Moz is a veritable one-stop shop for numerous search engine and content optimization needs. The suite of tools included in the Pro subscription includes the backbone of Moz analytics, along with a Web explorer that discovers link-building opportunities, a rank tracker that fills you in on page and domain ranks for any given keyword, an on-page grader for keyword usage, keyword difficulty rankings and a crawl test.
Moz not only provides analytical results, but it also serves up useful suggestions that help you identify website errors, missed conversions and areas where search engine optimization could be improved. And the platform is not done yet.
The site provides a steady supply of useful blog posts, along with custom reports, research tools and a thriving Q&A community.
Pros
Moz is hailed by industry experts for setting the gold standard for optimization tools. Extensive analysis identifies site weaknesses, giving webmasters a clear roadmap for improvement for sites of any size or scope.
You can request customized reports that meet your specific requirements, while the Moz SEO toolbar gives you a summarized view of all your tracking and reports to easily keep tabs on the success of content optimization efforts. Strong customer support comes from the in-depth blog, various guidebooks and a dependable customer service department that is available via email, phone or live chat.
Moz has continuously improved over the years, with regularly updated apps that remain easy to install and use. Moz even offers free apps that you can try out on your site.
Cons
Limited keyword tracking is a common complaint, with the number of keyword rankings you can track depending on the version of Moz you pay for.
This is an especially loud complaint since some competitors offer unlimited keyword tracking with all of their services. Other limits are placed on the number of campaigns, page crawls and competitor comparisons you can run on a monthly basis.
Slow updates produce another groan, with rating and crawl statistics updated weekly. Although the updates create consistency, the slow rate doesn’t appeal to those interested in immediate numbers or statistics.