Como gerar mais de 100 ideias de conteúdo eficazes

No matter how creative and productive your content team may be, continually coming up with new content ideas is often challenging and frustrating for any content team. Unfortunately, when you hit a wall and your ideas are limited, your marketing results suffer. Attend this session to learn how to generate an endless flow of new content ideas for your marketing. You’ll leave the session with clarity on how to transform your content team into a powerful ideation engine that not only generates hundreds of new content ideas, but does so in a way that truly impacts your business.

Attend this session to learn all this, and more:

• How to go inside the minds of your audience for content ideas.
• Discover how to immediately triple the number of content ideas your business generates.
• Understand the power of a content portfolio.
• See how to use the customer journey to help you expand your content coverage.
• Discover how to easily turn a single content idea into dozens through content atomization.

Target Audience: Marketing Directors, Content Marketing Directors, Content Marketing Specialists, Content Creators

Tom Shapiro é CEO da Stratabeat, Inc. uma agência de marketing, branding e web design B2B. Ao longo de sua carreira, Shapiro desenvolveu estratégias de marketing para vários líderes de mercado, incluindo Intel, AT&T, Hewlett-Packard, UnitedHealthcare e P&G. Anteriormente, Shapiro foi Diretor de Estratégia Digital na agência de marketing digital iProspect. Durante seus cinco anos na empresa, o número de funcionários cresceu de 85 para mais de 700. Shapiro tem uma profunda paixão por neuromarketing, psicologia e ciência comportamental, e seus insights foram publicados no Chief Marketer, CMO.com, CNN. com, Forbes, MarketingProfs, entre outros. O livro de Shapiro "Rethink Your Marketing" está disponível na Amazon.com.

O modelo de funil perfeito

Each day, it’s getting more difficult (and expensive) to acquire your ideal customer. EVERY industry is feeling this, whether you sell large scale B2B solutions to a local mom and pop shop that’s just dipping toes into digital marketing.

That’s why marketers need to make sure they’re getting the most out of every click, lead, and conversion. That’s where the perfect funnel, yes funnel, blueprint comes in.

Attend this session to learn…

• Offer types and positioning that turn clicks into customers
• Email formulas that move leads to prospects, prospects to customers, and customers to long-term evangelists
• Retargeting strategies at each stage to catch th 98% of folks who DON’T convert
• Real world examples and results so you know this isn’t all just theory

Target Audience: Marketing Directors, Email Marketers, Content Creators, Performance Marketers

Justin Rondeau é o diretor de otimização da DigitalMarketer e administra todos os esforços de otimização da DM, desenvolveu um curso rigoroso de análise e otimização e certificou centenas de profissionais de otimização e análise. Nomeado um dos 25 profissionais de CRO mais influentes, Rondeau passou toda a sua carreira trabalhando em campanhas de otimização e ajudou a treinar algumas das principais equipes de otimização em empresas da Fortune 500. A Rondeau executou centenas de testes para marcas B2B e de comércio eletrônico e analisou mais de 3.000 testes de divisão em praticamente todos os setores.

Don't Be A Bland Brand: 7 Snappy Ways to get Real for Better Results

Is your brand the wallflower of the social media party, missing out on all the fun? Standing out online in all the right ways means finding your unique brand personality, and flaunting it throughout your customer journey. That doesn't mean you need to be the loudest or most outrageous. It means you must find the most effective and authentic ways to communicate with your audience, creating much deeper connections along the way.

Attend this session, and learn 7 tactics for brand betterment:

• Align your brand core values in your reactive and planned content
• Stop the hamster wheel of content development - repurposing existing content
• On-Site and virtual content captures for company evergreen content
• Speak to your strengths by sourcing content from negative competitor reviews
• Activate employees to post and share with Linkedin notifications
• Showcase personality in review response with secret hacks
• Learn content content development hacks for visual communication

Target Audience: Brand Managers, Marketing Managers, Social Media Managers, Content Marketers

Beth Trejo é a líder, mentora, portadora da tocha, inovadora, fundadora e CEO da Chatterkick. Como uma empreendedora pioneira, Beth adora correr riscos, e começar a Chatterkick em 2012 foi o maior até agora. Desafiando as probabilidades de start-ups fundadas por mulheres bem-sucedidas, Beth não apenas prevaleceu, ela fez sua empresa crescer com uma equipe predominantemente feminina. Beth começou sua agência de mídia social com muitos objetivos em mente, como redefinir como as empresas se conectam com as pessoas e fornecer uma conexão humana no mundo digital. Mas ela também tinha o objetivo deliberado de promover o papel das mulheres na indústria de tecnologia e aumentar o potencial das mulheres Siouxland para criar uma mudança real na comunidade. Beth é mentora local de mulheres e organizações sem fins lucrativos porque acredita que a alta tecnologia oferece uma carreira gratificante e única – e lançou um podcast para conectar líderes femininas em todo o estado de Iowa. Ela incorpora sua paixão pelo cenário digital e pelas mídias sociais em quase todas as funções que conheceu, desde seu ofício como empreendedora e defensora de negócios locais até sua vocação como esposa e mãe de dois filhos conhecedores de tecnologia. Ela é gentil, ela é generosa e ela é uma força.

Not Thought Leadership Marketing, Thought Followship Marketing

Plain and simple, your prospects are tired of vendors reaching out to them to pitch solutions. But what if you were reaching out to join forces with them to make a powerful impact on the world, with them as the hero? Attend this session to learn how to stop making your brand the hero, and instead make your client the hero to boost your trajectory. Learn to map out a way to make the world a better place, for both you and your client, by aligning forces and audiences on the thought leadership stage. Even better, learn how to boost your response rates from 5% to 20% with proven tactics and techniques.

Attend this session and learn how to…

• Align your content around a purpose to position your brand as a powerful force for change
• Flip the script on thought leadership by making your prospects the heroes
• Breakthrough no-reply-hell and turn gatekeepers into allies
• Recast your CTAs as CTPs (calls to purpose) and build amazing relationships with your targets

Target Audience: Brand/Marketing leaders in high-ticket B2B, Business Leaders, Agencies

Como fundador e CEO da Scrappy AF Marketing, Colt ajuda as organizações em estágio intermediário a aplicar criatividade e estratégia para capturar participação de mercado de empresas estabelecidas no setor e construir caminhos para novos mercados. Ele aproveita estratégias fortes com execução criativa para ajudar empresas e setores a crescer rapidamente gastando menos. Colt também é cofundadora da Rad Creative, um grupo de consultoria global especializado na aplicação de ciências cognitivas e coaching criativo para liberar o potencial radical em empresas e comunidades. Ele educa e inspira o público como palestrante desde 2010, com experiência em marketing desconexo, liderança empresarial orientada por propósitos, aumento da criatividade e capitalização das oportunidades da era exponencial. Seu marketing orientado a resultados combina estratégia rica com aplicação profundamente prática - e um pouco de humor - para garantir que seus ouvintes saiam equipados para ter sucesso como melhores profissionais de marketing e melhores líderes.

Construindo seu motor de Autoridade de Conteúdo

Thought Leadership Content is more important than ever before and an integral part of the marketing mix. However extracting, packaging and distributing compelling thought leadership can be a challenge - whether you're doing it for yourself or for others.

In this session, you'll learn a complete system for how develop a robust thought leadership content system in a way that's sustainable and delivers bottom-line business results.

You’ll leave with a clear actionable production framework you can apply to your own business or brand.

Whether you're just getting started or you've been at it for a while, this session will give you the tools and strategies you need to take your thought leadership to the next level.

Nina Christian é uma premiada especialista global em branding e marketing. Por quase três décadas, ela trabalhou com pequenas empresas, grandes corporações e startups, ajudando-as a construir suas marcas e transmitir sua mensagem a mais pessoas. Em 2000, ela fundou a agência de marketing Braveda, que foi nomeada "Melhor Agência de Marketing" no Australian Marketing Excellence Awards. Compreende tanto o empreendedorismo como o marketing, tendo criado e desenvolvido várias marcas próprias ao longo dos anos, incluindo a saída bem sucedida de uma marca de renome internacional. Ela tem um talento especial para simplificar o complexo que vem de ser uma mãe prática para cinco filhos pequenos, e usa isso para transformar atividades de sugadores de tempo em sistemas e processos fáceis de seguir que obtêm resultados rapidamente. Ela é Certified Practicing Marketer (CPM), membro do Australian Marketing Institute & State Chair of Victoria e mentora de inúmeros profissionais de marketing e empreendedores em todo o mundo por meio de seus programas e iniciativas de impacto social.

Corte os excessos para tornar seu conteúdo mais autêntico

Does your brand pass the authenticity smell test? We’ve all interacted with brands that felt like corporate robots. Brands that needed a heavy dose of human behind them. We’ve also interacted with brands that felt real and alive. Attend this session to learn how to be even more competitive in todays market with real, human connection your customer now demand. Learn how authenticity plays a big role, with real-world examples that share what authenticity is and is not. Leave with clarity on how authenticity plays a critical role in the digital experience you’re crafting. And how you can leverage a simple authenticity audit to make sure your brand comes across as genuine with each-and-every customer interaction.

Donna Mostrom está no marketing há mais de 12 anos. Por meio de sua empresa, Damn Smart Marketing, ela fornece estratégia de conteúdo, redação e serviços de UX de sites para empresas de médio a grande porte. Donna usa o poder da autenticidade para ajudar seus clientes a construir seus públicos e criar conteúdo que agregue valor em cada ponto de contato. Ela trabalhou com grandes empresas como Walmart.com, Hershey's, Starbucks, L'Oreal e Convince & Convert, além de organizações sem fins lucrativos e startups. Fora do trabalho, Donna é mãe de dois meninos pequenos e dois schnauzers miniatura. Ela adora ioga, caminhadas, vinho tinto e uísque. Ela e seu marido, Stephen, vivem em Chandler, Arizona.

Pump Up Your Content Power

The more productive you can be as a writer, the more content you can create… and get paid for! This session will show you how you can take advantage of your brain’s most powerful time in the day for writing and how to set yourself up for success, each and every day. You’ll discover how to leverage your unique mind to make writing feel easier, and leave the session with a concrete plan for scheduling your work to maximize productivity.

Attend this session and learn all this and more:

• Your sleep chronotype (and why that matters)
• How to use your own energy flow during the day for maximum output
• How to manage distractions while you write

Jennifer “JJ” Jank ajuda as equipes a hackear seus cérebros para um melhor desempenho, e seu objetivo é ajudar os empreendedores, especialmente as mulheres, a projetar seus negócios para serem mais produtivos para que todos na empresa alcancem o equilíbrio ideal entre vida profissional e pessoal. Ela pode ser encontrada em seu site, www.jenniferjank.com, bem como no LinkedIn.

Become the #1 Authority in Your Industry for $1 a Day

Marketing is less about selling and more about reputation. Attend this session to learn how to boost your professional reputation for both you and your company, all for a Dollar a Day! You’ll go way beyond "influencer marketing" by learning how to get your clients and customers to blaze the trail of influence for you, based on your skill, savvy, and earned trust along the way.

Attend this session and get all this, and more…

• The playbook for building your own Content Factory
• Details on how to build a 4-stage process for success
• How to produce, process, post, and promote using virtual assistants
• How to transform your team into a content marketing powerhouse

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Pay Attention! Getting, Keeping, and Using Attention

All marketing and communications have one objective: getting attention. But most businesses don’t stop to think about WHO they want to engage with and how. Join this session to identify the type of attention your business needs, how to create the content that will resonate, and how to continuously drive audiences from awareness to advocacy with their attention earned and enjoyed along the way.

Attend this session and learn how to…

• Determine what level of attention your business needs
• Generate diverse content that resonates with your audience
• Nurture your audiences to become your biggest advocate

Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder of Social Media Day, and book author of Pay Attention! and Social Media is About People. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. She’s a contributor with Forbes, Philadelphia Magazine, Black Enterprise Magazine, The Next Web, and a number of other publications, with appearances on Good Morning America, CBS This Morning, and The Today Show. Named a Rising Star by the Womens Business Enterprise National Council (WBENC), Cass has also received the Brava award from Philadelphia Smart CEO and serves her community on boards for Entrepreneurs Organization of Philadelphia, Business Leadership Forum at The Union League of Philadelphia, Small Business Board at the Greater Philadelphia Chamber of Commerce, Tree House Books, Pennsylvania 30 Day Fund, and Hope Works.

How to create a behavioral, data-driven content strategy that converts

Content marketing is guilty of a cardinal sin: Random Acts of Content. Disconnected content strategies drive poor demand generation results. In this B2B example packed session, you'll uncover how to turn your content strategy into a plan that helps you connect behaviorally and collect the data you need to convert more sales. We'll deep dive into the types of content you need for growth and conversion.

You’ll learn how to:

• apture interest and educate leads
• Progressively profile your prospects
• Move leads from MQL to SQL
• Understand behavior and anticipate engagement
• Build content for Data Anchors

Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas. She is an international keynote speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.

Beyond Quippy Copy: Engaging on Social Media

Is the quest for quippy copy worth it? Many marketers think that making the most out of social media means crafting clever copy. Being lively on LinkedIn, facetious on Facebook, and tangible on Twitter. But what if we're wrong? What if engaging social media copy doesn't require alliteration, rhyming, and the perfect GIF? In this session, we'll take a deeper look at what really works to engage your audience.

Attend this session to learn…

• How to strike the right balance with content in the feed.
• 10 tropes for writing engaging social copy.
• Counter-intuitive tips to get the most out of LinkedIn.

Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.

How to Build the Only Earned Media Strategy You Need

Earned media coverage can have a huge impact on your business –– from elevated brand awareness to SEO benefits to accelerated sales velocity. The challenge is finding the unique story or data to make the media take notice of your brand. This session will show you how to unlock the earned media value in your business and develop strategies to earn press coverage.

Attend this session and learn…

• The value of earned media for your business
• The stepping stones you need to take to create an earned media strategy
• The tools you need for building an earned media program

Como diretora de marketing do The Predictive Index, Erin Balsa ajudou a criar a categoria de otimização de talentos e a garantir um financiamento de US$ 50 milhões para a Série A. Ela foi apresentada como especialista no assunto e discutiu marketing de conteúdo e liderança em vários sites e podcasts. Suas estratégias de redação, consultoria e mercado de conteúdo produziram resultados astronômicos. Ela ajudou as empresas a aumentar o tráfego do blog em 580%, reduzir seu ciclo de vendas em 30% e gerar centenas de milhares de dólares em receita.

How to Start a Podcast in 2 Days or Less!

Learn how to start a successful PodCast with the latest hacks, tactics and gear that will save you time and get you going on the right trajectory. Get your voice out and the leads in with the right equipment, recording techniques, editing skill, publishing channel, and planning methods for success.

Attend this power-podcast how-to session and learn…

• The best gear to buy on a shoestring budget
• Production tips to save you time
• Three mistakes to avoid that are essential for success
• Secrets to a successful launch Benefits and incentives to offer guests and listeners

"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.

How to Boost the Findability and Credibility of B2B Content with Influence Optimization

What good is being found in search if no one trusts what they find? Go beyond optimizing with keywords to collaborating with influential creators that can help boost the expertise, authoritativeness and trust of your B2B content. Learn how Google's EAT guidelines can help bring SEO and influence together for content that attracts, engages and converts.

Attend this session to learn…

• Tips on finding SEO-friendly influencers.
• How to map SEO and influencer topics to content.
• How to activate influencers for inspired content sharing and promotion.

Lee é estrategista de marketing, autor, palestrante e CEO da TopRank Marketing, uma agência de marketing digital que atende algumas das principais marcas do mundo com consultoria de conteúdo, pesquisa, mídia social e marketing de influenciadores. Citado pelo The Wall Street Journal, The Economist e Forbes por sua experiência em marketing, Lee evangelizou uma abordagem integrada de marketing e relações públicas em quase 200 eventos de palestras em 16 países diferentes e por meio de um blog premiado no toprankblog.com.

Emojis and Memes and GIFS, OH MY!

Ever wonder how to use the exact right emoji, meme or gif to convey the exact right emotion or thought in your communication? Believe it or not, you need an intricate understanding of these backstories and possible hidden meanings if you want to get it right. (Eggplant emoji anyone?) Many brands have been burned by not truly grasping the social references these ideograms represent.

In this presentation, you’ll learn…

• The difference between emojis and emoticons
• The secret life of emojis. There are more than 40 emojis that could get your brand in a world of trouble if used inappropriately.
• Why (and how) you should start incorporating memes, gifs and emojis in your content

Karine Bengualid is a French-Canadian-Moroccan-Jew, a recovering introvert and an aspiring comedienne. After 13 years leading corporate marketing teams, she started “Brought to you by the letter K” in 2015, where she helps B2B brands across North America like Shopify Plus or the Toronto Raptors find their Threshold of Fun™. In November 2019, Karine launched the first-ever physical content planner designed for marketing teams called P is for Planner. When she’s not saving the world from un-fun marketing, she’s building her animal rescue, Maison Misha.

How to Plan 6 Months of Blogs in 30 Minutes or Less

Get the step-by-step guide to planning your content calendar for the next six months of blog posts, with the help of some amazing tools and tool-free alternatives. Build your site's authority, establish credibility, and spend more time on implementation by getting the planning process out of the way. This approach is particularly ideal for startups where product or identity is constantly shifting but content needs to be consistent.

Attend this session and learn…

• How to build out your content pillars and develop an editorial calendar
• Best practices for deciding what to write and how frequently to publish
• Content planning tips to ensure your plan is easy to enact

Zoe is a former video game and tech journalist turned content marketing expert, adding a combination of wordsmithing and marketing strategy to her unique perspective. She has lived on three continents and is longing for the days of travel in the post-plague era. In her free time, she enjoys great food and books, as well as trashy science fiction and console gaming. She's a mom to two cats and a five-year-old daughter, living with her husband in perpetually sunny Arizona.

10 Things to Know about Structured Data to Make Your Content Stand Out

Google’s search results have special features called Rich Results. Learn to design your content to have it literally stand out in search with FAQs, how-tos, and more. We will explore how to architect your content for maximum visibility in search, resulting in more clicks and traffic. You’ll leave understanding the basics of schema markup and advanced strategies you can apply the next day.

Attend this session and learn how to…

• Figure out what to include in your content to achieve “rich” search results
• Identify topics to include in your content to inform search engines
• Connect topics and properties with the Schema Paths tool
• Create schema markup for articles with FAQ and videos

Tools discussed and showcased:

• Google Rich Results Test
• Schema Paths
• Merkle’s
• Schema Markup Generator Schema App

Tips, Tactics, and To-Dos When Contracting with Influencers

Every influencer campaign needs an agreement in writing—even if it only involves giving free product in exchange for a post. But not just any template agreement will cover you. Understand the legal issues that you need to think through to limit the risk of an influencer campaign turning from a partnership into a problem.

Attend this sessions and learn…

• The must-haves for every influencer agreement
• FTC disclosure rules and how they apply to your campaigns
• Lessons learned from the mistakes of others and how to avoid them
• What to do if something goes wrong

Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.

Conquer Multi-Channel Content Creation with Style Flexing

Content creators struggle with creating content for multiple channels. "Style flexing" is a new art, science, and skill required for success, and not something that comes naturally to everyone. Learn to create a structured content framework and experience map as the starting point. Then learn the tactics to create content for all your channels smarter, better, faster and wiser.

Attend this session and learn how to…

• Create a structured content framework
• Use a new toolkit for omnichannel content strategy
• Style flex your content for all your channels

Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.

Sweepstakes and Giveaways: Tactics for Compliance to Keep It Legal

Do you know the difference between a sweepstakes and a lottery? For starters, running a lottery is illegal in every state. Ensuring that your promotion isn't a lottery requires careful planning and understanding of relevant state laws—but the risks don't end there. To safely run a sweepstakes or giveaway, you need to understand the rules regarding registration, record keeping, methods of entry, official rules, and more. Learn the rules today so you don't have to pay for problems later.

Attend this session and learn…

• How to ensure your sweepstakes or giveaway is not an illegal lottery
• The rules regarding state registration and record keeping
• Tips for drafting your official rules
• What disclosures you need to make and how to make them

Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.

Pressure Test Your Message

Now more than ever, it's important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Does it stand out from the crowd? With more than 20 years of working on the big ideas of individuals and organizations, I’ve learned a thing or two about what makes ideas endure. I've also discovered key measurements you can take to test if your message is built to last.

After this keynote, you’ll be able to…

• Understand the difference between your message and your idea
• Identify key metrics to help your message stand out
• Test the strength of your message
• Develop the story people will tell themselves about your message

As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.

Now or never: Why AI-enabled collaborative work management is the future

As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. At Wrike, we’re finding that by using artificial intelligence capabilities, we’re able to get more insights with data than ever before with up to 99% accuracy. See how AI plus a collaborative work management solution allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.

In this session, you’ll learn how to…

• Automate repetitive tasks so you can focus efforts on connecting with your audience.
• Unify your marketing processes, streamline communication, and turbocharge your results.
• Gain instant access to campaign performance across various channels so you can easily optimize results.

Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.

How to Create a Different Kind of Brand Guide for Writers

Most brand guides don’t provide sufficient guidance for content writers. Typically, they list a company’s brand values such as “authentic,” “friendly,” or “expert,” but leave the meaning of these words open to interpretation. As a result, writers make inconsistent decisions; content production drags on and the brand gets diluted. Learn how to create a content guide that provides effective direction for writers so they can save time, increase consistency, and amplify your company’s brand.

Learn all this and more…

• How intentional content creation can make a brand come to life on the page
• The differences between brand voice, tone, and style
• How to craft a brand guide that content writers will actually use

Margie Agin ajuda as empresas de tecnologia B2B a descobrir o que as torna únicas e a encontrar as palavras para dizê-lo. Ela é fundadora e estrategista-chefe da Centerboard Marketing e autora de “Brand Breakthrough”. Ela ajudou empresas nos setores de segurança cibernética, comunicações, EdTech e software a destilar tópicos complexos em conteúdo e campanhas que impulsionam a ação. Ela liderou os esforços de geração de demanda para Blackboard e marketing digital para Tandberg e Cisco. Ela também ensinou marketing de conteúdo e redação para web na Johns Hopkins University.

Optimize Customer Case Studies to Increase Trust and Influence

Case studies are the sharpest tool in the marketing toolbox. More than 75% of B2B buyers rely on them when researching purchases, and they convert at the highest rate of any content type. Getting customers to share their stories publicly is often challenging. When you do get approval for a case study, you need to make the most of it.

Attend this session and learn how to…

• Create a steady pipeline of customer case studies and testimonials.
• Craft interview questions that help you strike case study gold.
• Present case studies in more engaging formats than the standard “two-pager.”

Margie Agin ajuda as empresas de tecnologia B2B a descobrir o que as torna únicas e a encontrar as palavras para dizê-lo. Ela é fundadora e estrategista-chefe da Centerboard Marketing e autora de “Brand Breakthrough”. Ela ajudou empresas nos setores de segurança cibernética, comunicações, EdTech e software a destilar tópicos complexos em conteúdo e campanhas que impulsionam a ação. Ela liderou os esforços de geração de demanda para Blackboard e marketing digital para Tandberg e Cisco. Ela também ensinou marketing de conteúdo e redação para web na Johns Hopkins University.

Don't Ask, Give! How to Create Winning Influencer Partnerships

Getting the most out of your influencer marketing campaigns is challenging, to say the least. Attend this session and learn the 10 steps for success, focused on relationships, not transactions, to drive more likes and more sales. Three case studies will show you the way, including an award-winning case boosting sales 457% year to year. Leave with a clear blueprint and step-by-step instructions on how to use next-gen tools to locate influencers, track UGC, and stay organized along the way.

Attend this session and learn how to…

• Identify the best influencers
• Select and negotiate campaigns
• Craft outreach campaigns
• Enlighten influence on your product distinction
• Track organic post success
• Run paid Facebook ads for amplification
• Stay organized and track performance

Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers

Cody Wittick é co-fundador e co-CEO da Kynship, uma agência de marketing de influenciadores localizada em Orange County, CA. Antes de co-fundar a Kynship, Cody começou sua jornada na QALO, a marca que criou o anel de casamento de silicone. Ao longo de seu tempo lá, ele construiu um programa de influenciadores robusto de mais de 500 influenciadores, tudo através da base da propagação. Isso incluiu a contratação de milhares de microinfluenciadores em uma variedade de setores para produzir UGC mensal e posts orgânicos, além de trabalhar com nomes conhecidos como Lebron James, Jason Aldean, Mike Trout e Dale Earnhardt Jr. , ele viu o poder da capacidade do influenciador de criar confiança e, finalmente, vender produtos na publicidade do Facebook e do Instagram.

Marketing ágil: a estrutura definitiva de cocriação

The content creation and approval process is time consuming and, at times, stressful. What if your team and your clients worked together right from the start to create the exact content needed to reach your ideal audience? Attend this session to learn the impact of continuous integration during the content creation process and four agile practices that directly impact teams to work smarter, faster and produce more content using less resources while reporting less stress in their work environment.

Learn all this, and a lot more:

• What it means to have an agile mindset
• Which four agile practices can transform small teams
• What tools are agile-friendly and allow for continuous integration
• How to implement agile methodology in your content creation process

Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers

Checklist para humanizar seu conteúdo digital

The key to creating a product that is humanized isn’t just about finding places and ways to connect with something approximating a human; it’s about using a product that makes users feel human. Get the checklist for creating humanized digital experiences, with examples of how marketers should focus on empathy, clarity, satisfaction, delight, and trust when designing interactive content.

Attend this session to learn how to…

• Keep the human experience in mind as you design digital content
• Humanize all customer touchpoints—the twelves touchpoints you should focus on, and the questions you should ask yourself at each stop
• Discover the five factors human’s value, and how to prioritize those in your content

Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers

Alex supervisiona uma equipe de marketing de crescimento que inclui aquisição paga, SEO, campanhas integradas, eventos e operações de marketing, trabalhando com marcas como NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines e United Healthcare para criar conteúdo imersivo experiências e implementar programas de marketing digital modernos que geram receita com eficiência. Antes da Ceros, ele foi um profissional de marketing de geração de demanda na Datadog e desenvolveu estratégias de inbound marketing para vários clientes em imóveis, tecnologia e educação na agência parceira da HubSpot Ironpaper.

40 são os novos 30: como gerar impacto entre gerações

Age is just a number—and a dated customer segmentation strategy. Marketers flock to meet (and separate) the interests of Boomers, Millennials, and Gen Z. Yet, shifts in tech and content consumption have led to habits across generations becoming even more blended. Learn how preconceived notions about demographics result in missed opportunities to connect with meaningful audiences. And how marketers should focus more on building multi-generational connections to create memorable experiences—resulting in fresh experiences for core audiences and beyond.

Attend this session to learn how to…

• Create memorable connections through experiential marketing— from content, to delivery, to engagement— that impact multi-generations to increase your target audience impact.
• Un-learn preconceived notions about demographics that are causing you to lose valuable opportunities to connect with consumers relevant to your brand by creating human connections.
• Take unexpected social media approaches, from paid to organic content, to garner attention from the core, as well as new audiences.

Gina é CEO e Diretora Executiva de Criação da The Craftsman Agency, onde se concentra na criação de momentos mágicos por meio de marketing experiencial personalizado e narrativa imersiva para marcas B2B e B2C. Com clientes anteriores, incluindo Cisco, Disney, Paramount e Microsoft, Gina liderou projetos desde o conceito até a entrega de experiências digitais imersivas, instalações experimentais, sites e campanhas publicitárias sob medida. O trabalho de Gina abrange desde marketing e vendas dentro de marcas, até agências e consultoria de gestão. Seu tempo em consultoria de gestão fortaleceu sua capacidade de pensar de forma estratégica e criativa, levando as equipes a empurrar o envelope com um trabalho que surpreende e intriga clientes em potencial.

Como explorar o humor para construir empatia e compreensão

When it comes to using humor in content marketing campaigns, content creators can find lots of conflicting advice: “Just toss in some metaphors " or "snap together a funny story-- that should do it" or “Don’t try to be funny—it’s too dangerous." But humor is more than just a spice to sprinkle on top of content—when baked into the content, it can create a lasting bond between your audience and your message. Attend this session to learn the 4 principles of baked-in, relationship-based humor, and how you can use each principle to build humor into your content and messages. And leave with clarity on how to better communicate the why’s and how’s of using relationship-based humor to transform browsers into buyers.

Attend this session and learn...

• The 4 principles of success with relationship-based humor
• How to apply these 4 principles to your content projects
• Fabulous examples and epic failures of funny and not-so-funny content
• Good risk vs. bad risk in humor and how to tell them apart (spoiler alert: the secret is empathy)

Jamie Gower é um escritor/produtor que ajuda os clientes de tecnologia da Fortune 500 a usar o humor para se conectar com seu público, mantendo-se preciso e autoritário. Vídeos, webcomics, sites, até telas iniciais de smartphones e falsos talk shows noturnos — Jamie cria cenários e conteúdo que falam com uma voz humana e divertida. Como comediante, ele se apresentou para o público de compra de ingressos ao vivo de Seattle ao Edinburgh Fringe. Como cineasta, seus premiados curtas de comédia apareceram em mais de uma dúzia de festivais de cinema nos EUA e na Europa.

The Secrets to Creating Inspired B2B Content Experiences

B2B marketers are creating more digital content than ever with expectations of performance in the spotlight of every executive pulling the trigger on tentative marketing budgets. However, it's no longer enough for B2B brands to inform audiences with the same "boring to boring" content. Modern B2B customers want to be informed but also inspired, to feel something. But what's the secret to creating inspired content experiences?

In this presentation from TopRank Marketing CEO Lee Odden, you'll learn these secrets:

• The Facts Tell, Stories Sell Approach to Content
• How to Use OPC to Inspire Your ICP
• Top Tactics B2B Leaders Use to Elevate B2B Content

Lee é estrategista de marketing, autor, palestrante e CEO da TopRank Marketing, uma agência de marketing digital que atende algumas das principais marcas do mundo com consultoria de conteúdo, pesquisa, mídia social e marketing de influenciadores. Citado pelo The Wall Street Journal, The Economist e Forbes por sua experiência em marketing, Lee evangelizou uma abordagem integrada de marketing e relações públicas em quase 200 eventos de palestras em 16 países diferentes e por meio de um blog premiado no toprankblog.com.

Your Product Experience is Content Too

Got a complex, difficult-to-explain product? Stop marketing the features and functions and start showing how your solution makes customers smarter, faster, and more successful. Even better – give them a taste of the results so they get hungry for more.

Attend this session to learn exciting ways to offer a slimmed-down version of your product to create interactive demos, engaging trial experiences, and freemium offers that convert paying customers. Your options for implementing product-based content depend on your tech, your stage of growth, and the types of customers you want to attract. This presentation will share examples of successful approaches and demonstrate how to leverage them to accelerate growth.

You’ll learn how to:

• Tell product stories with interactive, story-based demos
• Position freemium products and free trials within your overall marketing and sales strategy
• Integrate triggers to get customers to that all-important “aha” moment
• Set up key milestones and metrics to track progress toward your goals

Target Audience: Content Marketers, Product Marketers, or Technology Product Marketers(B2B or B2C)

Margie Agin ajuda as empresas de tecnologia B2B a descobrir o que as torna únicas e a encontrar as palavras para dizê-lo. Ela é fundadora e estrategista-chefe da Centerboard Marketing e autora de “Brand Breakthrough”. Ela ajudou empresas nos setores de segurança cibernética, comunicações, EdTech e software a destilar tópicos complexos em conteúdo e campanhas que impulsionam a ação. Ela liderou os esforços de geração de demanda para Blackboard e marketing digital para Tandberg e Cisco. Ela também ensinou marketing de conteúdo e redação para web na Johns Hopkins University.

How to Publish a Year’s Worth of Content From One Research Study

Cranking out an endless stream of content that engages your audience and transforms them from believers to buyers seems impossible. Until now. Attend this session to learn how one research project can establish your brand as an authority, and provide the base camp you need to keep the content flowing and leads converting to achieve y our marketing goals. Learn that with the right mindset, you can craft story-worthy survey questions that will propel your content forward. And leave with a solid plan on how to create a survey from the ground up and use your data and insights to carry forward to multiple formats and channels.

Attend this session and learn all this, and more…

• Six types of survey questions to fuel your editorial calendar
• Customizable framework for publishing consistency
• Fifty+ examples of how to repurpose your research project

Michele é uma guru do marketing de conteúdo, tendo trabalhado na área desde seus primeiros dias. Ela é cofundadora da Mantis Research, que publica e destaca pesquisas em marketing. Ela escreveu e publicou centenas de artigos sobre o assunto, sendo reconhecida como uma das Top Women in Media da Folio em 2015. Michele se formou como chefe editorial do Content Marketing Institute. Ela foi a primeira funcionária contratada lá e ajudou a organização a crescer para um público de 200.000 assinantes. Ela também não é estranha aos podcasts, tendo co-hospedado o Marketing Breakout Podcast por seis meses.

How to Write Copy That Actually Converts

If you're getting campaign ideas and inspiration from your competitors, you're likely following the herd of mediocracy and not getting the fuel you need to stand out from the pack. Attend this session to learn proven methodology and techniques to find unique positioning for your story, campaigns, products, and/or services. And leave with clarity on how to craft better messages and copy that transforms browsers into believers that actually convert.

Attend this session and learn....

• 5 methods to find high-converting, engaging product positioning and messaging
• How to find creative ideas and triggers for greatness — without being creative
• Patterns of success from high-converting ad campaigns and website landing pages
• How to craft copy that makes your brand stand-out in a sea of boring competitors

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

How to Write Irresistible Email Subject Lines

Your email subject lines can make or break the performance of your entire email marketing strategy. Learn how to create subject lines that stand out from the pack while enticing readers, boosting open rates, and better delivering on email marketing goals.

Takeaways include…

• Five subject line best practices top email marketers always follow
• Proven formulas to quickly write engaging subject lines
• Real-life examples of subject lines with open rates over 60%

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

Grow Your LinkedIn Audience with Content Smarts

Sure, you'll need some pretty remarkable content to grow your fan base on LinkedIn. But choosing what topics to tackle and what format and style to use can make or break your efforts. Learn the latest tips and tactics for LinkedIn content creation and optimization, and how to get more followers, fans, and fame!

Takeaways include…

• 20 tips for getting followers and attention on LinkedIn
• How to optimize your LinkedIn profile
• Copywriting strategies for writing viral posts

Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.

10 Tactical Steps to Generating Persuasive Content

Marketers have lost sight of their content objectives. Instead of highlighting industry buzzwords with little emotional appeal, marketers should be creating persuasive content to peak interest, boost engagement, and increase conversions. Learn how to make your content more persuasive with the latest tactics, tools, and techniques for success.

Takeaways, techniques, and tactics include…

• A step-by-step guide for creating persuasive content
• How to fully engross your readers in your solution
• Tools to find questions your audience is asking

After climbing the corporate ranks to Vice President of Marketing for a multimillion dollar company, Kayla Elliott decided to pursue her own marketing firm and founded ell Consulting. With over a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.

How to Create B2B Content That Won’t Put Your Audience to Sleep

Want to learn how to dethrone the content Goliath in your industry, despite being pitted against zillions of dollars in content marketing budget? Learn new tactics to improve content quality, stop content waste, and increase the likelihood of capturing your audience’s attention—and their mindshare.

Attend this session and learn…

• Competitive tactics that the Goliath players can't and won't use
• Audience analysis tactics that drive content creation for success
• New tools, frameworks and tips to master B2B content creation

Paxton Gray é o vice-presidente de operações da 97th Floor e é responsável pelo trabalho geral que a agência produz para clientes como CapitalOne, Discover, ESPN e Salesforce. Ele começou no mundo do marketing digital em 2007 e ingressou na 97th Floor em 2013. Paxton foi palestrante de destaque em conferências do setor em todo o mundo, compartilhando insights aprendidos através do trabalho diário e da estratégia do cliente. Ele é formado em publicidade pela BYU.

How to Create an Authentic Bio: Let Readers Get To Know You!

You know your amazing content will drive readers to “look you up,” eager to learn more about you and your greatness. But too often we fail to explain ourselves and what makes us tick. Long-winded brags or me-me-me rambles make readers run for the hills. Learn how to create a deeper sense of connection with your audience by documenting your work, learnings, inspirations and goals in a magical way.

Attend this bio-writing session to get all this…

• The exact process for creating your bio
• How to structure your story and stories
• Three mistakes to avoid when creating your bio
• Download at http://ryan.online/bio

Ryan Foland é um palestrante, autor e consultor de alta energia que ensina executivos a aumentar sua influência. Seu método 3-1-3® revela as principais mensagens da marca para orientar estratégias de comunicação sob medida. Ryan é quatro vezes palestrante do TEDx e foi destaque na Forbes, Fortune, Inc., Entrepreneur e muito mais. Seu livro premiado, Ditch the Act, ensina líderes a progredir nos negócios simplesmente sendo humanos. Para se divertir, Ryan navega, desenha bonecos de palito e faz rap. Saiba mais em https://ryan.online

How to Write an Article Google Will Love Without Complicated Keyword Research

Learn to write a blog post or article that is exactly what Google wants without expensive SEO tools, identifying primary and secondary keyword phrases, or awkward keyword-filled sentences. Get your voice found with these simple techniques that will drive thousands of Googlers to your site.

Attend this article writing how-to session (even if you aren't a writer, blogger or know anything about SEO) and learn all of this…

• The best title to impress Google and attract readers to your article
• Simple method of channeling your high-school English teacher's article outline instruction (she will be so proud of you)
• How to find the super-secret context words that makes Google happy
• What to do to boost your article
• How to apply what you just learned to crush it on social media, too!

Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

How to Update an Old Article for SEO in Less than 20 Minutes

With the right tactics, old content becomes SEO gold. Learn how to update your old content to generate page views and authority with just a few tweaks that take just a few minutes. Great SEO is a long-game, but most website owners and bloggers play just one card—the first publication of an article.

Attend this how-to session and learn all of this…

• The best free tools to identify what blog posts and articles to update first
• How to quickly identify your article's strengths
• How to rapidly pinpoint what Google wants from your article that you have not delivered
• Simple methods to make only the important changes
• When and why to evaluate the results
• How to boost traffic to updated posts

Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!

5 Easy, Quick Tune-Up Tactics to Make Your Content Crush It

Whether you want to refresh your existing marketing content—or create new campaigns that have every possible advantage—you need to know these five creative tactics. They make it easy to improve engagement and response, even during tough times. Backed by neuroscientific research and in-market testing, they work because they’re based on how people really make decisions. Discover the best ways to phrase your copy, position your product, and make your offer irresistible. See numerous examples from a variety of verticals and channels (email, websites, offline, ads). And leave armed with actionable tactics that drive instant improvements.

Discover all this…

• The one common mistake you must avoid
• What to say first before you ask for action
• How to get people to see your product or service differently
• The fascinating brain science backstories behind why these tactics work
• Common missed opportunities—and easy ways to fix them, fast

Nancy Harhut é apaixonada pelo impacto que a ciência comportamental pode ter no marketing. Vencedora do BostInno "50 on Fire", Top 40 Digital Strategist do Online Marketing Institute e líder do Social Top 50 de email marketing, ela liderou campanhas integradas para clientes grandes e pequenos. Ela e suas equipes ganharam mais de 175 prêmios pela eficácia do marketing digital e direto. Harhut é conhecida por seus insights interessantes e acionáveis ​​que se concentram no impacto da ciência comportamental no marketing. Uma palestrante de alto nível, ela impressionou o público do Departamento de Defesa dos EUA a profissionais de marketing de Moscou e participantes do SXSW. Empresas que buscam uma vantagem adicional a procuram para consultoria, direção criativa e desenvolvimento de conteúdo. Siga-a no twitter em @nharhut ou entre em contato com ela em [email protected].

How to get more, better content ideas faster

Struggling to come up with new content ideas for your business? Tired of using the same old process to generate the same old content ideas? There’s a better way to tap into the knowledge of your team, identify areas of opportunity, and craft the content your target personas want to read. Learn how to design and implement a better content ideation process that will produce more ideas and less painful meetings.

Learn…

• Common challenges that can derail your brainstorm
• 5 simple fixes to set you up for success
• How to tap into the experiences and insights hidden within your team
• A flexible framework that encourages divergent thinking and yields more, different ideas

Michael Wienke is a 20 year marketing veteran with experience leading content and creative development brainstorms for global brands like Microsoft, Coca-Cola and Bacardi Limited. He has a Master’s in Critical and Creative Thinking from the University of Massachusetts - Boston, where his thesis was on the development of a new organizational approach to brainstorming and innovation. He also has a Master’s of Business Administration from Webster University. In his current role, he is Director of Product Marketing and Sales Enablement for Mastercard Payment Gateway Services, where he works closely with the product, sales and B2B marketing organizations to provide compelling content to a growing list of global enterprise customers.

How to Design Banner Ads That Sell

Delivering content marketing performance requires advertising. Period. Learn how to design killer banner ads using core design principles featured in most high-performing ads. Get tactical advice on how-to ads that sell without selling, including design do’s and don’ts, copywriting tips, creative examples, and best practices for campaign success.

Attend this session to…

• Review core design principles for color, contrast, typography, white space, and imagery.
• Learn how to craft ad copy that sells with less urgency for better results.
• Learn how to scale campaigns to multi-sizes and formats with ease.
• View high-performance examples of excellence that inspire creative expression.

Gery Meleg is the head of Design and UX at Creatopy. He mentors a growing team of over 12 design experts from fields like User Experience, Interface Design, Branding, Visual Design, and Motion Graphics. He’s tasked with synchronizing key business activities across the department, with a focus on generating business value and growth through design, problem-solving, creativity, and craft.

How to Effectively Bring NLP into your Content Workflow

AI-generated content can definitely save time in your content process. It can generate ideas, write copy with your voice and style, and scale production. Yay, right?! But, are you taking the output for granted? What do you know about the underlying technology that creates your inspiration and text? Attend this session and learn

• How NLG is being used for long-form content today and what to expect in the future
• Considerations when vetting technology, like what models they use and how they apply filters
• Why human creativity and subject matter expertise are more important than ever with NLP/NLG

Jeff é cofundador e diretor de produtos da MarketMuse, onde se concentra em ajudar profissionais de marketing de conteúdo, profissionais de marketing de mecanismos de pesquisa, agências e editores a construir autoridade tópica, melhorar a qualidade do conteúdo e transformar pesquisas semânticas em insights acionáveis. Antes de ingressar como cofundador da MarketMuse, Jeff possuía e operava sua própria consultoria de inbound marketing e gerenciou a equipe de Tráfego, Pesquisa e Engajamento da TechTarget, líder em publicação de tecnologia B2B e geração de leads.

Effective Delegation: The Missing Ingredient for Most eCommerce/SEO Business Owners

Are you running out of time? Are you working more than anyone else in your own company, yet you can’t seem to scale your business? Join this session to learn how to empower your employees to take full responsibility for their jobs and bring in results faster than ever. You will learn simple and actionable ways to delegate work to your staff and scale your business rapidly while working a lot less.

Attend this session to learn….

• How to identify what and when you need to delegate
• Why is it harmful to your business to delegate the wrong tasks
• Empower your staff through effective communication

Target Audience: CEOs, Managers, Business Owners, Directors, Team Leads

Mads has more than 10 years of experience in Fortune 500 companies, such as Xerox and IBM, and more than 10 years of experience coaching and consulting online entrepreneurs on Management & Outsourcing. He has also spoken at many larger events such as CMSEO, TiECon, DCBKK, DMSS Bali, SEO Spring Training, SEODay, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads currently owns and runs 5 companies, and manages more than 150 people, he doesn't just talk the talk, he walks the walk. As well as being a management expert, Mads is also an expert on growing and scaling an online business, and he is one of the industry experts in the DiSC methodology, which is a cornerstone in his management philosophy and he shares his knowledge through the Effective Management Mastery course & community.

Autoridade de domínio e redução de riscos: como aumentar a eficiência do conteúdo

You know the concept of “Your car loses value the moment you drive it off the lot”? It’s the same thing when you publish a piece of content and never revisit it. You can’t rely on one piece of content to power traffic anymore. If one piece doesn't perform well, it impacts your authority and the cost of every piece of content increases and your chance at performing well is at risk. You need an ecosystem of content that is consistently maintained and optimized.

Learn how to increase your content efficiency and reduce risk in this session. And learn the framework to ensure each piece of content drives the impact it should so you can maximize your investment.

Attend this session to learn how to…

• Identify at-risk content
• Build clusters at scale
• Publish the best possible content the first time around
• Understand when to go back and update

Target Audience: SEOs, content marketers, content strategist, content creators

Jeff é cofundador e diretor de produtos da MarketMuse, onde se concentra em ajudar profissionais de marketing de conteúdo, profissionais de marketing de mecanismos de pesquisa, agências e editores a construir autoridade tópica, melhorar a qualidade do conteúdo e transformar pesquisas semânticas em insights acionáveis. Antes de ingressar como cofundador da MarketMuse, Jeff possuía e operava sua própria consultoria de inbound marketing e gerenciou a equipe de Tráfego, Pesquisa e Engajamento da TechTarget, líder em publicação de tecnologia B2B e geração de leads.

3 maneiras únicas de alavancar a pesquisa de palavras-chave

Content marketers and SEOs often treat keyword research as a necessary evil, something to check off the list before moving to bigger and better things. But what if this oversight leaves untapped potential hidden in your keyword research? During this session, you'll learn how to gain insights from keyword research to inform messaging, how to map intention to user journey to inform page depth optimizations, and how to leverage keyword data to prioritize content opportunities. By surfacing intention from keyword research, you’ll fortify your smartitude with new tactics for your content arsenal.

Attend this session and learn how to..

• Perform emotional keyword research
• Organize keywords by intention
• Leverage keyword research to inform asset creation
• Use keyword data as an input in content prioritization

Target Audience: Content Marketers, SEOs, Content Creators, Storytellers

Começando sua carreira na Collective Measures há mais de uma década, Katie traz uma abordagem estratégica e genuinamente entusiasmada para todas as coisas SEO de conteúdo e marketing de conteúdo. Com experiência em marcas como Cargill, Land O'Lakes e Room & Board, Katie cria estratégias de conteúdo que maximizam a visibilidade da pesquisa e envolvem o público em toda a jornada do consumidor. Ela acredita firmemente que, quando se trata de conteúdo, tudo está enraizado em dados. Em outras palavras, ela combina ciência e narrativa para ajudar seus clientes a atingir seus objetivos de negócios.

Superando desafios estratégicos no marketing de conteúdo

How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors market share, so you can get the return you demand from content marketing investment.

Attend this session to learn how to..

• Analyze core content marketing strategy needs
• Develop a template to articulate content marketing objectives and goals
• Build a KPI Dashboard to measure results and drive optimization goals

Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.

Jennifer Apy é uma profissional de marketing de crescimento que defende a causa de marcas inovadoras e voltadas para a comunidade que são apaixonadas por seus clientes. Ao alavancar insights sobre a empresa, clientes e concorrentes, ela trabalha com marcas para desenvolver um roteiro para o sucesso que muitas vezes supera as probabilidades imbatíveis de marketing. Ela construiu sua carreira de marketing trabalhando com empresas da Fortune 500 e startups, de marcas de consumo (Discovery Toys, American Girl) a empresas de software corporativo (Adobe, Intuit) e startups que conseguiram saídas bem-sucedidas nos últimos anos. Atualmente, ela é sócia e CMO da Chief Outsiders, atendendo várias SMBs como diretora de marketing fracionária em meio período.

Faça isso, não aquilo: dê um boom na sua estratégia de email marketing

Content is king when it comes to successful marketing initiatives. But, ensuring that your intended audience is actually receiving and engaging with this content is critical for success. Attend this session to learn proven techniques for driving strong email marketing results for content strategists. Converting customer engagement goes beyond just opening that initial email; it includes the full lifecycle from email subject lines, online forms, to mobile landing pages and online navigation bars. Whether you’re a marketer for a startup, B2C or B2B company, email marketing can significantly support your business efforts for driving engagement for your latest content.

Learn all this, and more…

• Small changes to your email creative, landing pages and overall setup that will radically improve your marketing ROI
• Simple and quick tweaks to double open rates for your email campaigns
• The power of subject lines and how specific words can make your email standout
• The best days and ideal frequencies for sending emails

Target Audience: Content Strategist, Brand Managers, Marketing Directors and Content Marketers.

Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event.

New “Helpful Content” Ranking Strategy: Use Social Behavior and Audience Intelligence Data

Google’s latest “Helpful Content” ranking update is certainly changing the landscape for search optimization marketing, leaving old techniques like keyword stuffing in the dust. It turns out that creating content for people, not bots, is what matters to Google, and that’s good news for us all. Attend this session to learn what’s new and what’s next with search optimization, and how to improve your SEO content strategy by using social behavioral and audience intelligence data to forge an “audience-first SEO” approach to content creation and re-creation, delivering the results you demand from your content marketing investments.

Attend this session and learn how to…

• Develop Audience-First SEO Personas, and why they matter
• Integrate keyword intelligence with audience intelligence
• Survey search landscape to find SEO competitors
• Create and analyze an audience intelligence report
• Use SEO Persona Insights for SEO Topic Modeling

Target Audience: Content Marketers, SEOs, Digital Marketers, Content Creators, Storytellers.

Rory é um profissional de SEO e growth marketing altamente experiente na formulação de estratégias de SEO bem-sucedidas, projetadas para fornecer um ROI claro, crescimento de SEO e receitas multimilionárias para organizações globais. Ele tem mais de oito anos de experiência em escalar uma agência e trabalhando com algumas das empresas de SaaS mais bem-sucedidas do mundo. Rory é apaixonado por desenvolver estratégias de canais integrados e compartilhar seu conhecimento sobre como usar insights de público para otimizar estratégias de SEO. Ele já foi destaque no INBOUND22, BrightonSEO, Semrush, OnCrawl, Content Marketing Institute e Audiense.

10 Positioning Strategies to Make your Product/Service 10X Valuable

We have virtually unlimited traffic available to us today, with inexpensive options like DMs, groups, content, cold email, and paid media at scale. But with all this access, why do we still struggle to get right-sized paying customers and clients that align with our services and solutions. It turns out that it's not about the traffic, it’s about turning your product into an irresistible offer that sells to the right person, at the right time. Attend this session to learn the 10 positioning strategies that will help your business convert more browsers into believers, and believers into buyers, with increased prices that align with your solutions.

Learn all this and more!

• Advanced Risk-Reversal Techniques to convert traffic
• Tactics to De-Commoditizing Your Business
• Secrets behind the $120 Cheesesteak
• How to create your own ‘Purple Ocean’
• How to 10X your services value without changing the deliverables

Target Audience: Marketing Professionals and Founders in the Information and Software Industry

Paul Sanders is the CEO of Offer Economics - a consulting firm that helps Education Companies make their backend products up to 10X more valuable through dynamic market positioning. His experience started 6 years ago in a struggling startup about to go under days before Christmas. He constructed a single compelling offer which enabled the fledgling startup to cashflow their traffic and go on to bring in over one million dollars the next year. Today Paul helps companies in 3 continents convert more traffic, increase prices and close clients by turning products into high value, irresistible offers.

How To Optimize for Searcher/User Intent

The biggest brands with the biggest budgets, best tools, and biggest teams really NAIL it when it comes to user intent. Attend this session to learn how the big dogs like Amazon, Home Depot and Allstate make the optimization magic happen—so you can replicate the hacks, tricks and techniques for your small business or agency.

Learn all this and more…

• Why searcher intent is the future of content and SEO
• The changes Google is making to its algorithm that will change how we make content
• How to track content changes on industry leading (and competitor) websites
• How to tell if website updates are deliberately guided by data or just run-of-the-mill
• What you can do today to start learning from your competitors and the leaders of your industry

Tools you'll be diving into include:

• Optimizely
• Hotjar
• And an unreleased proprietary tool you’ll be able to access!

Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.

The Future of SEO Content Starts With the Death of Classic Keyword Research

SEO content strategy using classic keyword selection that only considers monthly search volume and keyword difficulty is an outdated approach. To win rankings and organic traffic, your content must address the needs of the searcher today and tomorrow for the topic you're writing about. Attend this session and learn how to…>/p>

• Research keywords effectively intent and not search volume
• Plan evergreen content strategy for topics that shift in popularity over time
• Use tools like Clearscope, Google Trends, and Google Search Results

Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.

How To Create Custom Keyword Clusters and Map Out Months of Topics

Good news. The next-generation of keyword research is far less boring, with keyword clusters emerging like stars in the sky. Machine learning algorithms are leading the way, quickly surfacing fresh topic ideas that will appeal to your readers and fans. Learn the latest tactics for keyword research, topic selection and content optimization.

Attend this session and learn how to…

• Tap open-source python scripts used in science
• Create a custom keyword clustering algorithm
• Pinpoint the right keywords to target for content optimization
• Optimize content efficiently using AI-powered tools

Digital marketer with love for SEO, Michał co-founded SurferSEO and has been evangelizing the product and data-driven approach to optimization content at scale. He trained hundreds of SEOs, copywriters, and marketers over the years on the full spectrum of search marketing ranging from on-page SEO, content optimization, and how to use AI to perform SEO magic.

SEO is Math, Not Magic: Add Up the Ranking Factors that Matter Most in Your Industry

Google’s search algorithms use hundreds of metrics to score search results and provide searchers with the highest-quality results. But did you know those factors vary from industry to industry, and even keyword to keyword? It all depends on the intent behind the question. With the help of machine learning and powerful computing, learn how to reverse-engineer Google’s ranking algorithm for any keyword. This lets you identify, test, and iterate on select factors to start outranking your competition and break onto the first page for high-value keywords in your niche.

Attend this session and learn how to…

• Use competitor analysis to develop your content strategy
• Optimize content for semantic richness and content-quality signals
• A/B test on-page optimizations using Google Search Console data
• Redeploy your strategy for other landing pages on your website

Tools discussed and showcased:

• Ahrefs’ Keyword Explorer
• LinkGraph’s SEO Content Optimizer
• Google Search Console and GSC Insights

Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator, founder and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.

How Intelligent Content Inspires Browsers to Take Action and Buy

Driving traffic is hard work. And it’s wasted work if your site doesn’t transform browsers into buyers. So why aren't more of your visitors turning into leads or buyers? Attend this keynote to learn how to instantly remove the friction and boost the migration through each journey stage.

Attend this keynote and learn…

• THE key motivator for engagement and action.
• Why most websites fail, according to 12 years of research.
• How to fix most of the problems in one swoop with a new "aspect" of the infamous call-to-action.

Andy Crestodina é cofundador e diretor de marketing da Orbit Media, uma premiada agência digital de 40 pessoas em Chicago. Nos últimos 20 anos, Andy forneceu consultoria de marketing digital para mais de 1.000 empresas. Ele fala em conferências nacionais de marketing e escreve para grandes blogs do ramo. Ele também é o autor de Content Chemistry: The Illustrated Handbook for Content Marketing. Andy escreveu mais de 400 artigos sobre estratégia de conteúdo, otimização de mecanismos de pesquisa, marketing de influenciadores, conversão e análise. Os 10 principais especialistas em marketing on-line a serem observados, Forbes Os 50 principais influenciadores de marketing da revista Entrepreneur Os 20 principais líderes de pensamento de marketing de conteúdo, Alexa Os 25 principais profissionais de marketing de conteúdo, Buzzsumo Os 100 principais profissionais de marketing digital, marca 24 Os 10 principais influenciadores de mídia social para assistir, Social Media Explorer Os 50 principais influenciadores de marketing de conteúdo para seguir, Outbrain Os 15 principais palestrantes de marketing de crescimento, leia e escreva 3x Vencedor do Inc 5000

[Re]Build Your Brand With COVID-19 Insights

Chances are you spent last year following one of these brand positions: business-as-usual, customer-hyperfocus or duck-and-cover. With the new year arriving and optimism on the horizon, now is the time to learn from the past and map out your future content and brand strategy. Attend this session to learn how to consistently create value-add content to engage customers and accelerate brand growth—the content marketing way!

Attend this session and learn how to…

• Refresh your content strategy.
• Re-engage your customers.
• Amplify your message with advertising.
• Enhance public relations.

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Maximize Your Content Pipeline

This past year pushed us to the [content] limit, forcing businesses to get creative around driving traffic, building engagement and capturing new sales. Producing high-quality, on-brand content became a priority, prompting investment in teams and systems to help manage delivery at scale. Learn how to flex your content planning, map out timely and topical messaging, and optimize content to engage the “new” searcher and reader.

Attend this session to learn how to…

• Map out content topics intelligently.
• Flex content styles for sensitive situations.
• Balance scheduled content versus “Hallmark” events.
• Leverage publishing, listening and reporting tools.

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Gain A Competitive Edge Using Advanced Tools

The typical marketer doesn’t spend much time following the competition. Their customer, however, is doing just that, assessing how a brand stacks up against alternatives. Attend this session to get ahead of the competition with proven tools to measure your storytelling and brand discoverability. Identify performance strengths and gaps relative to your peer group with the goal of controlling a greater share of mind and market.

Attend this session to learn how to…

• Identify your competitive mindshare.
• Create a template for [objective] review.
• Measure storytelling index and brand discoverability.
• Pit competitors head-to-head.

Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!

Be Feared and Loved: Ranking Content The Office Way

If you're a content marketer AND fan of The Office series, you'll want to tune into this session to learn how to orchestrate keyword research, on-page optimization, and link building in a new way. You'll learn the pitfalls of why brands simply can't get their content to rank and stand out from the pack of low-performing content. Learn how to create content that is feared by your competition, and loved by Google.

Attend this session to learn how to…

• Smarten your keyword research to inform your content strategy
• Improve on-page optimization to boost search performance
• Earn quality backlinks with secret sauce used by the pros

Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.

Human-Centric Ads: What Are They and How They Out-Perform Traditional Ads

With more than 40% of internet users declaring online ads are too aggressive, following them on every browser and device, what’s an advertiser to do? Attend this session to learn about human-centric ads, and how to utilize their power to outperform traditional display ads, reaching targeted audiences with meaningful engagement.

Attend this session to learn…

• Key elements of human-centric ads (B2B vs B2C).
• Suggested variation for alternative channels.
• Resources for inspiration (Like Outbrain’s best native ad campaign examples 2019).
• Methods to boost native conversion rates.

Dan is the President of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. Recently Dan led a merger with District M to become a top 5 independent omnichannel ad exchange.

An Inside Look into Profitable YouTube Ad Campaigns and the Strategies that Make it Happen

YouTube Ads can be tough to crack, while other Ad platforms have seen CPA costs rise with reduced tracking abilities. But if you can make YouTube Ads work, it can be your strongest source of qualified leads and sales. Learn the strategies that will help you to create profitable YouTube Ad Campaigns, and get an inside look into Campaigns that are highly profitable. You'll see the strategies that are working in SASS, E-commerce, Education, and coaching.

Learn all this, and more…

• How to make a Video Ad that Converts
• The Strongest performing Targeting Types
• Setting to Avoid Wasting Money
• How to Measure Success

Marlon Doll é o fundador e estrategista líder de vídeo da Vireo Video Marketing. Ele é um consultor certificado pelo YouTube em crescimento de público e gerenciamento de direitos digitais. Na Vireo Video, ele ajuda os clientes a desenvolver estratégias eficazes de conteúdo de vídeo que convertem espectadores em clientes. Marlon e sua equipe são especializados em publicidade em vídeo na maioria das principais plataformas, otimização de SEO em vídeo orgânico e implementação de campanhas estratégicas de crescimento e conversão com vídeo nativo e conteúdo de marca. Anteriormente, ele trabalhou na maior rede do YouTube do mundo, BroadbandTV, como gerente de desenvolvimento de público para algumas das maiores gravadoras, artistas e hubs de música independente do mundo. Ele também produz e apresenta um programa de culinária semanal chamado "Bachelor on a Budget" que ensina as pessoas a criar refeições saudáveis ​​e acessíveis. O canal cresceu para mais de 40.000 inscritos e recebe mais de 200.000 visualizações mensais por meio do crescimento orgânico.

Anúncios do LinkedIn: os segredos para reduzir o custo e aumentar performance

LinkedIn Ads generally have the greatest targeting for B2B companies of any platform, but if you've advertised there before, you'll know that you pay a large premium to access that amazing targeting. Because the costs are high, any mistake you make becomes an expensive mistake, which puts marketers in a tough spot. Attend this session to learn how to de-risk the platform with the best tools to crush your lead generation goals.

Attend this session to learn all this, and more!

• Who should and shouldn't advertise on LinkedIn
• Which ad formats you should use
• How to pay less for your traffic than your competitors
• And much more

Target Audience: Whether you're brand new to LinkedIn advertising or a seasoned user, you'll get valuable insight from this session.

AJ Wilcox é um profissional do LinkedIn Ads que fundou a B2Linked.com, uma agência específica do LinkedIn Ads, em 2014. Como parceiros oficiais do LinkedIn, eles gerenciam uma das contas de publicidade mais sofisticadas do mundo. Ele é ruivo e triatleta. Ele e sua esposa moram em Utah, com seus 4 filhos, e seu carro da empresa é um kart extremamente rápido.

Planeje e grave vídeos como um profissional de qualquer lugar

Are you scrambling with video and winging it along the way? Learn the new systematic approach to save time and avoid video burnout. Get the step-by-step breakdown for a flawless setup and workflow. And discover the stress-free approach that will boost your confidence and deliver quality presentations you’re proud to share with your teams and audiences.

Attend this session to get….

• Essential do’s and don'ts for DIY video setup
• Video content planning template for video strategy mastery
• Presentation tips to avoid memorizing the script

Target Audience: Content Creators, Video Content Creators, Agency Professionals, Influencers

Meaghan Corson é uma ex-repórter da CBS com experiência na criação de programas de vídeo para várias organizações, desde startups e pequenas empresas até software de bilhões de dólares e empresas médicas. Executivos e profissionais buscam a experiência de Meaghan para mapear sua estratégia de vídeo e melhorar suas habilidades na câmera para que possam atingir suas metas de marketing, vendas e comunicação interna.

Secret Ranking Factors of the Twitter Algorithm: How to Get More Exposure Through Tweets

Do you get the feeling you are spinning your wheels on Twitter, only to get less and less traction? You are not alone! Twitter's mysterious algorithm has evolved, and if you do not flex to meet it, all of your social work there will be largely wasted as only a fraction of your followers will see your Tweets. However, the potential is huge for reaching many more people beyond just your followers -- without resorting to paid ads. Based on a review of multiple Twitter patents and other publications, this session will bring you an approachable overview of the ranking factors used in Twitter's algorithm, and will show you how to propel your Tweets into growing followers and gaining engagement to make the little blue bird work for you!

You will take away from this session:

• Actionable tactics to maximize your Twitter reach by up to 10,000%
• Eliciting engagement that expands promotion potential exponentially
• How to avoid profile characteristics and behaviors that sandbags visibility
• Bonus: Translating Twitter exposure into greater presence on Google

Target Audience: Social Media Managers, Marketing Directors, Agency Social Media Developers, Self-Promoters, Corporate Marketers

Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.

Um guia de marketing para a geração Z

Gen Z has $143 billion in spending power. How much of that is landing with your brand? Attend this session to hear the best practices to appeal to Gen Z audiences as they emerge as the dominant consumers growing into the market. You’ll learn how the shift in demand for consumable content has drastically influenced buying decisions and strategies to engage with Gen Z consumers growing into the market.

Attend this session to learn how to…

• Appeal to Gen Z audiences through short form content and influencer marketing as they emerge as the dominant consumers growing into the market.
• Utilize TikTok and other social media platforms to reach a new generation based on the shift in demand for consumable content.
• Optimize marketing strategies that promote brand authenticity to create high-performing campaigns geared towards Gen Z consumers with a lack of trust in corporations.

Erik Huberman é o CEO e fundador da Hawke Media, a agência de marketing digital que mais cresce em Los Angeles. Classificada na Inc. 5000 em 2019 e 2020, a Hawke Media trabalhou com clientes como Red Bull, Verizon e Eddie Bauer. Antes de Hawke, Erik saiu de sua empresa Swag of the Month e foi recrutado para a Science Incubator (Dollar Shave Club, DogVacay, MeUndies), onde aumentou as vendas da Ellie.com para US$ 1 milhão em quatro meses.

How to Reverse Engineer Your Competitor's Social Media Content Strategy

Many companies don't know how much of what they should post on their social media channels and are looking for benchmarks. This detailed, hands-on how-to session will show you how to precisely understand what content your competitors are publishing on what social media channels at which frequency to inform your own social media content marketing strategy. Learn to use this analysis to inform every aspect of your own organic social media content strategy and develop a truly data-driven approach that is aligned with and built upon best practices that others in your industry are employing.

Attend this session to learn all this and more…

• Discover insights in your competitors social media content that can help your own social media and content marketing strategy
• Create KPIs for your organic social media content marketing based upon industry-specific norms
• Equip your organization with a truly data-driven approach to optimizing your social media marketing

Target Audience: Marketing Directors, Content Marketers, Content Creators, Marketing Consultants, Social Media Managers

Neal Schaffer é uma autoridade líder em ajudar empresas em sua transformação digital por meio de consultoria, treinamento e ajudar empresas grandes e pequenas a executar estratégias de marketing de mídia social, marketing de influenciadores e iniciativas de vendas sociais. Presidente da agência de mídia social PDCA Social, Neal também ensina mídia digital para executivos da Rutgers University, do Irish Management Institute (Irlanda) e da University of Jyvaskyla (Finlândia). Fluente em japonês e chinês mandarim, Neal é um palestrante popular e foi convidado a falar sobre mídia digital em quatro continentes em uma dúzia de países. Ele também é autor de 3 livros sobre mídias sociais, incluindo Maximize Your Social (Wiley), e em 2018 publicará seu 4º livro, The Business of Influence, sobre como educar o mercado sobre como qualquer negócio pode alavancar o potencial do marketing de influenciadores. Neal reside em Irvine, Califórnia, mas também viaja frequentemente para o Japão.

Como escalar o marketing enquanto a receita cresce 5x em um ano

Joining an early-stage startup is equal parts exciting and challenging. I joined Hunters, an Israeli security startup, as the first Demand Generation hire in 2021. Within my first 12-months, Hunters' revenue grew from 1M-5M ARR. During this session I'll share the six-step framework we used to scale our inbound marketing: 1. Audit 'current state' before Making Changes; 2. Understand opportunity source; 3. Align and focus your leadership on KPIs; 4. Get some quick wins; 5. Analyze website performance and create an improvement plan; 6. Build an operations roadmap focused on: people, process, and tech stack.

Sarah Breathnach trabalha com startups para construir uma base sólida de inbound marketing para um crescimento rápido. Como chefe de geração de demanda da Hunters, uma startup de segurança cibernética com sede em Tel Aviv, Israel – Sarah está desenvolvendo a função de geração de demanda e marketing de campo globalmente. Antes da Hunters, Sarah iniciou sua carreira em tecnologia na Localytics, uma startup de Boston, MA adquirida pela Upland Software em 2019. A partir daí, Sarah foi contratada para formar a equipe de geração de demanda na Tamr, uma sede de start-up de dados e análises em Cambridge, MA.

Peek Behind the Curtain: Using Video to Give Your Audience a Look Backstage and Earn Their Trust

Customers are cynical... and they have a right to be. Too many companies try to pull the wool over their eyes, pretending to be something they're not. Instead of trying to fool customers, you should invite them backstage to learn how your products are made, or how your services were developed. Attend this session to learn how to give your customers and prospects a sense of what it's like to work with you and why they should trust you. You’ll leave with clarity on how to take viewers behind-the-scenes at your company or organization, to boost your conversion and sales.

Attend this session to learn all this and more...

• How being transparent will help you earn customers' trust.
• That video isn't about facts and figures. Video is about emotion.
• Tips for types of videos to shoot, and content suggestions for making them better.

Target Audience: Brand Managers, Marketing Directors, Content Marketers, Content Creators, Storytellers

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Ragan, Eventbrite, Milwaukee BizTimes). He also speaks on the subject to communications professionals at conferences such as Content Marketing World, the Midwest Digital Marketing Conference, and Content Jam. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

TikToks and Shorts and Explainers, Oh My!

The use of video for engaging B2B audiences is exploding. From educational content for websites and inbound marketing to TikToks, YouTube, and other forms of social video, the opportunities are endless. But where should you focus your efforts for the biggest bang? How does storytelling change from one channel to another? Can B2B brands really use TikTok to generate new leads? Discover answers to these questions and more as we trot down the Yellow Click Road to reveal the top video engagement strategies for the year ahead.

Attend this session and learn all this, and more…

• The latest trends in using video content to engage audiences across various digital channels
• How B2B brands can use organic video and micro stories on TikTok, YouTube, and LinkedIn to engage new audiences
• How to connect your video content strategy to your lead generation

Tyler é um executivo de marketing B2B com paixão por narrativa criativa, marketing orientado a dados e criação de experiências de conteúdo excepcionais. Como vice-presidente de marketing da Vidyard, ele passou mais de 6 anos imerso no mundo do vídeo e conteúdo B2B, ajudando a definir e compartilhar as melhores práticas do setor. Ele é palestrante e autor frequente em tópicos como marketing de vídeo, marketing de conteúdo, vendas B2B, marketing baseado em contas e geração de demanda moderna. Tyler adora viajar, é um orgulhoso pai de 4 filhos e um grande fã de Westworld e Stranger Things.

5 Savvy Ways to Leverage Web 3 with Your Marketing

Web3 is about to shake up marketing as we know it. Attend this session to learn some creative ways that you can begin to use web 3 technology in your marketing. If you're worried it might all be too techy for you, fear not! This session includes actionable and easy-to-implement tactics with real-world examples that demonstrate exactly how you can apply them to your company.

In this session you'll uncover...

• The easy way for your brand to reach a new web3 audience, using simple skills you already have.
• How to use web3 to increase live attendance for your events and re-engage attendees.
• What tokenized communities are, and how your company can leverage them in your marketing.

Steph Taylor is a marketer, launch strategist and host of the Imperfect Action podcast with more than 1.5 million downloads to date. When she’s not helping creators to monetise and scale with their digital offers, she writes a weekly newsletter called Web3 for Marketers, designed to help crypto-curious marketers better understand web3 and how it could change the marketing world.

Anúncios do LinkedIn: a diferença está na qualidade

LinkedIn Ads are the best way to reach your most ideal B2B audience, but they're unapologetically expensive, which makes your job as a marketer much harder. Attend this session to learn the approach for paid advertising success on LinkedIn.

Learn all this, and a lot more…

• Tips to target your ideal audience
• Strategies for creating the CTAs that convert
• Pros and cons of each of the various ad formats

AJ Wilcox é um profissional do LinkedIn Ads que fundou a B2Linked.com, uma agência específica do LinkedIn Ads, em 2014. Como parceiros oficiais do LinkedIn, eles gerenciam uma das contas de publicidade mais sofisticadas do mundo. Ele é ruivo e triatleta. Ele e sua esposa moram em Utah, com seus 4 filhos, e seu carro da empresa é um kart extremamente rápido.

Ridiculously Awesome [Organic] Facebook Marketing Strategies for 2021

With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.

• Become the go-to marketing expert with the six-phase Social Amplification Engine
• Learn Facebook's best practices for 2021: vertical video, stories, and testimonials
• Maximize ROI with Facebook ads; info on iOS14, conversion API, and IG reels
• Boost confidence with powerful strategies and structure for your marketing plan

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

Documentary Films, Interactive Demos, and Episodic Series: Lessons Learned from the Top B2B Video Marketing of 2020

Video has come a long way from its roots in advertising and social media. In 2020 we saw the explosion of video in B2B marketing, not just for webinars and virtual events, but as a new content marketing format for impactful storytelling, educating buyers, and creating a more emotional connection with online communities. Join Tyler Lessard to discover today’s top trends in B2B video and how award-winning marketers are using the medium to succeed.

Attendees will learn…

• How top marketers use creative storytelling and series-based video content
• How video techniques capture the imagination, and demand, of online audiences
• What makes video the perfect medium for today’s B2B marketing landscape

Tyler é um executivo de marketing B2B com paixão por narrativa criativa, marketing orientado a dados e criação de experiências de conteúdo excepcionais. Como vice-presidente de marketing da Vidyard, ele passou mais de 6 anos imerso no mundo do vídeo e conteúdo B2B, ajudando a definir e compartilhar as melhores práticas do setor. Ele é palestrante e autor frequente em tópicos como marketing de vídeo, marketing de conteúdo, vendas B2B, marketing baseado em contas e geração de demanda moderna. Tyler adora viajar, é um orgulhoso pai de 4 filhos e um grande fã de Westworld e Stranger Things.

Top 11 Instagram Growth Marketing Hacks of All Time

This session will cover the latest hacks, tricks, and updates to build and grow your Instagram following and Engagement for your Story & Feed. Walk away with tangible information that you can use immediately including:

• How to Build and Grow Your Instagram Following
• Learn Simple Instagram Hacks to maximize engagement
• Discover types of bot automation powered by MobileMonkey

Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.

Top Tips to Growing Your Business on TikTok

Short-form mobile video is quickly taking over the social media landscape. TikTok is leading the charge with the fastest potential for growth. Attend this session to learn growth strategies from a verified user who TikTok has hired to train some of their top creators.

• What sets TikTok apart from every other platform.
• How the "For You Page" really works.
• Tips to get started and grow without ads.

Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)

How to Get Started on Clubhouse

No need to show your face or curate an immaculate feed, when YOU are the content on Clubhouse. This drop-in, audio-only app is currently being valued at $4B. Go ahead and pull out your phone for this in-depth tour with tangible tips for Clubhouse growth.

• A hands-on tour of Clubhouse.
• Profile do’s and don'ts.
• Tips to start your first room.

Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)

The New Content Distribution Platform: Smart Speakers

Whether you create text, audio or video content, you'll soon want your audience to be able to just ask for your content—and get it. Both Amazon and Google have made a way for you to publish your brand (and your content) on voice assistants. The same way you register a domain name on the internet, you’ll want your own invocation name on voice assistants. Whether you love ’em or hate ’em, smart speakers like Amazon Alexa are being used by millions every day. Join Chip Edwards to learn how to become an early adopter of this new content distribution platform.

Attend this session for…

• A rundown on the invocation name, which is how you converse with and deliver content directly to your audience
• Examples of brands currently using voice assistant technology to deliver content
• Tips for making voice assistant technology work for you

Love ’em or hate ’em, smart speakers like Amazon Alexa are used by millions of people every day. Technologist and teacher Chip Edwards has spoken across the country about how content producers can use smart speaker platforms like Amazon Alexa and Google Home to distribute content and engage with their audience. Chip is a partner at CreateMyVoice.com, where they help content producers claim their Invocation Name and be found on the Google Assistant and Amazon Alexa platforms.

How to Win Big with YouTube Marketing and Advertising for your Brand

YouTube marketing can be one of the greatest channels to grow an audience and convert them into customers. Learn why building an organic audience is one of the strongest ways to leverage YouTube ads and how to scale with video. Discover the latest on what’s working and what’s not, and how to create great YouTube ads that convert!

• The VAMP model to scale your YouTube growth.
• How to convert viewers into customers.
• What's working right now with YouTube ads.
• What to avoid with YouTube advertising.

Marlon Doll é o fundador e estrategista líder de vídeo da Vireo Video Marketing. Ele é um consultor certificado pelo YouTube em crescimento de público e gerenciamento de direitos digitais. Na Vireo Video, ele ajuda os clientes a desenvolver estratégias eficazes de conteúdo de vídeo que convertem espectadores em clientes. Marlon e sua equipe são especializados em publicidade em vídeo na maioria das principais plataformas, otimização de SEO em vídeo orgânico e implementação de campanhas estratégicas de crescimento e conversão com vídeo nativo e conteúdo de marca. Anteriormente, ele trabalhou na maior rede do YouTube do mundo, BroadbandTV, como gerente de desenvolvimento de público para algumas das maiores gravadoras, artistas e hubs de música independente do mundo. Ele também produz e apresenta um programa de culinária semanal chamado "Bachelor on a Budget" que ensina as pessoas a criar refeições saudáveis ​​e acessíveis. O canal cresceu para mais de 40.000 inscritos e recebe mais de 200.000 visualizações mensais por meio do crescimento orgânico.

Why and How to Batch Create Video Content

We all know the best way to sell a product is to build trust with the purchaser, right? And the best way to build trust is face to face. With the increasing limitations we are dealt on a daily basis, we can’t meet everyone face to face; so the next best thing is video. In this session, you will learn why video is so important for an organization and your personal brand, and how you can create it without too much stress.<.p>

• How to build a video content strategy with a mobile phone.
• Tips to increase your production without increasing cost.
• Tactics for increasing engagement.

While Gary's previous career was in corporate sales, he was always a creative at heart and considers content creation to be his calling. He's worked with Uber, Mercedes, Pepsi, and many more brands that tap his global video experience and passion for growth in organizations. And he’s now the Founder and Creative Director of Capital Content based in the UK, serving brands worldwide.

Go From Chasing Customers to Them Chasing You

In a digital world full of distraction, crowded news feeds, and 3-second attention spans, we are fighting for each other’s attention and it seems impossible to stand out as a business leader. How do we cut through the noise and become a magnet for success?

In this talk, Alexandria shares the secret sauce that competition-proofs your business, captivates the attention of your market, and puts you center stage in your ideal customers' lives. Now, the people you dream of serving see you, hear you, and are inspired to take action with you, even amongst the sea of other options.

• Learn how to speak a message that attracts the "die-hards"
• Explore different elements of the Movement Marketing Method
• Craft a rockin' game plan to take back to the marketing department that gets the team excited to create their next campaign

Alexandria believes in creating a world where people fully align what they do to make money with what they do to experience meaning and fulfillment in their lives. She calls it the “sweet spot” between purpose and profit. She co-founded Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements. Join her in furthering the Purpose-First Movement.

How to Strategically Build Out Your Library of Content in One Year

Instead of always trying to figure out what to write about in your next blog post or wondering why you aren't ranking for strategic keywords, take Neal Schaffer's advice. Learn how to plan out and build one year's worth of blog content, which will become your strategic library of content. Attend this session to learn the exact steps Neal has taken to outrank formidable competitors building his own library of content.

• Helps you rank higher for SEO.
• Gives you a social "voice" that lets you engage with prospects and clients on social media.
• Enhances engagement with email subscribers.

Neal Schaffer é uma autoridade líder em ajudar empresas em sua transformação digital por meio de consultoria, treinamento e ajudar empresas grandes e pequenas a executar estratégias de marketing de mídia social, marketing de influenciadores e iniciativas de vendas sociais. Presidente da agência de mídia social PDCA Social, Neal também ensina mídia digital para executivos da Rutgers University, do Irish Management Institute (Irlanda) e da University of Jyvaskyla (Finlândia). Fluente em japonês e chinês mandarim, Neal é um palestrante popular e foi convidado a falar sobre mídia digital em quatro continentes em uma dúzia de países. Ele também é autor de 3 livros sobre mídias sociais, incluindo Maximize Your Social (Wiley), e em 2018 publicará seu 4º livro, The Business of Influence, sobre como educar o mercado sobre como qualquer negócio pode alavancar o potencial do marketing de influenciadores. Neal reside em Irvine, Califórnia, mas também viaja frequentemente para o Japão.

Ridiculously Awesome [Paid] Facebook Marketing Strategies for 2021

With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.

Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.

A Guide for Nailing Your Virtual Presence

A year ago, many of us were thrown into work from home setups and endless virtual meetings. It’s very clear that virtual is here to stay. Now, it’s time to step back and improve both your technical set-up and your virtual presence. Get pro-tips for flawless video setup, advice on affordable gear, and presentation wisdom that will set you apart.

Takeaways you can put to work in your virtual meetings and webcam recordings:

• Foundations to crush your virtual meetings
• Upping your virtual presence
• Essentials for your DIY video setup
• Gear you need without the fear of price
• Advice for casting your presence
• Tips for authenticity and connection

Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.

Twitter: The Latest Tactics for Organic Success

Twitter provides significant value for companies and personal brands online via search engine results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Individual Tweets can also get indexed by Google and can rank in search results augmenting content marketing and visibility. Attend this session to refine your tactics to get your presence in search results and the Twitterverse boosted.

• Learn how Google ranks Twitter content, in spite of Twitter "nofollowing"
• Discover how to optimize your Twitter profile to rank advantageously
• Gain key insights on the tactics that increase engagement, which in turn drives rankings
• See examples of how #hashtag strategy can increase your engagement and content visibility
• As a bonus, learn how to invoke the Twitter Carousel in Google

Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.

How Experiences Create Customer Profiles in a World of First-Party Data

We often talk about how to measure digital content, but often overlook IRL content—experiences. Brands and marketers are focusing more and more on experiential marketing, but there’s still room to grow in learning how to get and measure this content. The best way? Gather it yourself. Jonathan will share how data-driven experiences help build a complete customer profile while creating an enjoyable experience for the user.

Attend this session to…

• Understand what types of data points experiential marketing offers that are otherwise hard to discern.
• Explore how data and insights gathered before, during, and after experiences help brands understand customers.
• Learn how brand experiences will add value in a post-GDPR world.

Jonathan Yaffe é o CEO e cofundador da AnyRoad (que recentemente fechou sua Série B de US$ 47 milhões), uma plataforma de dados e análises que alimenta os dados por trás de muitas das experiências da Fortune 2000, incluindo Absolut, Kentucky Bourbon Trail, Michaels Arts & Artesanato, Honda e Diageo. Jonathan iniciou sua carreira em marketing experiencial na Red Bull e é formado em Ciências Cognitivas pela Universidade da Califórnia em Berkeley.

Para de vender sem enxergar seu público

Today's buyers prefer to remain invisible, talking to Google instead of your sales team when researching potential purchases. Attend this session to discover how cutting-edge organizations are levering the power of content, marketing automation & website tracking to uncover sales prospects' previously invisible sales signals. You'll leave the session with actionable tactics to immediately improve your organization's ability to generate high-quality leads that your sales teams will feel like they can't live without.

Learn all of this, and more...

• Leverage the Google Effect to capture DIY buyer prospect leads
• Develop Behavioral Email campaigns to uncover the 1% of hot but hidden leads
• Creating marketing automation hacks to automagically alert Sales on interest transitions into intent

Target Audience: Brand Managers, Marketing Directors, Content Marketers, Sales Enablement Managers

Tom is a no nonsense, straight-talking 30-year veteran of the sales & and marketing business who favors stiff drinks, good debates and helping companies Sell Greatly by turning conversations into customers. As an internationally recognized sales & marketing keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.

17 maneiras de acompanhar o desempenho do marketing de conteúdo

You’re already using social media metrics and web analytics to track content marketing performance. But, your C-Suite executives keep asking you for other key performance indicators (KPIs). Attend this session to learn 17 ways to measure what matters – whether your goal is to create brand awareness, generate demand/leads, increase sales/revenue, or show the return on investment (ROI) of your content marketing initiatives. You’ll leave the session understanding which set of KPIs to use to measure how you’re doing against different objectives – so you don’t judge a fish by its ability to climb a tree.

Learn all this, and more...

• Use brand lift surveys to measure content marketing campaigns
• Compare the economic value of all you social media programs
• Set up new conversion events in Google Analytics 4 (GA4)
• Calculate the return on investment in content marketing

Target Audiences: Marketing Directors, Brand Managers, Content Marketers, Content Creators

Greg Jarboe é presidente da SEO-PR, que ele cofundou com Jamie O'Donnell em 2003. Sua agência de marketing de conteúdo gerou resultados premiados para The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines e Rutgers University. Jarboe também é autor de YouTube and Video Marketing, que está em sua segunda edição. Ele também é um colaborador de quatro outros livros e também é um dos 25 gurus de sucesso entrevistados em Online Marketing Heroes por Michael Miller. Desde 2003, Jarboe escreveu mais de 1.000 posts para ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post e Tubular Insights. Ele também é instrutor no Coursera, Rutgers Business School Executive Education, Simplilearn e Udemy. Além disso, ele é membro sênior da Society for New Communications Research.

How Data Transforms Your Content to Drive Customer Retention

With customers buying through social and returning to physical stores, marketing teams are challenged with putting the data together to get insights on the customer. Sure, you have valuable insights regarding location, the category they buy, and all the dates they purchased to help inform us of the exact messaging required to help the customer buy again, and again. Attend this session to learn a few new hacks and tricks, especially using a customer data platform (CDP) software that connects to killer apps, visualizes the customer journey, and enlights marketing teams to better craft customer retention strategy with a more informed view of customer segmentation that details the right content that will converts, again and again.

Areeya Lila, CEO da ViewN, possui experiência de domínio em software empresarial, desenvolvimento de produtos e processos de negócios, fruto de uma carreira de 20 anos em consultoria de gerenciamento e gerenciamento de produtos de software. Agora, como uma empreendedora apaixonada por experiências incríveis do cliente e tecnologia de ponta, ela iniciou o ViewN, uma plataforma de dados do cliente alimentada por inteligência artificial para ajudar os profissionais de marketing a entender seus clientes a partir dos dados que eles têm em pedidos, engajamento de marketing e atendimento ao cliente. Transformamos dados em insights que os profissionais de marketing precisam para oferecer empatia e personalização da marca.

Ferramentas matadoras para impulsionar a estratégia de conteúdo e gerar tráfego

Digital content consumption has seen seismic shifts in the post- pandemic world. In 2022, US consumers spent a whopping 8 hours 15 mins daily consuming digital content. Realigned priorities have influenced the kind of content audiences are consuming. But tapping into this content hungry audience is challenging, to say the least. Attend this session to learn the best tool to drive your content strategy, maximize content performance, and deliver traffic to fuel growth.

Attend this session to upgrade your tool-box and learn about..

• Keyword Research and data mining: Grepwords, Soolve, SEMrush
• Content Consumption: BuzzSumo, aHrefs
• Data: Google Analytics
• Performance Tracking: SEMRush, Similarweb
• How to Leverage Tools to Drive Traffic and Conversion
• How to Maximize Content Performance

Prashant Puri é um profissional de marketing experiente com mais de 15 anos de experiência online. Prashant utilizou com sucesso uma variedade de estratégias e técnicas de marketing on-line - SEO, SEM, anúncios de display/rich media, marketing de afiliados e marketing por e-mail.

How AI Will Transform the Way Marketers Work

In 2022, artificial intelligence can write articles, monitor social media feeds and mimic creativity. Marketers who seek to future-proof their careers can no longer ignore the AI revolution that is transforming the way we work. Change is coming fast as technology providers work hard to integrate AI into their offerings. You have the opportunity to realize the most optimistic version of a future where you collaborate productively with your AI coworkers. Join AI expert and futurist Dale Bertrand for an optimistic take on leveraging your uniquely human traits to thrive in an AI marketing world.

Learn all this, and more...

• The visible and hidden forces driving the adoption of AI marketing tools
• How to get started with AI marketing tools that save time and generate ROI
• Which AI tools deliver the biggest bang for the buck
• What questions to ask marketing software vendors about their AI tools
• Ways to collaborate effectively with AI that help you stay in the driver’s seat
• Strategies to reorient your career as artificial intelligence transforms our profession

Target Audience: Brand Marketers, Marketing Directors, Content Marketers, Content Creators

Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences and leads corporate training events.

A Successful Content Creator Is a Healthy Content Creator

Learn five simple ways you can weave healthier eating into your regular habits. The trick to great content is having a focus on the daily health habits that you can control. This session focuses on actionable and achievable habits you can embed into your day.

Attend this healthy performance session and learn…

• What to eat and what to avoid
• How to change your relationship with food

Reyzan Shali, MD, provides comprehensive primary care services for adults, focusing on preventive medicine. Dr. Shali also has expertise in healthy aging and women’s health. Reyzan speaks on the topics of intuition and nutrition and how they apply to business success. Known for always speaking from the heart she brings palpable resilience, authenticity, and positivity to live and virtual stages. A proud daughter of two great Kurdish parents from the Kurdistan region of Iraq, she is a loving mother, wife, sister, aunt, and friend to many. A Pittsburgh Steelers fan to the core, her family often calls her the “Roethlisberger of Medetireaan Cooking!”

How to Improve Your Social Media Calls to Action

Are your social media posts missing the most important element: the information that lets your audience know what they should think, feel and do after viewing your content? In this session, Chartered Marketer Luan Wise will highlight the importance of social media calls to action and show you how to use them to transform your social media marketing content.

Attend this session and learn…

• Effective strategies for persuading your social media followers, viewers and fans
• How the best calls to action involve much more than asking for action
• How to write social media CTAs that get results

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side, and consultancy roles. She has worked across a variety of industry sectors; for household names, award-winning institutions, and small but perfectly formed local businesses. A specialist in social media – Luan not only works directly with clients, but she is also a course instructor for LinkedIn’s online learning platform, a lead Blueprint trainer for Facebook and Instagram, and a coach for Google’s Digital Garage initiative. And she’s the author of the award-winning book Relax! It’s Only Social Media.

How Industry Leaders Drive Growth with Behavioral Experimentation Today

The leading companies don't just optimize their user experience, they embed behavioral science principles in every touchpoint. In this session, learn how to apply the latest proven experimentation ideas right now. Get fresh insights from leaders such as Dollar Shave Club, HP Instant Ink, The Motley Fool, and more.

In this session you’ll learn…

• How to add fuel and remove friction in your shopping experiences
• The one simple value proposition principle that boosted Dollar Shave Club's conversion rate by more than 11%
• How to apply the latest mixed method approach to gain customer insights
• How the COVID-19 pandemic revealed behavioral principles that influence your shoppers’ behavior

When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.

Content Marketing for Small Teams

Need to do more with less? For many businesses, content marketing seems to require more effort, time and money than they have on hand. Learn actionable tips and tactics to better use the resources you already have to crank out more content that delivers better results. You’ll not only discover how to do more with your small content marketing team, but you’ll also find out how to have more fun with less friction along the way.

In this session, you’ll learn…

• The importance of hyper customer-centricity
• Why it’s important to be authentic to your values
• How to nail goals to drive and track success
• Radical prioritization of everything

Tess leads content marketing at WordPress VIP, the agile content platform leading a powerful enterprise ecosystem. Tess is responsible for strategizing and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. With experience in support, project management, and training, Tess is passionate about using the creative arts to help people work with technology.

Transform Numbers to Narratives: How to Explain Data Insights Using Storytelling

Numbers can reveal fascinating insights. Big decisions are now made based on data alone. Yet when we communicate data, we often default to sharing dry information without really highlighting the meaning behind those numbers. Contrary to popular belief, the data does not speak for itself—it needs you. Compelling trends and intriguing observations remain inconsequential until you transform these numbers into a cohesive narrative. Your audience may not remember the data, but they'll always remember a data story.

Attend this keynote and learn how to…

• Uncover stories buried under your own data
• Package data and numbers into a memorable message
• Find the right balance between facts, data and stories
• Evolve from simply sharing graphs to actually sharing insights

Anita is an award-winning speaker who delivers high-value, energetic and actionable workshops on how to communicate sophisticated ideas and data insights, especially in the science and tech industry. A neuroscientist by training, she once wore gloves and examined brain sections before switching gears to become a science communicator. In her capacity as a science writer/editor, she has uncovered and crafted hundreds of stories buried under numbers, data and dry facts. She co-founded the science education website, Knowing Neurons, has written for NIH Research Matters and worked with high-profile science companies to develop their editorial campaigns. Through her company, Word Cortex, Anita helps package complex ideas in an engaging way.

How to Scale Personalized Email Marketing Campaigns

Email marketing continues to be the most powerful way to reach your target audience. But success demands that offers, messages, and frequency of communication are tailored to subscribers' needs. The challenge is scaling email campaigns effectively, without sacrificing personalization. Attend this session to learn how to dexterously use data to: segment your list, leverage your sales teams’ insights, and identify when and what to automate.

Learn all this and more…

• Why email will power the future of people-based marketing.
• How to use data to segment your subscribers and engage customers at all points throughout their journey.
• How to identify where AI can help with the heavy lifting.

Nick Dujnic is the Vice President of Marketing for LiveIntent, where he oversees the company’s brand and demand generation strategies. He is also the host of LiveIntentional, a video series that explains what’s going on in a very complicated digital marketing landscape in a fun and accessible way. The recipient of Marketing Edge’s Rising Star award in 2017, he once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."

How a New Approach to Influencer Marketing Boosts Performance

Influencer marketing has evolved to become an integral strategy for successful brands around the globe. Yet with so much noise, how can brands rise above and build meaningful connections with their consumers? The weight of influencer marketing has gone beyond just knowing the right people. It involves researching influencers, building relationships, and managing posts, engagement and conversions, as well as executing a creative strategy.

Attend this session to learn about…

• Bridging the trust gap between brands and consumers.
• Budget flexibility in the peaks and valleys.
• Nurturing audiences from awareness to conversion to engaged application.

Erik Huberman é o CEO e fundador da Hawke Media, a agência de marketing digital que mais cresce em Los Angeles. Classificada na Inc. 5000 em 2019 e 2020, a Hawke Media trabalhou com clientes como Red Bull, Verizon e Eddie Bauer. Antes de Hawke, Erik saiu de sua empresa Swag of the Month e foi recrutado para a Science Incubator (Dollar Shave Club, DogVacay, MeUndies), onde aumentou as vendas da Ellie.com para US$ 1 milhão em quatro meses.

Supercharge Your Growth with Low-Code Apps for High-Growth Demands

The last year has brought monumental change for every organization, regardless of vertical. Suffice to say; large and small organizations and marketing teams have all had to do a lot more, with a lot less. That’s where No Code/Low Code Marketing Apps come in, performing the marketing magic you need without the staff or cost required to achieve performance goals. Learn all this and more…

• Review alternative marketing apps for consideration
• Learn how to put No Code/Low Code Apps to work
• Discover how to maintain high-quality marketing for a lot less

Diego Gomes is the CEO and Founder of Rock Content, a global leader in content marketing services and products built for scale. Founded in 2013, Rock Content has grown to a globally distributed team of 500 Rockers. In his free time, Diego likes to write about technology, marketing, and SaaS at SaaSholic.com.

How-to Layer Video Throughout Your Website

Video marketing continues to rise in popularity, and as a performance tool. Yet even the most forward-thinking businesses are perplexed on how to fit video into the user experience at the right time. Attend this session to learn how to place your videos in the right place and space on your website to better engage your audience and boost your video performance.

Learn all this and more…

• Mistakes with dreaded video libraries
• How to layer videos throughout your website
• Sample layered videos experience to model

Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Ragan, Eventbrite, Milwaukee BizTimes). He also speaks on the subject to communications professionals at conferences such as Content Marketing World, the Midwest Digital Marketing Conference, and Content Jam. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.

Now or never: Why AI-Enabled Collaborative Work Management is the Future

As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. Learn how AI solutions allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.

In this session, you’ll learn how to…

How to Measure Attribution for Content Assets, On-Page and Off-Page

In Google Analytics, conversions and e-commerce transactions are credited by default to the last interaction the user had when he or she converted. But what role did your content assets, on-page and off-page, play leading up to that conversion? Attend this session to learn how to track attribution to particular assets, and members of your team!

• How to measure assisted conversions
• How to track multi-channel funnel attribution
• Tactics for tracking attribution for on-page content assets
• Methods for measuring off-page content assets

Greg Jarboe é presidente da SEO-PR, que ele cofundou com Jamie O'Donnell em 2003. Sua agência de marketing de conteúdo gerou resultados premiados para The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines e Rutgers University. Jarboe também é autor de YouTube and Video Marketing, que está em sua segunda edição. Ele também é um colaborador de quatro outros livros e também é um dos 25 gurus de sucesso entrevistados em Online Marketing Heroes por Michael Miller. Desde 2003, Jarboe escreveu mais de 1.000 posts para ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post e Tubular Insights. Ele também é instrutor no Coursera, Rutgers Business School Executive Education, Simplilearn e Udemy. Além disso, ele é membro sênior da Society for New Communications Research.

CMC 2021 Comedy Stand Up

That’s Not Funny: Strategically Use Humor During UNFUNNY Times

Propelling one's content strategy using humor can oftentimes lead to a mountain of frustration and difficulty to connect, especially when the world seems unwilling and not ready to laugh. Each individual brand needs to work on finding their own path of laugh discovery in order to properly connect with new and existing audiences.

Attendees of this keynote will walk away with…

• Clear technique on how to approach funny content as we start to leave a lockdown-weary world
• How to approach your own brand or products identity in order to properly assess the direction of your content
• How to best address the positive and negatives of your brand in order to create a funny voice

A New York based comedian, Mike can be seen as a recurring character on BET's hit show, "The Game", in 2016 feature film "American Dirtbags" and as the host of the "Flavor Makers" cooking show. Mike finds his humor from his everyday life experiences mixed with his internal struggle with health, crippling paranoia and his longing for that perfect girl who he will inevitably blow it with. Mike produces the "Red Clay Comedy Festival annually" in Atlanta, GA and several showcases in New York City where he currently resides.

A graça dos números

Comedy is simply the mathematics of punchlines. Every comedic principle can be traced to a formula (even though most comedians aren't aware of this). This session illuminates the basic scientific laws of humor which anyone can apply to content. YES, EVEN ROBOTS.

Attend the session and learn…

• Straightforward formulas and techniques behind common comedic principles
• How to use those techniques in your content marketing
• Amazing tactics to try at the next boring dinner party

Libanês-Sírio-Palestino-Italiano Americano, (tente dizer isso muito rápido) Sammy é formado em Administração e Matemática na UC Berkeley, agora focado em dividir os últimos tópicos de tendências em piadas que fazem sua barriga doer de tanto rir, ao mesmo tempo em que fica mais inteligente. Atualmente, ele é o apresentador do aclamado programa 100 Humans da Netflix, onde conduz experimentos científicos e sociais alucinantes em um grupo de 100 cobaias (não se preocupe, eles concordaram com isso). Ele também apareceu no America's Got Talent da NBC, Last Comic Standing, Conan da TBS, e muitas vezes lembra a estranhos que ele foi o primeiro comediante a contar piadas no Food Network (desculpe Rachel Ray). Em 2013, Sammy estabeleceu o recorde mundial de comédia por 1.001 noites consecutivas, com sua história publicada na Time Magazine e no The New York Times. Assim que a pandemia chegou, Sammy abriu seu próprio clube de comédia virtual, KO Comedy, ajudando comediantes de todo o mundo a continuar trabalhando em tempos difíceis.

Unboring Your Content: What Would Jerry Seinfeld Do?

Humor is a critical tool in modern day communications, marketing and content creation. Why? Because a dose of humor will grab and hold your audience’s interest, making you (and your message) memorable and more persuasive. David Nihill shows you how. With multiple pieces of viral content on TikTok, Facebook, YoTube, Inc and even Slideshare, David takes you through what Jerry Seinfeld might do to your content. You’ll learn why and how to use humor to make an impact, add value and connect with customers on a level that inspires loyalty—and causes coffee to shoot out their noses.

Attendees will learn…

• What makes something funny through a deconstruction of the comedy process
• How to apply easy, actionable steps from some of the very best content
• How best to translate comedy principles into skills for a business or marketing audience

David Nihill é um autor best-seller de Do You Talk Funny, listado pela Book Authority como o melhor livro de todos os tempos sobre falar em público e contar histórias. “Um dos melhores treinadores por aí”, de acordo com a Forbes.com, seu trabalho foi apresentado em Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED e NPR. Seus vídeos foram vistos mais de 50 milhões de vezes e seu conteúdo se tornou viral várias vezes, em plataformas como Facebook, Youtube, Tiktok e Slideshare.

How to use the Four Styles of Humor to Connect with Audiences

The right touch of humor builds interest and empathy. The wrong kind damages reputations—even entire businesses. So how can you tell the difference? Let’s throw some science at it! Learn the four styles of humor, as discovered by actual psychologists, and discover how to apply these styles to ensure you’re using humor that attracts, not repels.

Attend this session and learn how to…

• Use the right humor style at the right time
• Chain humor styles together to form a compelling story
• Avoid the one humor style that can alienate audiences
• Use the humor styles to form a humor “vocabulary” with clients and co-workers

Jamie Gower é um escritor/produtor que ajuda os clientes de tecnologia da Fortune 500 a usar o humor para se conectar com seu público, mantendo-se preciso e autoritário. Vídeos, webcomics, sites, até telas iniciais de smartphones e falsos talk shows noturnos — Jamie cria cenários e conteúdo que falam com uma voz humana e divertida. Como comediante, ele se apresentou para o público de compra de ingressos ao vivo de Seattle ao Edinburgh Fringe. Como cineasta, seus premiados curtas de comédia apareceram em mais de uma dúzia de festivais de cinema nos EUA e na Europa.

Como ser mais divertido e não ser demitido (de novo)

Comedians are just trying to get laughs—to make people happy—a noble goal. How can that get you in trouble? There is an old saying in comedy: "The joke is in the mind of the beholder." One person's joke is another person's micro- (or macro) aggression. Learn how to avoid the comedy minefield and the do's and don'ts of corporate humor so you don’t get fired (again).

Attend this session to learn…

• General rules of corporate humor.
• The best ways to mine for corporate comedy.
• A few horror stories to make you say "Oh, no he didn't!”

Don McMillan tem mestrado em engenharia elétrica pela Universidade de Stanford. Ele foi membro da equipe de design do primeiro microprocessador de 32 bits do mundo. Ele se tornou um membro fundador da empresa startup: VLSI Technology. Então, em 1993, ele foi o Grande Campeão de Comédia de $ 100.000 em "Star Search". Ele se apresentou no "The Tonight Show", na HBO e em TODA a Internet. Seu show combina observações inteligentes de comédia com sua apresentação em PowerPoint única. Don passa a maior parte do tempo escrevendo e realizando shows de comédia corporativa personalizados para empresas como Google, Apple, IBM, Ford, ExxonMobil e agora CMC. Ele realizou mais de 800 shows corporativos nos últimos 20 anos e foi nomeado o Comediante Corporativo nº 1 pela CBS Business Network.

Now That's Funny: It's All About Your Brand's Personality

Let's face it. The world is overrun with bad, boring content and terribly automated “Hello [firstname]” messages. Brands are struggling to cut through the clutter, and stand out from the pack in creative ways. It's time to examine our brand personality closely. Or even worse, create a brand personality that defines who we are, and what makes us Tik and Tok. Humor, as it turns out, has an unmatched, universal super-power that connects with an audience in mysterious ways. But getting the corporate funny and money ball rolling is challenging. Start here: Learn the truth about you AND your brand. The question isn’t are you funny? The question is this: What kind of funny are you? Learn the 7 brand personality options you have to leverage humor that works, delivering the performance you demand from your content marketing investments.

Attend this keynote for small humor secrets in a big bundle of joy…

• Discover the core components of a brand’s humor personality
• Review the good, bad, ugly and funny variations of 7 different brand styles
• Understand how to capture attention in a distracted world and build brand affinity
• Follow the framework for creating a humor-style guide to build a new, fresh brand personality

Andrew Tarvin é o CEO da Humor That Works, uma empresa de desenvolvimento de liderança que ensina profissionais como usar o humor para alcançar melhores resultados nos negócios. Ele fez parceria com as principais organizações - incluindo a IBM, a ONU e o FBI - para resolver desafios humanos com soluções de humor. Autor de best-sellers, Andrew foi destaque no The Wall Street Journal, Inc e FastCompany, e foi nomeado "Visionary Under 40" pela P&G Alumni Network. Sua palestra no TEDx sobre a habilidade do humor foi vista mais de seis milhões de vezes, apenas metade das quais por sua mãe. Ele adora chocolate e twittar trocadilhos.

Digging Into Your Own Bag of Tricks to Find Humor

Turns out that those comedic moments of brilliance don’t just fall from the sky. Instead, they’re inspired by personal experiences and insights drawn from people, places, and things you encounter in life. Attend this session to explore how to connect the dots between personal experience, audience connection, and comedic selling without selling. You’ll learn that authenticity is the catalyst for success, and how to leverage that key element to connect and convert your audience to believe in you (and your products or services).

• Draw from who you know and what you know.
• Find your authentic self to better connect.
• Transform personal experiences into funny stuff.
• Sell without selling—the comedy way!

Casey Balsham is a comedian and cheese lover out of New York City. She has been seen on Gotham Comedy Live, Tidal's No Small Talk series and can be heard as one of the co-hosts of the popular Not Another True Crime Podcast by Betches. Casey was also the lead in the Off Broadway musical HA! and wrote and starred in her own one woman show called "Casey Balsham Does A Thing". Her debut album Son of a Barb hit #1 on the iTunes charts and she is currently writing a musical with her writing partner Bradley. She also wanted me to let you know she does not mind the quarantine.

WordPlay - Fewer Characters for More Character

In a fast-paced society with short attention spans and too many cat videos, we need to get attention and keep it. How do you do that with 40 characters or less? Learn how to choose your words wisely with the structure of wordplay, and how to apply it to any headline, caption, and post. Sharpen your brain to see words through a humorous lens and find wordplay in your day-to-day life.

Attend this session and learn…

• The different types of wordplay and formulas to construct them yourself
• Effective ways to use wordplay in your copy and marketing videos
• The advantages and disadvantages of wordplay
• How to make your wordplay personal to your brand

Tess is a New York-based stand-up comedian, full-time video producer at Betches Media, improviser, musical comic, and cycle instructor. She’s not extra, she just loved her extra-curricular activities so much that she turned them into careers. After graduating with a BFA in Acting at Elon University, she moved to New York to pursue comedy. As well as performing as a stand-up comedian, she co-produces a comedy variety show called Spicy Medley that has had sold-out shows all over New York City. If she is not performing live, she is producing and directing vertices for social media or short films for festivals. Her vertical videos on Instagram and TikTok with over 1 million views, and songs like Hot Girl on A City Bike, Coolest Person in Brooklyn, and Hot Girl Walk. Her short films have been screened at festivals all over the country. She’s been featured on Funny or Die and has been cast multiple times in horror films as the character who gets lost in the woods, most notably in the feature Here On Out streaming on Amazon Prime.

Making Serious Topics Funny

There is nothing funny about climate change, World War II, or artificial intelligence—or is there? With the right techniques and comedic tactics, you can quickly transform just about any serious topic to seriously funny in a way that always brings a smile. If you're skeptical or think your brand/company is an exception, this session is for you. Learn how comedy can fuse into organizations like NASA, NIH, pharmaceutical companies, and medical associations on platforms like YouTube, social media, and live/virtual performance.

Attend this session to learn how to

• Find humorous elements in serious topics.
• Use comedy to inform and educate.
• Overcome the comedy obstacles, like your boss.

Named one of the “Best Undiscovered Comedians” in the U.S. by Thrillist magazine, Kasha Patel has a unique voice that couples life as an Indian-American and her love for science. She produces science-themed comedy shows through her company DC Science Comedy. She gave a TEDx talk called “Sneaking Science into Stand-Up” where she shares a series of surprising revelations pulled from her analysis of more than 500 of her stand-up jokes. She has been featured in “The Washington Post,” BBC World News, Travel Channel, The Science Channel, The Weather Channel, and hosted a mini series on NASA TV.