por Contributing Author | jun 3, 2020 | PERFORMANCE DE CONTEÚDO
The other day, I was talking with a company that was proud of its knowledge center. They certainly had many resources. Not only blog posts, but whitepapers, webinars, special reports, and more. Google Analytics data confirmed that many site visitors clicked into the...
por Sarah Burt | maio 16, 2020 | CMC News & Announcements, PERFORMANCE DE CONTEÚDO
All content marketers care about conversions. Whether you’re trying to get a visitor to sign up for your email list, download your e-book, or purchase a product, conversions are vital to maintaining a healthy business. But we don’t have to tell you that!...
por Contributing Author | jan 30, 2020 | CMC News & Announcements, PERFORMANCE DE CONTEÚDO
If your content doesn’t perform, you won’t get the results you’re seeking. We’ve got the formulas and speakers to get your gears turning and your strategies working. Tom Shapiro’s session on 5 Insights on Content Effectiveness Learned from 300 B2B Websites gives you...
por Contributing Author | abr 8, 2019 | CMC News & Announcements, PERFORMANCE DE CONTEÚDO
Conversion, it’s a simple term for a simple idea; it’s the moment a prospective customer takes a decisive step toward becoming a paying customer. Conversion marketing means crafting content and deploying marketing strategies that make conversions more likely to...
por Contributing Author | jan 30, 2019 | PERFORMANCE DE CONTEÚDO
Traditionally, engagement has been the ultimate indication of success in content marketing. Evaluating performance using engagement also usually doesn’t entail incredibly complex metrics: just how often content is shared, comments, likes, and other signs of life...
por Content Marketing Conference | dez 11, 2018 | PERFORMANCE DE CONTEÚDO
How do you know if your content has any impact at all? In a world that seems constantly flooded with content, people can be facing a decision fatigue not that dissimilar to opening one’s Steam library just to stare at the endless choices for half an hour before...
