by Byron White | Jul 28, 2016 | CMC News & Announcements
As the closing keynote in the last time slot on the last day of the 2016 Content Marketing Conference, Bryan Kramer’s “Shareology: How Sharing Powers the Human Economy” presentation face some difficult. People were tired. The expo hall was mid-dismantlement. Our...
by Byron White | Jul 27, 2016 | CMC News & Announcements
Because anything on the Internet has the potential to reach a global audience, it’s technically easy to market to anyone around the world. The challenge is that you need to take into account the different needs, expectations, and cultures of each country that you want...
by Byron White | Jul 25, 2016 | CMC News & Announcements
“Are the things that are happening today going to shift the future tomorrow?” Jon Wuebben asked his audience at the 2016 Content Marketing Conference. His Content Planning presentation, titled “What’s Next: Tactics for the Peer-to-Peer Economy,” reflects his deep...
by Byron White | Jul 21, 2016 | CMC News & Announcements
There are days when “productivity” seems like a four-letter word. According to the “How to 10x Your Content Team’s Productivity” session courtesy of Uberflip’s Hana Abaza at the 2016 Content Marketing Conference, there may be a few good reasons why we feel like...
by Byron White | Jul 20, 2016 | CMC News & Announcements
Content marketers are a well-trained bunch. We’ve been taught to churn out content at every opportunity, and as a result, there are more than 152 million blogs currently idling away on the Internet. As a reader, that number is both exciting and daunting, but as a...
by Byron White | Jul 18, 2016 | CMC News & Announcements
How can we improve tedious, drawn-out, written business communications? Josh Bernoff, author and keynote speaker at the 2016 Content Marketing Conference, puts forth a thought-provoking theory as to essentially removing all of the flourishes and vague words and simply...
by Byron White | Jul 13, 2016 | CMC News & Announcements
Seventy percent of marketers believe that their content is not effective. This is a compelling statistic cited by Chad Pollitt, vice president of audience and co-founder of Relevance, an agency providing content promotion and digital marketing strategy solutions....
by Byron White | Jul 11, 2016 | CMC News & Announcements
Part of a business’s struggle to manage their social media presence is that social media is always changing. There are a few things that remain the same, claims Neal Schaffer, social media strategy consultant and CEO of Maximize Your Social. In Schaffer’s presentation...
by Byron White | Jul 5, 2016 | CMC News & Announcements
How do you get your singular voice heard in all of the noise? Get insider knowledge from a man that has had his content featured on TIME, Forbes, Entrepreneur, Mashable and TechCrunch. As a talented speaker, writer and entrepreneur, Josh Steimle gave the inside track...
by Byron White | Jun 30, 2016 | CMC News & Announcements
While there were many great stories from amazing thought leaders circulating around the Content Marketing Conference 2016, the “Unicorn Rocket Technology” outlined by Larry Kim, Founder of WordStream, was one of the more memorable tales. Part movie stills...
by Byron White | Jun 29, 2016 | CMC News & Announcements
You might not instantly recognize the name Mathew Sweezey, but if you’ve ever spent much time perusing the virtual pages of leading publications such as Forbes, CMO.com, Mashable, or VentureBeat, you’ve likely encountered Sweezey’s work. He’s a marketing dynamo, known...
by Byron White | Jun 27, 2016 | CMC News & Announcements
Returning to shake things up for a second annual Content Marketing Conference, SpyFu’s Mike Roberts laid down some seriously valuable knowledge on keeping up with the proverbial Jones’, SERPS-wise. As the head of an innovative company dedicated to keeping...
by Byron White | Jun 23, 2016 | CMC News & Announcements
Keyword selection has to be reasonable to be useful, according to Arnie Kuenn, CEO of Vertical Measures. In his presentation “Forget Keywords – What’s Next with Content Optimization” at the 2016 Content Marketing Conference, he takes Content Optimization to a very...
by Byron White | Jun 22, 2016 | CMC News & Announcements
Day one of the 2016 Content Marketing Conference was winding to a close when this so-called “Fireside Chat” with moderator Byron White, CEO of WriterAccess and conference chair, took the stage. A few people wiggled in their seats, the promised cocktail hour looming in...
by Byron White | Jun 20, 2016 | CMC News & Announcements
If you want to reach millennials, or any other target audience, digital video must be part of your marketing plan. Greg Jarboe, President and Co-Founder of SEO-PR, offered strategies and tips for using this engagement tool in his presentation at the 2016 Content...
by Byron White | Jun 16, 2016 | CMC News & Announcements
At this year’s Content Marketing Conference, some of the most informative and innovative moments of the conference were entirely unscripted. It came as little surprise that combining WriterAccess CEO and Conference Chair Byron White as...
by Byron White | Jun 15, 2016 | CMC News & Announcements
Robin Williams, Jonathan Winters, Who’s Line Is It Anyway? are three of the biggest names associated with improvisation, or improv for short. This form of live theater creates characters, plots, and dialog at the spur of the moment, often using suggestions from the...
by Byron White | Jun 13, 2016 | CMC News & Announcements
To keep customers interested in your product or service, it’s no longer a question of whether you should have content. Instead, it’s about what type of content to use. Branded Content Strategy Consultant Melanie Deziel shared her insights at this year’s Content...
by Byron White | Jun 9, 2016 | CMC News & Announcements
A lot of people may think that they are unique, that the way they consume content on the Internet is entirely their decision. This is not quite accurate, Nancy Harhut told attendees of the Content Marketing Conference in her Content Creation presentation, “How to...
by Byron White | Jun 8, 2016 | Content Creation
Bright, bubbly, and by all appearances full of far more coffee than had been imbibed by yours truly (or, indeed, the entirety of the ballroom), Kindra Hall bounded on stage for her 9 AM CMC16 keynote on “The Irresistible Power of Strategic Storytelling” with similarly...
by Byron White | Jun 6, 2016 | CMC News & Announcements
Dennis Yu, CTO of Blitzmetrics and international speaker on Facebook marketing, has caught Golden State Warrior fever. At this year’s Content Marketing Conference, Dennis turned his session “The 12 KPIs of Content Marketing” into a walk-through...
by Byron White | Jun 3, 2016 | CMC News & Announcements
Traditional content marketing takes a long time to plan and perform, especially when you involve many people from a company. You push all your content out at once, which gains a spike in customer views and engagement. Then, customer interest wanes and you’re back to...
by Byron White | May 12, 2016 | CMC News & Announcements
This year’s conference is dedicated to those actionable tips, hacks, and content marketing tactics that will make your business not just bigger, but infinitely better. Our four keynote speakers speak to that theme perfectly – and then some. Each keynote uniquely...
by Byron White | May 5, 2016 | CMC News & Announcements
This coming May 17-19 brings a new kind of excitement to Sin City when the Content Marketing Conference rolls into Las Vegas for the second year in a row. This year’s theme? Actionable tips, hacks, and tactics. It’s a topic that makes perfect sense, and in many...
by Content Marketing Conference | Apr 5, 2016 | Content Performance
Is there more to measuring your content marketing success than just counting page views? For that matter, how important are page views in the grand scheme of things? It is one thing to know you need an active content marketing plan in place and another to fully...
by Content Marketing Conference | Mar 29, 2016 | Content Planning
Rehashing information that’s familiar – and even “played out” – within your industry is a recipe for some yawn-worthy content. Attending conferences and events like Content Marketing Conference is a great way to pick up fresh content...
by Byron White | Mar 21, 2016 | CMC News & Announcements
Content marketers need a broad base of skills to be successful at their trade. In-demand marketers are well-versed in the latest content marketing techniques as well as the optimization and distribution tactics to make the most of their content. This is because...
by Byron White | Mar 18, 2016 | Content Creation
To drive leads and conversion, your content marketing message needs to be actionable and it has to engage readers. But in content marketing, the messenger – your writing – is just as important as the message. If you’re making common, but often...
by Byron White | Mar 17, 2016 | CMC News & Announcements
Author of the award-winning book Accelerate! and co-author of Content Marketing Works, Arnie Kuenn, is back by popular demand to lead his Content Marketing Intensified workshop at Content Marketing Conference 2016. Arnie is the Founder and CEO of content marketing and...
by Nancy Harhut | Mar 14, 2016 | Content Creation, Content Strategy
Does your content have the power of a potato chip? It should. Because you know what they say about those potato chips — “you can’t eat just one!” Wouldn’t it be great to know that once someone read your content, they’d be back? Again and again. Consuming more...
by Byron White | Mar 10, 2016 | CMC News & Announcements
Effective content marketing requires you to keep up a constant pace and pipeline. One of the biggest challenges facing marketers is how to produce enough content on a consistent schedule across multiple channels. We get it – your plate is full. How...
by Byron White | Mar 8, 2016 | Content Strategy
Scott Maney, Chief Creative Officer at Breakaway, the Boston branding firm, wrote a great article in Communication Arts magazine a few years ago called Double Albums, Musky Grandmas & Fairytales: How Brands Move You. Here’s how he describes the Abercrombie &...
by Josh Steimle | Feb 25, 2016 | Content Distribution
Editors Note: This post is a preview of our webinar with CMC speaker Josh Steimle. Watch the on-demand recording to hear Josh tell his story in full detail. Three years ago I decided I wanted to get some of those media badges to put on my agency’s...
by Byron White | Feb 24, 2016 | CMC News & Announcements
Editor’s Note: This post was originally published in December 2015 and has been updated for accuracy to include the latest speakers, keynotes, and workshops. We are thrilled to announce the speakers for Content Marketing Conference 2016 after much...
by Byron White | Feb 16, 2016 | CMC News & Announcements
Winner of BetaBoston’s 25 Most Innovative People Under 25, Anum Hussain is an impressive growth marketer who spends every day strategizing, executing, and experimenting with the two channels she’s most obsessed with – content marketing and social media. She is a...
by Byron White | Feb 9, 2016 | Content Creation
Content marketing is so much more than creating great content and hoping it converts. Successful content campaigns require you optimize each stage of the workflow using proven tactics. Here are last week’s top tricks and tricks from industry experts to elevate...
by Melanie Deziel | Feb 4, 2016 | Content Creation, Content Strategy
This post originally appeared on the Digital Marketing Institute Blog. Joe Pulizzi, content marketing expert and author of Content Inc., asks his audience an important question: “If your content disappeared from the planet, would anyone miss it?” It’s a bold...
by Arnie Kuenn | Jan 25, 2016 | Content Optimization, Content Planning
You have been working diligently on content marketing now for several months, maybe even a year or more, yet you are just not seeing the organic results you were hoping for. My bet is that it boils down to just one simple, yet subtle change in your approach. Some...
by Byron White | Jan 20, 2016 | CMC News & Announcements
You know the benefits of professional development; it strengthens your knowledge and performance for your current job and makes you more marketable for future promotions (and positions). You’re ready for to attend a conference, but the trick is convincing your...
by Byron White | Jan 19, 2016 | CMC News & Announcements
Do you ever feel like you’re working in a silo? Many marketers work alone or with a small team, without other marketing brains in-house to bounce ideas off. You do your best to stay informed and up-to-date – subscribe to relevant newsletters, read blogs, follow...
