Larry Kim

Larry Kim is the founder of WordStream, a PPC management software and services company whose free PPC and keyword research tools have been used by more than a million internet marketers worldwide. Larry has been named the most influential PPC marketer in the world for the last two years by PPC Hero and 3QDigital, and his internet marketing blog is read by nearly a million visitors every month. Larry is a columnist for Search Engine Land, Search Engine Watch, Hubspot, Moz, Inc Magazine, Marketing Profs, and dozens of other publications.

He won the top search marketer of the year awards from PPC Hero, Search Engine Land and the US Search Awards. Larry is the CEO of MobileMonkey, a chatbot/AI start-up.

Session Name: The Top 10 Facebook Messenger Marketing Hacks of All Time

Session Date & Time: May 3, 2:20pm – 3:00pm

Description: With Facebook organic reach in the toilet, email spam filters getting increasingly aggressive, SEO harder than ever, and PPC costs through the roof – what’s the greatest distribution channel for content marketers in 2018?

That’s where Facebook Messenger comes in, with chat blasts get 85% open rates, +85x better than Facebook organic post and 5 times better than email campaigns.

Yet, less than 0.1% of businesses currently do any Facebook Messenger marketing (which is craaazy!)

This session will cover the top 10 Facebook Messenger marketing hacks of all time, including how to:

— Chat-blast your entire contact list
— Get your website visitors to opt-into receiving your Facebook Messenger blasts
— Create super engaging, interactive Facebook Messenger content
— Attach auto-responders to your Facebook posts – like this one
— Build advanced chatbots in 10 minutes without any coding
— Use the “Send to Messenger” Ad Format in Facebook Ads
— More of the craziest Facebook Messenger marketing hacks that content marketers need to know and implement today!

Keynote: Larry Kim

Keynote Date & Time: May 4, 9:10am – 9:50am

Description: Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He’s also the Founder of WordStream, the World’s largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry’s blogs on marketing and entrepreneurship are read by millions of people every month. In 2015, he won Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards.