by Contributing Author | May 22, 2018 | Content Management
If you do any content marketing, you’ve probably heard the term “MarTech.” MarTech refers to a collection of tools and resources that helps a business effectively administer marketing activities. MarTech includes things like WriterAccess for content...
by Content Marketing Conference | May 3, 2017 | CMC News & Announcements
Innovation is the lifeblood of business, and content is no exception. Organizations that develop innovative content marketing strategies can create a significant competitive advantage for a relatively modest investment. To help you stay current with the most...
by Content Marketing Conference | Apr 4, 2017 | Content Creation
What do Qatar Airways and Arizona State University have in common? If you said the colors maroon in their logos, you are smarter than the average superhero, but that’s not the answer we’re looking for here. Right now, both organizations are securing the kingpin...
by Content Marketing Conference | Mar 21, 2017 | Content Creation
Can we just pause for a moment and really think about what content innovation is? Innovation is a new method or idea, or in this case, content ideas. So content innovation means to find new ways of creating, sharing and accessing it. Now, if you were Storm how would...
by Content Marketing Conference | Mar 8, 2017 | Content Strategy
Everyone’s in a rush, we’re starting to have robots for assistants, and people are beginning to worry about robots taking over their jobs. It’s 2017, for real. But wait, what does this have to do with content marketing? Technology is changing the face of...
