Did you have a chance to watch the CMC 2020 sessions in the Social Strategy track? If not, you’re missing out on some great insight into how you can improve your social media strategy. From paid amplification tactics on YouTube to new ways to optimizing Twitter content, our CMC 2020 social strategy speakers have provided some tactical tips for taking your social to the next level. Take a minute to check out these presentations from Marlon Doll, AJ Wilcox, Chris Silver Smith, and Holly Homer.
Below is a recap of the CMC 2020 Social Strategy sessions with descriptions for each and links directly to each video. Find the workshops that appeal to you most, and start learning today on the CMC Digital Portal.
Please note that you should log in before clicking the link if you want to go directly to the video.
If you haven’t registered yet for CMC 2020 Digital FREE, you can still access the 2020 sessions and our archive of content from CMC 2017-2019 for free until May 31st. Just register here.
Latest Tactics for Paid Amplification with YouTube Advertising
Marlon Doll
YouTube has been taking the digital marketing world by storm, and it continues to be one of the best places for digital advertisement online. This is largely due to the fact that there is a much lower UAC than most channels, especially the big search engine platforms like Google. But the YouTube paid placement algorithm is far from straightforward and user-friendly, so it can seem nearly impossible to navigate on your own. This has created a sink or swim kind of situation where users often teach themselves what to do and not to do as they try to stay ahead of the competition on their own. In Latest Tactics for Paid Amplification with YouTube Advertising, Marlon Doll provides expert guidance on how to harness the full potential of YouTube advertising for yourself and your brand. In this session, you’ll learn the elements of YouTube ads that convert, discover the secrets to optimizing YouTube ad campaigns, and much more.
LinkedIn Ads: The B2B Marketer’s Silver Bullet
AJ Wilcox
LinkedIn first started out as the go-to place to post your resume and to create a professional portfolio to help you find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has evolved to be so much more. It is a networking site, job board, marketing stage, and advertising space. But building your personal or business brand while also working on marketing, advertising, and social promotions can be a challenge, especially when you are trying to balance all of this on the same platform. In LinkedIn Ads: The B2B Marketer’s Silver Bullet, AJ Wilcox helps make it less of a challenge to make your mark on the LinkedIn platform by offering the latest and greatest tactics and techniques that will bring you results on the platform. Learn how to ace your strategy before you pay to play, discover hacks to help you save money, and find out when to opt out of ad campaigns that don’t convert.
Twitter: Advanced Optimizing Tactics
Chris Silver Smith
Twitter can provide significant value for companies and personal brands that want to boost their reach, both on Twitter and the search engines. Google will not only index tweets, but it will also rank this content in the search results for brand names and keywords. But you’ll only get the benefits of Twitter if you leverage the platform effectively. Chris Silver Smith helps you eliminate the guesswork of Twitter and hone in on tactics that help boost your presence on the platform and the search engines in his session, Twitter: Advanced Optimizing Tactics. Learn how Google crawls, interprets, and ranks Twitter content as well as how your followers and likes can affect your search rankings. You’ll also get a better understanding of how your Twitter profile and tweets can be optimized for search rankings.
Organic Traffic is Not Dead-How to Drive More Visitors to Your Content
Holly Homer
It’s easy to get frustrated with changing Google algorithms. In fact, you may even feel like nothing works anymore to help you boost visibility on the search engines except for Google AdWords. But the truth is that organic traffic is not dead. And Holly Homer shows us how to get more out of organic content marketing in her session, Organic Traffic is Not Dead: How to Drive More Visitors to Your Content. Homer has been leveraging organic traffic for years, getting between 2 – 10 million page views per month while building her social media following and email list without paid adds. She provides insight and guidance into how businesses can leverage organic traffic sources by providing a better understanding of evolving algorithms.
CMC 2021 Tickets Now on Sale
The clock is ticking! Free access to the CMC 2020 Digital portal wraps up on May 31, 2020, for all free ticketholders. And if you want to continue to access the portal along with new content that launches next year, you’ll need to register for CMC 2021.
New this year is a digital registration option for CMC 2021. If you can’t make it to Boston next April, you can still learn with us by getting virtual access to all the keynotes, sessions, and workshops in the CMC Digital Portal. Register before May 31, 2020 to take advantage of our lowest prices of the year. For just $174, you will continue to get access to the CMC Digital portal with content from CMC 2017-2020. Then, when the conference kicks off next April, you’ll be able to access new content right in the portal.
And if you’d rather attend live in Boston, you can still take advantage of our most affordable pricing with options for a conference pass, workshops only, and the All Access Pass (our most popular option). Check out our registration page for more information. And have fun exploring the CMC Digital portal during your free trial period!