por Contributing Author | maio 30, 2018 | CRIAÇÃO DE CONTEÚDO, PLANEJAMENTO DE CONTEÚDO
In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...
por Contributing Author | maio 24, 2018 | CMC News & Announcements, CRIAÇÃO DE CONTEÚDO
You’ve probably come across plenty of examples of bad writing on the internet. How many times have you seen blog posts full of grammar mistakes, excessive passive voice usage or incorrect comma placements? What about ineffective headlines and practically...
por Contributing Author | maio 22, 2018 | Content Management
If you do any content marketing, you’ve probably heard the term “MarTech.” MarTech refers to a collection of tools and resources that helps a business effectively administer marketing activities. MarTech includes things like WriterAccess for content...
por Contributing Author | maio 21, 2018 | DISTRIBUIÇÃO DE CONTEÚDO
Every content strategist, marketer, or writer dreams of the day they hit the magic formula that causes a piece to go viral. A sudden influx of millions of site visits can do wonders for your bottom line. And a truly viral piece can have people talking about your brand...
por Contributing Author | maio 17, 2018 | CMC News & Announcements, DISTRIBUIÇÃO DE CONTEÚDO
I’m a writer who has self-published a (not-very-successful) book. As such, I’ve read books and articles about self-publishing and hung out on forums where self-published authors would talk about the latest tips and tricks. I feel like I have a fair amount of...
