by Byron White | Mar 18, 2016 | Content Creation
To drive leads and conversion, your content marketing message needs to be actionable and it has to engage readers. But in content marketing, the messenger – your writing – is just as important as the message. If you’re making common, but often...
by Nancy Harhut | Mar 14, 2016 | Content Creation, Content Strategy
Does your content have the power of a potato chip? It should. Because you know what they say about those potato chips — “you can’t eat just one!” Wouldn’t it be great to know that once someone read your content, they’d be back? Again and again. Consuming more...
by Byron White | Feb 9, 2016 | Content Creation
Content marketing is so much more than creating great content and hoping it converts. Successful content campaigns require you optimize each stage of the workflow using proven tactics. Here are last week’s top tricks and tricks from industry experts to elevate...
by Melanie Deziel | Feb 4, 2016 | Content Creation, Content Strategy
This post originally appeared on the Digital Marketing Institute Blog. Joe Pulizzi, content marketing expert and author of Content Inc., asks his audience an important question: “If your content disappeared from the planet, would anyone miss it?” It’s a bold...
by Byron White | Jan 18, 2016 | Content Creation
Every week we curate the top new advice on each stage of the content marketing workflow – content planning, creation, optimization, distribution, and performance – plus one addition grab bag topic popular that week. This week seemed to focus on influencer marketing...
by Byron White | Jan 8, 2016 | Content Creation
It’s that time of year again – time to reflect on our past performance and pull out lessons that will enable us grow measurably in 2016. This week in content marketing reflected a lot of those lessons which a focus on how to actually impact the bottom line with...
