Content Creation | Content Marketing Conference 2022

One “Cunning” Way to Get Customers to Pay Attention to Your Story

by Contributing Author | Jun 23, 2020 | Content Creation

This week as I was cooking spaghetti sauce for my family, I blended in some veggies too. I’ve been playing this trick for years now, trying to get my girls (ok, my husband too) to eat more greens. Cunning, right? It made me remember a commencement speech I saw a...

Why You Need to Make Content Optimization Part of Your Workflow

by Contributing Author | Jun 11, 2020 | Content Creation, Content Optimization

Fair warning: You are about to read a blog post that suggests—no, actually insists—that you add another step to your content creation process. But I promise I’m not here to make more work for you. I want you to create content that achieves your goals and stop...

Humor and Marketing: The Secret to Connection and Conversion [Workshop Webinar]

by Sarah Burt | Jun 5, 2020 | CMC News & Announcements, Content Creation

After hosting our first digital Content Marketing Conference this year, we wanted to find a way to keep up the momentum by continuing to offer free online education until next year’s conference. And the workshop webinar was born! We plan to host several 3-hour...

4 Things That Can Stimulate Your Email Campaigns During a Pandemic

by Contributing Author | May 26, 2020 | Content Creation

Fear, uncertainty, and doubt are some things many people are feeling right now. We are all trying to figure out this new normal. Working from home, schooling our children, and finding toilet paper. The last thing people want to do is wade through hundreds of emails,...

CMC 2020 Recap: Video

by Sarah Burt | May 18, 2020 | CMC News & Announcements, Content Creation

Every brand knows they need video, but getting started with video and consistently producing quality, relevant video content is easier said than done. CMC’s video experts – Renee Teeley, Justin Andrews, Meaghan Corson, Tyler Lessard, and Glenn Hughes...

CMC 2020 Recap: Content Creation

by Sarah Burt | May 11, 2020 | CMC News & Announcements, Content Creation

If you haven’t had a chance to check out some of the sessions in the Content Creation track, you’re missing out on some powerful content that can help you take your content to the next level. Whether you’re struggling with writing compelling copy...