por Byron White | jul 7, 2020 | CMC News & Announcements
Content marketing success starts with successful content planning. But the traditional linear funnel of moving customers through the funnel has changed. And the number of research tools has expanded greatly, making the planning process more challenging, to say the...
por Sarah Burt | maio 11, 2020 | CMC News & Announcements, Content Strategy
Creating a winning content strategy helps you set the foundation for all of your content marketing. At CMC 2020, we had a number of sessions focused on different aspects of building and implementing a content strategy. Our speakers – Margot Bloomstein, Lindy...