by Byron White | Jul 27, 2016 | CMC News & Announcements
Because anything on the Internet has the potential to reach a global audience, it’s technically easy to market to anyone around the world. The challenge is that you need to take into account the different needs, expectations, and cultures of each country that you want...
by Byron White | Jul 25, 2016 | CMC News & Announcements
“Are the things that are happening today going to shift the future tomorrow?” Jon Wuebben asked his audience at the 2016 Content Marketing Conference. His Content Planning presentation, titled “What’s Next: Tactics for the Peer-to-Peer Economy,” reflects his deep...
by Byron White | Jul 21, 2016 | CMC News & Announcements
There are days when “productivity” seems like a four-letter word. According to the “How to 10x Your Content Team’s Productivity” session courtesy of Uberflip’s Hana Abaza at the 2016 Content Marketing Conference, there may be a few good reasons why we feel like...
by Byron White | Jul 20, 2016 | CMC News & Announcements
Content marketers are a well-trained bunch. We’ve been taught to churn out content at every opportunity, and as a result, there are more than 152 million blogs currently idling away on the Internet. As a reader, that number is both exciting and daunting, but as a...
by Byron White | Jul 18, 2016 | CMC News & Announcements
How can we improve tedious, drawn-out, written business communications? Josh Bernoff, author and keynote speaker at the 2016 Content Marketing Conference, puts forth a thought-provoking theory as to essentially removing all of the flourishes and vague words and simply...
by Byron White | Jul 13, 2016 | CMC News & Announcements
Seventy percent of marketers believe that their content is not effective. This is a compelling statistic cited by Chad Pollitt, vice president of audience and co-founder of Relevance, an agency providing content promotion and digital marketing strategy solutions....
