by Contributing Author | Apr 8, 2019 | CMC News & Announcements, Content Performance
Conversion, it’s a simple term for a simple idea; it’s the moment a prospective customer takes a decisive step toward becoming a paying customer. Conversion marketing means crafting content and deploying marketing strategies that make conversions more likely to...
by Contributing Author | Apr 5, 2019 | CMC News & Announcements
Are you ready for this year’s Content Marketing Conference? Like the previous conferences, this one promises to be simply awesome with your chance to network, learn new things, and have fun. Whether you’re an old hand at this or whether this is your first...
by Contributing Author | Apr 4, 2019 | CMC News & Announcements
Even the most seasoned networker remembers his first solo event. Standing at the edge of the room, surveying the scene with eyes that wish they could be wide shut instead of glued open to the perfectly orchestrated chaos. The awkward handshakes where sweaty palms were...
by Contributing Author | Apr 4, 2019 | CMC News & Announcements
Marketing: it’s complex, especially in this digital age. To keep track of trends, metrics, and mind-bending amounts of data, we have marketing technology (or MarTech). We’re fortunate to have a set of speakers at CMC this year who specialize in marketing technology....
by Contributing Author | Apr 3, 2019 | Content Creation
Marketing and communications have a common misconception in common with technology and game development: people are often under the impression that both jobs entail working alone or very small groups all day working on a project, rarely facing other people. You often...
