by Contributing Author | Apr 11, 2019 | CMC News & Announcements
Comedy can serve as the cornerstone of a highly effective marketing strategy. Copy that’s funny is more likely to be engaging that copy that’s merely conversational, especially if it’s something that people can relate to. But comedy can also be used...
by Contributing Author | Apr 10, 2019 | CMC News & Announcements
Getting ready for the 2019 Content Marketing Conference? Like the past conferences, CMC2019 promises to be an exciting, fun, and educational conference, filled with networking and fantastic learning experiences. So, you have your bags packed, and you’ve made...
by Contributing Author | Apr 4, 2019 | CMC News & Announcements
Marketing: it’s complex, especially in this digital age. To keep track of trends, metrics, and mind-bending amounts of data, we have marketing technology (or MarTech). We’re fortunate to have a set of speakers at CMC this year who specialize in marketing technology....
by Contributing Author | Apr 3, 2019 | Content Creation
Marketing and communications have a common misconception in common with technology and game development: people are often under the impression that both jobs entail working alone or very small groups all day working on a project, rarely facing other people. You often...
by Contributing Author | Apr 3, 2019 | CMC News & Announcements
Ever since digital marketers, and those who cater to them, realized the value of the mountains of digital user data that is being accumulated every single minute of the day, we have been striving to put it to good use. But until analytic tools like AI started to...
