest bang? How does storytelling change from one channel to another? Can B2B brands really use TikTok to generate new leads? Discover answers to these questions and more as we trot down the Yellow Click Road to reveal the top video engagement strategies for the year ahead.

Attend this session and learn all this, and more…

• The latest trends in using video content to engage audiences across various digital channels
• How B2B brands can use organic video and micro stories on TikTok, YouTube, and LinkedIn to engage new audiences
• How to connect your video content strategy to your lead generation

Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.

5 Savvy Ways to Leverage Web 3 with Your Marketing

Web3 is about to shake up marketing as we know it. Attend this session to learn some creative ways that you can begin to use web 3 technology in your marketing. If you're worried it might all be too techy for you, fear not! This session includes actionable and easy-to-implement tactics with real-world examples that demonstrate exactly how you can apply them to your company.

In this session you'll uncover...

• The easy way for your brand to reach a new web3 audience, using simple skills you already have.
• How to use web3 to increase live attendance for your events and re-engage attendees.
• What tokenized communities are, and how your company can leverage them in your marketing.

Steph Taylor is a marketer, launch strategist and host of the Imperfect Action podcast with more than 1.5 million downloads to date. When she’s not helping creators to monetise and scale with their digital offers, she writes a weekly newsletter called Web3 for Marketers, designed to help crypto-curious marketers better understand web3 and how it could change the marketing world.

LinkedIn Ads: The Difference is in the Quality

LinkedIn Ads are the best way to reach your most ideal B2B audience, but they're unapologetically expensive, which makes your job as a marketer much harder. Attend this session to learn the approach for paid advertising success on LinkedIn.

Learn all this, and a lot more…

• Tips to target your ideal audience
• Strategies for creating the CTAs that convert
• Pros and cons of each of the various ad formats

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Ridiculously Awesome [Organic] Facebook Marketing Strategies for 2021

With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.

• Become the go-to marketing expert with the six-phase Social Amplification Engine
• Learn Facebook's best practices for 2021: vertical video, stories, and testimonials
• Maximize ROI with Facebook ads; info on iOS14, conversion API, and IG reels
• Boost confidence with powerful strategies and structure for your marketing plan

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Documentary Films, Interactive Demos, and Episodic Series: Lessons Learned from the Top B2B Video Marketing of 2020

Video has come a long way from its roots in advertising and social media. In 2020 we saw the explosion of video in B2B marketing, not just for webinars and virtual events, but as a new content marketing format for impactful storytelling, educating buyers, and creating a more emotional connection with online communities. Join Tyler Lessard to discover today’s top trends in B2B video and how award-winning marketers are using the medium to succeed.

Attendees will learn…

• How top marketers use creative storytelling and series-based video content
• How video techniques capture the imagination, and demand, of online audiences
• What makes video the perfect medium for today’s B2B marketing landscape

Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.

Top 11 Instagram Growth Marketing Hacks of All Time

This session will cover the latest hacks, tricks, and updates to build and grow your Instagram following and Engagement for your Story & Feed. Walk away with tangible information that you can use immediately including:

• How to Build and Grow Your Instagram Following
• Learn Simple Instagram Hacks to maximize engagement
• Discover types of bot automation powered by MobileMonkey

Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.

Top Tips to Growing Your Business on TikTok

Short-form mobile video is quickly taking over the social media landscape. TikTok is leading the charge with the fastest potential for growth. Attend this session to learn growth strategies from a verified user who TikTok has hired to train some of their top creators.

• What sets TikTok apart from every other platform.
• How the "For You Page" really works.
• Tips to get started and grow without ads.

Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)

How to Get Started on Clubhouse

No need to show your face or curate an immaculate feed, when YOU are the content on Clubhouse. This drop-in, audio-only app is currently being valued at $4B. Go ahead and pull out your phone for this in-depth tour with tangible tips for Clubhouse growth.

• A hands-on tour of Clubhouse.
• Profile do’s and don'ts.
• Tips to start your first room.

Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)

The New Content Distribution Platform: Smart Speakers

Whether you create text, audio or video content, you'll soon want your audience to be able to just ask for your content—and get it. Both Amazon and Google have made a way for you to publish your brand (and your content) on voice assistants. The same way you register a domain name on the internet, you’ll want your own invocation name on voice assistants. Whether you love ’em or hate ’em, smart speakers like Amazon Alexa are being used by millions every day. Join Chip Edwards to learn how to become an early adopter of this new content distribution platform.

Attend this session for…

• A rundown on the invocation name, which is how you converse with and deliver content directly to your audience
• Examples of brands currently using voice assistant technology to deliver content
• Tips for making voice assistant technology work for you

Love ’em or hate ’em, smart speakers like Amazon Alexa are used by millions of people every day. Technologist and teacher Chip Edwards has spoken across the country about how content producers can use smart speaker platforms like Amazon Alexa and Google Home to distribute content and engage with their audience. Chip is a partner at CreateMyVoice.com, where they help content producers claim their Invocation Name and be found on the Google Assistant and Amazon Alexa platforms.

How to Win Big with YouTube Marketing and Advertising for your Brand

YouTube marketing can be one of the greatest channels to grow an audience and convert them into customers. Learn why building an organic audience is one of the strongest ways to leverage YouTube ads and how to scale with video. Discover the latest on what’s working and what’s not, and how to create great YouTube ads that convert!

• The VAMP model to scale your YouTube growth.
• How to convert viewers into customers.
• What's working right now with YouTube ads.
• What to avoid with YouTube advertising.

Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.

Why and How to Batch Create Video Content

We all know the best way to sell a product is to build trust with the purchaser, right? And the best way to build trust is face to face. With the increasing limitations we are dealt on a daily basis, we can’t meet everyone face to face; so the next best thing is video. In this session, you will learn why video is so important for an organization and your personal brand, and how you can create it without too much stress.<.p>

• How to build a video content strategy with a mobile phone.
• Tips to increase your production without increasing cost.
• Tactics for increasing engagement.

While Gary's previous career was in corporate sales, he was always a creative at heart and considers content creation to be his calling. He's worked with Uber, Mercedes, Pepsi, and many more brands that tap his global video experience and passion for growth in organizations. And he’s now the Founder and Creative Director of Capital Content based in the UK, serving brands worldwide.

Go From Chasing Customers to Them Chasing You

In a digital world full of distraction, crowded news feeds, and 3-second attention spans, we are fighting for each other’s attention and it seems impossible to stand out as a business leader. How do we cut through the noise and become a magnet for success?

In this talk, Alexandria shares the secret sauce that competition-proofs your business, captivates the attention of your market, and puts you center stage in your ideal customers' lives. Now, the people you dream of serving see you, hear you, and are inspired to take action with you, even amongst the sea of other options.

• Learn how to speak a message that attracts the "die-hards"
• Explore different elements of the Movement Marketing Method
• Craft a rockin' game plan to take back to the marketing department that gets the team excited to create their next campaign

Alexandria believes in creating a world where people fully align what they do to make money with what they do to experience meaning and fulfillment in their lives. She calls it the “sweet spot” between purpose and profit. She co-founded Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements. Join her in furthering the Purpose-First Movement.

How to Strategically Build Out Your Library of Content in One Year

Instead of always trying to figure out what to write about in your next blog post or wondering why you aren't ranking for strategic keywords, take Neal Schaffer's advice. Learn how to plan out and build one year's worth of blog content, which will become your strategic library of content. Attend this session to learn the exact steps Neal has taken to outrank formidable competitors building his own library of content.

• Helps you rank higher for SEO.
• Gives you a social "voice" that lets you engage with prospects and clients on social media.
• Enhances engagement with email subscribers.

Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

Ridiculously Awesome [Paid] Facebook Marketing Strategies for 2021

With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

A Guide for Nailing Your Virtual Presence

A year ago, many of us were thrown into work from home setups and endless virtual meetings. It’s very clear that virtual is here to stay. Now, it’s time to step back and improve both your technical set-up and your virtual presence. Get pro-tips for flawless video setup, advice on affordable gear, and presentation wisdom that will set you apart.

Takeaways you can put to work in your virtual meetings and webcam recordings:

• Foundations to crush your virtual meetings
• Upping your virtual presence
• Essentials for your DIY video setup
• Gear you need without the fear of price
• Advice for casting your presence
• Tips for authenticity and connection

Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.

Twitter: The Latest Tactics for Organic Success

Twitter provides significant value for companies and personal brands online via search engine results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Individual Tweets can also get indexed by Google and can rank in search results augmenting content marketing and visibility. Attend this session to refine your tactics to get your presence in search results and the Twitterverse boosted.

• Learn how Google ranks Twitter content, in spite of Twitter "nofollowing"
• Discover how to optimize your Twitter profile to rank advantageously
• Gain key insights on the tactics that increase engagement, which in turn drives rankings
• See examples of how #hashtag strategy can increase your engagement and content visibility
• As a bonus, learn how to invoke the Twitter Carousel in Google

LinkedIn MasterClass

LinkedIn has worked hard over the past few years to transform itself from a resume database into a hyper-targeted, content marketing machine. Join two Linked Pros that cover all the bases with Linked In marketing, from organic to paid. Dive deep on how to buy, implement, optimize and measure Sponsored Content, InMail and Display campaigns. And learn how to optimize your LinkedIn profile, grow your connections, create videos with captions, and create viral posts and videos. Beginners and experts welcome.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Video Marketing Makeover

Transforming boring case studies and testimonials into stories that inspire action.

We don't need another tedious case study, feature and benefits overview, or another testimonial video. No, we don't. There are millions of those out there, and they don't work.

Here's the thing: they're easier to fix than you think. Sure, you have interviews with all the pertinent players. You have b-roll of their office building and some sexy shots of your product in action, unfortunately, you're missing one thing: drama.

That's right. You need to raise the stakes.

In this fast-paced, 3-hour long workshop, former television writer, producer and agency executive Andrew Davis will makeover your marketing videos. He'll show you how to re-work your case studies into actual stories: stories that capture - and keep - your audience's attention. Stories that inspire your viewers to act. He'll show you how reality television producers write, shoot, and edit. But most importantly, you'll learn the secrets to transforming video duds into dynamite.

So, bring one of your worst case studies (even if it's not video - that's fine), and you'll leave with a re-worked story and a shooting script. A script you can re-edit, re-publish and see the re-sults.

Because the truth is, there's only one thing missing from your videos: drama.

Let's makeover your marketing videos. Are you game?

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

Latest Tactics for Paid Amplification with YouTube Advertising

YouTube continues to be the best place to advertise on the web, with much lower UAC than most channels, especially Google. But the YouTube paid placement algorithm can be baffling, making it difficult to get the best bang for the buck.

Until now. Attend this session to learn the latest secrets to drive better leads with your YouTube Ads at remarkably low rates, and cash in on the golden months before it’s to late. You’ll leave this session wanting to double or triple your YouTube spend, on Monday.

Attend this session to learn all this, and more...

• Elements of highly conversive YouTube Ads
• Secrets to optimize YouTube Ad Campaigns
• How to get 4-to-1 ROAS Laser Targeted Traffic
• Tap influencer content to boost traffic by 3000%

Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.

How to Find the Right Influencers and Generate the Best ROI from Influencer Marketing

Global social media strategy speaker, consultant, author and leading social media educator, Neal Schaffer offers a fresh perspective on influencer marketing with tactical takeaways you can apply to your own business. In this session, you’ll learn about the different types of influencers and how to find the right one for your brand. You’ll also discover what really impacts your return on investment from influencer marketing and how you can maximize this ROI.

Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.

LinkedIn Ads-The B2B Marketer's Silver Bullet

LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.

AJ will cover the latest Linked In Ads and targeted promotion:

• Tips to ace your strategy before you pay to play
• Hacks to save money and pinpoint qualified leads
• When to opt out of Ad campaigns that don’t convert
• What kind of content performs well on LinkedIn, and what doesn't
• How the LinkedIn algorithm works and how to use it get your content to go viral
• 3 things you must fix on your LinkedIn profile before you create your first content
• How to build a personal brand foundation for long term success

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Twitter: Advanced Optimizing Tactics

Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.

Attend this advanced session to learn how...

• Google crawls, interprets and ranks content within Twitter.
• Followers and likes affect search rankings.
• Your Twitter profile can be optimized for rankings.
• Your Tweets can be optimized to boost distribution and ranking.
• Your Twitter carousel will magically appear in Google search.
• Leverage content within Twitter to influence Google rankings.

This session will help you become much more sophisticated with your Twitter efforts.

How to Automate Your Email Marketing Like a Pro

Let’s face it. Those automated emails you send out may be aimed in the right direction. But they typically look, feel, and smell like impersonal, robotic blasts, decreasing the likelihood for opens, clicks or shares. Attend this session to change all that, and learn how to create (automated ;-) emails that build relationships, connect with readers, and grow your brand.

Attend this session to learn all this, and more:

• Top 5 mistakes your making with automation and how to avoid them
• Methods to boost open rates to 80% and 30% click-through rates
• How to write automated content that's personal, human, and effective
• Top 4 emails that you should automate and why
• Email design concepts to boost open and click-throughs rates

Target audience: Content strategists, entrepreneurs, and content managers (Beginner to Intermediate)

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started

The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals.

Attend this session to learn how to:

• Get started with chatbots
• Generate leads 24/7/365
• Craft targeted messages to connect buyers and sellers faster

Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training. When he's not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Podcast Essentials-Connection, Production, and Measurement

As podcast listenership and advertising continue to grow at significant rates, brands across all verticals are continually evaluating this channel for their marketing strategies. Most are missing ways to better connect with their target audience and instead simply looking at it as yet just another sales channel or a content platform with little return. And like any other channel or effort, we’re asked as content creators, storytellers, and podcasters to measure and defend these efforts. Attend this session in order to learn how to better use the power of podcasting as part of your content marketing strategy to grow your business.

Attend this session to get the smartphone video secrets:

• Tips to create more engaging podcast content for your audience
• Tactics to simplify production elements and streamline the process
• Suggestions to measure KPI’s and attribution, and track ROI

Target Audience: Marketers considering the Podcast channel or Podcasters looking for the edge.

"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.

Behind the Scenes of Viral Videos: An Interview with Karen X. Cheng

Without the ability to coach and train live, we’ve shifted from a hands-on workshop to an interview format where you can get a behind-the-scenes look at the viral videos that Karen X. Cheng has made over the course of her illustrious career. In this interview, Karen takes you through her career journey from her first viral video to what she’s doing now. She explains how technology, best practices, and strategies have changed over time and what she’s learned along the way.>Learn a simple, easy-to-follow branding process to grow and expand your business

Facebook Marketing Masterclass

Master Facebook marketing from the masters at BlitzMedia that have managed almost a billion dollars of Facebook Ad Spend. The workshops are second to none, teaching you how to connect with new prospect customers with the lowest ad costs on the web. Learn what to launch and how to target the right audience, with advanced tracking strategies that make sure you hit the right people at the right time.

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

6 Proven Ways to Use Video to Level-Up Digital and Content Marketing

You know the world of content has evolved to include new formats like podcasts and video, but you're not quite sure where to start, or where to go next! What types of videos should your business be considering, and where does video REALLY fit in the B2B buyer's journey? How can you evolve your digital marketing, thought leadership, and audience engagement programs to leverage the real super powers of video? Get answers to these questions and more as we explore five perfect ways to use video to engage, educate and convert B2B audiences.

Walk away with a clear understanding of:

• The sweet spots for video content in B2B marketing
• Practical ideas for where to start and how to evolve your video content strategy to maximize your ROI
• How to make video an impactful part of digital, social, content, and demand gen marketing programs

Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.

LinkedIn Video: Behind the Scenes of 4 Million Views

LinkedIn video has created a massive new channel for B2B marketers, with built-in targeting that is simply the best on the web. But developing new strategies and tactics to create, optimize, and distribute video content in this exciting new channel is challenging. Until now. Learn the proven methodology on how to attract millions of video views on LinkedIn, and how businesses and thought leaders can replicate the success.

Learn all this and more…

•  What are the topics that work best for LinkedIn video?
•  How to optimize video content for organic reach on the LinkedIn feed.
•  How to build out an "executive marketing" program.
• The gear, equipment, lighting and more.
• The publishing frequency game plan that’s required for success.

Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.

Do More with Less - Maximize Any Video Budget

Budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen, and Chad Lakin, VP of Shootsta North America, for proven tips on how to maximize your budget with simple tweaks to video production, resourcing, and technology. 

Leave this session learning how to:

• Assess and identify the videos that are critical in your overall strategy and marketing campaigns
• Align your video production plans to your budget and content goals
• Identify the ways in which you can leverage a shoot day to create multiple pieces of content
• Evaluate when to use in-house talent and when to hire external resources

Come ready to brainstorm a piece you’re working on!

Chad Lakin is VP of Shootsta North America, one of the world's fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad's overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths -- really. He's heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We've heard rumors that his appeal is infectious -- we warned you.

Video Step-By-Step Guide: Zero to Sixty in 50 Minutes!

You know video is the future of marketing and needs a spot on your marketing roster. But transforming your boring business into video stories that become marketing magnets seems out of reach. Until now. Learn how to hit the fast-forward button on all things video with step-by-step guide on what to videos to create, how to create them and how to market them to hit the performance goals in creative, affordable ways.

Attend this session to get all this and more:

• How to take your boring business and stand out online.
• Stats and data that will help you secure funding.
• What videos to start creating and why.
• Which platform to select with so many choices.
• Quick punch list on low budget video production essentials.
• Coaching tips and advice to get started and keep going.

"Creating Engaging Video That Makes Fans ""Know"" and Trust You"

Video is now a driving force for marketing, customer success, and sales. But how can you create and use video in exceptional ways to truly connect with your audience, earn their trust and motivate them to share your stories and love you and your brand? Attend this session for insider tips from two video marketing pros that know how to create a video that can earn (or destroy) trust, and pave the way for influencers to like, share and love your work and help you achieve your performance goals.

 Renee will cover all these tactics and how to's...

• Flex video content for different funnel stages and personas
• Align your personal brand and video work with your business/brand
• Develop an influencer strategy to build credibility for your business

Dan will reveal the must-do to-do's backed with data on how to....

• Build trust with video, especially live video
• Use data to change your strategy and repurpose content
• Turn video engagement into business results

Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer's journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).

Keynote: David Meerman Scott

Real-Time Content Marketing and Newsjacking Content Marketing strategies typically focus on long-term planning, editorial calendars, and multiple review processes. But there’s another way to reach your audience with content: Publish in real-time. Rather than create and publish content when you’re ready, get your brand out there when the market is ready! Real-time rules; speed and agility win — not the most lovingly created content! When there is news in your marketplace, reporters and analysts are looking for experts to comment on the story. When consumers are alerted to a trend, they’re often ready to spend money. Now! News Jacking -- the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business -- gets attention. But you've got to be quick and you've got to be on pitch. Learn the power of Real-Time Content Marketing and Newsjacking from David Meerman Scott, content marketing pioneer and the founder of the Newsjacking movement. David’s Newsjacking strategies are now so popular that “newsjacking” is included in the Oxford English Dictionary. David Meerman Scott No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in over 45 countries to audiences of the most respected firms, organizations and associations. David is author of ten books—three are international bestsellers. He was the first to write a book about content marketing and is best known for “The New Rules of Marketing & PR”, now in its 6th edition, which has been translated into 29 languages from Albanian to Vietnamese and is a modern business classic with over 400,000 copies sold so far. David is an entrepreneur, partner at a VC firm focused on early-stage SaaS companies, and serves as an adviser to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 52,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes YayPay, Mynd, Expertfile, RISEcx, Set The Set, SlapFive, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.

FaceBook: The Latest Updates with Paid Amplification

Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100 times more value from Facebook. You'll learn it all from Dennis Yu, who's managed more than ONE BILLION dollars in online ads. Yu will dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. This session will also show you how to trick the new Facebook algorithm to maximize your results.

Attend this session, and surface with the Facebook game plan that wins. Attendees will learn ...

•What's up with Facebook in a nutshell.
•About the 3X3 Video Grid Funnel.
•How to use Facebook for a dollar a day.
•Standards of excellence for Facebook.

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

YouTube: The Latest Hacks and Tactics for Organic and Paid Growth

"Are you frustrated with your lack of success with your YouTube channel? Do you wonder why your YouTube ads aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business with YouTube Ads at remarkably low rates. Two panelists will guide the way, with two brief presentations offering the latest tactics you need for paid and organic tactics, followed by an open mic Q&A covering your YouTube marketing challenges.
 
 Marlon covers YouTube Advertising and how to…
 
 •Create a YouTube Ad video that Converts
 •Setup and optimize YouTube Ad Campaigns
 •Generate a 4-to-1 ROAS with Laser Targeted Traffic
 •Repurpose influencer content to boost traffic by 3000% using YouTube Ads
 Antoine covers all YouTube Channel and how to…
 
 •Understand and leverage the YouTube algorithm
 •Boost subscriptions in your YouTube channel
 •Put the power of psychology to work with marketing
 •Track the impact of your new marketing efforts"

Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.

Twitter: Advanced Optimizing Tactics

Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.

Attend this advanced session to learn how...

•Google crawls, interprets and ranks content within Twitter.
•Followers and likes affect search rankings.
•Your Twitter profile can be optimized for rankings.
•Your Tweets can be optimized to boost distribution and ranking.
•Your Twitter carousel will magically appear in Google search.
•Leverage content within Twitter to influence Google rankings.
This session will help you become much more sophisticated with your Twitter efforts.

Instagram: Hacks for Marketers and Hints to Snag Influencers

With the highest engagement performance ranking in the social sphere(3.21%), you’ll need to include Instagram in your marketing mix for sure. But learning the ropes requires staying on top of the latest updates and hacks. And contracting the right influencers that can deliver on performance goals. That’s where Candace and Jen come in, covering all the bases to create high performing content, and leverage influencers the right way.

Dive in with Candace, Instagram marketing expert, and surface with the...

•Fundamentals of Instagram and the most recent updates.
•Highest performing types of content to boost engagement.
•Key metrics for Instagram's advertising platform.
•How to increase your reach, engagement & following organically.
Tune in with Jen, full-time Instagram influencer, and learn how to...

•Position yourself and your brand with influencers.
•Pick the right influencers to achieve goals.
•Align your brand with conversations.
•Contract influencers and manage the process.

Jen Morilla is the founder of a social impact travel blog called The Social Girl Traveler. She's been traveling the world with clean water-filters and dispensing them in developing communities around the world. She's impacted an estimate of 13,600 lives and she's been to 44 countries across 6 continents. As an influencer, Jen has been featured in Forbes, Oprah Magazine, The Huff Post, and many more major publications. Her expertise lies in storytelling and branding.

Linkedin: The Latest Paid, Organic and Influencer Strategies

LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.

AJ will cover the latest Linked In Ads and targeted promotion:

•Tips to ace your strategy before you pay to play
•Hacks to save money and pinpoint qualified leads
•When to opt out of Ad campaigns that don’t convert
Josh and Michaela will cover the organic and influencer side, including:

•What kind of content performs well on LinkedIn, and what doesn't
•How the LinkedIn algorithm works and how to use it get your content to go viral
•3 things you must fix on your LinkedIn profile before you create your first content
•How to build a personal brand foundation for long term success

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Give Your Campaigns that Video Glow

You’ve heard it a 100 times, probably more. Video is the best communication tool. But you may not know that it’s also a tool that can be easily integrated into your existing marketing campaigns. Yes, easily! Come hear how we increased our annual conference attendance by 30 percent, and counting, by adding simple videos to our usual mix of emails, social posts, ads, and more. We guarantee you’ll leave inspired to turn on the camera and turn up your results. 


What you’ll learn:

-How to integrate video into any marketing channel

-Boost engagement without busting the budget

-Build your brand with videos anyone can create

-Tips to incorporate video at every step of your campaign

Keynote: Larry Kim

Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He's also the Founder of WordStream, the World's largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry's blogs on marketing and entrepreneurship are read by millions of people every month. In 2015, he won Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards.

Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.

Amplify Your Content Marketing by Publishing A Book in 90 Days

You know you're an expert and authority on a topic, with passionate, insights and worldly wisdom to share. But crafting and marketing a book with your name on the byline is challenging, to say the least. That's where Chandler comes in, showing you how to create the kind of content every book needs, with a streamlined 90 day book creation process that you'll learn to deliver the information readers want and need, with a book that will transform your career, and business. Best of all, learn the secrets to amplify and monetize your content marketing efforts, in remarkable ways.

Come with pen and paper and learn....

-- Conquer the fears, challenges and limiting beliefs that stop you in your tracks

-- Shortcut the time required to create and publish a quality book that earns top reviews

-- Leverage your community to amplify your reach and boost your authority

-- Publish your book in 90 days with a proven model for success

-- Get your book to right people at the right time to maximize the return on your time

Chandler is the author of 6 bestselling books including "Book Launch" and his most recent book titled "Published.". He's also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he's helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.

LinkedIn: The Most Up-to-Date Hacks for Paid Advertising

The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.

In this session, you’ll learn all of this that you can put to work pronto:
— What’s new and what’s next with LinkedIn Ads
— Tips to ace your strategy before you pay to play
— Hacks to save money and pinpoint qualified leads
— When to opt out of Ad campaigns that don’t convert

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.

Panel: What's In Your MarTech Stack?

Join Neal Schaffer and three panelist that'll review and discuss the the MarTech Stack used by the pros on the panel to create the type of content that moves big mountains with small budgets, saving tons of time and expense along the way. After a quick review of each panelists stack, we'll open up the Mic for any and all to ask questions.

Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, "Future Marketing: Winning in the Prosumer Age". Jon's 2012 book, "Content is Currency: Developing Powerful Content for Web & Mobile", has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.

Email Marketing: The Good, the Bad, and the WOW!

In this overview of email marketing best practices, you'll learn the essential do’s and don’ts for creating killer email marketing campaigns and strategy that won’t kill you (like breaking the law). And you’ll see live examples of email marketing strategies that nurture customer relationships and help drive more sales.

-- Even those familiar with email marketing will learn something new in this high energy presentation including the following…
5 things you should always do in email marketing
-- 5 things you should never do in email marketing
The right way to grow and nurture your email marketing list
-- The anatomy of email marketing design and layout in 2018
-- How to avoid the common pitfalls and mistakes many email marketers make

Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.

The Top 10 Facebook Messenger Marketing Hacks of All Time

With Facebook organic reach in the toilet, email spam filters getting increasingly aggressive, SEO harder than ever, and PPC costs through the roof - what's the greatest distribution channel for content marketers in 2018?

That's where Facebook Messenger comes in, with chat blasts get 85% open rates, +85x better than Facebook organic post and 5 times better than email campaigns.

Yet, less than 0.1% of businesses currently do any Facebook Messenger marketing (which is craaazy!)

This session will cover the top 10 Facebook Messenger marketing hacks of all time, including how to:

-- Chat-blast your entire contact list
-- Get your website visitors to opt-into receiving your Facebook Messenger blasts
-- Create super engaging, interactive Facebook Messenger content
-- Attach auto-responders to your Facebook posts – like this one
-- Build advanced chatbots in 10 minutes without any coding
-- Use the “Send to Messenger” Ad Format in Facebook Ads
-- More of the craziest Facebook Messenger marketing hacks that content marketers need to know and implement today!

Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.