by Byron White | Jun 23, 2016 | CMC News & Announcements
Keyword selection has to be reasonable to be useful, according to Arnie Kuenn, CEO of Vertical Measures. In his presentation “Forget Keywords – What’s Next with Content Optimization” at the 2016 Content Marketing Conference, he takes Content Optimization to a very...
by Nancy Harhut | Mar 14, 2016 | Content Creation, Content Strategy
Does your content have the power of a potato chip? It should. Because you know what they say about those potato chips — “you can’t eat just one!” Wouldn’t it be great to know that once someone read your content, they’d be back? Again and again. Consuming more...
by Byron White | Mar 8, 2016 | Content Strategy
Scott Maney, Chief Creative Officer at Breakaway, the Boston branding firm, wrote a great article in Communication Arts magazine a few years ago called Double Albums, Musky Grandmas & Fairytales: How Brands Move You. Here’s how he describes the Abercrombie &...
by Content Marketing Conference | Dec 10, 2015 | Content Planning
Reaching the right audience with your content is one of your biggest dreams. And those dreams can align more closely to reality with the help of BuzzSumo. BuzzSumo is a content optimization solution that simplifies the often complicated task of ensuring your content...
by Content Marketing Conference | Nov 23, 2015 | Content Optimization, Content Performance
When you first approach content marketing, you spend a lot of energy on publishing content and driving traffic toward your platform. Once you’ve developed a content base – a collection of relevant, timeless content and an audience hungry for more – you can begin...
