by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
by Sarah Burt | May 14, 2020 | CMC News & Announcements, Content Optimization
How much do you know about search optimization? While there are some best practices in content marketing that never seem to change, SEO and what steps you need to take to boost organic reach on the search engines changes just as often as Google’s search...
by Sarah Burt | May 13, 2020 | CMC News & Announcements, Content Distribution
Did you have a chance to watch the CMC 2020 sessions in the Social Strategy track? If not, you’re missing out on some great insight into how you can improve your social media strategy. From paid amplification tactics on YouTube to new ways to optimizing Twitter...
by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Strategy
Creating a winning content strategy helps you set the foundation for all of your content marketing. At CMC 2020, we had a number of sessions focused on different aspects of building and implementing a content strategy. Our speakers – Margot Bloomstein, Lindy...
by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Creation
If you haven’t had a chance to check out some of the sessions in the Content Creation track, you’re missing out on some powerful content that can help you take your content to the next level. Whether you’re struggling with writing compelling copy...
