CMC 2020 Recap: A Full Clickable Agenda

CMC 2020 wrapped up its live events on Tuesday, April 21, 2020. With 14,000 people signed up for the digital conference this year, it was our biggest event yet! Many attendees joined us for the live Keynote Q&A in the morning and live Comedy Club in the afternoon. While others watched everything on-demand at their own pace.

No matter how you participated in CMC 2020 Digital, we are glad that you joined us. Below, you’ll find a full, clickable agenda to help you navigate all of the great 2020 content we have on the CMC Digital learning portal.

CMC 2020 Agenda: Click to Watch

Here is a full agenda from CMC 2020 Digital. Each of the sessions is separated by track so that you can find your specialty and dig in. Please note: you need to be logged in to the CMC Digital portal before clicking on these links.

The recordings of the live Keynote Q&A and the CMC 2020 Live Comedy Club are posted on the main dashboard. Clicking on the links below will take you to that dashboard. 

Recording Type	Type of Track	Title of Session	Speaker Name
Palestra	–	Andrew Davis	Andrew Davis
Palestra	–	Ann Handley	Ann Handley
Palestra	–	Andrew Tarvin	Andrew Tarvin
Ilimitado	–	CMC 2020 Live Keynote Q&A	Andrew Davis, Ann Handley, and Andrew Tarvin
Comedy Club	–	Andrew Tarvin	Andrew Tarvin
Comedy Club	–	Michael Albanese	Michael Albanese
Comedy Club	–	Don McMillan	Don McMillan
Comedy Club	–	Casey Balsham	Casey Balsham
Comedy Club	–	Shalewa Sharpe	Shalewa Sharpe
Comedy Club	–	Kasha Patel	Kasha Patel
Ilimitado	–	Clube de Comédia CMC 2020	Andrew Tarvin, Michael Albanese, Don McMillan, Casey Balsham, Shalewa Sharpe, and Kasha Patel
Workshop	–	Masterclass de estratégia de conteúdo	Byron White, Melissa Sciorra, and Sarah Burt
Workshop	–	Behind the Scenes of Viral Videos: An Interview with Karen X. Cheng	Karen X. Cheng
Workshop	–	Escrevendo sem bobagens	Josh Bernoff
Workshop	–	Masterclass de marketing do Facebook	Dennis Yu
Workshop	–	Crie uma arquitetura de mensagem orientada à marca	Margot Bloomstein
Workshop	–	MasterClass de Otimização de Taxa de Conversão	Ayat Shukairy

 

Workshop	–	Masterclass de LinkedIn	AJ Wilcox
Workshop	–	The Billion-Dollar Differentiator: How To Build & Activate An Audience You Own	Samantha Kermode
Workshop	–	Makeover de marketing de vídeo	Andrew Davis
Workshop	CRIAÇÃO DE CONTEÚDO	Escrevendo sem bobagens	Josh Bernoff
Workshop	CRIAÇÃO DE CONTEÚDO	WTF is Your Brand Voice	Justin Blackman
Workshop	CRIAÇÃO DE CONTEÚDO	How AI is Changing Search and Bringing Google Further Into Your Home	Daniel Russell
Workshop	CRIAÇÃO DE CONTEÚDO	Value Proposition Design for Marketing Assets or How to Stop Writing $#!TY Web Copy	Casey Milone
Workshop	CRIAÇÃO DE CONTEÚDO	Bloody Hell: The Convergence of Content, Email, and my British Mum	Michael Barber
Workshop	Content Strategy	Build Trust by Bringing Vulnerability Online	Margot Bloomstein
Workshop	Content Strategy	Scoring Content: The Secret to Content Strategy and Performance	Lindy Roux
Workshop	Content Strategy	Beyond the Editorial Calendar: New Rules of Content Strategy	Ashley Faus
Workshop	Content Strategy	O método de estratégia de conteúdo que você gostaria de ter no ano passado	Pamela Muldoon
Workshop	Content Strategy	Content Marketing Survival Guide: High-Impact Content Marketing Strategies You Can Use Today	Mike Roberts
Workshop	Social Strategy	Latest Tactics for Paid Amplification with YouTube Advertising	Marlon Doll
Workshop	Social Strategy	LinkedIn Ads-The B2B Marketer’s Silver Bullet	AJ Wilcox
Workshop	Social Strategy	Twitter: estratégias avançadas de otimização	Chris Silver Smith
Workshop	Social Strategy	Organic Traffic is Not Dead-How to Drive More Visitors to Your Content	Holly Homer

 

Workshop	Search Optimization	Website Migration: For a Digital Marketing Bounce Back	Samantha Kermode
Workshop	Search Optimization	How Google Search Works in 2020: The Latest On Google’s Algorithm	Bernard Huang
Workshop	Search Optimization	Maneiras secretas de encontrar tópicos e ideias de conteúdo de SEO	Paul Shapiro
Workshop	Search Optimization	CHE-A-T SHEET-Actionable Tips to Convey Expertise, Authority, and Trust for Content Writers	Melissa Sciorra
Workshop	Search Optimization	Como SEO me tornou um escritor melhor	Andy Crestodina
Workshop	Vídeo	How to Grow Your Personal Brand to Build Your Influence and Gain Credibility	Renee Teeley
Workshop	Vídeo	Criando conteúdo autêntico para construir sua marca	Justin Andrews
Workshop	Vídeo	Faça sua marca pessoal decolar com vídeo	Meaghan Corson
Workshop	Vídeo	6 Proven Ways to Use Video to Level-Up Digital and Content Marketing	Tyler Lessard
Workshop	Vídeo	Vídeo para smartphone: baixo orçamento e alto desempenho	Glenn Hughes
Workshop	B2B	5 Insights on Content Effectiveness Learned from 300 B2B Websites	Tom Shapiro
Workshop	B2B	Suas prioridades de marketing à prova de recessão	Victoria Albert
Workshop	B2B	Are Your B2B Emails being Ignored? Winning Strategies to Upgrade Your B2B Email Marketing	Hank Hoffmeier
Workshop	B2B	How to Laser Focus Your B2B Content Strategy, Buy-In and Performance	AJ Huisman
Workshop	Conversion	Data: 10 Tips to Get into the Brains of Your Site Visitor	Ayat Shukairy
Workshop	Conversion	O ABC das mensagens persuasivas	Nancy Harhut
Workshop	Conversion	How to Automate Your Marketing Like a Pro	Elisibeth Willits
Workshop	Conversion	How to Optimize Customer Experience with SEO and Influence	Lee Odden
Workshop	Innovation	Beyond Storytelling: Using Experiential Content to Craft Digital Brand Experience	Ryan Brown
Workshop	Innovation	The Rise of Conversational Marketing: Why It’s Everywhere and How to Get Started	Mark Kilens

 

Workshop	Innovation	Breaking The Rules: How Brave Brands Are Challenging The Status Quo	Nicola Smith
Workshop	Innovation	5 aplicações práticas de IA para marketing de conteúdo	Christopher S. Penn
Workshop	Innovation	Context: The Next Marketing Frontier Right in Front of us	Mathew Sweezey
Workshop	Strategy II	Como dizer menos pode ajudar seus clientes a dizerem mais	Ryan Foland
Workshop	Strategy II	Liberte a vibração da sua marca	Scott Kolbe
Workshop	Strategy II	SEO, conteúdo e mudando o mundo	Paxton Gray
Workshop	Strategy II	7 hacks para fazer com que os dados REALMENTE conduzam sua estratégia de conteúdo	Brandon Andersen
Workshop	Strategy II	How to Find the Right Influencers and Generate the Best ROI from Influencer Marketing	Neal Schaffer
Workshop	Audience Insights	Marketing Lessons from 200 Business Authors	Josh Bernoff
Workshop	Audience Insights	Pivot Fast with Customer Research	Sarah Weise
Workshop	Audience Insights	Using A Customer Data Platform for World-Class Buyer Engagement	John Stone and Areeya Lila
Workshop	Audience Insights	Your Brand Should Be Gay (Even If You’re Not)	Re Perez
Workshop	Audience Insights	Podcast Essentials: Connection, Production and Measurement Tactics	Kenneth Kinney

 

Want to keep learning?

Just because CMC 2020 Digital is over, doesn’t mean the learning has to stop. CMC paid ticket holders will have access to all of the CMC Digital content from 2017-2020 in the learning portal until next year’s conference.

CMC 2020 Digital free ticket holders will have access to all of the content from 2017-2020 until May 31st. If you want to keep learning more after that, you’ll need to register for CMC 2021. 

CMC 2021 Ticket Options

This year, we’ve changed the ticket options, providing a range of opportunities for hungry content marketers to keep learning with CMC:

• Virtual All Access Pass – Get virtual access to all keynotes, sessions, and workshops in CMC Digital.
• Conference Pass (Live Wednesday & Thursday) – Get access to all keynotes, sessions, events, and CMC Digital.
• All Access Pass (Live Tuesday through Thursday) – Get access to all keynotes, workshops, sessions, events, and CMC Digital.
• Workshops Only (Live Tuesday Only) – Get access to all workshops and CMC Digital.

Prices vary depending on when you register. But if you buy your ticket before May 31, 2020, you can take advantage of our lowest pricing of the year. 

Whether you want to join us live in Boston next year or just continue to learn from the comfort of your home, you’ve got options. And when you purchase a ticket to CMC 2021, whether live or digital, you will continue to get access to our archive of keynotes, workshops, sessions, and comedy keynotes from CMC 2017-2020 until next year’s conference!

If you’re ready to sign up, you can register for CMC 2021 here. 

If you still want to take advantage of the free pass, login to CMC Digital here.