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Content Planning Essentials: How to Plan Content Your Audience Will Love

Content Planning Essentials: How to Plan Content Your Audience Will Love

by Sarah Burt | Jul 24, 2020 | Content Planning

Content planning is an essential first step to creating content that your audience will love. Yet some people rush past this part of the process and move straight into creation. Creating a content plan will help ensure that your content is aligned with your audience’s...
When Your Content Marketing Conference Goes Virtual [PODCAST]

When Your Content Marketing Conference Goes Virtual [PODCAST]

by Sarah Burt | Jun 17, 2020 | CMC News & Announcements

If you joined us this year at CMC 2020, then you know that our conference went virtual in the wake of COVID-19 with over 14,000 people joining us to get access to industry-leading content marketing education – all on-demand from our online portal. But what you...
Humor and Marketing: The Secret to Connection and Conversion [Workshop Webinar]

Humor and Marketing: The Secret to Connection and Conversion [Workshop Webinar]

by Sarah Burt | Jun 5, 2020 | CMC News & Announcements, Content Creation

After hosting our first digital Content Marketing Conference this year, we wanted to find a way to keep up the momentum by continuing to offer free online education until next year’s conference.  And the workshop webinar was born! We plan to host several 3-hour...
CMC 2020 Recap: Audience Insights

CMC 2020 Recap: Audience Insights

by Sarah Burt | May 21, 2020 | CMC News & Announcements, Content Planning

Knowing who your audience is, what they want, and what motivates them to buy is essential to creating the type of content that will resonate with and engage your audience. Our Audience Insights track offers you a wealth of information on how you can get to know your...
CMC 2020 Recap: Strategy II

CMC 2020 Recap: Strategy II

by Sarah Burt | May 20, 2020 | CMC News & Announcements, Content Strategy

One strategy track just isn’t enough for Content Marketing Conference. Go beyond the basics of content strategy with the sessions available in our CMC 2020 Strategy II track. Within these sessions, you’ll find a wealth of information on how to adjust your...
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