por Content Marketing Conference | maio 17, 2017 | CMC News & Announcements
If you’ve ever been to a gigantic conference, you may feel that as the size of the conference increases, the value diminishes. The hallways and coffee stations are mobbed and you can’t find the people you need to meet. As the day wears on, it’s easier to stay for the...
por Content Marketing Conference | maio 10, 2017 | CMC News & Announcements
Easily one of the most amazing sessions at #CMC17, Nancy Harhut’s session on “Five Easy Steps to Create Brain-Craving Content” was jam packed with useful information for content marketing professionals. Or anyone who ever wants to sell a product, service or idea....
por Byron White | maio 5, 2017 | CMC News & Announcements, PERFORMANCE DE CONTEÚDO
CEO of Vertical Measures, Arnie Kuenn is an expert in every step of content marketing, from strategic development to measurement. He’s literally written the book on it. In this breakout session at CMC17, Arnie zeroed in on content optimization beginning with a slide...
por Content Marketing Conference | abr 28, 2017 | CMC News & Announcements
Ann Handley delivered a momentous keynote at CMC 2017. The crux of her speech was an invitation for brands to put themselves out there with a “BIGGER. BOLDER. BRAVER.” approach to content. As we listened to her speak about the companies she believes exemplify this...
por Content Marketing Conference | abr 17, 2017 | CMC News & Announcements
Journalist-turned-creative strategist Melanie Deziel of Mdeziel Media is an expert creator of branded content that’s so good it rivals the likes of the New York Times in terms of reporting quality and audience engagement. A storyteller at heart, Melanie believes in...
