by Content Marketing Conference | Mar 16, 2017 | CMC News & Announcements
We are thrilled to bring you the brilliant #CMC17 attendee, Karen of Harper Collins. She’s funny, a marketer through and through, and you’re going to want to meet her while you’re here in Boston! Tell us about you, where you work, and your...
by Content Marketing Conference | Mar 15, 2017 | Content Optimization
Designing a content marketing campaign is like trying to sew Spidey into the perfect spider suit. Just as soon as you have the spandex seamlessly tucked in place Peter Parker decides to test out that latest Paleo trend. Content marketing is never as is, and neither...
by Content Marketing Conference | Mar 14, 2017 | Content Planning
Before the first word is smashed in a revision, before the last graphic is approved, everything must be planned. In the world of content marketing, you must organize and think ahead and plan, plan, plan. But finding the right way to plan your content is golden. This...
by Content Marketing Conference | Mar 13, 2017 | CMC News & Announcements
Hey there! My name is Lauren—better known as Lo—and I’m a Detroit native who now lives in beautiful San Diego. I began my career in content marketing around seven years ago as a marketing copywriter-turned-senior editor for an online driver education and traffic...
by Content Marketing Conference | Mar 10, 2017 | CMC News & Announcements
Next in our Superhero Spotlight series, we have the CEO of TopRank Marketing; an agency that was just named one of the 100 Best Companies to Work For by Minnesota Business Magazine; Lee Odden. While his titles include author, marketing strategist, and speaker, Lee has...
