by Contributing Author | Dec 13, 2019 | CMC News & Announcements, Content Creation
Video marketing has phenomenal statistics. It’s estimated that 87% of video marketers have increased website traffic while 83% actively use video for lead generation. If you want a piece of that, you’re not alone. Approximately 85% of businesses use video...
by Contributing Author | Apr 19, 2019 | CMC News & Announcements
Chances are you got fired up at CMC. Don’t let that fire fizzle out when you return to your home and job. Use the first few days after you return home to apply what you learned and build relationships with the people you met. Congratulations on recognizing the...
by Contributing Author | Apr 18, 2019 | CMC News & Announcements
The last day of CMC 2019 is filled with events that you don’t want to miss. From the closing breakfast, to the comedy workshops, to the final goodbye, Day 4 is sure to be memorable to say the least. While you might be thinking about checking out of your hotel,...
by Contributing Author | Apr 17, 2019 | CMC News & Announcements
Another Content Marketing Conference is upon us, and we’re hosting the event at The Westin Boston Waterfront which is close to, but a little ways off from, South Station and the central hub of the city. Boston is home to a host of foodie destinations and the...
by Contributing Author | Apr 16, 2019 | CMC News & Announcements
At the fifth annual Content Marketing Conference (April 16-19, 2019), attendees will enjoy an abundance of learning opportunities, engaging with top experts in the content marketing field. The agenda for the 4-day conference offers unparalleled access to the latest...
by Contributing Author | Apr 15, 2019 | CMC News & Announcements
CMC 2019 Day 1: Our Fearless Leader Byron White Leads MasterClass It’s Day 1 of CMC 2019! Are you ready to have some fun, learn some serious content marketing skills, and network like crazy with people from all over the country just like you? We bet you are. The...
by Contributing Author | Apr 15, 2019 | CMC News & Announcements
Michaela Alexis is an expert on personal branding, medium roast coffee and LinkedIn. In fact, Alexis has built a following of more than 120,000 LinkedIn followers organically in just two years, all without spending a single dollar in advertising. About Michaela Alexis...
by Contributing Author | Apr 12, 2019 | CMC News & Announcements
How did Content Marketing Conference begin? The first CMC was hosted in Las Vegas in 2015. This was five years after WriterAccess was founded with the mission to provide quality content for a variety of brands by making the best talent out there readily available to...
by Contributing Author | Apr 11, 2019 | CMC News & Announcements
This year’s Content Marketing Conference promises to be the best ever. But while you’re here, why not spend a few hours or a few days seeing and experiencing what the city has to offer? Boston is our home at WriterAccess and the CMC, which means we have...
by Contributing Author | Apr 11, 2019 | CMC News & Announcements
Comedy can serve as the cornerstone of a highly effective marketing strategy. Copy that’s funny is more likely to be engaging that copy that’s merely conversational, especially if it’s something that people can relate to. But comedy can also be used...
by Contributing Author | Apr 10, 2019 | CMC News & Announcements
Everyone’s doing it…and so should you. It’s all about branding with a touch of humor. We’re talking about content marketing and a little thing we call branding. Branding has always led the way for companies to get the word out about their...
by Contributing Author | Apr 10, 2019 | CMC News & Announcements
Getting ready for the 2019 Content Marketing Conference? Like the past conferences, CMC2019 promises to be an exciting, fun, and educational conference, filled with networking and fantastic learning experiences. So, you have your bags packed, and you’ve made...
by Contributing Author | Apr 9, 2019 | CMC News & Announcements
As Drake would put it, “Started at the bottom, now we here.” But when you’re starting at the bottom, it can seem inescapable. You’ve read all about different marketing strategies, but the advice always seems intended for enterprises with tons...
by Contributing Author | Apr 9, 2019 | CMC News & Announcements
You’re going to the 2019 Content Marketing Conference! You’ve got your bags packed and business cards made, and you’re ready to get to Boston. CMC 2019 promises four fun and educational hectic days of networking, learning new tricks to earn more...
by Contributing Author | Apr 9, 2019 | CMC News & Announcements, Content Creation, Content Optimization
It’s no secret that video is becoming a major part of marketing plans right now, and will only gain more traction in the near future. Video comes in so many forms and the possibilities are endless when it comes to the potential that video marketing has for...
by Contributing Author | Apr 8, 2019 | CMC News & Announcements
If you want to listen to a straight shooter who admittedly might swear a time or two during the presentation, then be sure to check out Josh Bernoff’s sessions during the 2019 Content Marketing Conference (CMC). Josh is the author of Writing Without Bullshit:...
by Contributing Author | Apr 8, 2019 | CMC News & Announcements, Content Performance
Conversion, it’s a simple term for a simple idea; it’s the moment a prospective customer takes a decisive step toward becoming a paying customer. Conversion marketing means crafting content and deploying marketing strategies that make conversions more likely to...
by Contributing Author | Apr 5, 2019 | CMC News & Announcements
Are you ready for this year’s Content Marketing Conference? Like the previous conferences, this one promises to be simply awesome with your chance to network, learn new things, and have fun. Whether you’re an old hand at this or whether this is your first...
by Contributing Author | Apr 4, 2019 | CMC News & Announcements
Even the most seasoned networker remembers his first solo event. Standing at the edge of the room, surveying the scene with eyes that wish they could be wide shut instead of glued open to the perfectly orchestrated chaos. The awkward handshakes where sweaty palms were...
by Contributing Author | Apr 4, 2019 | CMC News & Announcements
Marketing: it’s complex, especially in this digital age. To keep track of trends, metrics, and mind-bending amounts of data, we have marketing technology (or MarTech). We’re fortunate to have a set of speakers at CMC this year who specialize in marketing technology....
by Contributing Author | Apr 3, 2019 | Content Creation
Marketing and communications have a common misconception in common with technology and game development: people are often under the impression that both jobs entail working alone or very small groups all day working on a project, rarely facing other people. You often...
by Contributing Author | Apr 3, 2019 | CMC News & Announcements
Ever since digital marketers, and those who cater to them, realized the value of the mountains of digital user data that is being accumulated every single minute of the day, we have been striving to put it to good use. But until analytic tools like AI started to...
by Contributing Author | Apr 2, 2019 | CMC News & Announcements
For Don McMillan, corporate comedy is where worn-out corporate jargon and hackneyed marketing presentation techniques are the butt of the joke. That’s where this keynote speaker makes his bones. Don is a comedian who hails from San Fransisco, California. He’s a tech...
by Contributing Author | Apr 2, 2019 | CMC News & Announcements
She’s the founder and CEO of Mindset Digital. She’s also a Ph.D., as well as a passionate speaker and storyteller. Debra Jasper has provided over 30,000 international clients with her highly sought-after consulting services, served as a keynote speaker for a number of...
by Contributing Author | Apr 1, 2019 | CMC News & Announcements
Video’s at the forefront of content marketing right now whether you’re keeping a YouTube channel up to date or looking towards live video like Snapchat, Twitch, or Periscope among others. Since testimonials have been a popular form of content throughout...
by Contributing Author | Mar 29, 2019 | CMC News & Announcements
Shhh! Be very quiet and don’t make any sudden moves – it took quite a bit of effort to lure these corporate comedians to the Content Marketing Conference in Boston, and we don’t want to scare them away. Observing corporate comedians in their natural habitat – on...
by Contributing Author | Mar 28, 2019 | CMC News & Announcements, Content Creation
It’s time to take your content creation to the next level. Today’s attention spans are shorter than ever, and the type of content that appeals to the next generation of readers might not be what you think. You’ve got to get inside their heads and...
by Contributing Author | Mar 27, 2019 | CMC News & Announcements
In an age of fierce competition, Andrew Tarvin, is ready to come to the aid of content marketers everywhere as the world’s first Humor Engineer. In his professional career, Andrew and his company Humor That Works, have helped more than 25,000 people across 250+...
by Contributing Author | Mar 27, 2019 | CMC News & Announcements, Content Strategy
This year’s Content Marketing Conference is almost upon us yet again, which can only mean one thing – a small army of thought leaders, industry experts and other content professionals are about to descend on the beautiful Boston Westin Waterfront Hotel for...
by Contributing Author | Mar 26, 2019 | CMC News & Announcements
What’s always set content marketing apart from advertising is that the former is meant to be long-lasting, delivering value long after it’s been created, while advertising is more intent-based with a significantly shorter shelf life. But are content and...
by Contributing Author | Mar 25, 2019 | CMC News & Announcements
Comedy can transform marketing into a powerhouse and cultural bastion. People love to laugh and not only do funny marketing campaigns spur discussion and traffic as a result, but they also dissipate that feeling of being sold to. But knowing how to really incorporate...
by Contributing Author | Mar 25, 2019 | CMC News & Announcements, Content Distribution
For the last five years, the Content Marketing Conference has been seen as an unparalleled learning opportunity that lets marketers in nearly every vertical you can think of take full advantage of everything this 21st century revolution has to offer. The 2019...
by Contributing Author | Mar 22, 2019 | CMC News & Announcements
We know why you are coming to the 2019 Content Marketing Conference in Boston – you want to learn how to improve your organization’s bottom line from the world’s top marketing gurus. But what about the speakers you’ll heart at CMC’s Comedy Marketing Day...
by Contributing Author | Mar 21, 2019 | CMC News & Announcements
Content optimization is a bit like search engine optimization, but it doesn’t stop at just greasing your skids for better performance on the web. Content optimization takes into account not only the necessity of achieving better search engine rankings, but it also...
by Contributing Author | Mar 20, 2019 | CMC News & Announcements
Checking off a to-do list and connecting with your audience aren’t concepts that should always go hand-in-hand, but where does innovation fit in a largely linear industry approach? David Meerman Scott, a marketing expert with more than 15 years of experience and...
by Contributing Author | Mar 20, 2019 | CMC News & Announcements, Content Creation, Content Strategy
As a content creator, do you lay awake at night wondering how to hook your audience’s attention? In today’s crowded content field, you have less than ten seconds to catch and hold the reader’s attention. Don’t worry, we’ve got you! Join us at the Content...
by Contributing Author | Mar 19, 2019 | CMC News & Announcements, Content Creation
Every content marketer who’s got a finger on the industry’s pulse knows that video is the hottest thing right now. Scripted video, live video, long segments and tiny shareable clips– video’s where content marketing is going to have to focus a...
by Contributing Author | Mar 18, 2019 | CMC News & Announcements
We’ll let you in on a secret, content planning is essential to successful content marketing. Your content takes your audience members on a journey. The difference between well-planned and unplanned content is like the difference between a planned road trip and...
by Contributing Author | Mar 18, 2019 | CMC News & Announcements
To successfully infuse comedy into a marketing campaign, you have to be more than funny – you have to have a serious understanding of business. The speakers at this year’s Content Marketing Conference are hilarious and entertaining, but they are also gifted...
by Contributing Author | Mar 12, 2019 | CMC News & Announcements
You go to work to, well, work. You go to business meetings to forge strategies (or catch up on naps). But when you come to a world-class Content Marketing Conference like ours, you get a chance to learn a TON and have some FUN. Just being out of your normal...
