by Sarah Burt | May 19, 2020 | CMC News & Announcements, Content Strategy
Looking to shake up your content marketing strategy with new tactics? Get inspiration from the sessions in the CMC 2020 Innovation track. These sessions cover a range of innovative techniques from experiential content and conversational marketing to challenging our...
by Sarah Burt | May 18, 2020 | CMC News & Announcements, Content Creation
Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes...
by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
by Sarah Burt | May 14, 2020 | CMC News & Announcements, Content Optimization
How much do you know about search optimization? While there are some best practices in content marketing that never seem to change, SEO and what steps you need to take to boost organic reach on the search engines changes just as often as Google’s search...
