by Contributing Author | Jun 3, 2020 | Content Performance
The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
by Sarah Burt | May 16, 2020 | CMC News & Announcements, Content Performance
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
by Contributing Author | Jan 30, 2020 | CMC News & Announcements, Content Performance
If your content doesn’t perform, you won’t get the results you’re seeking. We’ve got the formulas and speakers to get your gears turning and your strategies working. Tom Shapiro’s session on 5 Insights on Content Effectiveness Learned from 300 B2B Websites gives you...
by Contributing Author | Apr 8, 2019 | CMC News & Announcements, Content Performance
Conversion, it’s a simple term for a simple idea; it’s the moment a prospective customer takes a decisive step toward becoming a paying customer. Conversion marketing means crafting content and deploying marketing strategies that make conversions more likely to...
by Contributing Author | Jan 30, 2019 | Content Performance
Traditionally, engagement has been the ultimate indication of success in content marketing. Evaluating performance using engagement also usually doesn’t entail incredibly complex metrics: just how often content is shared, comments, likes, and other signs of life...
by Content Marketing Conference | Dec 11, 2018 | Content Performance
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
