Greg Roth

Greg Roth is the founder of The Idea Enthusiast, a communications training practice that injects creative thinking into the things we too often make boring, such as content marketing, pitches and presentations, and teamwork in general.

His began his career as newspaper reporter, helping break an award-winning story about college sports recruiting violations. Along the way, he’s worked in product development and event management for a PGA professional, served as managing editor at a magazine, and written a Congressional floor speech that went viral, getting a million media hits in 72 hours. As human guinea pig, he’s tackled over 100 different jobs for the sake of adventure, including mascot, tour guide, videographer, garbageman, press secretary, pedicabber, crayonmaker, comedy show producer, tv guest commentator, and runner-up in a national spokesperson competition, just to name 10.

Session Name: Equilibrando a arte e a ciência do marketing de comédia

Session Date & Time: May 4, 2:00pm – 2:40pm

Description: The tricky thing about comedy and using humor in marketing is that it is both art and science. But, those two aren’t as far apart as they sound. This session looks at both the common tropes (science) that show up over and over in great comedy marketing while examining the creative exploration (art) you and your team need to put these comedic patterns to work for your brand.

Attend this session and we promise you will understand
— How to use a handful of comedy tropes that provide common frameworks
— How to develop a funny idea from an initial thought
— How to work with other to critique and improve idea
— How to ensure the idea is funny while aligning with and supporting your brand