por Content Marketing Conference | set 4, 2015 | CRIAÇÃO DE CONTEÚDO
If you don’t have quality content in today’s marketing arena, you don’t have squat. Contently can help you fix that, stocking your company with the high-end content you need to compete in the digital marketing landscape. The subscription-based platform combines three...
por Content Marketing Conference | ago 31, 2015 | Content Strategy
Writing instructors will tell you the same thing. Don’t use ten words when five will do. Is it time to simplify your content marketing strategy? If your marketing strategy is making you feel like you’re trying to tread water wearing concrete sneakers,...
por Content Marketing Conference | ago 28, 2015 | CRIAÇÃO DE CONTEÚDO, Otimização de conteúdo
Content marketing is a sly, swift beast – challenging to dominate, and without guidance, it can easily lead its pursuers on a wild goose chase. Businesses don’t usually mean to use outdated modalities in their digital marketing strategy, but without a...
por Content Marketing Conference | ago 24, 2015 | PERFORMANCE DE CONTEÚDO
In 2014, marketers greatly increased their investment in content with nearly 60 percent increasing on some level and 12 percent increasing on a significant level. These trends have continued in 2015 and with good reason. You know that your content marketing is...
por Content Marketing Conference | ago 21, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
When you are developing a marketing strategy, there is a fine line between expanding your distribution channels and overwhelming yourself with too many channels to manage competently. While it may seem like a good idea to jump on each bandwagon when you hear the...
por Content Marketing Conference | ago 17, 2015 | CRIAÇÃO DE CONTEÚDO
What is content marketing worth if it does not engage readers? Not much. You have 10 to 20 seconds to capture your readers’ attention. Is your content engaging? To engage readers, content must be scannable, important, and create an emotional connection. Content that...
por Content Marketing Conference | ago 14, 2015 | Content Management
Let’s say you have a handful of different team members in a handful of different locations working on the same project. How do you keep everyone communicating and aligned? With Basecamp, that’s how. This project management application rolled out in 2004, quickly...
por Content Marketing Conference | ago 10, 2015 | Otimização de conteúdo, PERFORMANCE DE CONTEÚDO
Even if your website looks amazing with its fabulous user interface, it can still be turnoff if it delivers a poor user experience. Optimizely focuses on enhancing the user experience side of things, helping to ensure that all elements on your website, mobile app or...
por Content Marketing Conference | ago 7, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
Instagram had 10,000 downloads within hours of its 2010 launch, and it just kept growing from there. Although it was originally created as an easy way for people to share personal visual snippets of their lives, it was soon targeted by marketers that wanted a piece of...
por Content Marketing Conference | ago 3, 2015 | CRIAÇÃO DE CONTEÚDO
Anyone who knows anything about digital marketing will tell you the same thing. Content is king. Forget the word mills and focus on providing exceptionally written content that offers a true value to readers and they will come. The idea is that the internet has become...
por Content Marketing Conference | jul 31, 2015 | CRIAÇÃO DE CONTEÚDO
Building a backbone of quality content doesn’t need to be a pain in the neck if you opt for help from Content Launch. This content-centric, subscription-based company provides a wide variety of services, including content marketing, content strategy and content...
por Content Marketing Conference | jul 27, 2015 | PLANEJAMENTO DE CONTEÚDO
Planning and designing a website can be far less painful with the online wireframing service of Jumpchart. Instead of relying on scribbled sketches on pads of paper, you can take your website creation online with tools that help you plan a site’s...
por Content Marketing Conference | jul 24, 2015 | PLANEJAMENTO DE CONTEÚDO, Content Strategy
Companies invest a great deal of time, money and effort into creating their content marketing strategies. Developing ideal customer profiles, creating buyer personas, and brainstorming ideas takes time. Why tell your brand story through only one medium? Use the ideas...
por Content Marketing Conference | jul 20, 2015 | Content Strategy
If you’ve done research into starting or growing your marketing outreach or attended a content marketing conference, you already know there’s no shortage of “must do” efforts out there for creating a marketing strategy. Sure, each one seems...
por Content Marketing Conference | jul 17, 2015 | CMC News & Announcements
You may have seen AJ Wilcox at Content Marketing Conference, but did you know these facts about him? LinkedIn Ads Evangelist AJ Wilcox runs the world’s most sophisticated LinkedIn advertising accounts. He lives by the mantra to “Bless others’ lives through...
por Content Marketing Conference | jul 13, 2015 | Content Management
Hip layouts sporting minimalist design are the hallmark of content management tool Squarespace. Squarespace is responsible for the latest layout on NPR.org, evidence that this content management system uses lots of white space and striking graphics to produce a crisp...
por Content Marketing Conference | jul 10, 2015 | Otimização de conteúdo
Digital marketing strategy has changed rapidly since the onset of the Internet. As technology has advanced and users have become more proficient, marketers have developed new methods of reaching prospects and customers online. Mobile technology has added a new layer...
por Content Marketing Conference | jul 6, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
Smaller and medium-sized businesses that crave but typically can’t afford big-time marketing automation platforms now have an alternative. Its name is Act-On, and it’s a powerful distribution platform that lets you automate and track both inbound and...
por Content Marketing Conference | jul 3, 2015 | CMC News & Announcements
King Hill wowed his audience at CMC with a presentation titled “Creating Content with the Social X Factor.” Here’s some quick facts about him: King Hill is senior VP and digital strategist of Marcus Thomas, a firm that’s been rocking the marketing scene before most of...
por Content Marketing Conference | jun 29, 2015 | CRIAÇÃO DE CONTEÚDO
Turning a good idea into great piece of content can be tough enough, and that’s even before you get to the distribution part of the deal. Kapost was invented to tackle the task with a complete soup-to-nuts platform that guides you through every step of the process....
por Content Marketing Conference | jun 26, 2015 | PERFORMANCE DE CONTEÚDO
This real-time Web analytics tool lets you dive deep into the habits of your visitors, uncovering behaviors you may never have known existed — or at least considered important. But they can be. Even the slightest move can uncover some of the biggest problems that are...
por Content Marketing Conference | jun 24, 2015 | CMC News & Announcements
Learn a little more about CMC speaker Greg Jarboe, who presented “Must Know Secrets from Wicked Smart Publishers.” Author and Red Sox fan Greg Jarboe is president and cofounder of the content marketing agency SEO-PR. He’s also the guy who may be wearing a Tommy Bahama...
por Content Marketing Conference | jun 22, 2015 | CRIAÇÃO DE CONTEÚDO
Ginger Software is a Web-based application designed to help enhance your writing, spelling and grammar. The suite of writing and English language tools are meant to help anyone craft flawless content, particularly those who don’t have a firm command of the language....
por Content Marketing Conference | jun 19, 2015 | CMC News & Announcements
What type of wrestling would CMC speaker Ardath Albee never take up? Read on to find out. Author and CEO of her own firm Marketing Interactions, Ardath is one of the most influential women in the industry. Waiting 6 years for a liver transplant changed her whole...
por Content Marketing Conference | jun 17, 2015 | Content Management
Anyone fed up with the binding limits many content management systems place on creativity is more than ready for MODX. This Web CMS not only gives you total control over your site and content, but it also grows and evolves right along with your company’s...
por Content Marketing Conference | jun 15, 2015 | CMC News & Announcements
What mantra does CMC speaker Bruce Rogers live by? Read below to learn more. Bruce Rogers is the chief insights officer for Forbes media who lives by the mantra of “Live and let live.” Writing a book had a huge impact on his life, and he finds inspiration “in the...
por Content Marketing Conference | jun 12, 2015 | PERFORMANCE DE CONTEÚDO
Billed as the world’s easiest A/B testing tool, Visual Website Optimizer might just live up to its status, thanks to a wide range of features delivered in a single, user-friendly platform. In a few swift moves, you can set up various tests for landing pages,...
por Content Marketing Conference | jun 10, 2015 | CMC News & Announcements
How well do you know CMC speaker Cynthia Johnson? Cynthia Johnson is director of marketing and social media at RankLab; she’s also regularly quoted as a marketing expert in publications like Forbes and Entrepreneur. She says her life would be finer with more...
por Content Marketing Conference | jun 8, 2015 | CRIAÇÃO DE CONTEÚDO
Majestic (formerly Majestic SEO) is heavy-duty, cloud-based search engine optimization software that crawls the global Web faster than you can read this sentence, harvesting link data that’s used by SEO professionals, entrepreneurs, Web analysts, site owners, content...
por Content Marketing Conference | jun 5, 2015 | CMC News & Announcements
Tim Ash was a keynote at Content Marketing Conference 2015. Read more to learn more about him. CEO and founder of Site Tuners, Tim Ash is an in-demand speaker who doubles as founder and chairperson of Conversion Conference. Becoming a parent has had a huge impact on...
por Content Marketing Conference | jun 3, 2015 | CRIAÇÃO DE CONTEÚDO
iWriter is a content creation platform that lets users place orders for custom content of any type on any topic, with orders distributed to a vast network of freelance writers. The website says content prices start as low as $1.25 per article, and turnaround...
por Content Marketing Conference | jun 1, 2015 | CRIAÇÃO DE CONTEÚDO
Write your desired content. Run it through Scribe for analysis. Get the content back with loads of suggestions on how to optimize for your target audience. Using Scribe, a widely celebrated content optimization tool, really is that easy. Three simple steps that focus...
por Content Marketing Conference | maio 29, 2015 | PERFORMANCE DE CONTEÚDO
The FoxMetrics analytics and targeting platform allows you to track the way customers are interacting with your website or mobile app in real time. It then serves up actionable metrics that you can use to optimize the user experience, increase conversions and...
por Content Marketing Conference | maio 28, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
OneLoad is a powerful content distribution tool that gives both Internet video creators and advertisers complete control over how their content is discovered and experienced by the world at large. One of the goals of the platform is to enable businesses to deploy...
por Content Marketing Conference | maio 25, 2015 | PLANEJAMENTO DE CONTEÚDO
DivvyHQ is a cloud-based project management tool with specific functionality for content managers and teams. Calendars, workflow tools and social publishing functions let you divvy up content planning, creation and publishing work without losing control over the...
por Content Marketing Conference | maio 22, 2015 | Otimização de conteúdo
An easy interface combined with a continuously growing catalog of advantages makes SpyFu a top contender in the world of search marketing research and tracking software. SpyFu’s main claim to fame is its ability to essentially spy on your competitors, researching...
por Content Marketing Conference | maio 20, 2015 | PERFORMANCE DE CONTEÚDO
Rank Ranger provides targeted tracking for listing positions at Google, Yahoo, Bing and a variety of other search engines. The search engine optimization platform offers users a closer look at keyword and traffic performance, with information displayed in graphs and...
por Content Marketing Conference | maio 18, 2015 | DISTRIBUIÇÃO DE CONTEÚDO
When it comes to marketing automation, there’s not much Marketo doesn’t do. The platform’s powerful software toils ceaselessly behind the scenes to cover essential marketing tasks that many businesses struggle to find time to complete, including business-to-business...
por Content Marketing Conference | maio 15, 2015 | Content Management
Since its inception in 2003, WordPress has expanded into the most widely used self-hosted blogging tool in the world. Although it was originally designed and used as a blogging tool, WordPress has since evolved into a fully operational content management system. It...
por Content Marketing Conference | maio 14, 2015 | Otimização de conteúdo
Moz is a veritable one-stop shop for numerous search engine and content optimization needs. The suite of tools included in the Pro subscription includes the backbone of Moz analytics, along with a Web explorer that discovers link-building opportunities, a rank tracker...
