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One “Cunning” Way to Get Customers to Pay Attention to Your Story

One “Cunning” Way to Get Customers to Pay Attention to Your Story

by Contributing Author | Jun 23, 2020 | Content Creation

This week as I was cooking spaghetti sauce for my family, I blended in some veggies too. I’ve been playing this trick for years now, trying to get my girls (ok, my husband too) to eat more greens. Cunning, right? It made me remember a commencement speech I saw a...
Why You Need to Make Content Optimization Part of Your Workflow

Why You Need to Make Content Optimization Part of Your Workflow

by Contributing Author | Jun 11, 2020 | Content Creation, Content Optimization

Fair warning: You are about to read a blog post that suggests—no, actually insists—that you add another step to your content creation process. But I promise I’m not here to make more work for you.  I want you to create content that achieves your goals and stop...
The Economy’s Reopening: Discover The Best Ways to Prompt Sales During the Pandemic

The Economy’s Reopening: Discover The Best Ways to Prompt Sales During the Pandemic

by Contributing Author | Jun 10, 2020 | Content Planning

As businesses reopen, and people emerge from stay at home orders, how can marketers kick start their sales? To be sure, the world is a different place than it was four months ago. And our customers and prospects won’t be the same, either. Some will be scared, while...
How Behavioral Analytics Improves Content Performance

How Behavioral Analytics Improves Content Performance

by Contributing Author | Jun 3, 2020 | Content Performance

The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
Recession Marketing: What You Should Start Doing, Keep Doing, and Stop Doing

Recession Marketing: What You Should Start Doing, Keep Doing, and Stop Doing

by Contributing Author | May 28, 2020 | Content Strategy

Rife with uncertainty, recessions can sow chaos and panic, sometimes compelling companies to act in ways that are counterproductive to their long-term success. Whether it’s steep cuts to marketing budgets or a business-as-usual approach, companies that fail to deftly...
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