by Contributing Author | May 16, 2018 | CMC News & Announcements, Content Optimization, Content Performance
My oldest kid is only nine years old, but you wouldn’t believe the number of times I’ve uttered the phrase, “If everyone else is jumping off of a cliff, should you do it too?” That cliche has always served me well whether we’re talking about getting a cell phone,...
by Content Marketing Conference | May 19, 2017 | Content Optimization
The best marketers know that great material isn’t enough — effective content distribution is just as important. The best content on the planet has limited utility if it’s not easily accessible to all relevant audiences. With that in mind, let’s...
by Content Marketing Conference | Apr 20, 2017 | Content Optimization
Things change quickly in the world of content marketing. One update is often all it takes to make some of today’s best practices as obsolete public pay phones. To help you stay current with breaking developments, let’s review the latest top articles...
by Content Marketing Conference | Mar 23, 2017 | Content Optimization
So, what is content optimization? Content refers to your website copy, blog, and any other webpages that you own and optimizing it means that you’ve made that page (or particular group of pages) more attractive to search engines. Content optimization isn’t...
by Content Marketing Conference | Mar 15, 2017 | Content Optimization
Designing a content marketing campaign is like trying to sew Spidey into the perfect spider suit. Just as soon as you have the spandex seamlessly tucked in place Peter Parker decides to test out that latest Paleo trend. Content marketing is never as is, and neither...
