by Contributing Author | Jun 11, 2020 | Content Creation, Content Optimization
Fair warning: You are about to read a blog post that suggests—no, actually insists—that you add another step to your content creation process. But I promise I’m not here to make more work for you. I want you to create content that achieves your goals and stop...
by Contributing Author | Feb 12, 2020 | Content Optimization
Every content writer has probably felt the pain of crafting the perfect piece, only to have it fall flat with readers. Your story was immaculately structured, you killed it on the research, you pumped it up with highly relevant full color action images. You even...
by Contributing Author | Feb 6, 2020 | CMC News & Announcements, Content Optimization
You’ve created wonderful content for your readers, clients, and customers to look at. But what if nobody is seeing your content? A total disaster. It’s like throwing a party and nobody comes to it. It’s frustrating to have that happen when you have a...
by Content Marketing Conference | Oct 30, 2018 | Content Optimization
Who doesn’t love a fresh-baked loaf of sourdough bread? (Sorry if you’re celiac or going low-carb.) Sourdough loaf is an apt analogy for what’s known as “historical optimization.” One of the best ways that you can optimize your content in...
by Content Marketing Conference | Sep 18, 2018 | Content Optimization
When it comes to business, content makes the world go ‘round. When it comes to your business, your content can mean the difference between a few hundred random visitors and thousands of qualified leads. Content optimization is how your site is found so staying up on...
