por Contributing Author | jan 3, 2020 | CMC News & Announcements, PLANEJAMENTO DE CONTEÚDO
Melissa Sciorra knows how to travel right. One of her most recent tweets(@mel_arriocs) was all about “if you fall into the nervous traveler camp, the right gear and prep can tone down your anxiety and bring some much needed relief. #travelstress #traveltips” She’s the...
por Content Marketing Conference | nov 19, 2018 | PLANEJAMENTO DE CONTEÚDO
2018 has already shown us several shifts with respect to content and SEO and 2019 only promises even more sweeping changes that will equate to stepping up content planning. When it comes to the planning aspects of executing content strategy, one major aspect is...
por Content Marketing Conference | out 2, 2018 | PLANEJAMENTO DE CONTEÚDO
Content planning isn’t just plotting an editorial calendar with blog posts and automating their publishing schedule, although that’s often part of it. It’s the active and ongoing process of ensuring that your content strategy is properly executed and...
por Contributing Author | jun 4, 2018 | CRIAÇÃO DE CONTEÚDO, PLANEJAMENTO DE CONTEÚDO
While there has been a lot of attention on making content appeal to Millennials over the past couple of years, a new group of young consumers is poised to change the landscape of almost every industry: Generation Z. Also known as iGeneration, Generation Z consists of...
por Contributing Author | maio 30, 2018 | CRIAÇÃO DE CONTEÚDO, PLANEJAMENTO DE CONTEÚDO
In 2015, Avidia Bank in Massachusetts decided to try a new approach to differentiate itself in its market. They thought a “social squad” would be the perfect way to do it, so they developed a social team–the Smarties–whose goal was to...
por Content Marketing Conference | abr 5, 2017 | PLANEJAMENTO DE CONTEÚDO
Digital marketing has completely revolutionized the way that companies foster relationships with existing customers and seek new ones. The power of data facilitates personalized sales and notifications that make customers feel like brands are really getting to know...
