by Contributing Author | Jun 27, 2018 | CMC News & Announcements
When a speaker steps on stage and discusses hurling, you know you’re in for a treat. Fortunately for his audience, HuRL is the acronym for the Humor Research Lab. Dr. Peter McGraw brings behavioral science and principals of marketing together to dig deep into how...
by Contributing Author | Jun 25, 2018 | CMC News & Announcements
One of the biggest mistakes a conference attendee can make at a huge, highly-concentrated industry event like the Content Marketing Conference is treating it like an extension of former school days. You know the attitude – coming to a specific room at a specific...
by Contributing Author | Jun 15, 2018 | CMC News & Announcements, Content Creation
Let’s be real. Josh Bernoff drew my attention by calling fluff what it really is–bullshit. We all see it. It’s the blog post we bail on before we finish the first paragraph. It’s the article that clearly tries too hard to impress. So, why does the bullshit still...
by Contributing Author | Jun 11, 2018 | CMC News & Announcements, Content Strategy
How can you be sure that your readers, visitors and audience will remember you after that initial click or download? Speaker John Hall tackled this topic during a dynamic and engaging CMC session covering trust, engagement and forging a lasting connection with...
by Contributing Author | Jun 6, 2018 | CMC News & Announcements, Content Creation, Content Distribution
For many writers, the ultimate goal is to be featured in major publications like Entrepreneur, Business Insider, Forbes, Fast Company or Inc. These sites offer great exposure for the freelance writer. Having your writing published in these magazines elevates you to...
by Contributing Author | May 24, 2018 | CMC News & Announcements, Content Creation
You’ve probably come across plenty of examples of bad writing on the internet. How many times have you seen blog posts full of grammar mistakes, excessive passive voice usage or incorrect comma placements? What about ineffective headlines and practically...
