Meet Christina Inge: founder of Boston based digital marketing agency Sleek Marketing.
Christina specializes in providing effective, efficient digital strategist for organizations using the latest channels to drive results.
Having served as VP on the board of the American Marketing Association throughout most of the 2000’s, she frequently takes the stage to speak on content strategy, SEO, and web analytics.
Let’s learn more about the maven behind the mask: Data-Driven Mobile Maven Christina Inge
What special skills and superpowers do you have and where did you get them?
Empathy paired with an analytical mind.
Probably from my upbringing: my mother and the wonderful examples of my teachers from kindergarten to college.
What are your favorite content marketing weapons (tools) that help you win the battle?
Google Analytics to measure your users’ real interest in specific content and topics.
Unbounce for conversion optimization that’s intuitive and easy to run.
Hootsuite and SproutSocial for social analytics, and, of course, Writer Access!
Who is your arch-enemy and how do you recommend they be conquered?
Content that doesn’t take user needs into account.
Listen to your customers, use analytics to measure their real engagement, and always test, test, test.
Learn more about Christina, and other top marketing speakers who will take the stage at Content Marketing Conference 2017!