by Content Marketing Conference | Apr 10, 2020 | CMC News & Announcements
Let’s face it. The financial markets are taking a beating with the pandemic, and a global recession is imminent. Our GPS for marketing is officially broken, and we’re struggling to find our way. The good news is that recession marketing is not new, and...
by Contributing Author | Feb 6, 2020 | CMC News & Announcements, Content Optimization
You’ve created wonderful content for your readers, clients, and customers to look at. But what if nobody is seeing your content? A total disaster. It’s like throwing a party and nobody comes to it. It’s frustrating to have that happen when you have a...
by Contributing Author | Jan 28, 2019 | Content Strategy
Online content marketing has become the lifeblood of merchants, salesman, and peddlers of all kinds. Content is King, and you know that because a content marketer told you so. By now, every content marketer knows that high quality and persuasive content is not only a...
by Contributing Author | May 30, 2018 | Content Creation, Content Planning
In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...
by Contributing Author | May 21, 2018 | Content Distribution
Every content strategist, marketer, or writer dreams of the day they hit the magic formula that causes a piece to go viral. A sudden influx of millions of site visits can do wonders for your bottom line. And a truly viral piece can have people talking about your brand...
