by Byron White | Jun 15, 2016 | CMC News & Announcements
Robin Williams, Jonathan Winters, Who’s Line Is It Anyway? are three of the biggest names associated with improvisation, or improv for short. This form of live theater creates characters, plots, and dialog at the spur of the moment, often using suggestions from the...
by Byron White | Jun 13, 2016 | CMC News & Announcements
To keep customers interested in your product or service, it’s no longer a question of whether you should have content. Instead, it’s about what type of content to use. Branded Content Strategy Consultant Melanie Deziel shared her insights at this year’s Content...
by Byron White | Jun 9, 2016 | CMC News & Announcements
A lot of people may think that they are unique, that the way they consume content on the Internet is entirely their decision. This is not quite accurate, Nancy Harhut told attendees of the Content Marketing Conference in her Content Creation presentation, “How to...
by Byron White | Mar 18, 2016 | Content Creation
To drive leads and conversion, your content marketing message needs to be actionable and it has to engage readers. But in content marketing, the messenger – your writing – is just as important as the message. If you’re making common, but often...
by Melanie Deziel | Feb 4, 2016 | Content Creation, Content Strategy
This post originally appeared on the Digital Marketing Institute Blog. Joe Pulizzi, content marketing expert and author of Content Inc., asks his audience an important question: “If your content disappeared from the planet, would anyone miss it?” It’s a bold...
