by Byron White | Jan 19, 2016 | CMC News & Announcements
Do you ever feel like you’re working in a silo? Many marketers work alone or with a small team, without other marketing brains in-house to bounce ideas off. You do your best to stay informed and up-to-date – subscribe to relevant newsletters, read blogs, follow...
by Byron White | Jan 18, 2016 | Content Creation
Every week we curate the top new advice on each stage of the content marketing workflow – content planning, creation, optimization, distribution, and performance – plus one addition grab bag topic popular that week. This week seemed to focus on influencer marketing...
by Byron White | Jan 14, 2016 | CMC News & Announcements
Hana Abaza is a kick-butt content marketer who can literally kick your butt – she’s a black belt and taught martial arts professionally for almost a decade. At her day job, Hana is a digital marketer extraordinaire, startup founder, and tech enthusiast. She is a...
by Byron White | Jan 11, 2016 | Content Distribution
Facebook is a powerful tool for marketers, with its extensive reach (Facebook is the #1 social media platform in terms of monthly users), advanced targeting options, and dynamic nature. But these benefits also pose a challenge. Facebook may be one of the most powerful...
by Byron White | Jan 8, 2016 | Content Creation
It’s that time of year again – time to reflect on our past performance and pull out lessons that will enable us grow measurably in 2016. This week in content marketing reflected a lot of those lessons which a focus on how to actually impact the bottom line with...
