by Byron White | Jan 7, 2016 | CMC News & Announcements
Did you know that currently 12% of all marketing spend is on social, which is expected to increase to nearly 20% over the next 5 years? If you’re like most marketing managers, you’re probably leveraging Twitter, Facebook, and LinkedIn for your brand goals. Adventurous...
by Byron White | Jan 5, 2016 | Content Distribution
Social media offers an increasing opportunity for brand exposure and engagement, but many users mistrust advertisements or paid posts on the main social networks. Forward-thinking content marketers should consider cutting through the cacophony of advertisers on the...
by Byron White | Jan 4, 2016 | Content Creation
With the holidays, vacations, and end-of-year scramble we expected a somewhat quieter week in content marketing. Not so! This week was full of truly valuable ideas and advice to improve our content marketing at every stage of the workflow, from content planning and...
by Byron White | Dec 23, 2015 | Content Performance
As the sheer volume of content on the internet continues to increase at an exponential rate, it becomes more and more difficult to create content that cuts through the noise. In years past, many organizations could rely on the strength of their content to carry their...
by Byron White | Dec 18, 2015 | Content Creation
With the new year fast approaching, this week in content marketing was full of trends and predictions. But at CMC, we’re all about tactical and actionable content marketing advice. So here is the week’s top tips, tactics, hacks and lists in each of the 6...
