por Contributing Author | jun 23, 2020 | CRIAÇÃO DE CONTEÚDO
This week as I was cooking spaghetti sauce for my family, I blended in some veggies too. I’ve been playing this trick for years now, trying to get my girls (ok, my husband too) to eat more greens. Cunning, right? It made me remember a commencement speech I saw a...
por Contributing Author | jun 11, 2020 | CRIAÇÃO DE CONTEÚDO, Otimização de conteúdo
Fair warning: You are about to read a blog post that suggests—no, actually insists—that you add another step to your content creation process. But I promise I’m not here to make more work for you. I want you to create content that achieves your goals and stop...
por Contributing Author | jun 10, 2020 | PLANEJAMENTO DE CONTEÚDO
As businesses reopen, and people emerge from stay at home orders, how can marketers kick start their sales? To be sure, the world is a different place than it was four months ago. And our customers and prospects won’t be the same, either. Some will be scared, while...
por Contributing Author | jun 3, 2020 | PERFORMANCE DE CONTEÚDO
The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
por Contributing Author | maio 28, 2020 | Content Strategy
Rife with uncertainty, recessions can sow chaos and panic, sometimes compelling companies to act in ways that are counterproductive to their long-term success. Whether it’s steep cuts to marketing budgets or a business-as-usual approach, companies that fail to deftly...
