Raise your hand if you do backflips when it’s time to sit down to create new content.
OK, a few die-hard writers may have raised their hands. But many of you did not.
That will change once you hear the magical content creation tips from seven world-class experts at this year’s Content Marketing Conference.
#CMC2021 delivers double the delight, with on-demand learning you can start immediately, along with fresh sessions running from April 27 to 29.
Join the content creation crew on Tuesday, April 27.
- Content creation keynote Nancy Harhut takes the virtual stage at 12:30 p.m.
- Content creation sessions run from 1 p.m. to 4 p.m.
A cache of veteran content creators is amped up to deliver the know-how you need for optimal success.
Lee Odden: Digital Marketing Done Right
Lee Odden | CEO and Co-founder | Top Rank Marketing
Lee Odden is a marketing strategist, author, speaker, and CEO of TopRank Marketing, a digital marketing agency that’s provided consulting to some of the top brands in the world. Cited by “The Wall Street Journal,” “The Economist,” and “Forbes” for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR. He’s shared that approach at nearly 200 speaking events in 16 countries, and through an award-winning blog at toprankblog.com.
Session: Coming Soon!
Liz Willits: Content Smarts for Email and LinkedIn
Liz Willits | Senior Content Marketing Specialist | AWeber
Liz Willits is a content marketing expert and email marketing fanatic who teaches more than 100,000 businesses and entrepreneurs how to successfully power their email marketing on a daily basis. At the leading email marketing and automation platform of AWeber, Liz develops engaging content marketing campaigns, writes popular blog posts, creates free and paid courses and products, and produces high-converting landing pages.
Session: How to Write Irresistible Email Subject Lines
Your email subject lines can make or break the performance of your entire email marketing strategy. Learn how to create subject lines that stand out from the pack while enticing readers, boosting open rates, and better delivering on email marketing goals.
Takeaways include:
- Five subject line best practices top email marketers always follow.
- Proven formulas to quickly write engaging subject lines.
- Real-life examples of subject lines with open rates over 60%.
Session: Grow Your LinkedIn Audience with Content Smarts
Sure, you’ll need some pretty remarkable content to grow your fan base on LinkedIn. But choosing what topics to tackle and what format and style to use is where it gets tricky. Learn the latest tips and tactics for LinkedIn content creation and optimization, and how to get more followers, fans, and fame!
Takeaways include:
- 20 tips for getting followers and attention on LinkedIn.
- How to optimize your LinkedIn profile.
- Copywriting strategies for writing viral posts.
Kayla Elliott: Persuading Your Audience
Kayla Elliott | Founder | ell Consulting
After climbing the corporate ranks to Vice President of Marketing for a multimillion-dollar company, Kayla Elliott decided to pursue her own marketing firm, ell Consulting. With more than a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.
Session: 10 Tactical Steps to Generating Persuasive Content
Marketers have lost sight of their content objectives. Instead of highlighting industry buzzwords with little emotional appeal, marketers should be creating persuasive content to peak interest, boost engagement, and increase conversions. Learn how to make your content more persuasive with the latest tactics, tools, and techniques for success.
Takeaways include:
- A step-by-step guide for creating persuasive content.
- How to fully engross your readers in your solution.
- Tools to find questions your audience is asking.
Paxton Gray: Waking Up Your Content
Paxton Gray | CEO | 97th Floor
As the Vice President of Operations at 97th Floor, Paxton Gray is responsible for the agency’s overall work for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
Session: How to Create B2B Content That Won’t Put Your Audience to Sleep
Want to learn how to dethrone the content Goliath in your industry, despite being pitted against zillions of dollars in content marketing budget? Learn new tactics to improve content quality, stop content waste, and increase the likelihood of capturing your audience’s attention—and their mindshare.
Attend this session and learn:
- Competitive tactics that the Goliath players can’t and won’t use.
- Audience analysis tactics that drive content creation for success.
- New tools, frameworks, and tips to master B2B content creation.
Ryan Foland: Creating a Brilliant Bio
Ryan Foland | Managing Partner | InfluenceTree
As a global keynote speaker and managing partner of InfluenceTree, Ryan Foland helps executives harness the power of vulnerability and authenticity to build more relatable and profitable brands. He’s been recognized by “Inc. Magazine” as a Top Marketer and named a Top Personal Branding Expert by “Entrepreneur Magazine.” Ryan is the inventor of the 3-1-3 Method, a discovery process that helps boil down ideas into three words.
How to Create an Authentic Bio: Let Readers Get to Know You!
You know your amazing content will drive readers to “look you up,” eager to learn more about you and your greatness. But too often we fail to explain ourselves and what makes us tick. Long-winded brags or me-me-me rambles make readers run for the hills. Learn how to create a deeper sense of connection with your audience by documenting your work, learnings, inspirations, and goals in a magical way.
Attend this bio-writing session to get all this:
- The exact process for creating your bio.
- How to structure your story and stories.
- Three mistakes to avoid when creating your bio.
- How to showcase your bio on your website.
- A worksheet with bio question prompts.
Holly Homer: Getting Google to Love Your Content
Holly Homer | Blogger | Holly Homer
Holly Homer has been blogging for 12 years, an activity that’s included about 18 different websites and projects that all led to what she is doing today. Holly’s main website is KidsActivities.com, and she also runs the Quirky Momma Facebook page. She is the co-author of three books for kids, which have hit a worldwide circulation of 219,492 and counting!
Session: Write an Article Google Will Love Without Complicated Keyword Research
Learn to write a blog post or article that is exactly what Google wants without expensive SEO tools, identifying primary and secondary keyword phrases, or awkward keyword-filled sentences. Get your voice found with these simple techniques that will drive thousands of Googlers to your site.
Attend this article writing how-to session (even if you aren’t a writer, blogger, or know anything about SEO) and learn all of this:
- The best title to impress Google and attract readers to your article.
- A simple method for channeling your high-school English teacher’s article outline instruction (she will be so proud of you).
- How to find the super-secret context words that make Google happy.
- What to do to boost your article.
- How to apply what you just learned to crush it on social media, too!
Session: How to Update an Old Article for SEO in Less Than 20 Minutes
With the right tactics, old content becomes SEO gold. Learn how to update your old content to generate page views and authority with just a few tweaks that take just a few minutes. Great SEO is a long game, but most website owners and bloggers play just one card—the first publication of an article.
Attend this how-to session and learn all of this:
- The best free tools to identify what blog posts and articles to update first.
- How to quickly identify your article’s strengths.
- How to rapidly pinpoint what Google wants from your article that you have not delivered.
- Simple methods to make only the important changes.
- When and why to evaluate the results.
- How to boost traffic to updated posts.
Erin Balsa: Rocking Earned Media
Erin Balsa | Marketing Director | The Predictive Index
As a marketing director at The Predictive Index, Erin helped create the category talent optimization and secure $50M Series A funding. She’s been featured as a subject matter expert and has discussed content marketing and leadership on multiple websites and podcasts. She’s helped companies increase blog traffic by 580%, cut their sales cycle by 30%, and generate hundreds of thousands of dollars in closed-won revenue.
Session: How to Build the Only Earned Media Strategy You Need
Earned media coverage can have a huge impact on your business—from elevated brand awareness to SEO benefits to accelerated sales velocity. The challenge is finding the unique story or data to make the media take notice of your brand. This session will show you how to unlock the earned media value in your business and develop strategies to earn press coverage.
Attend this session and learn:
- The value of earned media for your business.
- The stepping stones you need to take to create an earned media strategy.
- The tools you need for building an earned media program.
Register for #CMC2021 Now
Content creation is just one of the six tracks at this year’s conference. And the three-day extravaganza is only one part of the deal.
In addition to three days of fresh sessions, your registration gets you instant access to recordings from past conferences—and our Content Strategy Certification program. Amp up your knowledge. Engage your audience. And get excited every time you sit down to create. Register for #CMC2021 now.