por Byron White | jan 18, 2016 | CRIAÇÃO DE CONTEÚDO
Every week we curate the top new advice on each stage of the content marketing workflow – content planning, creation, optimization, distribution, and performance – plus one addition grab bag topic popular that week. This week seemed to focus on influencer marketing...
por Byron White | jan 14, 2016 | CMC News & Announcements
Hana Abaza is a kick-butt content marketer who can literally kick your butt – she’s a black belt and taught martial arts professionally for almost a decade. At her day job, Hana is a digital marketer extraordinaire, startup founder, and tech enthusiast. She is a...
por Byron White | jan 11, 2016 | DISTRIBUIÇÃO DE CONTEÚDO
Facebook is a powerful tool for marketers, with its extensive reach (Facebook is the #1 social media platform in terms of monthly users), advanced targeting options, and dynamic nature. But these benefits also pose a challenge. Facebook may be one of the most powerful...
por Byron White | jan 8, 2016 | CRIAÇÃO DE CONTEÚDO
It’s that time of year again – time to reflect on our past performance and pull out lessons that will enable us grow measurably in 2016. This week in content marketing reflected a lot of those lessons which a focus on how to actually impact the bottom line with...
por Byron White | jan 7, 2016 | CMC News & Announcements
Did you know that currently 12% of all marketing spend is on social, which is expected to increase to nearly 20% over the next 5 years? If you’re like most marketing managers, you’re probably leveraging Twitter, Facebook, and LinkedIn for your brand goals. Adventurous...
por Byron White | jan 5, 2016 | DISTRIBUIÇÃO DE CONTEÚDO
Social media offers an increasing opportunity for brand exposure and engagement, but many users mistrust advertisements or paid posts on the main social networks. Forward-thinking content marketers should consider cutting through the cacophony of advertisers on the...
por Byron White | jan 4, 2016 | CRIAÇÃO DE CONTEÚDO
With the holidays, vacations, and end-of-year scramble we expected a somewhat quieter week in content marketing. Not so! This week was full of truly valuable ideas and advice to improve our content marketing at every stage of the workflow, from content planning and...
por Byron White | dez 23, 2015 | PERFORMANCE DE CONTEÚDO
As the sheer volume of content on the internet continues to increase at an exponential rate, it becomes more and more difficult to create content that cuts through the noise. In years past, many organizations could rely on the strength of their content to carry their...
por Byron White | dez 18, 2015 | CRIAÇÃO DE CONTEÚDO
With the new year fast approaching, this week in content marketing was full of trends and predictions. But at CMC, we’re all about tactical and actionable content marketing advice. So here is the week’s top tips, tactics, hacks and lists in each of the 6...
por Byron White | dez 15, 2015 | CMC News & Announcements
We’re over the moon to see so many of our Content Marketing Conference speakers make it on Entrepreneur’s list of “Top 50 online Marketing Influencers to Watch in 2016“. We’re also not surprised. The seasoned women and men who make up the CMC speaker...
por Byron White | dez 11, 2015 | CRIAÇÃO DE CONTEÚDO
Each Friday we round up the week’s top content marketing news. Learn the latest tips and tricks and get inspired to create some of your own newsworthy content. Sunday 12/6 3 Storytelling Tools to Enhance Your Social Media Efforts (via Social Media Today) – Get the top...
por Content Marketing Conference | dez 10, 2015 | PLANEJAMENTO DE CONTEÚDO
Reaching the right audience with your content is one of your biggest dreams. And those dreams can align more closely to reality with the help of BuzzSumo. BuzzSumo is a content optimization solution that simplifies the often complicated task of ensuring your content...
por Content Marketing Conference | nov 27, 2015 | CRIAÇÃO DE CONTEÚDO
It’s that time again! Each week we sum up the latest top news in content marketing. Here’s our top 10: Blogging How to Take Advantage of the Latest Blogging Trends (via CMI) – Blogging’s been around for awhile. To keep it fresh and relevant to...
por Content Marketing Conference | nov 23, 2015 | Otimização de conteúdo, PERFORMANCE DE CONTEÚDO
When you first approach content marketing, you spend a lot of energy on publishing content and driving traffic toward your platform. Once you’ve developed a content base – a collection of relevant, timeless content and an audience hungry for more – you can begin...
por Content Marketing Conference | nov 18, 2015 | Otimização de conteúdo
An editorial calendar is an important business tool that seems straightforward, but actually contains a depth of complexity that many small businesses fail to consider. For example, performance of current live content – traffic, click-throughs, conversion and so...
por Content Marketing Conference | nov 16, 2015 | CRIAÇÃO DE CONTEÚDO
It’s time again for our weekly content marketing news roundup. Here’s this week’s latest and greatest: Sunday 11/1 The Difference Between Inbound Marketing & Marketing Automation (Via Sprout Content) – Don’t get caught up in these industry buzz...
por Content Marketing Conference | nov 13, 2015 | Content Management
Is your content calendar a little sluggish when it comes to performance? It may be time to take a critical look at this important content management tool, which is all too often – and incorrectly – considered a set-and-forget component. Creating a dynamic...
por Content Marketing Conference | nov 11, 2015 | Content Management
Ektron Web Content Management Solution Heavy-duty site creation and management Big and beefy are prime words to describe the Ektron Web Content Management Solution. This powerful platform comes equipped with features that let you create, deploy and manage your...
por Content Marketing Conference | nov 9, 2015 | CRIAÇÃO DE CONTEÚDO
Each week we roundup the top content marketing news. Here’s what’s making headlines this week: Sunday 10/25 Give Your Two Cents (via American Marketing Association) – Take a closer look at what Thriftbooks.com, an e-commerce site that gets it right, does...
por Content Marketing Conference | nov 6, 2015 | PERFORMANCE DE CONTEÚDO
In order to stand out from the market, companies need to find their niche and do something different. If all companies look the same, how will a consumer choose? If all companies advertise in the same way, then they will only fight over a consumer base. Creating a...
por Content Marketing Conference | nov 4, 2015 | CRIAÇÃO DE CONTEÚDO
Marketing can feel a little like running on a treadmill – just when you feel you’ve hit that “Aha!” moment, another new technique pops up to nudge the goal line a little further out. The only way to gain real ground is to stay up-to-date with...
por Content Marketing Conference | nov 2, 2015 | PLANEJAMENTO DE CONTEÚDO, Content Strategy
Look at what is popular on TV or in movies today. Everywhere you look, zombies seem to have taken over. Anything featuring these undead creatures seems to soar in the ratings or rankings. However, one place you don’t want to turn into a “zombie zone” is your website....
por Content Marketing Conference | out 30, 2015 | CRIAÇÃO DE CONTEÚDO
The week’s top news in Content Marketing: Friday 10/23 How Long Should it Take You to Write a Blog Post? [New Data] (via Hubspot) – just a few cool facts from a survey of 4,000 marketers around the globe. How do you match up? Bot Fraud Seizes One-Third Of Publisher...
por Byron White | out 28, 2015 | Content Management
GatherContent Even a single piece of online content can have numerous components, including text, graphics, photos, tables and charts. Now, multiply that single piece of content by the dozens of pieces your business creates on a regular basis, and you...
por Content Marketing Conference | out 26, 2015 | Content Strategy
As content marketing becomes the words on people’s lips, suddenly everyone is an expert. There are hundreds of blogs out there that promise to help you turn your content strategy from dying to delightful. Since you simply cannot read them all, you should focus your...
por Content Marketing Conference | out 23, 2015 | CRIAÇÃO DE CONTEÚDO
The week’s top news in Content Marketing: Sunday 10/18 27+ Handy Tools for Better Visual Content Marketing (via CMI) – Tools include some of our own favorites: Canva, Piktochart, Adobe Creative Cloud, Qzzr and GoAnimate. Monday 10/19 Monday Tips –...
por Content Marketing Conference | out 21, 2015 | Otimização de conteúdo
CurationSoft Content curation is one of the coolest ways to share quick posts and generate ideas for new content your readers actually want to read, and CurationSoft helps you do it. Through a suite of super-fast tools, this software lets you easily...
por Content Marketing Conference | out 19, 2015 | CRIAÇÃO DE CONTEÚDO
The most challenging part of content marketing is the creation of new, quality information that has not been used and abused all over the Internet. The word that should jump out at you there is quality. They say content is king, but what they should really say is...
por Content Marketing Conference | out 16, 2015 | CRIAÇÃO DE CONTEÚDO
Calls to action are key for getting online visitors to do what you want, and you can quickly pop a free CTA share button anywhere you wish with AddThis. This content distribution tool encourages readers to share your content with their zillions of pals...
por Content Marketing Conference | out 12, 2015 | Content Strategy
There are three kinds of people, the saying goes: the ones who make things happen, the ones who watch things happen, and the laggards who ask, “What just happened?” No one wants to be that last guy. Much of content marketing‘s strength comes from...
por Content Marketing Conference | out 9, 2015 | Otimização de conteúdo
With the fourth quarter almost here, it’s time to take a hard look at B2C and B2B marketing strategies for this lucrative part of the year. Reevaluating your content optimization system and tweaking it should be done on a periodic basis. Before this last stretch...
por Content Marketing Conference | out 5, 2015 | CRIAÇÃO DE CONTEÚDO
Constant Content is a content creation platform that’s a little different than the rest. Not only can clients place orders for a specific piece of content that they’d like to have written, but they can also browse through the library of pieces that are already...
por Content Marketing Conference | out 2, 2015 | PERFORMANCE DE CONTEÚDO, Content Strategy
Content marketing has the power to transform brand perception, attract new customers, and engage their attention for far longer periods of time than other online marketing methods. Great content marketing leverages marketing research tools to help creative teams...
por Content Marketing Conference | set 28, 2015 | Content Management
More advanced than WordPress but less robust than Drupal, Joomla falls in the middle of the content management system lineup when it comes to complexity. It ranks as the seventh most popular CMS in the world, and it’s particularly popular with programmers, who use the...
por Content Marketing Conference | set 25, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
It’s tough to keep up with the ever changing landscape social media marketing trends. Social media trends seem to change on a whim, but sometimes you can miss out if you are not paying attention. One of the newest social media sites that has taken off in the...
por Content Marketing Conference | set 21, 2015 | PLANEJAMENTO DE CONTEÚDO
You know that saying about too many cooks spoiling the soup? The same thing can happen with content planning if people are chopping, dicing and mixing in ideas with no real organization in place. Opal gives you that organization in the form of a collaborative content...
por Content Marketing Conference | set 18, 2015 | CRIAÇÃO DE CONTEÚDO
Content creation and marketing is at an all time high and experts predict that content will continue its reign for years to come. Other trends in technology, however, will change content creation and online marketing strategy approaches to fit new devices, adapt to...
por Content Marketing Conference | set 16, 2015 | PERFORMANCE DE CONTEÚDO
Although reading multiple mounds of reports may not be considered fun, Raven Tools can at least make it easier and more enjoyable. Instead of hopscotching to different platforms to collect different report data, Raven lets you manage and report on all your Internet...
por Content Marketing Conference | set 11, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
Nativo is a hotspot for native advertising, the catchphrase for advertising that matches the function and form of the platform on which the advertising appears. A native ad on an editorial site, for instance, may appear as a promotional editorial. A native ad on a...
por Content Marketing Conference | set 7, 2015 | Otimização de conteúdo
Whether your audience consists of Red Sox fans, wannabe athletes, or knitting aficionados, chances are (very) good they all have something in common: when they have a question or immediate need for information, they turn to their mobile device first. Whether...
