If you haven’t had a chance to check out some of the sessions in the Content Creation track, you’re missing out on some powerful content that can help you take your content to the next level. Whether you’re struggling with writing compelling copy that’s to the point or you want to understand more about your brand’s value proposition and how you can use it to your advantage – you can benefit from checking out some of CMC 2020’s sessions from content creation superstars Josh Bernoff, Justin Blackman, Daniel Russell, Casey Milone, and Michael Barber.
Below we’ve put together a list of descriptions for each of the CMC 2020 sessions in the Content Creation track with links directly to each video. Find the workshops that appeal to you most, and start learning today on the CMC Digital Portal.
Please note that you should log in before clicking the link if you want to go directly to the video.
If you haven’t registered yet for CMC 2020 Digital FREE, you can still access the 2020 sessions and our archive of content from CMC 2017-2019 for free until May 31st. Just register here.
Writing Without Bullshit
Josh Bernoff
Among freelancers and business employees who write as full-time professionals, a staggering 81% say that dealing with content that has been written poorly is a waste of time, money, and resources. This inefficiency is robbing you of productivity, reducing your profits, and limiting your potential client reach. In Writing Without Bullshit, Josh Bernoff helps you maximize the power of your writing and shows you how to craft content that will work in this ever-changing digital age. Learn how to say more with fewer words and purge toxic prose elements like passive voice and jargon while maintaining a bold voice in collaborative work environments.
WTF Is Your Brand Voice
Justin Blackman
Do you know what your branding voice needs to be or do you even fully understand what a branding voice is in general? Too many content teams rely on feel-good fluff-filled writing guides that barely scratch the surface and don’t deliver true meaningful content. These froo-froo guides end up leaving your branding voice open to loose interpretation, which does nothing for strengthening your voice and your reach. In WTF is Your Brand Voice? Justin Blackman discusses the power of the three key aspects of branding – Words, Tone, and Frequency. You’ll learn how to make all your content more powerful and impactful by developing a brand voice that resonates with your audience.
How AI is Changing Search and Bringing Google Further Into Your Home
Daniel Russell
Google’s AI is now smarter than we are in a lot of ways. And it’s changing how we approach content, search, and on a greater scale, digital marketing as a whole. In How AI is Changing Search and Bringing Google Further Into Your Home, Daniel Russel discusses why and how Google’s AI is changing the future of digital marketing. While Google’s activity may seem like a mystery, you can learn more about what Google is doing and how their AI is changing the search landscape by diving into Google’s patents. Using his training as a lawyer (reformed lawyer, turned marketer), Russell helps you understand Google’s patents and what they reveal about the future of search.
Value Proposition Design for Marketing Assets or How to Stop Writing $#!TY Web Copy
Casey Milone
The leading challenge that many content marketers today face is finding ways to bridge the gap between conceptual strategy and tactical marketing campaigns. In Value Proposition Design for Marketing Assets (Or How to Stop Writing $#!TY Web Copy), Casey Milone helps us bridge the gap between strategy and implementation with a practice called Value Proposition Design (VPD). In this session, you’ll learn how to harness the power of VPD for your business and take your marketing and content creation to a whole new level. Discover what VPD is, what its limitations are, and how you can put it to work for your business by building out a messaging house.
Bloody Hell-The Convergence of Content, Email, and my British Mum
Michael Barber
Email may not be the sexiest marketing topic, but when it’s done well, it can lead to the best ROI of any tactic in your digital marketing plan. In Bloody Hell: The Convergence of Content, Email, and my British Mum, Michael Barber will have you looking at email marketing campaigns in a way you never have before. Discover some of the best and most practical ways to improve your email marketing by developing better content. You’ll also learn how to ethically grow your subscriber list, ensure your emails get delivered, and create email content that’s more timely, relevant, and targeted.
CMC 2021 Tickets Now on Sale
With free access to the CMC 2020 Digital portal wrapping up on May 31, 2020, we are already planning some exciting things for next year!
New this year is a digital option for attending CMC 2021. If you can’t make it to Boston next April, you can still get virtual access to all the keynotes, sessions, and workshops in the CMC Digital Portal. If you register today, you can take advantage of our lowest prices of the year (until May 31st). For just $174, you will continue to get access to the CMC Digital portal with content from CMC 2017-2020. Then, when the conference kicks off next April, you’ll see new content launching right in the portal.
And if you’d rather attend live in Boston, you can still take advantage of our most affordable pricing with options for a conference pass, workshops only, and the All Access Pass (our most popular option). Check out our registration page for more information. And have fun exploring the CMC Digital portal during your free trial period!