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Ball in the Air: How to Follow Up on Convention Contacts

Ball in the Air: How to Follow Up on Convention Contacts

por Contributing Author | jul 5, 2018 | CMC News & Announcements

Comprehensive conventions like the Content Marketing Conference are a whirl of activity: in addition to keynotes, master classes, and sessions, there’s also the crown jewel of community events: networking. Simply put, the sheer concentration of content professionals...
Tickle Fight? Humor That Works

Tickle Fight? Humor That Works

por Contributing Author | jun 27, 2018 | CMC News & Announcements

When a speaker steps on stage and discusses hurling, you know you’re in for a treat. Fortunately for his audience, HuRL is the acronym for the Humor Research Lab. Dr. Peter McGraw brings behavioral science and principals of marketing together to dig deep into how...
Putting Influencers to Work for your Brand

Putting Influencers to Work for your Brand

por Contributing Author | jun 22, 2018 | DISTRIBUIÇÃO DE CONTEÚDO

Influencer marketing has grown exponentially in just the past few years, thanks to the high ROI and low cost of working with influencers. The key to influencer marketing success is to target the right influencers and to forge lasting connections with your chosen...
Website Optimization and the Power of Humor

Website Optimization and the Power of Humor

por Contributing Author | jun 20, 2018 | Otimização de conteúdo

Website optimization and search engine optimization are different. Who knew? Oh, pretty much everyone in the field of marketing. Guess what!?! Not all content creators have a background in business or marketing, so we learn bits and pieces as we diligently research...
Top 5 [Humor Code] Content Marketing Tips You Must Know from CMC18

Top 5 [Humor Code] Content Marketing Tips You Must Know from CMC18

por Contributing Author | jun 13, 2018 | CRIAÇÃO DE CONTEÚDO

Looking to put some snap, crackle and pop in your content marketing efforts, to engage readers orbiting at high speeds? That would be a wise move, backed by lots of data showing the powerful connection that comedy can make with fans. Comedy was a big part of the theme...
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