Whether you’re an SEO Nerd or a Newbie or somewhere in between, Veronica wants to connect with you at CMC18. She’s well versed in the realm of internet marketing—running a successful digital marketing agency and making it all work as a self-proclaimed “multitasker”—and really enjoys sharing her insights with people who are as interested in SEO, SEM, PPC, Web Design and Development, Email marketing, and Reputation Management as she is. (That’s us, folks!)
Let’s see what she has to share ahead of the conference…
Q: What excites you most about presenting at CMC18?
A: Content is king but context is queen, and as a female marketing professional, I’m excited to share my perspective to some of the savviest marketers in the world.
Q: Why is NOW the time to master content marketing?
A: When our world is domain-free, it’s only about the content. Either we understand this or we die due to lack of innovation.
Q: What does it take to connect with customers today—and how can great content do that?
A: People need answers to their questions and we rely on search for some deeply personal questions that we wouldn’t ask a friend. Search ranks high in sphere of influence and my content can help someone make a choice, a path, a direction. I don’t take that lightly.
Q: If there was just one thing you could convince all content marketers to do, what would that be?
A: Please stop writing for search engines and not their users. I still see content that doesn’t resonate with the person reading it. We have to know and serve our true readers.
Find out more about Veronica and don’t miss her session, Preparing for Google’s Mobile-First Index: A Checklist for Success on May 3 from 3:05pm – 3:45pm.