by Sarah Burt | Jul 24, 2020 | Content Planning
Content planning is an essential first step to creating content that your audience will love. Yet some people rush past this part of the process and move straight into creation. Creating a content plan will help ensure that your content is aligned with your audience’s...
by Byron White | Jul 16, 2020 | CMC News & Announcements, Content Planning
Were you able to catch our Content Planning workshop webinar on Tuesday? We had a great turnout, and we’re looking forward to bringing even more deep-dive workshops throughout the rest of the year. If you enjoyed the resources we provided in the workshop, then you’ll...
by Contributing Author | Jun 10, 2020 | Content Planning
As businesses reopen, and people emerge from stay at home orders, how can marketers kick start their sales? To be sure, the world is a different place than it was four months ago. And our customers and prospects won’t be the same, either. Some will be scared, while...
by Sarah Burt | May 21, 2020 | CMC News & Announcements, Content Planning
Knowing who your audience is, what they want, and what motivates them to buy is essential to creating the type of content that will resonate with and engage your audience. Our Audience Insights track offers you a wealth of information on how you can get to know your...
by Sarah Burt | May 15, 2020 | CMC News & Announcements, Content Planning
If you’re in a B2B space, then you know that this comes with its own unique set of challenges and roadblocks that B2C brands just don’t encounter. The sessions in the B2B track cover a range of topics that will help you improve your B2B content marketing...
by Contributing Author | Feb 18, 2020 | Content Planning
This year’s Content Marketing Conference in Boston will feature some of the best and brightest in the industry, from Ann Hadley and Tamsen Webster to Lee Odden and Justin Rondeau. From keynote speeches to hands-on workshops and so much more, CMC will be the...
