by Content Marketing Conference | Apr 3, 2017 | CMC News & Announcements
It’s almost time for you pack your bags, catch your flight, and touch down in the slightly chilly city of Boston. We are excited to meet and welcome you, and want to ensure you have a wonderful time in our town. From where to eat and drink in Boston, to what to...
by Byron White | Mar 31, 2017 | CMC News & Announcements
Your flight and hotel are booked, you’re already packed and ready to go (with the help of this handy #CMC17 packing list we compiled for you), and now it’s just down to what you’ll do in the (limited) free moments here in Boston! We have compiled the...
by Content Marketing Conference | Mar 30, 2017 | CMC News & Announcements
With only 12 days until #CMC17 we have good news, and we have some good news. The good news first you say? There’s only 12 days until you head to what is set to be an innovative of content marketing! The bad news? We’re almost sold out because of our top...
by Content Marketing Conference | Mar 29, 2017 | CMC News & Announcements
We are back highlighting another CMC attendee, this time it’s Amber of The Weather Company! We are thrilled to have you with us Amber, and look forward to meeting you in just 13 days! Tell us about you, where you work, and your content marketing history! I work...
by Content Marketing Conference | Mar 28, 2017 | Content Planning, Content Strategy
Content planning isn’t just about editorial calendars and figuring out what kind of videos to upload to social media in the near future. It’s several moving parts that comprise a holistic and complete understanding of your audience then using the insights...
by Content Marketing Conference | Mar 27, 2017 | CMC News & Announcements
Meet Christina Inge: founder of Boston based digital marketing agency Sleek Marketing. Christina specializes in providing effective, efficient digital strategist for organizations using the latest channels to drive results. Having served as VP on the board of the...
by Content Marketing Conference | Mar 23, 2017 | Content Optimization
So, what is content optimization? Content refers to your website copy, blog, and any other webpages that you own and optimizing it means that you’ve made that page (or particular group of pages) more attractive to search engines. Content optimization isn’t...
by Content Marketing Conference | Mar 22, 2017 | Content Planning
Editorial calendar filled out through the next two National Superhero Days, which is April 28 just in case, you know, ahem. You’ve coordinated your social media posts, and you’ve already bought your tickets to Content Marketing Conference 2017. Your content planning...
by Content Marketing Conference | Mar 21, 2017 | Content Creation
Can we just pause for a moment and really think about what content innovation is? Innovation is a new method or idea, or in this case, content ideas. So content innovation means to find new ways of creating, sharing and accessing it. Now, if you were Storm how would...
by Content Marketing Conference | Mar 20, 2017 | CMC News & Announcements
Meet co-founder of Orbit Media and CMC speaker; Andy Crestodina. Andy has provided web strategy and marketing advice to more than 1000 businesses and will be teaching an SEO Masterclass workshop for marketers looking to delve deeper into the mistakes they’re...
by Content Marketing Conference | Mar 16, 2017 | CMC News & Announcements
We are thrilled to bring you the brilliant #CMC17 attendee, Karen of Harper Collins. She’s funny, a marketer through and through, and you’re going to want to meet her while you’re here in Boston! Tell us about you, where you work, and your...
by Content Marketing Conference | Mar 15, 2017 | Content Optimization
Designing a content marketing campaign is like trying to sew Spidey into the perfect spider suit. Just as soon as you have the spandex seamlessly tucked in place Peter Parker decides to test out that latest Paleo trend. Content marketing is never as is, and neither...
by Content Marketing Conference | Mar 14, 2017 | Content Planning
Before the first word is smashed in a revision, before the last graphic is approved, everything must be planned. In the world of content marketing, you must organize and think ahead and plan, plan, plan. But finding the right way to plan your content is golden. This...
by Content Marketing Conference | Mar 13, 2017 | CMC News & Announcements
Hey there! My name is Lauren—better known as Lo—and I’m a Detroit native who now lives in beautiful San Diego. I began my career in content marketing around seven years ago as a marketing copywriter-turned-senior editor for an online driver education and traffic...
by Content Marketing Conference | Mar 10, 2017 | CMC News & Announcements
Next in our Superhero Spotlight series, we have the CEO of TopRank Marketing; an agency that was just named one of the 100 Best Companies to Work For by Minnesota Business Magazine; Lee Odden. While his titles include author, marketing strategist, and speaker, Lee has...
by Content Marketing Conference | Mar 8, 2017 | Content Strategy
Everyone’s in a rush, we’re starting to have robots for assistants, and people are beginning to worry about robots taking over their jobs. It’s 2017, for real. But wait, what does this have to do with content marketing? Technology is changing the face of...
by Content Marketing Conference | Mar 7, 2017 | CMC News & Announcements
With only 35 days left until #CMC17, we are thrilled to introduce you to our next speaker Sweta Patel; Director of Marketing at Silicon Valley Startups and founder of Global Marketing Tactics. Creative and infinitely passionate, Sweta will be sharing the secrets...
by Content Marketing Conference | Mar 6, 2017 | Content Creation
Getting your content out front and center used to be as easy as splashing your superhero mug on a billboard. That’s not the case anymore, not by a long shot. From content creation to content publication, the journey is long and filled with what ifs. There are an...
by Content Marketing Conference | Mar 3, 2017 | Content Strategy
You’ve got content creation in the cape. Your SEO is on fleek, and you choose graphics that would make the heart of any Daily Bugle photographer named Peter skip a beat. Yet there your content sits, unviewed, unshared, uncommented upon. Your content is the...
by Content Marketing Conference | Mar 2, 2017 | CMC News & Announcements
We are back with another wonderful CMC attendee, introducing Ainsley of BookNet Canada: Tell us about you, where you work, and your content marketing history! I work at a non-profit that serves the Canadian book publishing industry called BookNet Canada....
by Content Marketing Conference | Mar 1, 2017 | CMC News & Announcements
Content Marketing Conference 2017 is quickly approaching and we’re excited to teach you everything you need to know about powering up your content marketing prowess! If this is your first time with us or you’re a regular on the marketing convention...
by Content Marketing Conference | Feb 28, 2017 | CMC News & Announcements
In 2016, the WriterAccess team experienced many marketing conference firsts. As we grew and expanded our reach, members of our team were sent to conferences throughout the U.S. to learn, network, and spread the good content marketing word. Having devoured written,...
by Content Marketing Conference | Feb 27, 2017 | CMC News & Announcements
With the number of available tickets to CMC dwindling dangerously low, one thing we carefully noted was the diversity of agencies, higher ed institutions, and Fortune 1000’s/100’s that will be in attendance this year from every corner of the globe. ...
by Content Marketing Conference | Feb 27, 2017 | CMC News & Announcements
Everybody knows Boston by its famous nickname – yeah, that’s right, City of Notions (Hah! You thought we were gonna say Beantown or maybe City of Champions, didn’t you?). So this post is devoted to one simple notion: If you snooze, you lose. Too simple? Then how...
by Content Marketing Conference | Feb 24, 2017 | Content Optimization
As a female entrepreneur hustling to get the content marketing portion of your business soaring, you’re bound to take a different approach than other businesses. If you are the solopreneur handling your marketing needs, it’s all up to you to figure out how to...
by Content Marketing Conference | Feb 23, 2017 | CMC News & Announcements
We are back with another episode of the superhero spotlight, this time with Nadya Khoja! Nadya is the VP of Marketing at Venngage, an online graphic design software and infographic tool. She has a degree in theatre and a Master’s in Digital Media. Her strengths...
by Byron White | Feb 22, 2017 | CMC News & Announcements
Content marketing is a unique form of communication as you’re not spreading the word about a product or service. Instead you’re seeking to establish an organic, intimate connection with readers. Educating people, opening a direct route to start a...
by Content Marketing Conference | Feb 21, 2017 | CMC News & Announcements
As the countdown to CMC continues, we are thrilled to bring you CMC 2017 attendee: Abby of The Hershey Company: Tell us about you, where you work, and your content marketing history! I work at The Hershey Company, writing promotional and product content for our...
by Content Marketing Conference | Feb 21, 2017 | CMC News & Announcements, Content Strategy
Content Marketing Conference 2017 is shaping up to be an exciting event for the ever evolving eco-system marketer’s are orbiting in at high speeds! If you’re a small business owner wondering how you can capitalize on content, there were sessions created...
by Content Marketing Conference | Feb 20, 2017 | CMC News & Announcements
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with...
by Content Marketing Conference | Feb 20, 2017 | Content Creation
Giving your content a superhero shove into the marketing world takes more than just well intentioned messages. Ever since content was crowned king it has been put under the microscope for intense scrutiny. Everyone wants to know the secret sauce, the missing link, the...
by Content Marketing Conference | Feb 19, 2017 | CMC News & Announcements
We are back with the next installment of our Meet the Attendee series! Next up is Talent Content Marketing Manager, Sarah Yang, of Workday, a leading provider of enterprise cloud applications. Read below to learn more about Sarah, what she’s looking forward to...
by Content Marketing Conference | Feb 18, 2017 | Content Distribution
Getting your content in front of readers’ eyes requires more skills than Iron Man has gadgets. Your content distribution has to keep up with the masses, as well as the latest and greatest technologies. Speaking of Iron Man, we weren’t actually able to sit down...
by Content Marketing Conference | Feb 17, 2017 | CMC News & Announcements
Next in our speaker interview series is the dynamic Nancy Harhut, CCO of the Wilde Agency. Nancy had the top-rated session at CMC 2016, and has since taken the stage at some of the most prominent marketing conferences within North America (Content Marketing...
by Content Marketing Conference | Feb 17, 2017 | Content Strategy
Make like Optimus Prime and transform your content into the best in the biz. Sure, this is a tall order but without this skill your content marketing maneuvers are sure to sink. But with everything from search engine optimization to landing page optimization, with...
by Content Marketing Conference | Feb 16, 2017 | CMC News & Announcements
Spencer X Smith – X Marks The Buy-In! Spencer Smith is the founder of Spencer X. Smith Consulting, and an instructor at the University of Wisconsin, where he teaches classes on Digital Marketing and Social Media Strategy. Let’s learn more about Spencer and...
by Content Marketing Conference | Feb 15, 2017 | Content Planning
Coming up with trending and timely topics for your content each and every pitch sound like torture of Ultron? Well, do not fear. By brainstorming new ways to brainstorm you can create content worth marketing. Need more outside of the Bat Cave inspiration? Check out...
by Content Marketing Conference | Feb 14, 2017 | CMC News & Announcements
Soaring over the B2B landscape–what is that? It’s LinkedIn Man! Given the superpower of laser targeting professionals on LinkedIn, from a tragic go-kart accident, AJ Wilcox vanquishes the foe of expensive clicks. Wielding his powerful weapons of AdStage.io and Excel,...
by Content Marketing Conference | Feb 14, 2017 | Content Creation, Content Strategy
Extraterrestrial superheroes named Vapor Man, Gravity Girl and Meteor Man are here to save your content. That’s right, it’s the Galaxy Trio in their Condor One coming around to rid the web of bad content. It’s a good thing too, because having poorly crafted content...
by Content Marketing Conference | Feb 13, 2017 | CMC News & Announcements
On a dark and stormy night, Arnie Kuenn, CEO of Vertical Measures, sat alone in his office, desperately trying to figure how to make his website appear on page one of the search results. With little patience left, Arnie was about to stop when a giant lightning bolt...
