Welcome to the Speaker Gallery
Explore more than 200 CMC speakers offering the wisdom you need for success.
Click on any speakers to view bios and CMC presentations in CMC 365 to access when you purchase your ticket.
CMC 2022 Keynotes
CMC 2022 Comedy Keynotes
CMC 2022 Speakers
CMC 2021 Keynotes
World-class keynotes inspired our CMC 2021 audience, with inspiration and methodology to advance our career and grow our business.
CMC 2021 Speakers
Our 20-minute JAM session format for all session presentations was a smash hit last year, so we’ll be bringing that back with our format for CMC 2022.
All Past CMC Keynotes and Speakers in CMC 365
Learn from 150+ past speakers featured in CMC 365-- our member-only portal featuring recordings from CMC 2018 to 2021!
CMC Speaker
Margie Agin
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
CMC Speaker
Margie Agin
Award-winning marketer Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a marketing agency based in the Washington, DC area, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. As both an external strategist and an in-house marketing leader, Margie has helped companies in the cyber security, communications, EdTech, and software industries distill complex topics into content and campaigns that drive action. She has built and led teams through times of rapid change, launched and relaunched brands, and created sustainable marketing programs that prioritize the customer experience. Before founding Centerboard Marketing, Margie led demand generation efforts for the education technology company Blackboard and digital marketing for video conferencing leaders Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University. Margie completed her undergraduate work at Tufts University and earned a Master’s degree from American University.
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Alexandria Agresta
Alexandria believes in creating a world where people fully align what they do to make money with what they do to experience meaning and fulfillment in their lives. She calls it the “sweet spot” between purpose and profit. She co-founded Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements. Join her in furthering the Purpose-First Movement.
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Michael Albanese | Head Owner | In My Own Head
A New York based comedian, Mike can be seen as a recurring character on BET's hit show, "The Game", in 2016 feature film "American Dirtbags" and as the host of the "Flavor Makers" cooking show. Mike finds his humor from his everyday life experiences mixed with his internal struggle with health, crippling paranoia and his longing for that perfect girl who he will inevitably blow it with. Mike produces the "Red Clay Comedy Festival annually" in Atlanta, GA and several showcases in New York City where he currently resides.
CMC Speaker
Victoria Albert | Vice President, Marketing | INFUSEmedia
Victoria joined INFUSEmedia as Vice President, Marketing in January 2020. BeforeINFUSEmedia, she served as Vice President, Marketing at Unidine/Compass Group NorthAmerica where she was instrumental in closing M&A and more than doubling companyrevenue in just two years. Prior to Compass Group, Victoria spent a number of years in theFinancial Services industry, most recently at Wellington Management as Vice President,Digital Marketing. She has 20 years of experience in strategic marketing and programexecution roles in financial services and healthcare industries, where her work was recognizedwith multiple nominations and awards. Victoria holds degrees from Boston University, TuftsUniversity, and Yale University.
CMC Speaker
Michaela Alexis | Speaker | Michaela Alexis
Hailing from Ottawa, Michaela Alexis is currently one of North America's most in-demand speakers on topics related to LinkedIn and personal branding. Her journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, Success.com, Buzzfeed, Inc. and more. Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 130,000 followers on LinkedIn, works with Crowne Plaza as a Social Media Expert in their Meeting Mentor Program, and recently co-wrote a book called Think Video: Smart Video Marketing and #Influencing.
CMC Speaker
Brandon Andersen | Chief Strategist | Ceralytics
Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, "What content should I write next?" Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He's a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.
CMC Speaker
Justin Andrews | Partner, Creative Strategists | Aminus Studios
Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.
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Jennifer Apy
Jennifer Apy is a growth marketer who champions the cause of innovative, community-driven brands that are passionate about their customers. By leveraging insights about the company, customers and competitors, she works with brands to develop a roadmap to success that often surpasses unbeatable marketing odds. She built her marketing career working with Fortune 500 companies to startups, from consumer brands (Discovery Toys, American Girl) to enterprise software companies (Adobe, Intuit) to startups that achieved successful exits in recent years. Currently she is a Partner and CMO with Chief Outsiders, serving several SMBs as a part-time fractional chief marketing officer.
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Candace Armour | Entrepreneur & Epic Fab Girl Founder | Candace Junee Consulting
Candace Armour is a dynamic entrepreneur, blogger, creative-thinker, and on-fire business woman who's passionate about helping professionals and entrepreneurs develop the confidence they need to build exceptional brands, careers, and lives. Through her leadership at Epic Fab Girl, she helps faith-focused, career-minded women discover purpose and go after their dreams fearlessly. She's the visionary behind Go-Getter Conference, an event for faith-based, career-minded women entrepreneurs and influencers. After 3 years of consulting several billion-dollar global brands,she walked away from her job in Corporate America to pursue her dreams. Since leaving, she began hosting and speaking at events across the U.S. aimed at helping women discover their purpose and build successful brands. She holds both a B.S. in Mechanical Engineering & M.B.A. from Washington University in St. Louis. She is most known for the simple fact that she has a huge heart for business and a passion to see women reach their full potential.
CMC Speaker
Tim Ash | CEO | SiteTuners
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com, the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
CMC Speaker
Saranya Babu | SVP of Marketing
Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.
CMC Speaker
Cass Bailey
Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder of Social Media Day, and book author of Pay Attention! and Social Media is About People. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. She’s a contributor with Forbes, Philadelphia Magazine, Black Enterprise Magazine, The Next Web, and a number of other publications, with appearances on Good Morning America, CBS This Morning, and The Today Show. Named a Rising Star by the Womens Business Enterprise National Council (WBENC), Cass has also received the Brava award from Philadelphia Smart CEO and serves her community on boards for Entrepreneurs Organization of Philadelphia, Business Leadership Forum at The Union League of Philadelphia, Small Business Board at the Greater Philadelphia Chamber of Commerce, Tree House Books, Pennsylvania 30 Day Fund, and Hope Works.
CMC Speaker
Erin Balsa
As a marketing director at The Predictive Index, Erin Balsa helped create the category talent optimization and secure $50M Series A funding. She’s been featured as a subject matter expert and has discussed content marketing and leadership on multiple websites and podcasts. Her writing, consulting and content market strategies have produced astronomical results. She’s helped companies increase blog traffic by 580%, cut their sales cycle by 30%, and generate hundreds of thousands of dollars in closed-won revenue.
CMC Speaker
Casey Balsham | Comedian
Casey Balsham is a comedian and cheese lover out of New York City. She has been seen on Gotham Comedy Live, Tidal's No Small Talk series and can be heard as one of the co-hosts of the popular Not Another True Crime Podcast by Betches. Casey was also the lead in the Off Broadway musical HA! and wrote and starred in her own one woman show called "Casey Balsham Does A Thing". Her debut album Son of a Barb hit #1 on the iTunes charts and she is currently writing a musical with her writing partner Bradley. She also wanted me to let you know she does not mind the quarantine.
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Michael Barber | Founder | Barber & Hewitt
Michael Barber's work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.
CMC Speaker
Matthew Barby | Global Head of Growth & SEO | HubSpot
An award winning digital marketing consultant specialising in developing growth strategies for businesses of all sizes. Previously worked with Blue Chip companies through to local businesses across a range of industries. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.
CMC Speaker
Joe Belliotti | Co-Founder | The Music Division
Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music. In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created "Decoding the Music Experience" podcast, a new series in partnership with Advertising Week / AW360. Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard's Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.
CMC Speaker
Michelle and Ben
Michelle Slonim and Ben Rosenfeld are a real-life husband-and-wife comedy couple who recently released their illustrated humor book, "New Parent Smell: Funny Thoughts on Pregnancy, Newborns and Tots." Michelle has appeared on Late Night with Seth Meyers, Comedy Central, HBO, SiriusXM Radio, The Wall Street Journal and New York Post. Ben has a comedy special on Amazon Prime, has appeared on FOX's Laughs and BuzzFeedVideo and has over 200,000 TikTok Followers. Before becoming a comedian, Ben was a management consultant at Accenture and in a PhD program at Caltech. Michelle has always been involved in acting and comedy, as she quips, “I’ve been playing a ‘whacky Jewish mother’ since I was 12.”
CMC Speaker
Karine Bengualid
Karine Bengualid is a French-Canadian-Moroccan-Jew, a recovering introvert and an aspiring comedienne. After 13 years leading corporate marketing teams, she started “Brought to you by the letter K” in 2015, where she helps B2B brands across North America like Shopify Plus or the Toronto Raptors find their Threshold of Fun™. In November 2019, Karine launched the first-ever physical content planner designed for marketing teams called P is for Planner. When she’s not saving the world from un-fun marketing, she’s building her animal rescue, Maison Misha.
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Martha van Berkel
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Josh Bernoff | President | WOBS LLC
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Powerful Ideas
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Dale Bertrand
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences and leads corporate training events.
CMC Speaker
Jessica Best | Director of Data-Driven Marketing | Barkley
Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
Manick Bhan
Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator, founder and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.
CMC Speaker
Kuda Biza
Kuda Biza - Speaker, Author, and Change Agent, started his first company when he was just nine years old in Zimbabwe. Kuda moved to the U.S. with only $40 in his pocket to study at Lynn University, he started his second company, a socially conscious apparel brand, before graduating as valedictorian of his class. Kuda went on to climb the ranks of corporate leadership at a Fortune 500 company before transitioning to become a full-time entrepreneur with the goal of balancing success with being a force for good in the world. Today Kuda is the co-founder and chief marketing officer of Nunbelievable, a mission-based baked goods company built on a foundation of purpose: fighting hunger. The company donates a meal for every cookie sold and has donated over one million meals to people in need.
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Justin Blackman | Copywriter | Pretty Fly Copywriting
Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 100 headlines every day for 100 days, just for fun. Over the last two years, he's written copy for more than 329 entrepreneurs and dozens of brands. This schizophrenic experience taught him how to analyze and emulate nearly every voice type imaginable and turned him into a Brand Ventriloquist. Now he's as a co-instructor for the Codex Persona training program that teaches writers how to measure and mirror a client's voice. And you can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets. All the people say he's pretty fly for a write guy.
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Margot Bloomstein | Brand & Strategy Consultant | Appropriate Inc.
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
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Chandler Bolt | Founder & CEO | Self-Publishing School
Chandler is the author of 6 bestselling books including "Book Launch" and his most recent book titled "Published.". He's also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he's helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.
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Bonin Bough | Television Host | CNBC
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
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Anita Brearton | Founder/CEO | CabinetM
Anita Brearton is Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. Anita is a long-time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. The author of Attack Your Stack, a stack building workbook for marketing operations professionals, Anita is also a monthly columnist for CMS wire, speaks frequently on the topic of marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech.
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Sarah Breathnach
Sarah Breathnach works with startups, to build a strong inbound marketing foundation for fast growth. As the Head of Demand Generation at Hunters, a cybersecurity startup headquartered in Tel Aviv, Israel – Sarah is building the Demand Gen & Field Marketing function globally. Prior to Hunters, Sarah started her tech career at Localytics, a Boston, MA start-up acquired by Upland Software in 2019. From there, Sarah was hired to build out the Demand Gen team at Tamr, a data & analytics start-up HQ'd in Cambridge, MA.
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Colt Briner
As founder and CEO of Scrappy AF Marketing, Colt helps mid-stage organizations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. He leverages strong strategies with creative execution to help businesses and sectors grow fast while spending less. Colt is also the co-founder of the Rad Creative, a global consulting group specializing applying cognitive science and creative coaching to unlock radical potential in businesses and communities. He’s been educating and inspiring audiences as a speaker since 2010, with an expertise in scrappy marketing, purpose-driven business leadership, boosting creativity, and capitalizing on the opportunities of the exponential age. HIs results-driven to marketing combines rich strategy with deeply practical application -- and a bit of humor -- to ensure his listeners come away equipped to succeed as better marketers and better leaders.
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Ryan Brown | Head of Brand Strategy | Ceros
Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.
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Jon Burkhart | Founder/Chief Creative Officer | TBC Global
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You'll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
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Karen X. Cheng | Founder | Wafffle
Karen X is a director with over 500 million views. She is the founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song. She was named Inc's 30 under 30 and Adweek's Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she's produced have appeared on NBC, Good Morning America, and Ellen. Karen has spoken at Google, Stanford, TedX, and many more.
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Nina Christian
Nina Christian is an award-winning, global branding and marketing expert. For nearly three decades years she has worked with small businesses, large corporations and startups helping them build their brands and get their message out to more people. In 2000 she established marketing agency Braveda, which was named "Best Marketing Agency" at the Australian Marketing Excellence Awards. She understands entrepreneurship as well as marketing, having started and grown several brands of her own over the years, including a successful exit of a brand of international renown. She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that get outcomes fast. She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & State Chair of Victoria, and mentor to countless marketers and entrepreneurs around the world through her programs and social impact initiatives.
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Roo Ciambriello | Creative Director | Bark.us
Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
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Sarah Cooper | Creator/Writer | TheCooperReview.com
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, "10 Tricks to Appear Smart in Meetings" and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
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Meaghan Corson | Founder | Meaghan Corson
Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.
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Marilyn Cox | Vice President of Marketing and CRM | The Second City
When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what's happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues. The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. Marilyn strives to facilitate that experience across all channels at The Second City. Marilyn exists to empower sales and support the customer. When not geeking out over industry marketing analytics, Marilyn can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
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Jeff Coyle
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
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Andy Crestodina | Co-Founder and Chief Marketing Officer | Orbit Media
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
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Katelin Cwieka | AVP Social Media & Brand Communications Manager | Avidia Bank
This social media marketing maven got her start with her own fashion and event blog. She perfected her writing skills at Anna Maria College, where she graduated with both her bachelors and masters degrees while working in the college cafeteria serving hoagies and grinders. Before entering the exciting world of banking, she worked as a Social Media and Content Manger for a Marketing Agency where she created content for a wide variety of companies including veterinary clinics, restaurants and even a horse excrement testing facility! Day to day, Kate maintains Avidia Bank's social media presence, manages their online reputation and creates their video marketing pieces while overseeing the official Brand Ambassadors of the Bank, the Avidia Smarties. Katelin has been featured on MarTech Advisor, Bank On Social Month, ABA Bank Marketing, Banking Exchange, and the Bank Social Blog. She's been a speaker with the American Marketing Association, Hootsuite, the ABA Bank Marketing Conference and the Bank Social Conference. After hours, she works as a Marketing Instructor for the Center for Women and Enterprise serving local entrepreneurs.
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Mykim Dang | Executive Producer, Video | America's Test Kitchen
Mykim Dang is a full stack creator based in Boston, MA. A filmmaker who fell into digital by accident with the advent of platforms like YouTube and Vimeo, she has been producing content, digital products, and experiences ever since. Working with some of the most interesting home grown start-ups (Brightcove, Grove Labs, Circle Financial) to some of the biggest, most influential companies in the world (Cisco, Facebook) and even helping a traditional publisher embrace digital video (America's Test Kitchen), she continues to push the limits of storytelling in an ever-changing landscape. Currently, she's using her unique experience and expertise to help inspire creators, brands, businesses and marketers, to think differently about digital production and distribution, with an emphasis on mobile and vertical formats.
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Andrew Davis | Speaker & Author | Monumental Shift
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
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Chris Dayley | Owner | Smart CRO
Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
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Dave Delaney
Dave Delaney is an author, corporate trainer, executive consultant, founder of FutureForth, host of the Nice Podcast, and keynote speaker known as a communication connoisseur. He’s also the creator of the Nice Method, helping fast-growing tech companies reach their people through comprehensive communication workshops and presentations, tapped by brands like Google, FedEx, LinkedIn, and UPS. And he’s appeared in USA Today, Entrepreneur, Inc, Fortune, and Billboard Magazine. His book, New Business Networking, explores online and offline tools, tips, and techniques to grow and nurture your professional network for your business and career by communicating - the nice way.
CMC Speaker
Melanie Denziel | Branded Content Consultant | Mdeziel Media
As Creative Strategist at Time Inc., Melanie creates innovative branded content campaigns that span 25+ print and digital properties, including Sports Illustrated, People, Fortune, Entertainment Weekly, Health and Travel+Leisure. She has done content strategy and social strategy for both HuffPost Partner Studio and The New York Times T Brand Studio, where she created the OMMA Award winning "Women Inmates" piece for Netflix's Orange Is The New Black.
CMC Speaker
Pawan Deshpande | CEO | Curata
Pawan Deshpande is the founder and CEO of Curata. Pawan is a regular speaker at technology, entrepreneurship, and marketing events such as American Marketing Assocation (AMA), SXSW, TiE-Con, Gilbane, and Content Marketing World. He also has taught courses on content marketing through the University of Western Ontario, MarketingProfs, Ohio University, and the Online Marketing Institute, and blogs for Content Marketing Institute, Huffington Post, Boston.com, CMO.com, and Forbes among others. Prior to Curata, Pawan held research and engineering positions at Microsoft and Google. Pawan earned his S.B. and M. Eng. in Computer Science from MIT.
CMC Speaker
Marlon Doll | Founder & Video Marketing Strategist | Vireo Video
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
CMC Speaker
Heather Dopson | Director of Brand and Community Growth | Astrella
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
CMC Speaker
Nick Dujnic
Nick Dujnic is the Vice President of Marketing for LiveIntent, where he oversees the company’s brand and demand generation strategies. He is also the host of LiveIntentional, a video series that explains what’s going on in a very complicated digital marketing landscape in a fun and accessible way. The recipient of Marketing Edge’s Rising Star award in 2017, he once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."
CMC Speaker
Antoine Dupont | Speaker, Consultant, Video Marketer | www.antoinedupont.com
Antoine is a recognized expert and strategist in digital marketing. He's an award-winning marketing agency owner and a speaker at national & international conferences. He combines 18 years in marketing and 15 years in the hospitality industry. His first job out of college was working for Gordon Ramsey in London at Le Gavroche. Antoine travels the world sharing his strategy and methodology to marketers and business owners. His goal is to improve lead generation and business growth via his proven marketing strategies. As a result, he is an in-demand consultant on discovering the strategies that work. His past clients include Office Depot, Unilever, The Sports Authority, Habitat for Humanity. Recent appearances include presentations at INBOUND18, PRINT18, MPI WEC 2018 & Digitalium 2018 (Romania) and many others.
CMC Speaker
Chip Edwards
Love ’em or hate ’em, smart speakers like Amazon Alexa are used by millions of people every day. Technologist and teacher Chip Edwards has spoken across the country about how content producers can use smart speaker platforms like Amazon Alexa and Google Home to distribute content and engage with their audience. Chip is a partner at CreateMyVoice.com, where they help content producers claim their Invocation Name and be found on the Google Assistant and Amazon Alexa platforms.
CMC Speaker
Kayla Elliott
After climbing the corporate ranks to Vice President of Marketing for a multimillion dollar company, Kayla Elliott decided to pursue her own marketing firm and founded ell Consulting. With over a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.
CMC Speaker
Eric Enge | President | Perficient Digital
Eric Enge was named the 2018 Drum Search Awards Search Personality of the Year, the US Search Awards the 2016 US Search Personality of the Year, and was also the Landys 2016 Search Marketer of the Year. He is also co-author of The Art of SEO (published by O'Reilly), along with Stephan Spencer, Rand Fishkin, and Jessie Stricchiola. Eric keynotes many industry conferences, and is a General Manager with Perficient Digital, an agency that provides SEO, content marketing, social media, paid search, analytics, conversion optimization, and marketing automation services.
CMC Speaker
Ashley Faus | Sr. Manager, Integrated Media, Atlassian | Atlassian
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.
CMC Speaker
Rand Fishkin | SparkToro
Rand Fishkin is co-founder and CEO of SparkToro, makers of fine audience research software. He’s also the founder and former CEO of MOZ, and the co-founder of Inbound.org alongside Dharmesh Shah, co-founder of Hubspot. Rand also co-contributed on two other books: Art of SEO, and Inbound Marketing & SEO. And he’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications, and once appeared on the Oprah Winfrey show. Most importantly, Rand's most proud of his prominent appearances in his wife Geraldine DeRuiter’s first book All Over the Place, and small investments with Geraldine in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle, and Backstage Capital.
CMC Speaker
Ryan Foland | Managing Partner | www.ryan.online
Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online
CMC Speaker
Robert Freund
Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
CMC Speaker
Amisha Gandhi | VP Influencer Marketing, SAP Ariba | SAP
Amisha is head of influencer marketing at SAP and previously led mobile product marketing. In her current role, she is leading the charge at SAP for the global influencer marketing program to help drive demand gen and global marketing campaigns. She's worked in public relations firms and marketing roles in Silicon Valley for the past 15 years, working for everyone from startups to large enterprises such as HP, Google, Accenture and Time-Warner. Amisha has a passion for tech gadgets and always seeking out the next big trend.
CMC Speaker
Allen Gannett | Author | The Creative Curve
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.
CMC Speaker
Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Ragan, Eventbrite, Milwaukee BizTimes). He also speaks on the subject to communications professionals at conferences such as Content Marketing World, the Midwest Digital Marketing Conference, and Content Jam. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
CMC Speaker
Diego Gomes | Rock Content
Diego Gomes is the CEO and Founder of Rock Content, a global leader in content marketing services and products built for scale. Founded in 2013, Rock Content has grown to a globally distributed team of 500 Rockers. In his free time, Diego likes to write about technology, marketing, and SaaS at SaaSholic.com.
CMC Speaker
Chris Goward
When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.
CMC Speaker
C.J. Gower
Jamie Gower is a writer/producer who helps Fortune 500 tech clients use humor to connect with their audiences while staying accurate and authoritative. Videos, webcomics, websites, even smartphone home screens and faux late-night talk shows — Jamie creates scenarios and content that speak in a fun, human voice. As a comedian, he performed for real live ticket-buying audiences from Seattle to the Edinburgh Fringe. As a filmmaker, his award-winning comedy shorts have appeared in over a dozen film festivals in the US and Europe.
CMC Speaker
Paxton Gray | CEO | 97th Floor
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
CMC Speaker
Dan Greenberg
Dan is the President of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. Recently Dan led a merger with District M to become a top 5 independent omnichannel ad exchange.
CMC Speaker
Gary Gumbleton
While Gary's previous career was in corporate sales, he was always a creative at heart and considers content creation to be his calling. He's worked with Uber, Mercedes, Pepsi, and many more brands that tap his global video experience and passion for growth in organizations. And he’s now the Founder and Creative Director of Capital Content based in the UK, serving brands worldwide.
CMC Speaker
John Hall | Co-Founder | Influence & Co.
John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He's also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.
CMC Speaker
Ann Handley | Chief Content Officer | MarketingProfs
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
Nancy Harhut | Chief Creative Officer | HBT Marketing
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
CMC Speaker
Zoe Hawkins
Zoe is a former video game and tech journalist turned content marketing expert, adding a combination of wordsmithing and marketing strategy to her unique perspective. She has lived on three continents and is longing for the days of travel in the post-plague era. In her free time, she enjoys great food and books, as well as trashy science fiction and console gaming. She's a mom to two cats and a five-year-old daughter, living with her husband in perpetually sunny Arizona.
CMC Speaker
Russ Henneberry | Founder of Modern Publisher & Co-Author of Digital Marketing for Dummies | Modern Publisher
Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
CMC Speaker
Rachel Hernandez
Rachel has been a digital content creator and strategist for close to a decade. In 2016, she launched The HOTH's content department, leading in-house teams and 700+ freelancers to produce thousands of high-quality pieces of content each week. She's currently The HOTH's Director of Brand Strategy, and is responsible for all organic marketing content, as well as developing and maintaining a consistent brand voice.
CMC Speaker
Sarah Hill | CEO & Chief Storyteller | Healium
National Edward R. Murrow, NAB Service to America and 12 time Mid-America Emmy award-winning Storyteller. Sarah is the CEO & Chief Storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Sarah is a former interactive news anchor for the NBC & CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alum of the Missouri School of Journalism and former adjunct faculty, Sarah's reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Sarah is fascinated with what she calls "Human Media", or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Sarah likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere", that uses Virtual Reality to allow aging World War II Veterans the opportunity to see their WWII memorial. As Chief Storyteller at Veterans United Foundation, she told stories about Veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 Tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
CMC Speaker
Brittany Hodak | Keynote Speaker & Author
Brittany Hodak is an award-winning entrepreneur, author, and speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores in January 2023.
CMC Speaker
Hank Hoffmeier | Sr. Manager of Client Solutions | iContact
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
CMC Speaker
Holly Homer | Blogger | Holly Homer
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
CMC Speaker
Rory Hope
Rory is an SEO and growth marketer who is highly experienced at formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million dollar revenues for global organizations. He has over eight years of experience scaling an agency, and working with some of the world's most successful SaaS companies. Rory is passionate about developing integrated channel strategies and sharing his knowledge about how to use audience insights to optimize SEO strategies. He’s previously been featured in INBOUND22, BrightonSEO, Semrush, OnCrawl, Content Marketing Institute, and Audiense.
CMC Speaker
Hope Horner
A three-time entrepreneur who has been featured in Inc.'s Top 25 Entrepreneurs to Watch, Entrepreneur's 11 Marketing Experts that Could Change Your Business, and Pepperdine’s 40 Under 40 Hope founded Lemonlight in 2014. Lemonlight is an LA-based business on a mission to make content creation easy through innovative tools and the world’s greatest creators. Lemonlight has been honored in Inc. 500 and Entrepreneur 360 three years in a row and Hope is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications. In 2021, Lemonlight released their own video production platform.
CMC Speaker
Bernard Huang | Founder | ClearScope.io
Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.
CMC Speaker
Erik Huberman
Erik Huberman is the CEO and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media has worked with clients such as Red Bull, Verizon and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months.
CMC Speaker
Glenn Hughes | Video Producer | Gordian
Glenn Hughes has been a professional producer, videographer and editor for close to twenty years and has worked with clients worldwide. As a Video Producer at B2B company, Gordian, Glenn has coached everyone from the company President and Executive Team to Sales and Customer Service Reps on how to effectively create their own internal communications and external marketing videos with smartphones and webcams. As a result, Gordian now produces more selfie videos than any other kind.
CMC Speaker
AJ Huisman | Founder | Y Content
With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies, AJ is a seasoned veteran as it comes to steering organizations through change with regard to their (content)marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company and his previous positions in the trenches include Marketing Director Continental Europe at (Willis) Towers Watson and Head of Marketing at Kennedy Van der Laan an innovative Dutch Law Firm. He holds a Master's degree both in Business Marketing and in Communication and is a regular speaker on the subject of Content Marketing. He lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon-to-be wife and their four children.
CMC Speaker
Meghan Hultquist | President | Hq Digital
Meghan Hultquist is a passionate marketing strategist and the president of HQdigital, an agency she launched with her husband in 2018. She has led growth-focused marketing programs for more than a decade, including her role as director of marketing for Square 2, HubSpot's first diamond-tier partner and an Inc. 5000 fastest-growing company 2015-2017. Meghan is an accomplished industry thought leader, workshop presenter, speaker, and small business coach. She is the leader of the Toledo HubSpot User Group, a mentor for digital marketing science students at GreenFig, and an active member of EPIC Toledo, the largest organization for young professionals in Northwest Ohio. She earned multiple nominations for the Toledo 20 Under 40 Leadership Award in 2018, and she is a candidate again in 2019.
CMC Speaker
Christina Inge | Founder | thoughtlight
Christina Inge has two decades of experience leading content strategy, digital strategy, and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. These strategies help organizations to transition from traditional to innovative marketing that can excel on mobile platforms. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, 222 Fifth, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on board of IEEE Entrepreneur's Network. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.
CMC Speaker
Ron Jacobs | CEO & Founder | Jacobs & Clevenger
Ron Jacobs is the CEO and Founder of Jacobs & Clevenger -- a marketing agency with extensive expertise in customer relationship marketing. He is a recognized influencer on digital and database marketing transformation. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing. Ron has led clients like Mercedes, Ulta, Cars.com, Humana and Cintas (to name a few) and literally wrote the book on direct marketing, "Successful Direct Marketing Methods," which has sold more than 250,000 copies and is now the basis for modern relationship and response marketing. He is a world-renowned public speaker, frequently sharing his insights and strategies at marketing conferences and seminars worldwide. Awards & Notables: Recipient of lifetime achievement for marketing, and Direct Marketer of the Year awards; Author of Successful Direct Marketing Methods; Faculty at Northwestern Medill Integrated Marketing Communications Program for more than a decade
CMC Speaker
Jennifer Jank
Jennifer “JJ” Jank helps teams hack their brains for better performance, and her goal is to help entrepreneurs, especially women, engineer their businesses to be more productive so everyone in the company achieves optimal work-life balance. She can be found on her website, www.jenniferjank.com, as well as on LinkedIn.
CMC Speaker
Greg Jarboe | President and Co-Founder | SEO-PR
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.
CMC Speaker
Debra Jasper | Founder, CEO | Mindset Digital
Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digital consumer. That's why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders tell powerful micro stories and compete in a world of AI, charming chatbots and more. In 2018, Debra was named by EY as one of the top 12 Entrepreneurial Women in North America. An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden's Schibsted Academy and the Ukrainian Council of Ministers. Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world--illustrating how to break through the noise and capture attention in a digital age. Before launching her digital transformation firm, Debra: * directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world * working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms * spent more than a decade as an award-winning journalist, covering presidential campaigns and government--and producing in-depth, investigative projects that spurred new laws and reforms * earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful micro storytelling)
CMC Speaker
Michael Johnson
Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.
CMC Speaker
Rachael Kay Albers | Founder and Creative Director | RKA ink
Rachael Kay Albers is a marketer who hates marketing. As the founder and creative director of RKA ink, a branding, web design, and digital marketing studio based outside Chicago, Rachael has helped hundreds of thought leaders and visionary entrepreneurs all over the world stand out online without selling their soul or playing the manipulation game. Rachael's clients have used their online platforms to launch bestselling books, five star podcasts, and six figure funnels. When not crafting epic, unforgettable brands for her clients, Rachael hosts Awkward Marketing, a business comedy show blending fun size small business advice with storytelling and sketch comedy, for entrepreneurs who want to create epic, unforgettable brands online. Rachael has been featured in Inc. Magazine and The Huffington Post and been a guest on podcasts like Shareable, Make Money Your Honey, Marketing In Yoga Pants, and The Entrepreneur Mastermind Show. Rachael lives in St. Charles, IL with her husband, daughter, two troublemaking dogs, and a bunch of old computer cords they're afraid to throw away.
CMC Speaker
Alex Kelly
Alex oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper.
CMC Speaker
Samantha Kermode | Senior Director of Strategic Development | Investis Digital
Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers' journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it--Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha's passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.
CMC Speaker
Leigh Kessler | VP Marketing | Charity Engine
In 1998, Leigh Kessler moved to LA to start his stand-up comedy career. Like any comic, his earliest gigs were performing 3 to 7 minute sets at open mics and coffeehouses across the city, for any audience at any time, in the pursuit of becoming a professional stand-up comedian. Five years later, he had become a headline act at comedy clubs, casinos, colleges, resorts and on cruise ships for Norwegian, Costa/Carnival, and Royal Caribbean. Talent in Motion Magazine called him "one of the few comedians that can make anyone laugh out loud" and "soon to be Television's Newest Star". He was also one of the most recognized comedians on the VH1 network, regularly appearing on hit shows like "The Greatest", and the network's top rated show "Best Week Ever", and CNN Headline News where he was a comedy panelist on "Showbiz Tonight". Other credits include Sportsnet New York, MSG Network, Discovery Channel and Sirius Radio. Over the past decade, Leigh has overseen and informed corporate, policy and campaign research and branding strategies for clients including Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, TUMS, Philadelphia Museum of Art, Broadway, and the NYC Department of Health. During that time, he has lead enterprise CRM technology marketing and branding for Motionsoft Gym Management Software and CharityEngine Nonprofit Management Technology including 7 times recognition on INC. 5000 list of America's Fastest Growing Private companies and 2 times Deloitte Fast 500. He is a frequent speaker & presenter on technology, fundraising, data strategy and audience development.
CMC Speaker
Nadya Khoja | Director of Marketing | Venngage Inc.
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Mark Kilens | VP Content and Community | Drift
Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training. When he's not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
CMC Speaker
Larry Kim | Founder and CTO | Mobile Monkey
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.
CMC Speaker
Kenneth Kinney | VP of Marketing and Digital Strategy | Ai Media Group
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.
CMC Speaker
Scott Kolbe | Marketing Advisor | Market Your Craft
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
CMC Speaker
Kat Koppett | Eponymous Founder | Koppett
The author of "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", published by Stylus Publishing Inc. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University.She specializes in applying improvisational theatre techniques to the organizational stage to improve individual and group performance. Her clients include JPMorganChase, Apple, GE, Havas Health, Kaiser-Permanente, NYSID and Eli Lilly. A member of the National Speakers' Association and the Consulting Alliance, Kat has presented for the American Society for Training and Development (ASTD), the North American Simulation and Gaming Association (NASAGA), Influent, International Society for Performance Improvement (ISPI), the Rotary Club and the Young Presidents' Organization. TheaterWeek Magazine named Kat one of the year's "Unsung Heroes" for her creation of the improvisational theater format, Spontaneous Broadway, which is now performed regularly around the world. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her short play, Don't Get Around Much Anymore, was a winner in Playground's Emerging Playwrights Festival. She is currently the Training Director of and a performer with the Albany, NY based improv company, The Mop & Bucket Company.
CMC Speaker
Jonathan Kranz | Principal | Kranz Communications
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.
CMC Speaker
Arnie Kuenn | CEO | Vertical Measures
Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.
CMC Speaker
Chad Lakin | VP | Shootsta North America
Chad Lakin is VP of Shootsta North America, one of the world's fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad's overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths -- really. He's heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We've heard rumors that his appeal is infectious -- we warned you.
CMC Speaker
Morgan Lasher
After graduating from Ohio University, Morgan Lasher accepted a position as a strategic consultant with the Monitor Group (now Monitor Deloitte) in its Cambridge, MA offices. She collaborated on international teams to create corporate management and marketing communications strategies for top global companies, from pharmaceutical companies launching new drugs to a top home and beauty retailer identifying and quantitatively segmenting its target markets.
CMC Speaker
Norm Laviolette | Co-Owner | Laugh Boston
During his 20 years in the entertainment business, Norm has excelled as a performer, director, producer and entreprenuer (with a few hard lessons along the way). As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over. In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston. Most recently, Norm co-founded and became the CEO of Asylum Gaming and Esports, New England's premiere full service gaming and Esports organization.
CMC Speaker
Joe Lazauskas | VP of Marketing | Contently
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
CMC Speaker
Jenn LeBlanc | CEO and Founder | ThinkResults Marketing
As CEO and founder of ThinkResults, Jenn works with CEOs, CMOs and change agents to drive results. For two decades, she has been launching companies and delivering leads and revenue growth for companies of all sizes including Microsoft, Intel, PeopleSoft, SAP, Taleo, Nektar Therapeutics and numerous life sciences and tech startups. To date, her work has delivered $1.5B in new revenue to clients. She is currently writing a book, due this spring, called Launching for Revenue about launching companies, products and services successfully.
CMC Speaker
Tyler Lessard | VP Marketing | Vidyard
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
CMC Speaker
Areeya Lila | CEO | ViewN
Areeya Lila, CEO of ViewN, has domain expertise in enterprise software, product development, and business process coming from a 20-year career in management consulting and software product management. Now as an entrepreneur with a passion for awesome customer experiences and leading-edge technology, she started ViewN, an artificial intelligence fueled customer data platform to help marketers understand their customers from the data they have in orders, marketing engagement and customer service. We turn data into insights that marketers need to deliver brand empathy and personalization.
CMC Speaker
Areeya Lila
BIO: Areeya Lila is a personable and passionate enterprise software and customer experience domain expert with over 20 years in management consulting and software product management. A serial entrepreneur, now she\'s co-founder and CEO of VIEWN. Areeya leads fundraising, strategic partnerships, GTM strategy at VIEWN, a no-code CDP (customer data platform) that marketers need to generate sales with customer segments, and AI-driven, BIAS-free personas used in personalization campaigns that convert. VIEWN enables marketers to execute personalized marketing strategies across channels by providing them with an intuitive user interface that helps them convert data into insights. Areeya leads fundraising, strategic partnerships, and GTM strategy at VIEWN, a CDP (customer data platform) that any marketer can use to create their customer segments and personas for personalized campaigns in targeted audiences.
CMC Speaker
Michele Linn
Michele is a content marketing guru, having worked in the field since its early days. She is the co-founder of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio’s Top Women in Media in 2015. Michele cut her teeth as the head of editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She’s no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months.
CMC Speaker
Jacqueline Loch | EVP Social and Emerging Platforms | SJC Media
Jacquie is a content strategy and media executive specializing in delivering multi-platform content marketing solutions and ROI for brands across social media, digital, video, print, SEO, custom research and e-commerce. With over 25 years of experience, she is a branded content solutions expert who drives engagement and results for clients, and cultivates C-level relationships. In her role as EVP Customer Innovation, she works closely with SJC's largest clients to create innovative and compelling cross platform content solutions that deliver on company revenue goals. Most recently, Jacquie was VP & Group Publisher at SJC Media and TC Media where she oversaw a portfolio of consumer media brands including FASHION, ELLE Canada, Canadian Living, and Style at Home, and held the roles of VP Content Solutions and VP Client Solutions at Rogers Media, where she launched and led Rogers award-winning Content Solutions division. A recognized leader in marketing solutions and media innovation, Jacquie is Chair of The Content Council (New York) and a frequent speaker across North America and Europe, having created award-winning multi-platform content strategies for a range of clients.
CMC Speaker
Kenda Macdonald
Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas. She is an international keynote speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.
CMC Speaker
Margaret Magnarelli | Executive Director, Digital Product Evolution & Growth Marketing | Morgan Stanley
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.
CMC Speaker
Luna Malbroux | Founder | EquiTable
Comedian, playwright and consultant Luna Malbroux wears many hats. Noted as a Woman to Watch by KQED, Luna Malbroux is the creator of EquiTable, a downloadable app that made international headlines for satirically solving the wage gap and providing 'reparations, one meal at a time'. She's a regular contributor to Gawker Media and has been featured in comedic sketches with AJ+, and Refinery 29. Her satirical play, "How to Be A White Man" is critically acclaimed as a conversation starter on identity. With her masters in social work from Columbia University, Luna works with Soul Bird Consulting to help organizations shift their culture.
CMC Speaker
Lindsay Marder | Co-Founder | Digital Strategy Boot Camps
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
Tom Martin
Tom is a no nonsense, straight-talking 30-year veteran of the sales & and marketing business who favors stiff drinks, good debates and helping companies Sell Greatly by turning conversations into customers. As an internationally recognized sales & marketing keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.
CMC Speaker
Sam Martin | Director of Content | Leafly
Sam Martin joined Leafly as Managing Editor in 2015, becoming its Director of Content in 2016 and VP of Strategy and Business Development in 2017. In Sam's time at Leafly, monthly readership has increased by almost 400%. He has grown the editorial team and its monthly production exponentially, overseen the redesign of the Leafly content experience, and introduced a sponsored content program that led to consecutive years of record media sales growth. In 2017, he oversaw the launch of LeaflyTV, the site's video-on-demand player and video content hub. LeaflyTV debuted with Growers, a production made in collaboration with the producers of Deadliest Catch. Before Leafly, Sam was Executive Editor and Senior Content Strategist at Time Inc., where he led content production for flagship sponsored content partnerships with Ford Motor Company, AT&T, Caesars Entertainment and Bacardi Limited. He was previously a Lecturer of Creative Writing and Publishing Studies at Queensland University of Technology.
CMC Speaker
Desiree Ray Martinez | Digital Marketing Director | All In One Social Media
Know for helping boring businesses stand out online, Desiree Martinez is an energetic video creator, Facebook Live host, social media consultant and speaker about strategic video and content marketing. Desiree is known for her step-by-step plans to help business, brands, and solopreneurs take actionable steps towards a successful online marketing plan. She is dedicated to helping the everyday business owners get results with their online marketing and helping bigger brands expand their marketing in new creative ways. Desiree is a mom to two rambunctious kids, wife to a United States Airman, and avid lover of Harry Potter and pedicures.
CMC Speaker
Erica McGillivray | Marketing Consultant | Sliver of Ice
Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.
CMC Speaker
Peter McGraw
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
CMC Speaker
Don McMillan | Chief Comedy Officer | Technically Funny
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
CMC Speaker
Gery Meleg | Creatopy
Gery Meleg is the head of Design and UX at Creatopy. He mentors a growing team of over 12 design experts from fields like User Experience, Interface Design, Branding, Visual Design, and Motion Graphics. He’s tasked with synchronizing key business activities across the department, with a focus on generating business value and growth through design, problem-solving, creativity, and craft.
CMC Speaker
Rachel Meyer | Search Engine Marketing Strategist | Transdev On Demand, SuperShuttle
Rachel Meyer has worked in digital marketing since 2009. She recently joined Transdev On Demand, the parent company of SuperShuttle and ExecuCar and heads up all of the digital marketing for the two brands. When not working, she focuses on traveling to the Caribbean and discovering the best tiki cocktails across America with her husband.
CMC Speaker
Gina Michnowicz
Gina is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.
CMC Speaker
Casey Milone | Principal Creative Director | Milone&Co
Casey Milone cut his teeth working as a marketing copywriter in the agency scene in Seattle, working on iconic local brands like The Space Needle, Ivar's Seafood, Mallet Design, and Brooks. He then started a career long consulting journey, embedding himself into creative marketing teams at Alaska Airlines, Microsoft, and NVIDIA. In an effort to expand his service offerings and develop a process to work with technology startups, he launched Milone&Co in 2018. Milone&Co is a collective of freelancers and professional consultants located around the globe. Its primary goal is to offer full-scope creative process and development to teams who struggle with the pains of working with traditional branding and advertising agencies. By decentralizing the talent pool, Casey has created a proprietary creative process to deliver a full creative lift in a fraction of the time and at a much lower price.
CMC Speaker
Jen Morilla | Founder | The Social Girl Traveler
Jen Morilla is the founder of a social impact travel blog called The Social Girl Traveler. She's been traveling the world with clean water-filters and dispensing them in developing communities around the world. She's impacted an estimate of 13,600 lives and she's been to 44 countries across 6 continents. As an influencer, Jen has been featured in Forbes, Oprah Magazine, The Huff Post, and many more major publications. Her expertise lies in storytelling and branding.
CMC Speaker
Dorien Morin-Van Dam
Dorien Morin-van Dam is a Social Media Strategist, Certified Agile Marketer, International Keynote Speaker, Organic Specialist and Community Manager at More In Media. She is the host of Strategy Talks, a livestream show and podcast. Dorien has worked in the marketing industry for over 11 years. She loves running, hiking and skiing in her home state of Vermont, USA. You’ll recognize her on stage and online by her always present orange glasses, a nod to her Dutch heritage.
CMC Speaker
Donna Mostrom
Donna Mostrom has been in marketing for over 12 years. Through her company, Damn Smart Marketing, she provides content strategy, copywriting, and website UX services for mid- to large-size businesses. Donna uses the power of authenticity to help her clients build their audiences and create content that adds value at every touchpoint. She has worked with large companies such as Walmart.com, Hershey’s, Starbucks, L’Oreal, and Convince & Convert, as well as nonprofits and startups. Outside of work, Donna is a mother of two small boys and two feisty miniature schnauzers. She loves yoga, hiking, red wine, and whiskey. She and her husband, Stephen, live in blazing hot Chandler, Arizona.
CMC Speaker
Pamela Muldoon | Senior Consultant & Content Strategist | The Pedowitz Group
As a Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of MarTech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output from clients is intrinsically connected to the sales process and produces tangible revenue results. When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi, The Travelers Group and many more.
CMC Speaker
Marty Muse | Vice President of Marketing | LHP Engineering Solutions
Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who's who list of Fortune 500 clientele including L'Oreal, Office Depot, FedEx, Macy's, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.
CMC Speaker
Tess Needham
Tess leads content marketing at WordPress VIP, the agile content platform leading a powerful enterprise ecosystem. Tess is responsible for strategizing and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. With experience in support, project management, and training, Tess is passionate about using the creative arts to help people work with technology.
CMC Speaker
David Nihill | Founder | FunnyBizz
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
CMC Speaker
Sammy Obeid
Lebanese-Syrian-Palestinian-Italian American, (try saying it really fast) Sammy’s a double majoring in Business and Math at UC Berkeley, now focused on breaking down the latest trending topics into woke jokes that make you laugh your abs into a six pack, while simultaneously getting smarter. He’s currently the host of Netflix’s acclaimed show 100 Humans, where he conducts mind-blowing scientific and social experiments on a group of 100 test subjects (don’t worry they agreed to it). He’s also appeared on NBC's America's Got Talent, Last Comic Standing, TBS’s Conan, and often reminds strangers that he was the first comedian to ever tell jokes on the Food Network (sorry Rachel Ray). In 2013, Sammy set the world record for performing comedy 1,001 consecutive nights, with his story featured in Time Magazine and The New York Times. As soon as the pandemic hit, Sammy opened his own virtual comedy club, KO Comedy, helping comedians around the globe continue working their craft in the hard times.
CMC Speaker
Lee Odden | CEO and Co-Founder | Top Rank Marketing
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
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CMC Speaker
Kasha Patel | Founder | DC Science Comedy
Named one of the “Best Undiscovered Comedians” in the U.S. by Thrillist magazine, Kasha Patel has a unique voice that couples life as an Indian-American and her love for science. She produces science-themed comedy shows through her company DC Science Comedy. She gave a TEDx talk called “Sneaking Science into Stand-Up” where she shares a series of surprising revelations pulled from her analysis of more than 500 of her stand-up jokes. She has been featured in “The Washington Post,” BBC World News, Travel Channel, The Science Channel, The Weather Channel, and hosted a mini series on NASA TV.
CMC Speaker
Sweta Patel | Columnist | Silicon Valley Startup Marketing
Sweta Patel - [email protected] I have a career in which I can strengthen and utilize my creative abilities. I love creativity and anything that involves people and ideas. I have a passion for marketing and advertising.I'm passionate about turning strangers into interested customers. About turning the uninspired into the ambitious. About making passive people totally engaged through interaction. This can be possible by engaging people with a strategic plan that will help build a foundation for your business. By building a community around principles that will enhance the business. And by empowering customers to share and remix elements of your message until they become supporters and proponents for your brand instead of watching your advertising. When a new product is launched, I feel I must be as ready to perform as a professional athlete. So much must be accomplished at once. The brand, the product positioning, mindshare, press reaction, word of mouth; every factor that will determine whether the product or service is successful or not depends on the marketing efforts of the initial phase of that launch. My experiences have taught me how to prepare, like that professional athlete I mentioned before, to the point where all the elements of a successful product launch are ready before the item or service is ready to ship. I would like to explain how I intend to bring this same level of preparation and professionalism to your organization. Specialties: Creative marketing, advertising, event planning, auditing, budgeting, communication skills, customer relations, customer satisfaction, market positioning, marketing, organizational skills, presentation skills, strategic planning. Proficient with A/B and Multivariate Testing; Optimizely; MOZ; Aweber; Exact Target; Eloqua; BaseCRM; Salesforce; HubSpot; Marketo; CrazyEgg; Microsoft Office; Go-To-Webinar; Active Campaign; LeadPages; Wordpress; AdWords; Google Analytics; and Facebook Ad Manager.
CMC Speaker
Cameron Pegg
Cameron starts every project in the same way—by asking lots of questions. A journalist and editor by trade, he helps organizations to find the words, stories, and content that reveal who they are. Cameron is a founding editorial board member of the “Journal of Educational Advancement and Marketing” (UK), and has created a series of content training courses for the Executive Education program at the Queensland University of Technology. A data-driven storytelling advocate, Cameron has yet to meet a Sankey diagram or treemap that he didn’t like.
CMC Speaker
Christopher Penn | Chief Data Scientist | Trust Insights
Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.Mr. Penn is a 2020, three-time IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries.Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.
CMC Speaker
Katie Pennell | Senior Performance Content & SEO Manager | Nina Hale
Katie Pennell is a Senior Performance Content & SEO Manager and member of Nina Hale's performance content, SEO and social team. Thoughtful, strategic, and genuinely enthusiastic about all things content, Katie is responsible for helping her clients create content strategies, maximize search visibility, and engage their audiences throughout the customer journey. She creates effortless rapport with her clients and ensures every recommendation is rooted in data. Her work has not gone unnoticed. In 2017 she was part of the team selected as a finalist for "Best Content Marketing Program for Retail" in 2017. She has also presented at a variety of national digital marketing and content strategy conferences, including Brightcove PLAY, Confab, SMX Advanced, and Content Marketing World.
CMC Speaker
Re Perez | CEO | Branding For The People
Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.
CMC Speaker
Kiley Peters | Owner and CEO | Brainchild Studios
Kiley Peters is the Owner and CEO of Brainchild Studios, a boutique digital content marketing, and website creation agency primarily serving brands targeting millennial moms through customer research and digital strategies. She is also the Founder of the Work From Home Playbook, a series of online courses guiding aspiring entrepreneurial moms through the steps of starting a virtual business. As a three-time entrepreneur, with over a decade of industry experience, she has worked on digital marketing strategies for over 75 brands ranging from small businesses to global enterprises. Her primary areas of expertise include strategic business consultation, digital content strategy, and consumer behavior research and analysis. She is an Adjunct Professor at Marquette University teaching Digital Content Strategy and holds dual Bachelor of Arts degrees from Marquette University and an MBA from the University of Illinois at Chicago.
CMC Speaker
Ben Plomion | Chief Growth Officer | GumGum
Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications at GumGum. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA. Before joining GumGum he held a variety of marketing leadership positions at General Electric, where he helmed the company's global digital media practice. Plomion is a French native and a graduate of GE's Experienced Commercial Leadership program and McGill University's MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
CMC Speaker
Chad Pollitt | Board Member | Cryptopal, Swachhcoin, AdHive.tv
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He's also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
CMC Speaker
Courtney Pong | CSZ Boston
Courtney Pong is the Owner of CSz Boston, a training company leading teams to more communicative, collaborative, and inclusive workplaces using the skills and systems of improv. As a professional improviser for over 21 years, Courtney has designed and led team building workshops and entertainment for companies like Ocean Spray, Bloomberg LP, and Google. When she’s not teaching improv to companies, she's an Associate Professor at Emerson College. At the intersection of Courtney’s improv background is over 15 years of experience in marketing, public relations, and social media working with enterprise software and digital health startups. Courtney hails from San Francisco and now lives in Boston with her dog Meryl Sheep.
CMC Speaker
Vesselin Popov | Executive Director | The Psychometrics Center, Cambridge University
Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He puts cutting-edge academic research into practice and combines Big Data methods with psychological theory to create impact in business, education, health and society. Vess also coordinates Apply MagicSauce, a battery of predictive algorithms based on over 6 million users' psychological and social media data. Apply Magic Sauce API translates digital footprints of human behaviour into accurate psycho-demographic profiles. This tool has had a tremendous impact on public awareness around predictive technologies (serving up to 150,000 users a day) as well as revolutionising data-driven communications campaigns. Vess works with agencies and brands to personalise content around the psychological traits of their customers and is an expert in the ethical implementation of these techniques.
CMC Speaker
Prashant Puri
Prashant Puri is a seasoned marketing professional with over 15 years of online experience.He brings to the table a proven track record of dramatically increasing traffic and effectively monetizing traffic. Prashant has successfully utilized a variety of online marketing strategies and techniques - SEO, SEM, Display/Rich Media Ads, Affiliate Marketing and E-Mail Marketing.
CMC Speaker
Anita Ramanathan | Word Cortex
Anita is an award-winning speaker who delivers high-value, energetic and actionable workshops on how to communicate sophisticated ideas and data insights, especially in the science and tech industry. A neuroscientist by training, she once wore gloves and examined brain sections before switching gears to become a science communicator. In her capacity as a science writer/editor, she has uncovered and crafted hundreds of stories buried under numbers, data and dry facts. She co-founded the science education website, Knowing Neurons, has written for NIH Research Matters and worked with high-profile science companies to develop their editorial campaigns. Through her company, Word Cortex, Anita helps package complex ideas in an engaging way.
CMC Speaker
Mike Roberts | President and Founder | SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
Paul Roetzer
Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
CMC Speaker
Veronica Romney | Founder and President | LoSoMo Inc.
Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.
CMC Speaker
Justin Rondeau | General Manager | The Scalable Company, Praxio, Recess,io
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!
Landing Pages: 7 Tips to Never Boost Conversions
The Perfect Funnel Blueprint
CMC Speaker
Taylor Rose | VP Online Revenue | Progrexion
Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.
CMC Speaker
Greg Roth
CMC Speaker
Lindy Roux | Vice President, Managing Director | Tendo
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
CMC Speaker
Daniel Russell | COO | Go Fish Digital
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
CMC Speaker
Paul Sanders | CEO | Offer Economics
Paul Sanders is the CEO of Offer Economics - a consulting firm that helps Education Companies make their backend products up to 10X more valuable through dynamic market positioning. His experience started 6 years ago in a struggling startup about to go under days before Christmas. He constructed a single compelling offer which enabled the fledgling startup to cashflow their traffic and go on to bring in over one million dollars the next year. Today Paul helps companies in 3 continents convert more traffic, increase prices and close clients by turning products into high value, irresistible offers.
CMC Speaker
Neal Schaffer | Digital and Social Media Marketing Speaker & Consultant | NealSchaffer.com
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
CMC Speaker
Dana Schmidt
Dana M. Schmidt is the Chief Strategy Officer at Slice Communications. Driven by her passion for digital marketing, Dana champions brand storytelling across social media, PR and email platforms. She earned an Emmy award for her work on the “Women and Girls Lead” series at Rocky Mountain PBS. And is an active contributor on Adweek, NBC10, 6ABC's Inside Story. You’ll find her on the speaker roster at Social Media Day. And in her spare time you’ll likely find her hiking with her husband, children, and fluffy husky.
CMC Speaker
Chris Schreiber | Chief Marketing Officer | Brandcast
Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.
CMC Speaker
Jay Schwedelson
Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event.
CMC Speaker
Melissa Sciorra | Assoc. Director, Traffic and Operations | EverQuote
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
CMC Speaker
David Meerman Scott | Entrepreneur, Advisor, Keynote Speaker and WSJ Bestselling Author | Freshspot Marketing
No one knows more about using the new real-time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He's a sales and marketing strategist who has spoken on all seven continents and in over 45 countries to audiences of the most respected firms, organizations, and associations. David is the author of ten books--three are international bestsellers. He was the first to write a book about content marketing and is best known for "The New Rules of Marketing & PR", now in its 6th edition, which has been translated into 29 languages from Albanian to Vietnamese and is a modern business classic with over 400,000 copies sold so far. David is an entrepreneur, partner at a VC firm focused on early-stage SaaS companies, and serves as an advisor to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 52,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes YayPay, Mynd, Expertfile, RISEcx, Set The Set, SlapFive, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
CMC Speaker
Dr. Reyzan Shali
Reyzan Shali, MD, provides comprehensive primary care services for adults, focusing on preventive medicine. Dr. Shali also has expertise in healthy aging and women’s health. Reyzan speaks on the topics of intuition and nutrition and how they apply to business success. Known for always speaking from the heart she brings palpable resilience, authenticity, and positivity to live and virtual stages. A proud daughter of two great Kurdish parents from the Kurdistan region of Iraq, she is a loving mother, wife, sister, aunt, and friend to many. A Pittsburgh Steelers fan to the core, her family often calls her the “Roethlisberger of Medetireaan Cooking!”
CMC Speaker
Tom Shapiro | CEO | Stratabeat
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.
CMC Speaker
Paul Shapiro | Global Director, Technical SEO | Cond? Nast
Paul Shapiro, Senior Partner, Head of SEO at Catalyst, specializes in technical SEO for Fortune 500 companies and is the founder of the industry's first technical SEO conference, TechSEO Boost. In his free time, he enjoys horror movies and overly-complicated board games.
CMC Speaker
Shalewa Sharpe | Comedian
Shalewa Sharpe is a Brooklyn-based comedian. She developed her sly yet goofy style in Atlanta, where she was raised. She has appeared on HBO's "2 Dope Queens" and Comedy Central's "The New Negroes." In 2019 she played the role of Yvette in John Cameron Mitchell's musical podcast "Anthem: Homunculus" and was named one of Vulture's Comic To Watch. She also has two albums of jokes: "Stay Eating Cookies" (2016) and "So You Just Out Here?" (2019). She can be found on Twitter, Instagram, and Venmo at @silkyjumbo.
CMC Speaker
Ayat Shukairy | Co-Founder/CRO Queen | Invesp
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Mads Singers
Mads has more than 10 years of experience in Fortune 500 companies, such as Xerox and IBM, and more than 10 years of experience coaching and consulting online entrepreneurs on Management & Outsourcing. He has also spoken at many larger events such as CMSEO, TiECon, DCBKK, DMSS Bali, SEO Spring Training, SEODay, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads currently owns and runs 5 companies, and manages more than 150 people, he doesn't just talk the talk, he walks the walk. As well as being a management expert, Mads is also an expert on growing and scaling an online business, and he is one of the industry experts in the DiSC methodology, which is a cornerstone in his management philosophy and he shares his knowledge through the Effective Management Mastery course & community.
CMC Speaker
Chris Silver Smith | Founder | Argent Media
Chris Silver Smith is founder of Argent Media, a search marketing agency specializing in Search Engine Optimization, Social Media Management, and Online Reputation Management. Chris has provided consulting for many Fortune 500 and Internet Retailer 500 companies and has served on the board of advisors for Universal Business Listing, and the SEO Board of Advisors for Thomson-Reuters FindLaw. Chris frequently has served as an expert witness for litigation involving online trademark infringement, defamation, and search engine results. As an expert witness he has served in cases involving PODS Enterprises, U-Haul, Google, The Academy Awards, GoDaddy, Fox News, and more. Chris is also a long-time columnist at Search Engine Land and Marketing Land.
CMC Speaker
Nicola Smith | Founder and CEO | Rebel & Reason
Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series.
CMC Speaker
Spencer Smith | Principal | Spencer X Smith Consulting
Spencer Smith is the founder of Spencer X. Smith Consulting and an instructor at the University of Wisconsin, where he teaches classes on Social Media Strategy. He's had the privilege of working with the world's largest firm (DLA Piper) and seven Fortune 500 companies -- IBM, Kohl's Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. He speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Entrepreneur, Inc. magazine, Yahoo Small Business Advisor, MSN Money, Costco Connection and dozens of other publications. Spencer also writes the column #SocialBiz for InBusiness Magazine, and contributes to the Huffington Post.
CMC Speaker
Josh Steimle | CEO | MWI
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of "Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty". Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016.
CMC Speaker
John Stone | CEO | Revenue Architects
John Stone, CEO of Revenue Architects works at the intersections of sales, marketing and technology. Before founding Revenue Architects, John held senior positions at PA Consulting Group, Viant, AT&T Solutions and IBM. John was a "Golden Circle" IBM salesman, and earned IBM's top innovation award for "The Analyzer" a total cost of ownership ROI tool used worldwide by IBM sales. At PA Consulting, John led global sales transformation consulting assignments worldwide and at Viant he lead enterprise sales for digital businesses transformation. John launched the first Inbound Marketing Summit collaborating with HubSpot before founding Revenue Architects. Revenue Architects helps businesses achieve accelerated, sustainable and predictable revenue growth by aligning marketing and sales for full-funnel buyer engagement. John is an active speaker on marketing and sales excellence, digital marketing, social media, and technology.
CMC Speaker
Samantha Stone | Author, Founder & CMO | Marketing Advisory Network
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
CMC Speaker
Michal Suski
Digital marketer with love for SEO, Michał co-founded SurferSEO and has been evangelizing the product and data-driven approach to optimization content at scale. He trained hundreds of SEOs, copywriters, and marketers over the years on the full spectrum of search marketing ranging from on-page SEO, content optimization, and how to use AI to perform SEO magic.
CMC Speaker
Matt Sweezey | Director of Market Strategy | Salesforce
Mathew Sweezey is the Director of Market Strategy for Salesforce, and author of The Context Marketing Revolution (HBR 2020). He is regarded as one of the leading minds on the future of marketing and his visionary insights into consumer behavior, technology, and new business strategies have changed the way startups, Fortune 500, and nonprofit organizations alike find customers, break through, and build modern brands. In addition to his work with brands, Mathew is the host of the award-winning podcast The Electronic Propaganda Society and an accomplished writer having written for The Economist, Forbes, HBR The Observer, and Adage.
CMC Speaker
Andrew Tarvin | CEO | Humor That Works
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Steph Taylor
Steph Taylor is a marketer, launch strategist and host of the Imperfect Action podcast with more than 1.5 million downloads to date. When she’s not helping creators to monetise and scale with their digital offers, she writes a weekly newsletter called Web3 for Marketers, designed to help crypto-curious marketers better understand web3 and how it could change the marketing world.
CMC Speaker
Renee Teeley | Founder | Video Explained
Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer's journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).
CMC Speaker
Ron Tite | Founder and Chief Creative Officer | Church + State
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children's book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about "Think. Do. Say", his own take on modern business. Ron's own book, Everyone's An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
CMC Speaker
Lindsay Tjepkema
Lindsay Tjepkema is CEO and co-founder at Casted, the world's first Amplified Marketing Platform. Since its start in 2019, Casted has been leading a marketing movement with its product and a new category, Amplified Marketing, empowering marketers to pursue creativity and connection, while quantifying and maximizing business impact. With a wealth of hands-on experience and proven success, Lindsay is part of the Forbes Business Council and the Entrepreneur Leadership Network where she shares her experience on being a a female founder and woman in tech leadership.
CMC Speaker
Tess Tregellas | Betches Media
Tess is a New York-based stand-up comedian, full-time video producer at Betches Media, improviser, musical comic, and cycle instructor. She’s not extra, she just loved her extra-curricular activities so much that she turned them into careers. After graduating with a BFA in Acting at Elon University, she moved to New York to pursue comedy. As well as performing as a stand-up comedian, she co-produces a comedy variety show called Spicy Medley that has had sold-out shows all over New York City. If she is not performing live, she is producing and directing vertices for social media or short films for festivals. Her vertical videos on Instagram and TikTok with over 1 million views, and songs like Hot Girl on A City Bike, Coolest Person in Brooklyn, and Hot Girl Walk. Her short films have been screened at festivals all over the country. She’s been featured on Funny or Die and has been cast multiple times in horror films as the character who gets lost in the woods, most notably in the feature Here On Out streaming on Amazon Prime.
CMC Speaker
Beth Trejo
Beth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks, and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world. But she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career – and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force.
CMC Speaker
Katie Tweedy
Beginning her career at Collective Measures over a decade ago, Katie brings a strategic and genuinely enthusiastic approach to all things content SEO and content marketing. With experience on brands including Cargill, Land O’Lakes, and Room & Board, Katie creates content strategies that maximize search visibility and engage audiences throughout their entire consumer journey. She firmly believes that when it comes to content, everything is rooted in data. In other words, she melds science and storytelling to help her clients meet their business objectives.
CMC Speaker
Giselle Ugarte
Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)
CMC Speaker
Nikoletta Vecsei Harrold | Director of Communities Strategy and Social Media | Transamerica
Nikoletta (Niki) Vecsei Harrold is the Director of Communities Strategy and Social Media at Transamerica. She has over 10+ years experience in driving customer focused digital innovation with enterprise level and start-up companies alike. Originally from Europe, her decade long tenure in digital marketing spans across 2 continents and several industries including tech, retail and financial services. An avid advocate for breaking down communication silos to enhance customer experiences and connecting people with content, she blogs regularly on LinkedIn or her website: www.contentpotluck.com
CMC Speaker
Daniel Waas | Sr. Director of Marketing, Multifamily | AppFolio, Inc.
Daniel is GoToWebinar's Director of Product Marketing. He's a digital B2B marketer with an undousable passion for and black belt in webinars. Daniel and his team are constantly experimenting with the cheeky goal of creating no less than the world's best webinar program. Outside work, Daniel is a geek at heart who loves LEGO, sci-fi and the occasional video game if time permits. Despite these severe dating handicaps, he was lucky enough to get married and even luckier to have a son & daughter.
CMC Speaker
Tim Washer | CMO | Ridiculous Media LLC
Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O'Brien, Onion Sports Network, and HBO's Last Week Tonight with John Oliver. He's emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester's CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
CMC Speaker
Tamsen Webster
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
CMC Speaker
Sarah Weise | CEO & Lead Researcher | Bixa
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
Byron White | Chair | Content Marketing Conference
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Mike Wienke
Michael Wienke is a 20 year marketing veteran with experience leading content and creative development brainstorms for global brands like Microsoft, Coca-Cola and Bacardi Limited. He has a Master’s in Critical and Creative Thinking from the University of Massachusetts - Boston, where his thesis was on the development of a new organizational approach to brainstorming and innovation. He also has a Master’s of Business Administration from Webster University. In his current role, he is Director of Product Marketing and Sales Enablement for Mastercard Payment Gateway Services, where he works closely with the product, sales and B2B marketing organizations to provide compelling content to a growing list of global enterprise customers.
CMC Speaker
AJ Wilcox | LinkedIn Advertising Consultant/Evangelist | B2Linked
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
LinkedIn: The Most Up-to-Date Hacks for Paid Advertising
LinkedIn MasterClass
LinkedIn Ads-The B2B Marketer's Silver Bullet
LinkedIn Ads: The Difference is in the Quality
LinkedIn Ads: The Secrets to Lower Cost & Higher Performance
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Liz Willits | Senior Content Marketing Specialist | AWeber
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
How to Create Addictive Email Content and Campaigns
How to Automate Your Email Marketing Like a Pro
How to Write Irresistible Email Subject Lines
Grow Your LinkedIn Audience with Content Smarts
How to Write Copy That Actually Converts
CMC Speaker
Luan Wise
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side, and consultancy roles. She has worked across a variety of industry sectors; for household names, award-winning institutions, and small but perfectly formed local businesses. A specialist in social media – Luan not only works directly with clients, but she is also a course instructor for LinkedIn’s online learning platform, a lead Blueprint trainer for Facebook and Instagram, and a coach for Google’s Digital Garage initiative. And she’s the author of the award-winning book Relax! It’s Only Social Media.
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Cody Wittick
Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA.Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Over the course of his time there, he saw the power of influencer's ability to build trust and ultimately, sell products within Facebook and Instagram advertising.
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Travis Wright | Author of Digital Sense, Co Host, Marketing Advisor, Member of the Board of Advisors, Business Mentor, Global KOL | John Wiley and Sons, Bad Crypto LLC, CoinGenius, MobiePay?, GrowthX Academy, Huawei Technologies
Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and mediocre stand-up comic. He was the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, he is the CMO of CCP.Digital, a Kansas City & SF-based digital ad & content agency, and the cofounder of DeepSee.io, an AI-powered startup that grades content, content creators, journalists, and politicians to help eliminate "fake news." Over the past 20 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat's VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which published in January 2017.
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Jon Wuebben | Founder and CEO | Content Launch
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, "Future Marketing: Winning in the Prosumer Age". Jon's 2012 book, "Content is Currency: Developing Powerful Content for Web & Mobile", has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
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Karen X Cheng | Founder | Wafffle
Karen X is a director with over 500 million views. She is the founder of Wafffle, a creative agency that has worked with brands like Beats by Dre, Apple, and Snapchat. She made her first viral video by accident when she quit Microsoft with a song. She was named Inc's 30 under 30 and Adweek's Creative 100. She also filmed herself learning to dance in a year and has a very convincing robot impression. The videos she's produced have appeared on NBC, Good Morning America, and Ellen. Karen has spoken at Google, Stanford, TedX, and many more.
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Jonathan Yaffe
Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (which recently closed their $47M Series B), a data and analytics platform that powers the data behind many of the Fortune 2000’s experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, and Diageo. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley.
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Inbar Yagur | VP of Marketing | Trendemon
Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.
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Dennis Yu | CEO | BlitzMetrics
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
The Latest Facebook Updates
FaceBook: The Latest Updates with Paid Amplification
Facebook Marketing Masterclass
Ridiculously Awesome [Organic] Facebook Marketing Strategies for 2021
Ridiculously Awesome [Paid] Facebook Marketing Strategies for 2021
Become the #1 Authority in Your Industry for $1 a Day
CMC Speaker
How to Develop the Ultimate Content Planning System
Documenting your content strategy is THE key factor for content marketing success. Only after you build a plan can you “walk in the shoes” of your customers and create content that engages them, evolving contacts from believers to buyers. In this session, you’ll learn proven methods to transform your team into a strategy-led, performance-driven content marketing machine:
-- Uncover hidden content gaps in your buyer\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s journey
-- Define content SLAs that create predictable results
-- Avoid to-do list driven metrics that distract true engagement
-- Get bonus templates for content strategy that will save you lots of time
Who should attend this session…
-- Growing companies looking to develop a content strategy and content strategists struggling to go beyond early content marketing success
Samantha Stone
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
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Being Needed, Not Needy: How to Create Truly Valuable Content
Using Maslow’s Hierarchy of Needs as a framework, this talk walks through the various ways in which a brand can create content that provides real value to consumers, providing them with solutions for everyday problems.
The session is sprinkled with industry data and published examples, and allows audience suggestion to drive live ideation to prove that the format works for any company, so bring your challenges and your thinking caps.
- Learn how your consumers needs CAN and SHOULD inspire your content creation
- Gain a framework for identifying how your brand can ideate around consumer needs
- Understand how to focus on consumer needs within your area of authority as a content creator
- See best-in-class examples and live ideation that demonstrate this process can work for you
Melanie Deziel
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How to Be Bond. Competitive Intelligence Tactics for Search Marketing Success
Getting your content to be ranked, read, and ravely reviewed takes effort, skill, and knowledge of what’s hot and what’s not. Your competitors are likely doing all the hard work, so why not learn from wins and losses. From ideation to optimization to creation, it’s now easier than ever to use competitive intelligence with all your content marketing efforts. Beware, your competitors might be attending this 007 session, learning the tips, tactics, and advice necessary to get ahead of you, the competition
Mike Roberts
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
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How to Manufacture Delight: The Neuromarketing Blueprint to Unlock the Moments that Matter and Wow Your Customers
Think back to the last time you were truly delighted by a product, service, or experience. That long ago, eh? The goal of our content marketing efforts is pretty simple: engage customers to keep them coming back for more. Delight seems like a sure bet to achieve this goal. So why aren't we creating more delightful content, at scale? Turns out, it's because up until now, we didn't know what delight actually meant. Most content marketers assume that delight is pleasure or happiness. Yet new neuromarketing research indicates something else entirely. These new insights prove that delight follows a precise, predictable pattern.
Attend this session for your new blueprint on delight. You'll walk away with the ability to identify moments where delight can be created, and the know-how to magnify these flashes of opportunity. In a nutshell, this session will teach you tactics to manufacture delight through:
- Never-before presented data points on delight. This research was recently conducted. It's hot off the press, and has never been presented before.
- New blueprint for delight that will turn your office into a delight-manufacturing warehouse.
- Innovative case study on how we are applying this research to one of the most anxiety-gripping organizations in the country: the IRS.
Learn the secrets to crafting delight, again and again, to boost your bottom-line.
Sarah Weise
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
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12 Principles for Really Great Content
There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more.
In this session you’ll learn:
- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants
Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
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Optimizing Your Content - Overcome These 7 Deadly Sins to Boost Performance
Speaker: Arnie Kuenn
Get this: 93% of all buyers, online or in stores, use search engines prior to making a purchase, but 86% of searchers don’t know your company or product name before the search process begins. Despite surge of investment in search engine optimization, most companies still don’t get it right. That’s where Arnie comes in, revealing the 7 Deadly SEO sins and faux pas that are costing businesses a lot of traffic, a lot of conversions, and a lot revenue loss, all the time. What’s even worse is that fixing these sins can be fairly easy, once you learn how to use the latest SEO magnifying glass.
During this session, you’ll learn...
-- The 7 most common optimization mistakes
-- How to create and optimize the content readers are looking for
-- Best types of content to create for search engines
-- How to protect yourself against changes in the future
-- How to put more money on your bottom line
Arnie Kuenn
Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.
CMC Speaker
Building the Brand Newsroom from Scratch: Low Budget Strategy for High ROI
Speaker: Margaret Magnarelli
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information. Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, Margaret will talk about how to build a newsroom on the cheap through the 5 W’s of journalism she’s perfected over the years, and how to transform your business into a publishing machine that attracts customers in droves.
Learn these fundamentals backed with data:
— Start with the “what”: your audience, your message, your voice, your style guidelines, and your distribution method.
— Assemble the right “who”: the basic and/or advanced team, blending full time staff and freelance resources and how to hire A+ storytellers.
— Master the “how”: putting it all into practice, from editorial calendar to meetings that don’t suck, and aligning your PR, comms, and social teams for maximum efficiency.
Margaret Magnarelli
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.
CMC Speaker
How to Create Brain-Craving Content in 5 Easy Steps
Between the increase in competition and the decrease in human attention spans, creating content that attracts readers and motivates action gets harder every day. That’s where science comes in with a splash of art. In this session, you’ll learn the mental shortcuts we use when “deciding” what to read as well as the tips, tricks, and shortcuts that are proven to get readers' attention and captivation. This exampleâ€Âpacked session, supported by the latest stats and scientific studies, reveals exactly what to do, how to do it, and what to avoid when it comes to creating content. Get all the secret tactics you demand in 5 easy steps.
In this session you’ll learn:
-- Headlines that increase engagement by 140%
-- Words that snag the human eye
-- The magical word that gets people nodding
-- The surprising move that slashes unsubscribes by 22%
-- Cognitive fluency and the power of persuasion
-- Loss aversion, social proof and scarcity drivers
Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
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The 10 Hacks for SEO to Drive Content Success
Let’s face it, any invest in content marketing demands a boost in organic search traffic. But SEO continues to be the dirty work that nobody wants to do. This session will teach you how to change all that, and instantly remove the SUCK out of SEO that bogs us all down, with a few hacks that make-it-easy and transform your content into a traffic driving machine. You’ll learn 10 things about SEO that get you on the fast track for success. And yes, SEO can be fun if you master the art and science with these new hacks that accomplish in minutes what used to take days or weeks.
Matthew Barby
An award winning digital marketing consultant specialising in developing growth strategies for businesses of all sizes. Previously worked with Blue Chip companies through to local businesses across a range of industries. Industry speaker and lecturer, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal. Has been featured on Entrepreneur.com, Forbes, The Guardian, Social Media Today, TechRadar and many more.
CMC Speaker
Case Study: Securing Budgets with Dubious Bosses
Content marketing success depends on securing budgets, that’s for sure. But with short term victories difficult to achieve, you need to secure budget for the long haul, and make the case for it in creative ways. In this session, you’ll learn a 7 step process practiced by two case studies in the legal and insurance industry. You’ll see how people skills and psychology play an important role. And learn why both businesses doubled their content marketing budget in 2017, convinced it’s the right investment that will deliver top performance in comparison with other channels.
Spencer Smith
Spencer Smith is the founder of Spencer X. Smith Consulting and an instructor at the University of Wisconsin, where he teaches classes on Social Media Strategy. He's had the privilege of working with the world's largest firm (DLA Piper) and seven Fortune 500 companies -- IBM, Kohl's Corp, Kimberly-Clark, Oshkosh Truck, The Hartford, Nationwide, and American Family Insurance. He speaks at an average of 60 conferences and other events per year, and only teaches what he first has proven to work himself with his own business. Spencer has been featured and quoted in Forbes, The Huffington Post, Money Magazine, Entrepreneur, Inc. magazine, Yahoo Small Business Advisor, MSN Money, Costco Connection and dozens of other publications. Spencer also writes the column #SocialBiz for InBusiness Magazine, and contributes to the Huffington Post.
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7 Steps to Developing a Resonating Brand Voice
Memorable companies make language their own. But crafting a brand voice your audience will love and remember is challenging until now. Learn how to create branded language that tells your story without the sales pitch and gets remembered long after readers pass you by. Discover how to create a fresh voice for your brand that connects with readers and advances your brand in strange and mysterious ways. Learn it all in case studies from Moz, Stitch Fix, Basecamp, SuperHeroStuff, theSkimm, and more to get the insights and data you need.
Erica McGillivray
Erica McGillivray is community manager, marketing consultant, and author. At Moz, she wrangled an online marketing and SEO-focused community of 600,000. She's also a founder of GeekGirlCon, an all-volunteer nonprofit. Erica has a comic book collection that's an earthquake hazard. Follow her at @emcgillivray.
CMC Speaker
Content Planning Tool Talk
Let’s face it: Content planning is tedious and can suck the joy out of content marketing, especially if you’re using the old-school methods that are mostly guesswork. But we all know that if we fail to plan, we’ll plan to fail, as the apothegm goes. This session will put the FUN back into content planning, with inspiration from the latest wordsmith tools. You’ll see how to develop digital personas in minutes and harvest competitive intelligence to get the edge, and pinpoint the most popular topics, keywords, and customer questions to power-up your plan. Best of all, you’ll learn how to roll-it-all together so it becomes your GPS for content marketing.
In this session, you'll review....
• Top editorial calendars
• New-age digital personas development tools
• Content repurposing tools
• Competitive intelligence tools
• Topic intelligent tools
Rachel Meyer
Rachel Meyer has worked in digital marketing since 2009. She recently joined Transdev On Demand, the parent company of SuperShuttle and ExecuCar and heads up all of the digital marketing for the two brands. When not working, she focuses on traveling to the Caribbean and discovering the best tiki cocktails across America with her husband.
CMC Speaker
7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!
Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.
Justin Rondeau
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Creating and Optimizing Content for Chatbots
Chatter about chatbots reached a fever pitch in 2016, with brands including Sephora, Taco Bell, and KLM jumping on the botwagon. Chatbots Magazine website boasts 200,000 monthly page views and a community of botmakers, journalists and fans. But let’s face it, we’re all struggling to understand how to create content for this new channel, without botching it up.
CMC Speaker
Mobilize Your Content to Ring in the Revenue in 2017
Mobile isn't an age--it's the new way marketing gets done. The way in which people read your content has changed, and their perception of your brand is shaped and aligned with their mobile experience throughout their journey. In this session, Christina will show you how to create and optimize mobile content to best connect with readers orbiting at high speeds. You’ll learn to harness the power the mobile-first generation to drive more leads, sales, and revenue.
In this highly interactive session, Christina will show you how to:
1. Design content for both mobile AND desktop
2. Develop location-based marketing campaigns that engage
3. Format content wisely to maximize readership and reward
4. Repurpose and re-shape content for mobile
5. Develop contests, video, and graphics that grab the B2C crowd
You'll learn hands-on techniques and walk away with a worksheet containing your customized mobile content strategy to crush mobile in 2017 and beyond.
Christina Inge
Christina Inge has two decades of experience leading content strategy, digital strategy, and managing complex marketing technology projects. She specializes in articulating effective, efficient digital strategies for organizations using the latest channels to drive results. These strategies help organizations to transition from traditional to innovative marketing that can excel on mobile platforms. She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Christina served on the board of the American Marketing Association as vice president of social media throughout much of the 2000s. She is a frequent and sought-after speaker on web analytics, content strategy and SEO. She has worked with well established brands such as Nissan, Smithsonian, 222 Fifth, as well as a range of startups and nonprofits. Christina has won numerous awards for her work, including the Social Media Society Social Media Stars award, as well as the FutureM Future of Marketing award. She has been a Masschallenge mentor and has served on board of IEEE Entrepreneur's Network. Christina holds a BA in English from University of Maryland University College and a MS in Instructional Technology from University of Wyoming.
CMC Speaker
The $2M Blog Post. How to create content that brings in book deals, speaking engagements, and millions of dollars
Visitors, social shares, time on page, bounce rate--are these the metrics you're using to track the success of your content? All of that may have its place, but Josh Steimle, who has written over 200 articles for publications like Time, Fast Company, Mashable, TechCrunch, Forbes, and Entrepreneur, will show you how he created a single blog post that can be directly tracked to over $2M in revenue for his digital marketing agency. How do you like them metrics?
In this session, you will learn how to:
-- Create content that will target exactly the right customers at exactly the right moment
-- Leverage one content success to another to quickly grow your personal brand
-- Establish an influencer marketing program for your brand, using internal talent
Those sitting in the first 50 seats near the front during Josh's presentation will receive a free copy of his book, Chief Marketing Officers at Work, which includes 29 interviews with CMOs from companies like GE, Target, Spotify, The Home Depot, and PayPal!
Josh Steimle
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of "Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty". Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016.
CMC Speaker
Social Media Performance Tool Talk: Listen Up!
Looking to measure your social media performance but not sure if you have the right tools in place? Or maybe you need a jolt of performance wisdom with the latest social tools? Join us as social media pro Neal Schaffer, co-founder of Social Tools Summit, introduces us to his favorite tools to help measure and optimize for social media success, and help deliver the performance you demand. Come prepared with your questions and let Neal guide you to the latest beams of social light.
Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
CMC Speaker
Part 1, Content Personalization: Getting It Write!
We know that personalization is the next frontier with content marketing, that’s for sure. Documenting your content strategy is the starting point to compete and win the war on the web. But with all this new technology and methodology at our fingertips, isn’t there a better, faster, and wiser way to forge “personalized” content strategy that delivers MAX performance?
In this session, the first of a two part series, you’ll learn about three new “CONTENT PRODUCTS” that will supercharge your marketing and help you quickly "walk in shoes" of your customers and and prospects to create engaging content that can be “personalized on the fly” with the latest platforms and techniques.
In this session, you'll learn how to develop the Big Three Products that are the core content strategy and personalization at scale:
-- Customer Journey Map. Empower your team and business to co-develop the wants and needs of customers throughout their journey
-- Customer Personas. Use big data to develop personas that become the GPS for content creation, personalization and distribution
-- Keyword Maps. Learn what your customers are searching for so your content can get found and drive traffic
Special Bonus: All attendees will get a signed copy of Byron's new book Content Strategy Blueprint with access to all the templates, samples, and tactics you need to transform your business into a customer-driven, content-personalized, performance-driven content marketing machine.
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Snapchat: B2B Strategies to Conquer This New World
Let's face it, most social networks are less organic these days and more like paid toll highways for content marketers. Facebook leads the pay-to-play charge, with most on-page business posts sitting idle in the breakdown lane, sadly unread. But there are a few organic gold mines left for content marketers, and Snapchat is one of them, boasting 1.55 billion active monthly users at the last count. This session will mitigate your skepticism towards this millennial selfie hub, with 70% of users under the age of 35. Get fired up with real-life case studies you can put to work in a snap, learning from B2B brands who use Snapchat to connect with prospects and customers in wildly successful ways.
In this session, you’ll learn how to:
-- Develop compelling B2B snaps that connect and convert
-- Build your Snapchat audience organically, with no to low budgets
-- Measure the ROI of Snapchat with new tools and techniques
Sweta Patel
Sweta Patel - [email protected] I have a career in which I can strengthen and utilize my creative abilities. I love creativity and anything that involves people and ideas. I have a passion for marketing and advertising.I'm passionate about turning strangers into interested customers. About turning the uninspired into the ambitious. About making passive people totally engaged through interaction. This can be possible by engaging people with a strategic plan that will help build a foundation for your business. By building a community around principles that will enhance the business. And by empowering customers to share and remix elements of your message until they become supporters and proponents for your brand instead of watching your advertising. When a new product is launched, I feel I must be as ready to perform as a professional athlete. So much must be accomplished at once. The brand, the product positioning, mindshare, press reaction, word of mouth; every factor that will determine whether the product or service is successful or not depends on the marketing efforts of the initial phase of that launch. My experiences have taught me how to prepare, like that professional athlete I mentioned before, to the point where all the elements of a successful product launch are ready before the item or service is ready to ship. I would like to explain how I intend to bring this same level of preparation and professionalism to your organization. Specialties: Creative marketing, advertising, event planning, auditing, budgeting, communication skills, customer relations, customer satisfaction, market positioning, marketing, organizational skills, presentation skills, strategic planning. Proficient with A/B and Multivariate Testing; Optimizely; MOZ; Aweber; Exact Target; Eloqua; BaseCRM; Salesforce; HubSpot; Marketo; CrazyEgg; Microsoft Office; Go-To-Webinar; Active Campaign; LeadPages; Wordpress; AdWords; Google Analytics; and Facebook Ad Manager.
CMC Speaker
How to Build Your Community to Boost Your Brand
Are you collecting followers like conference attendees collect water bottles? Or are you developing meaningful relationships that lead to better business opportunities? Community is a buzzword tossed around often, with little meaning on what it takes to be successful or mindfulness for the wants and needs of members. Heather to the rescue, sharing superpowers on how you can become a master architect of a community with members who are passionate, responsive, and aligned with your business and brand. You’ll learn about her role as the Community Builder at GoDaddy, and KPIs that drive success that are WAY beyond the number of social fans or followers.
In this session, you’ll learn…
— The foundations from which to build a profitable community
— Secrets to pinpoint your audience and inspire them to participate
— Methods to deepen your connections and build true relationships
— All the killer tools and platforms you need to make it all work and grow
Heather Dopson
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
CMC Speaker
Part 2, Content Personalization: Automating the Performance!
So, you’ve got your customer journey map, buyer personas, and keyword map all bundled up and ready to go, either from the previous session or on your own. Now it's time to put it all to work and let technology do the heavy lifting to get the right content in front of the right people at the right time—automatically, on-the-fly! In this session, Colin will walk you through the latest CMS platforms and testing solutions that are frankly kind of scary—machine learning kicks-in so content personalization and big data collide. Attending this session offers a glimpse at what’s next with content marketing, and what’s NOW.
Fasten your seat belts, to review all this:
• Recent technology advancements that make personalizing your own website simpler than ever, from comprehensive “experience management platforms” to more modestly priced targeting plugins.
• An overview of the ever-growing pool of data sources on your users, from IP lookups to on-site behavior, including third party and first-party data.
• How to translate your buyer personas into data-driven “segments” that you can identify and act on in real-time.
• How to use your customer journey and keyword maps to create a dynamic content model, which can inform a segmented editorial calendar and component-level “zoning.”
• All kinds of ways to measure performance and get the return you demand for your investment.
Best of all, you’ll see a few case studies from “everyday” organizations that were able to improve on-site conversions by as much as 200% by implementing smart personalized content strategies at scale.
Colin Eagan
CMC Speaker
LinkedIn: The Most Up-to-Date Hacks for Targeted Audience Distribution
The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.
In this session, you’ll learn all of this that you can put to work pronto:
— What’s new and what’s next with LinkedIn Ads
— Tips to ace your strategy before you pay to play
— Hacks to save money and pinpoint qualified leads
— When to opt out of Ad campaigns that don’t convert
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Data-Driven Content Strategy to Deliver Performance Goals
Some alarming facts: More than 50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue. And 93% of CMOs say that they are under more pressure to deliver measurable ROI. Doctor Data to the rescue! This session covers how to develop data-driven content strategy to drive any and all of your content performance goals. You’ll see examples of how other companies put big data to work in magical ways, and how to choose the right model based on your budgets, data-sources, and goals. Best of all, you’ll learn the fast track to remove the guesswork with the latest data-driven strategy and approach to content marketing.
Actionable takeaways including:
-- Clever methods to measure content marketing success
-- Next-gen tools to track content marketing performance
-- Expert hacks to gather strategy-driving data and put it to work
-- Tactics to architect and deploy data-driven content strategy
Pawan Deshpande
Pawan Deshpande is the founder and CEO of Curata. Pawan is a regular speaker at technology, entrepreneurship, and marketing events such as American Marketing Assocation (AMA), SXSW, TiE-Con, Gilbane, and Content Marketing World. He also has taught courses on content marketing through the University of Western Ontario, MarketingProfs, Ohio University, and the Online Marketing Institute, and blogs for Content Marketing Institute, Huffington Post, Boston.com, CMO.com, and Forbes among others. Prior to Curata, Pawan held research and engineering positions at Microsoft and Google. Pawan earned his S.B. and M. Eng. in Computer Science from MIT.
CMC Speaker
Mobile Marketing Innovation: Two Thumbs Up!
What’s new and what’s next with Mobile Marketing? You’ll learn the key insights you need to get the competitive edge from Greg. It all starts with clarity on mobile’s role and opportunity in your marketing mix, with insights from hundreds of ground breaking case studies from major brands and mini-brands. You’ll then discover the biggest opportunity for mobile marketing for B2B and B2C, and how to quickly jump on the mobile jetway. And quickly learn the core tactics for mobile success ranging from typeface to video to design (thumbs up!) and distribution best practices, helping you aim your mobile marketing in the right direction—UPWARD!
Attend this session, and you’ll get...
— Samples of campaigns from the best mobile case studies
— Tactics and tips to get started and get results fast
— Insights on how to track mobile marketing performance
— The Official Mobile Marketing Checklist of do’s and do not’s
It’s two thumbs up for this tactical session, pun intended!
CMC Speaker
Panel: Open Mic Live Content Strategy and Ideation
Does your content strategy need help? Are you stuck trying to develop the right content to engage your audience, and keep them coming back for more? Join this session to get LIVE advice from a panel of content strategy superheroes. Enjoy a fast-paced, unpredictable, and fun ride reviewing sites submitted by the audience. Panelists will pinpoint the problems, and propose ideas for betterment. Submit your site for consideration if you dare, or watch while your colleagues experience content strategy in action.
CMC Speaker
The Future of Content Marketing is Now
The landscape is changing with content marketing, almost daily. We’re seeing unprecedented improvements in social connection, marketing efficiency and neuromarketing insights that are reshaping our marketing strategy. How can we tap into what’s next, right now? Jon’s figured that out with his new book Future Marketing: Winning in the Prosumer Age, the navigational chart that enlightens us on what the worlds foremost futurists are predicting for the marketing practice. In this session, Jon will pinpoint the changes we need to make with our investments and energy to tap the future of content marketing: Write now!
Session attendees will learn:
• The new marketing construct (EP2 = Engagement, Experiences, Personalization and Passion)
• Cultural and technological shifts headed our way
• How to tap virtual reality and augmented reality now
• How to make the Internet of Things your thing
• Tools to tap now that will likely morph into what’s next
• How to transition from brand messages to multi-sensory “experiences”
• Why “platforms” will supplant brands for building an audience
• How to tap “mega trends” for mega connection with your audience
Jon will sign books for a few of the lucky attendees, so don’t miss this session.
Jon Wuebben
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, "Future Marketing: Winning in the Prosumer Age". Jon's 2012 book, "Content is Currency: Developing Powerful Content for Web & Mobile", has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
CMC Speaker
Keynote: Chair Opening Remarks: Byron White
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Ann Handley: The Superhero's Guide to Bigger, Bolder, Braver Marketing
Content marketing and storytelling offer a vast opportunity for all businesses. Even yours. But too many of us aren’t embracing the opportunity. Our own marketing seems puny and underdeveloped, when it should be Superhero-level strong and ripped.
So the question is: How do we become superheroes within our companies or for our clients? How do we inspire our teams to create more robust, effective marketing? How do we up the quality of what we are producing? (And how do you define “quality,” anyway?)
Come to this fun, inspiring session to hear the Queen of Content Ann Handley counsel you on how your organization can create marketing that’s engaging—because your audience demands it and your organization deserves it. You’ll leave Ann’s keynote equipped and inspired to:
· Tell bolder (and braver!) stories, using stronger, more ripped writing and a unique point of view
· Create “best of breed” content to attract the people you want (and repel the ones you don’t)
· Understand when to be a little outrageous (and when to dial it back)
· Learn secrets to inspiring writers and content creators so they can give you their best work
The biggest missed opportunity in content marketing is playing it too safe. So let’s do this!
Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
Keynote: Sarah Hill, Virtual Reality: What's Next with Content Marketing
When it comes to visual storytelling, the world is no longer flat. Virtual Reality is quickly becoming the “what’s next” with content marketing, including mixed reality and more. Brands large and small are tapping into this new art and science, creating experiences that touch the heart, invigorate the soul and stay with the audience long after they pass the technology by. Sarah will display and explain some fantastic VR campaigns, and teach us the new language of photogrammetry, videogrammetry, haptics, navatars, social VR, and more. We’ll learn the VR storytelling methodology in a nutshell, and review new technology that won’t break the bank. Best of all, we’ll all surface with a roadmap on how VR can build our brands, in strange and mysterious ways.
Sarah Hill
National Edward R. Murrow, NAB Service to America and 12 time Mid-America Emmy award-winning Storyteller. Sarah is the CEO & Chief Storyteller for StoryUP VR, an immersive media company that creates stories to try to shift pro-social emotional states. She holds a provisional patent on immersive story for VR therapy. Sarah is a former interactive news anchor for the NBC & CBS affiliates in mid-Missouri. Her team at KOMU-TV pioneered the use of multi-way video chat during a newscast. An alum of the Missouri School of Journalism and former adjunct faculty, Sarah's reporting has taken her team around the globe capturing VR stories about the human spirit in the Amazon, UAE, Congo, Haiti and Zambia. Sarah is fascinated with what she calls "Human Media", or the evolution of communication to a three-dimensional world. Virtual and Augmented Realities are two mediums in which Sarah likes to create. StoryUP's roots are in virtual travel for Veterans. In 2015, Sarah built a program called "Honor Everywhere", that uses Virtual Reality to allow aging World War II Veterans the opportunity to see their WWII memorial. As Chief Storyteller at Veterans United Foundation, she told stories about Veterans and military families and used Human Media to give a voice to military charities. She's covered the aftermath of the 2004 Tsunami in Sri Lanka and Indonesia and produced documentaries in Vietnam and Guatemala on the world's mobility problem. Most recently, her team produced VR documentaries from the Amazon and eastern Congo about energy poverty. StoryUP creates content at the intersection of Journalism and Neuroscience. You can read StoryUP's case studies about immersive media and its impact on brain wave patterns for empathy, motivation and mindfulness here: http://www.story-up.com/ Let's StoryUP!
CMC Speaker
Keynote: Larry Kim, Co-Founder, WordStream
There are a lot of faces out there in Facebook land, and some of them are Facebook shareholders looking for increased advertising revenue. That’s where Larry Kim comes in, the King of PPC. He’ll show us why he’s bullish on Facebook ads in 2017 to amplify the best organic content. You'll see his top proven tactics to exponentially drive more traffic and convert 100x more clicks into leads and sales, with small budgets that offer big time ROI. As it turns out, there are a few things that you are probably NOT doing at all, or not doing wisely when it comes to using Facebook for lead generation. All attendees will learn these secrets and gain the critical insights into making Facebook your best book for business.
Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.
CMC Speaker
Keynote: Lee Odden, The Influence Imperative
Content without credibility is a worthless investment, that’s for sure. The challenge is how to create the credibility. It seems that creating more content is what most companies are doing these days, hoping to find the unicorns organically which they then amplify with marketing spend. But that really just adds more content to the mix, further clogging the spokes. What marketers need to do is break down the barriers with content discovery, engagement, and effectiveness by integrating internal and external influencers. In this presentation you’ll learn how to find the content gold mines that come from collaboration with influencers who attract and engage readers in droves and keep them coming back for more.
Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
Keynote: Andy Crestodina, How to Make Friends, Leverage Social & Become Famous Online
Relationships. Networking. Collaboration. Those are the core principles we’ve used for decades to grow our businesses and advance our career. As it turns out, those same principals are the drivers for content marketing success these days. But there are a few twists that make it difficult to stand out from the noise. Listening well and playing nicely is the new art. Optimizing smartly with data insights for multiple channels is the new science. Andy will show us the new way and inspire us to make our content better to make it all work, with the help of the people who surround you at Content Marketing Conference.
Andy Crestodina
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
CMC Speaker
KEYNOTE: Aparna Nancherla, Comedian
"Up-and-coming comedian Aparna Nancherla is having a great year, riding high on a TV comedy special, tour and a new album, Just Putting It Out There — all this while wrestling with some pretty tough personal issues, like depression, on stage." NPR.ORG
Aparna Nancherla
Specialties: Comedy (Performance) - Stand Up/Improv/Writing/Sketch/Acting, Journalism, Writing, Editing, Copy Editing, Fact Checking, Office Administration, Retail, Customer Service.
CMC Speaker
Keynote: Fireside Chat with Brian Halligan, CEO of Hubspot, and CMC Chair Byron White
Brian Halligan
CMC Speaker
Keynote: Adam Grossman CMO Redsox: Storytelling with the Sox: Engaging Fans through Compelling Content
The Boston Red Sox are known for their passionate fan base and strong ties to the New England community, but the rapid technological advancement of recent decades brings unique challenges and opportunities for engaging fans, particularly those of the next generation. In this lunchtime keynote, Boston Red Sox CMO Adam Grossman will discuss the ways in which the team is focusing on creating compelling content and exploring digital innovations across a variety of platforms to enhance its connections with fans.
Adam Grossman
CMC Speaker
Keynote: Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives on the planet, and author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and BuzzFeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.
He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.
Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.
Bonin Bough
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
CMC Speaker
Keynote: Tim Ash, Ending the War Between Branding & Direct Response
There is a war going on in marketing departments that's wasting our time, missing big opportunity, and costing us revenue. On the one side, the guardians that stand firm on brand brand purity. On the other side, the mavericks willing to test anything to boost conversion and sales. Their views collide with a cosmic force, making it difficult to team up and find a way to betterment, and tune out the differences that clog the spokes.
Conversion rate optimization (CRO) expert Tim Ash is here to change all that, laying out a mediation plan and comprehensive framework for uniting these seemingly intractable positions, harnessing their combined superpowers to achieve spectacular results. Again. And again. And again.
In this keynote, you will learn...
-- Key concepts for understanding the power and limitations of brands
-- How brands subconsciously frame the direct-response offer
-- How to create a framework for powerful brand and direct-response synergies
Tim Ash
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com, the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
CMC Speaker
Keynote: Josh Bernoff, End Toxic Content
Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing.
Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Keynote: Ron Tite, Everyone's a Comedian (or at Least They Should Be) Using Humour to Win the Battle for Time
In boardrooms all across America, senior marketers have gathered staff around flip charts to deliver one bold statement: “We need content.”
Yes, you do. Welcome to the party.
Sadly, content marketing has been diluted to the point that everything from Q4 spreadsheets to an internet cat hairball is considered content these days. You write it, you shoot it, you design it. But does anyone consume it? Consumers used to vote with their wallets. Now, they vote with their time. And winning that battle has never been more difficult.
Need inspiration? Just look to the ultimate content creators: Comedians. Don’t worry, you don’t have to be Chris Rock or Jerry Seinfeld or Bo Burnham (millennial reference!). You just have to be as committed to the process as they are. Deep down, we’re all comedians and in this humorous and insightful session, Ron Tite will help you find the funny in your brand, your products, and your content.
Ron Tite
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children's book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about "Think. Do. Say", his own take on modern business. Ron's own book, Everyone's An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
CMC Speaker
Keynote: Travis Wright: What I Learned Unfollowing 250,000 Twitter Fans
New words and phrases are required to describe Travis Wright and his contribution to the content marketing revolution: Venture catalyst, marketing provocateur, brand awesomeizer, and more. His authority on marketing technology, content advertising, and social business combines with his stand-up comedic style to deliver slam-dunk keynotes that educate and entertain. For his CMC keynote, Travis will enlighten us on what he learned from unfollowing all his 250,000+ Twitter followers that will surprise and delight you.
Travis Wright
Travis Wright is a successful author, consultant, keynote speaker, entrepreneur, data & analytics geek, tech journalist, growth hacker, podcast host, and mediocre stand-up comic. He was the former global digital and social strategist at Symantec for the Norton brand, he was a Russian linguist in the US Army, he is the CMO of CCP.Digital, a Kansas City & SF-based digital ad & content agency, and the cofounder of DeepSee.io, an AI-powered startup that grades content, content creators, journalists, and politicians to help eliminate "fake news." Over the past 20 years, Wright has helped hundreds of B2B & B2C companies, from well-funded start-ups and SMBs to the Fortune 100. He is also a columnist at Inc. Magazine, podcast host of VentureBeat's VB Engage, and author of his first book with Wiley & Sons, Digital Sense, which published in January 2017.
CMC Speaker
The Latest Facebook Updates
Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.
Attend this session, and surface with the FaceBook game plan that wins:
-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook
Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
Marketing Ugly: How to Create Content for Boring, Complex or Undifferentiated Products
In "Marketing Ugly," participants will discover NINE practical, proven ways (3 each for the 3 topic areas) to create engaging, successful content for our most difficult marketing challenges: boring, complex and undifferentiated (commodity) products/services. Each tactic is backed with real-life examples/success stories.
Jonathan Kranz
Jonathan Kranz is the author of Writing Copy for Dummies and a copywriting veteran now in his 22nd year of independent practice. His clients include AT&T, Dow Jones, Elsevier, Fidelity Ventures, Harvard Business School, HP, Liberty Mutual, Nuance, Symantec and many others too numerous to list. A popular and provocative speaker, Jonathan offers in-house marketing writing training sessions that help organizations create content that establishes authority, attracts leads, and builds market presence. Jonathan has conducted workshops for companies such as Hattaway Communications, Kaplan, Schlumberger, Symantec and Xerox, and for professional development events led by groups such as the Content Marketing Institute (Content Marketing World) and MarketingProfs.
CMC Speaker
Combine Paid & SEO Strategies to Increase Your Bottom Line
The customer journey has totally changed - forever. According to CMI, it takes between 7-13 touches to deliver a qualified sales lead. Customers now use mobile devices to research potential business partners before buying a product or service. They check your business’s website, read reviews, conduct several searches and check social media posts. You must implement both paid and SEO strategies to make your brand visible at the right moment of the journey.
Are you focusing equally on paid and organic search in your marketing efforts? You should be. If not, you are missing out on serious revenue potential by not allowing paid and organic to work together.
In this session you will learn:
-- How the search results are changing
-- How paid media is changing
-- Why it's not SEO vs. Paid
-- How to grow your own audience
-- Real world case studies
There is no war – there is only search. Discover how to leverage both paid and organic to grow exponentially.
Arnie Kuenn
Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.
CMC Speaker
The Next Chapter of Content Experience: Interactive, Visual, Code-Free.
Creating custom websites and interactive content is a big challenge for all marketing teams, that are typically bottlenecked with high development costs and limited resources which cause slow turnaround times. All that is changing, fast. The new content marketing revolutionaries craft 'code-free' design and digital experiences in minutes vs the days or weeks in the past. Learn about all the new creative tools that instantly remove the bottleneck, enabling you to create more interactive content experiences that create more engagement and performance, with way less resources and less budget to boot.
Attend this session, and learn...
- How to turn static PDF's and ebooks into interactive content
- Hacks to publish custom content experiences quickly
- The new toolkit to manage large portfolios of digital content
Chris Schreiber
Chris leads all Marketing for Brandcast and has worked in high growth technology companies for over 12 years in San Francisco and Silicon Valley. Chris previously worked for Google, where he worked on marketing and communications for the consumer apps suite, and also ran Marketing for Sharethrough, where helped transform the company into a leader in native advertising technology.
CMC Speaker
How to Move Your Brand From Your Audience's Short-Term to Long-Term Memory By Building Trust and Dominating Your Industry
The content marketing world is a noisy one, and in order to succeed, it’s vital to differentiate your brand as a trusted leader within your space. John Hall, well-known speaker and author of “Top of Mind,” will discuss the role of consistent content in building trust with your audience, as well as the steps you need to take to ensure you’re moving from your audience’s short term to long-term memory.
John Hall
John is the CEO and Co-Founder of Influence & Co., a company that assists individuals and brands in growing their influence through products and services such as creating and publishing bylined articles, facilitating thought leadership programs for brands and much more. John has a weekly column at Forbes and has also contributed to The Huffington Post, Business Insider, Portfolio, The Washington Post, and many other reputable publications. He's also a member of the Young Entrepreneur Council, where he helps mentor young entrepreneurs to help them reach their life goals.
CMC Speaker
The Content Contributor Pipeline: Build It And They Will Come
To go big with content marketing these days, you need a small army of content contributors to engage your audience with information they want and need. In this session, you'll learn lots of tricks collected over 4 years wrangling the DigitalMarketer Blog, working with 50+ content contributors and creators. Get the step-by-step process to build a content pipeline that produces click-worthy, shareable content on a consistent basis - whether you're a one-man band or a team of 50. The secret is setting up the content guidelines, and retaining key contributors, creating a win-win opportunity that transforms your business into a content marketing machine.
Dive into this session, and you'll surface with the fundamentals like ....
— Sourcing content contributors
— Creating editorial guidelines
— Outreach templates for influencers
— The 5-phase editorial process guaranteed to produce stellar content... every. single. time.
— Distribution strategies that get the words out and leads in
Get ready to eliminate blog stress and tap into the contributors gold mine.
Lindsay Marder
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
How to Become a Contributor to Top Business Publications
Could writing for Forbes, Inc., or Entrepreneur generate $5M in revenue for your small business? Land you a book deal? Send you to hang out with Richard Branson on his tropical island for a week? Lead to phone calls with Beyonce's dad and invitations to the White House? These are just a few of the real-life perks that have come to contributors to top business publications.
Josh has written for over 20 publications and has interviewed more than 60 contributors to find out how they they got in. From his experiences and those interviews Josh created The Contributor Roadmap which will show you how to get from wherever you are to landing a contributor spot at a top publication. Josh will then teach you how to keep your editor happy and leverage your contributor position (100% ethically) to your benefit.
Josh Steimle
Josh Steimle is an author, speaker, and entrepreneur. He has written over 200 articles for publications like Forbes, Mashable, TechCrunch, and Time, and is the author of "Chief Marketing Officers at Work: How Top Marketers Build Customer Loyalty". Steimle is a TEDx speaker and has presented at conferences like ClickZ Live, Adtech, Social Media Week. He is also the founder and CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong and the U.S. Steimle was recently recognized by Entrepreneur magazine as one of 50 Online Marketing Influencers To Watch in 2016.
CMC Speaker
7 Tips to Never Have a Bad Landing Page Again/Boost Conversions by Learning Exactly What Your Customer Wants - Without Asking Them!
Landing pages are essential, but if you try to wing it, you’re likely going to end up with the dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: Active Tests & Passive Tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.
Justin Rondeau
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Email Marketing: The Good, the Bad, and the WOW!
In this overview of email marketing best practices, you'll learn the essential do’s and don’ts for creating killer email marketing campaigns and strategy that won’t kill you (like breaking the law). And you’ll see live examples of email marketing strategies that nurture customer relationships and help drive more sales.
-- Even those familiar with email marketing will learn something new in this high energy presentation including the following…
5 things you should always do in email marketing
-- 5 things you should never do in email marketing
The right way to grow and nurture your email marketing list
-- The anatomy of email marketing design and layout in 2018
-- How to avoid the common pitfalls and mistakes many email marketers make
Jessica Best
Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
How to Embrace Pace with Content Strategy for Deep Experiences
Fast and efficient may rule the web, but efficient experiences aren’t always effective, for many reasons. Instead, try slowing down your customers to improve learning and advance their journey. Fast-to-publish and quick-to-sell can lead to low lifetime value, shopping cart abandonment, returned merchandise—and understandably unhappy reviews. Attend this session, and learn how to craft appropriately-paced customer experiences that allow the time and space for discovery, customer confidence, and insights that last long after the conversion. The secrets live in how you craft copy and prioritize content types to move customers forward wisely, to enjoy the journey mile after mile.
Margot Bloomstein
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
Truth and Influence: How to Build and Spread Powerful Ideas
The landscape is now littered with “influencers” whose only credential is the ability to chatter on social media. You can stand out from this crowd through the power of your ideas. I’ll explain how to tap into unique sources of insight, think analytically, build frameworks that connect quickly with the audiences you want to influence, and then spread those ideas and become a leader. The insights in this talk are based on interviews and surveys of hundreds of successful thought leaders.
Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Horrible SEO Mistakes You're Definitely Making
Real-world stories of the biggest problems that plague SEO managers -- and the VERY overlooked fixes that anyone can do.
Mike Roberts
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
Gamification: Where Art and Science Align to Create Results
In a hyper-competitive and data-driven digital landscape, it’s easy for artful communication to get overpowered by bigger-than-big data. But as content marketing continues to evolve, engagement is no longer enough. You have to forge measurable results, all the time. That's where gamification comes in: The perfect blend of art and science required for content marketing success. Attend this session to learn how to create 'gamified content' that will fuel engagement and motivate action, backed by case studies from major brands.
Learn all this, and more....
- How disruptive B2C e-commerce brands use gamification to supercharge customer acquisition
- The simple content format that has helped B2B marketers turn cold prospects into leads and sales.
- Actionable hacks to find hidden gamification opportunities in the content that you create every day.
- Easy-to-use tools and tips to get gamification started pronto.
Inbar Yagur
Inbar Yagur is the VP of Marketing at TrenDemon, helping empower content marketers with clear and actionable insights. Before TrenDemon, she helped write the rulebook for marketing on content discovery channels as the head of Creative Strategy for Taboola, working with brands and Fortune 500 companies. Her passion is speaking to content marketers: Educating them about best practices and strategies, and helping them troubleshoot and optimize efforts. Most importantly, she's a mother of 2, a rabid consumer of pop culture and politics, and a reciter of 90's SNL skits.
CMC Speaker
Using Customer Data to Craft Email Personalization at Scale
Using Customer Data to Craft Email Personalization at Scale
Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.
Buckle up and learn how to:
-- Acquire data so that it's ready to use in marketing and sales
-- Use data to determine the content of your email marketing
-- Use data to determine the timing of your email marketing
-- Use data to determine the impact of your email marketing
Jessica Best
Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
InstaBrain: Snap into the Minds of Gen Y and Z Customers
How do you connect and communicate with future customers? If you don’t know this about Millennials (Gen Y) and Pivotals (Gen Z), you’ll be out of business before you can say “Insta.”
A huge shift is happening today. Even between Gen Y and Gen Z, there’s a massive difference in how customers want to find information, transact, and connect and communicate with businesses like yours.
Customer research firm Brilliant Experience has conducted millennial studies for some of the largest and most advanced companies in Silicon Valley. Ever wonder what they know?
Today, we reveal the most impactful trends to attract and engage these customers, including:
· How do they select where to go for different types of content?
· How do they learn about news?
· How many ‘selves’ do they have online?
· Where do they click?
· What draws them in?
· What keeps them coming back?
If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk!
Sarah Weise
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
The Foolproof Formula to Create Killer Emails That Amplify Opens, Clicks and Conversions
Way too often, we craft email content in record speed based solely on our assumptions about our audience. The subject lines we create are guesswork. Our calls to action don't resonate with readers, or drive conversions. And our product positioning? That's another stab in the dark. It's time to change all of that with the latest email marketing tactics that can turn your "just OK" email marketing strategy into something magnificent. Attend this session if you want to create emails that people can't wait to open.
In this session, you'll learn how to transform your email strategy with:
-- The #1 email marketing mistake that most brands make
-- Why some companies have a massive and freakishly engaged email list-and how you can, too
-- The formula for email content that gets subscribers to open, click, and take action every single time
-- A tactic to turn your worn-out newsletter into an engagement machine
Liz Willits
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
CMC Speaker
3 Rs of Website Optimization
High-performing websites are like living, breathing creatures that require oxygen(optimization) for survival and growth. And if you're not using the latest methodology and technology to optimize your website and forge forward with a clearly defined, powerful process (not product), you'll tumble from the high sky into the land of the unknown. Attend this session to learn the marketing 3R's and flawless process for accelerated growth; Ruthless Prioritization, Rapid Creation and Relentless Support that will greatly boost your multiplier for growth.
Attend this session and learn how to….
-- Forge a modern website optimization process that follows the 3R's
-- Adhere to the process without flaw to maximizes ROI
-- Deliver on the high-performing goals you
-- Pinpoint the small and large victories as the unfold
Taylor Rose
Taylor is the VP of E-Commerce at Progrexion. His role in organizations is to form a cohesion between customer acquisition strategies and the technologies on which they're dependent. He has built and managed web properties responsible for attracting millions of monthly visitors and nearly 1 billion dollars in lifetime revenue.
CMC Speaker
The Top 10 Facebook Messenger Marketing Hacks of All Time
With Facebook organic reach in the toilet, email spam filters getting increasingly aggressive, SEO harder than ever, and PPC costs through the roof - what's the greatest distribution channel for content marketers in 2018?
That's where Facebook Messenger comes in, with chat blasts get 85% open rates, +85x better than Facebook organic post and 5 times better than email campaigns.
Yet, less than 0.1% of businesses currently do any Facebook Messenger marketing (which is craaazy!)
This session will cover the top 10 Facebook Messenger marketing hacks of all time, including how to:
-- Chat-blast your entire contact list
-- Get your website visitors to opt-into receiving your Facebook Messenger blasts
-- Create super engaging, interactive Facebook Messenger content
-- Attach auto-responders to your Facebook posts – like this one
-- Build advanced chatbots in 10 minutes without any coding
-- Use the “Send to Messenger” Ad Format in Facebook Ads
-- More of the craziest Facebook Messenger marketing hacks that content marketers need to know and implement today!
Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.
CMC Speaker
The Keys to Successful B2B Content and Influence Programs
While only 11% of B2B companies are implementing ongoing influencer marketing programs, 55% of marketers plan to spend more on influencer marketing in the coming year. Even with growing budget commitments, many B2B brands are not entirely sure about how to execute influencer marketing. Fortunately, brands with mature influencer marketing programs like SAP are elevating the practice.
Join Lee Odden, CEO of TopRank Marketing and Amisha Gandhi, Head of Influencer Marketing at SAP, who will share strategies and best practices that can unlock success for an Enterprise B2B content and influencer marketing program.
Attend this session to learn...
- The opportunities to scale quality content with B2B influencers
- How SAP has been able to scale influence to impact results
- What to avoid and what to plan for to scale influencer content
Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
12 Principles for Viral Content
There are literally millions of blog posts published a day. Getting people to see your content—let alone read it—can feel downright impossible sometimes. Moreover, people tend to spend more time consuming content on the sites they trust, so how can you ensure that your writing gets picked up and published by major publications? Stop trying to publish dozens of articles a week in the hopes that one will bring in the traffic you want. Instead, learn the 12 principles for creating really great content that editors simply can’t resist, and get your writing featured on big name sites like Forbes, Wired, The Next Web, Huffington Post, Entrepreneur, FastCompany, and more.
In this session you’ll learn:
- How to identify and “highjack" trending topics
- Why challenging the status quo will make your content more “shareable"
- How to create highly engaging content that appeals to multiple audiences
- Setting up a process for envisioning what content your audience actually wants
Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
"How to Create ""Intentional"" Content that Connects"
Before you crank out that next blog post, headline story or white paper, ask yourself a critical question: What is the purpose of the asset your creating, and what impact will it have on the business. The answers can be complex, but not asking those questions are the big mistake most of us make as we scramble to publish more for the sake more.
Attend this session to learn the art and science of creating intentional content that’s helped Digital Marketer zoom from zero to zillions of readers and fans, including the actual mechanics of sample winning content that serves a specific purpose that performs again and again.
Here’s a snapshot of the fundamentals we'll cover:
· The six steps content creation process ranging from topic to format to ascension and more.
· The five types of offers that convert best when crafted with clear intention
· The key to conversion success using the Customer Journey Canvas
You’ll leave this session with a sure-fire process to grow your fan base of loyal readers and transform more browsers into believers, and believers into buyers.
Lindsay Marder
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
Conversion Rate Optimization: How to Unlock Your Website's Potential
With 95% of conversion decisions happening in the subconscious brain, motivating action and improving conversion rates is challenging, to say the least. The key is to learn what you’re audience wants and needs using big data and advanced analytics, that helps to surface the right content and shape user experience in a better way.
In this session, you’ll learn a secret 6 step process to identify the major boosters and blocker that are likely helping or hurting your messaging and user experience, surfaced from dozens of experiments in different industries and niches. Most importantly, you’ll learn how to remove the guesswork for conversion rate optimization with proven tactics that deliver results for your hard work and marketing investment.
Chris Dayley
Chris is a long-time digital marketer with a passionate for helping businesses learn what their users want on their website through psychology based testing and analytics. He started his full-service Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.
CMC Speaker
Preparing for Google's Mobile-First Index: A Checklist for Success
New for 2018, Google’s rolling out ‘Mobile First Index’ for search listings and rankings that will once again put the search optimization industry in a frenzy. Google’s already testing the new index in the wild, so now’s the time get ahead of the pack if you want to win the war of words on the web.
In this session, we'll review the latest discoveries and technology to optimize content for mobile, as well as your website, including a special Google Insight Tools that help you pinpoint problems and resolve mobile issues with ease. Most importantly, you’ll meet Molly Mobile—a new persona takeaway all attendees will get that offers a checklist for success with Google First Index, helping you jump up in the ranking for search marketing success.
Veronica Romney
Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.
CMC Speaker
Empathic Content Marketing: How to Use the Psychology of Caring to Amplify Results
As marketing departments across the country have become obsessed with building colossal tech stacks, it seems we’ve lost sight a bit of our real target. On the other side of this machine-driven interaction is not another machine, but a human. And humans, we know from our own experiences, don’t just make buying decisions based on facts (e.g. X and Y demographic characteristics make us want Z product). We also make purchases on feelings (e.g. “I feel like Z really gets me”). This doesn’t mean forsaking technology—quite the opposite. Empathic marketing is all about super-powering your data and automation strategy with messaging that speaks to your customer’s pain points. Tech tells you which customers might be predisposed to your product; empathy helps you figure out what they need to hear from you. In this session, you will:
•get a crash course in the psychology of empathy—and how it applies to content
•learn about the three stages of empathy (understanding pain, validating pain, proposing solutions to the pain)
• gain practical tips for becoming a more empathic marketer
Margaret Magnarelli
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.
CMC Speaker
Opening Remarks: Byron White
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Andrew Davis
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Andrew Davis
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
CMC Speaker
Keynote: Peter McGraw
Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.
Peter McGraw
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
CMC Speaker
Keynote: Marilyn Cox
Learn how The Second City is using content and customer engagement technology - like online reviews, a take on the traditional playbill, community and marketing platforms, and data analytics tools - to put the customer at the center of the customer experience, resulting in increased opportunity and revenue. Marilyn is the Vice President of Marketing and CRM at The Second City.
Marilyn is responsible for developing and executing a clearly defined, integrated marketing communications strategy. She plans, organizes, staffs, trains, and manages all marketing functions to achieve objectives of growth, awareness, customer success and making work better. Marilyn exists to empower sales and support the customer. Like The Second City, her career has been one big improvisational act with over 15 years in the technology space and specialized focus in the Manufacturing, Life and Health Sciences, and Financial Services industries. When not geeking out over marketing analytics, she can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
Marilyn Cox
When customers visit Second City theaters and see shows they love exploring the history and they want to be a part of what's happening now. When students take classes in the Training Center they evolve personally and develop bonds and relationships with their classmates, the instructors, and staff. When clients engage Second City Works they become Yes, Andbassadors by learning and creating with their colleagues. The Second City customer experience creates an opportunity for customers to become part of the Second Citizens ensemble, discover the value improvisation can have on their personal and professional life, and extends the in-person Second City brand experience online. Marilyn strives to facilitate that experience across all channels at The Second City. Marilyn exists to empower sales and support the customer. When not geeking out over industry marketing analytics, Marilyn can be found daydreaming about her unrealized dream as a professional wrestler with the WWE.
CMC Speaker
Keynote: David Nihill
Born and raised in Dublin, Ireland, David is the author of the best-selling book Do You Talk Funny? and the Founder of FunnyBizz Conference. His work has been featured in Inc., Lifehacker, The Huffington Post, Fast Company, Entrepreneur, NPR, The Wall Street Journal, The Irish Times, and Forbes.
His program with over 24,000 students has been featured by Prezi as one of the best training courses for presenters, his book remains one of the highest rated in the world on the (usually not so wildly exciting) topic of public speaking and his content has been read by over one million people.
A sought after international business speaker, David has also performed standup comedy at leading clubs including Cobbs, the Comedy Store, the Improv, the Punchline and the Upright Citizens Brigade, even though he strongly denies being a comedian and is well aware most people don’t understand his accent. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition and has won multiple Moth Storyslam competitions.
A graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home when immigration officials permit, and was named on the 2017 Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders.
A big fan of travel and languages David has lived and worked in 12 countries and visited 68 and counting.
David Nihill
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
CMC Speaker
Keynote: Vesselin Popov
Psychometrics is the science of psychological and behavioral measurement, but what does it have to do with content marketing? Vesselin Popov (University of Cambridge) is applying the latest academic research to online campaigns, and using Big Data and psychometrics to transform the creative process. His work on predicting psychological traits from social media and optimizing messages to individuals has helped brands to significantly improve campaign performance and to build greater trust with their customers. These techniques have since been imitated by others, but with critical failings in the ethical aspects of implementation. Vess will show you how to implement these technologies responsibly and blow traditional segmentation out of the water without creeping out your customers.
Vesselin Popov
Vesselin Popov is the Business Development Director for the University of Cambridge Psychometrics Centre, a multidisciplinary research institute specialising in online behaviour and psychological assessment. He puts cutting-edge academic research into practice and combines Big Data methods with psychological theory to create impact in business, education, health and society. Vess also coordinates Apply MagicSauce, a battery of predictive algorithms based on over 6 million users' psychological and social media data. Apply Magic Sauce API translates digital footprints of human behaviour into accurate psycho-demographic profiles. This tool has had a tremendous impact on public awareness around predictive technologies (serving up to 150,000 users a day) as well as revolutionising data-driven communications campaigns. Vess works with agencies and brands to personalise content around the psychological traits of their customers and is an expert in the ethical implementation of these techniques.
CMC Speaker
Panel: Behind the Scene: Making Humor Work
Creating, developing, and producing humorous content is challenging, even if it’s your full-time job. But getting buy-in and securing budgets is much more challenging, especially in the red(tape) zone. Learn from this panel of polished pros on how they make humor work for businesses, TV networks, brands, and their own careers— securing budgets, producing great work, dealing with brand hardliners, forging buy-in, and staying focused on connecting deeply with fans. Best of all, get a behind-the-scenes view of each panelist who will be performing Stand Up at Comedy Marketing Club later in the evening.
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives in his field, the producer and host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands. He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.
Bonin Bough
Bonin Bough is vice president of global media and consumer engagement at Mondelez International. In this role, Bough is responsible for all forms of media, including leading and developing partnerships, internal capabilities and strategies across all forms of consumer connections, such as digital, TV, print and outdoors. Before joining Mondelez, Bonin spent three-and-a-half years at PepsiCo, where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo's portfolio of food and beverage brands. Bough has been recognized as one of business' hottest rising stars in lists that include Fortune's 2011 "40 under 40," Fast Company's 2011 "100 Most Creative People in Business," Ebony's "Power 100" and The Internationalist's 2012 "Internationalists of the Year." He is co-author of the 2010 book "Perspectives on Social Media Marketing." Bough holds degrees in physics and political science from Hartwick College.
CMC Speaker
Comedy Keynote: Peter McGraw
Dr. Peter McGraw is an associate professor of marketing and psychology at the University of Colorado Boulder’s Leeds School of Business. As a behavioral scientist, his research examines the interrelationship of judgment, emotion, and choice—with a focus on the production and consumption of entertainment. McGraw directs The Humor Research Lab (HuRL) and is the co-author of The Humor Code: A Global Search for What Makes Things Funny. His research has been covered by The New York Times, Wall Street Journal, TIME NPR, BBC, and CNN. His work appears in the Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and the Journal of Personality and Social Psychology. He is currently trying to kick a sweater vest habit – even if it does get him kicked off the Stylist Scientist List.
Peter McGraw
An integral part of The Content Advisory Cathy helps organizations transform the way technology can enable business strategy and performance. In her current role, Cathy has helped dozens of companies realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. Cathy served at Aon Hewitt as the Innovation Lead and a Senior Associate for the Communications Consulting Team, building an innovative Web solutions practice for the company. As Director, Client Services at Prescient Digital Media, Cathy led a team of consultants delivering enterprise intranet strategies, and technology selection projects for a vast array of global clients. And, as Senior Communications Advisor for IBM's Global Services division, Cathy led budget planning, intranet management, and the overall strategy and messaging of IBM's values and Mission to internal enterprise audiences. She continues to lead strategic consulting and analyst engagements with Digital Clarity Group. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption. Cathy is a frequent speaker at events such as ContentTECH, ICC, CMO Summit Europe, the J Boye Intranet conference and North American CMS Experts group, and the Gilbane conference on Content, Technology, and the Customer Experience.
CMC Speaker
Comedy Keynote: Andrew Tarvin
Andrew Tarvin is the world’s leading Humor Engineer teaching people how to get better results while having more fun. He has worked with thousands of people at 250+ organizations, including P&G, Microsoft, and the International Association for Canine Professionals. He is a best-selling author, has been featured in The Wall Street Journal, Forbes, and TEDx, and has delivered programs in 50 states, 18 countries, and 3 continents. He loves the color orange and is obsessed with chocolate.
Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Comedy Keynote: Sarah Cooper
Sarah Cooper is a writer, comedian and creator of the satirical blog TheCooperReview.com, which attracts 100K+ readers per month. She has been performing and producing comedy for almost 10 years, in between working for global tech corporations that stole her soul while also providing free lunches and lots of material. In 2016, Sarah’s first book, 100 Tricks to Appear Smart in Meetings, landed at #1 in the Books > Humor > Business humor > Paperback books > Books with pages > Handheld books category.
Sarah Cooper
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, "10 Tricks to Appear Smart in Meetings" and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
CMC Speaker
Comedy Keynote: Nadya Khoja
Nadya Khoja is a Visual Content and Digital Marketing Specialist. She is the Head of Marketing for Venngage, an online infographic and poster maker. She's been featured in Forbes, Mashable, The Next Web, CBC News, Huffington Post and Entrepreneur. She runs Drunk Entrepreneurs [https://drinkwithnadya.com], a web-series where she shares marketing and growth strategies after a few drinks. She is also very loud despite being very small.
In this keynote, attendees will learn 5 proven, unconventional and risky strategies to build up your followers, achieve press mentions, snag lots of free stuff and gain industry recognition, with some small risk of getting sued. Life is short, so why not go for it and join the influencer community!
Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Comedy Keynote: Jon Burkhart
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You’ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
Jon Burkhart
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You'll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
CMC Speaker
Comedy Keynote: Kat Koppett
Kat is the eponymous founder of Koppett , a consultancy that specializes in applying improvisational theatre and storytelling techniques to enhancing individual and organizational performance. Her book "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", is considered a seminal work in the field.
When not on the road, Kat co-directs and performs with her improv company, The Mop & Bucket Co. (www.mopco.org) in it’s theatre - a converted 100-year-old firehouse by way of strip club featured on Jerry Springer.
Kat Koppett
The author of "Training to Imagine: Practical Improvisational Theatre Techniques to Enhance Creativity, Teamwork, Leadership, and Learning", published by Stylus Publishing Inc. Kat holds a B.F.A. in Drama from New York University and an M.A. in Organizational Psychology from Columbia University.She specializes in applying improvisational theatre techniques to the organizational stage to improve individual and group performance. Her clients include JPMorganChase, Apple, GE, Havas Health, Kaiser-Permanente, NYSID and Eli Lilly. A member of the National Speakers' Association and the Consulting Alliance, Kat has presented for the American Society for Training and Development (ASTD), the North American Simulation and Gaming Association (NASAGA), Influent, International Society for Performance Improvement (ISPI), the Rotary Club and the Young Presidents' Organization. TheaterWeek Magazine named Kat one of the year's "Unsung Heroes" for her creation of the improvisational theater format, Spontaneous Broadway, which is now performed regularly around the world. She has been seen in television ads for Pillsbury, Quaker Oats, and Dr Pepper (she was a Pepper!). Her short play, Don't Get Around Much Anymore, was a winner in Playground's Emerging Playwrights Festival. She is currently the Training Director of and a performer with the Albany, NY based improv company, The Mop & Bucket Company.
CMC Speaker
Comedy Keynote: Norm Laviolette
As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over.
In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston.
Norm Laviolette
During his 20 years in the entertainment business, Norm has excelled as a performer, director, producer and entreprenuer (with a few hard lessons along the way). As co-founder of the acclaimed Improv Asylum in Boston's North End, Norm grew the fledgling theater from an unknown improv troupe to a multi-million dollar business that entertains and trains people the world over. In 2013, Norm helped create Laugh Boston - a beautiful state-of-the-art comedy club & special events venue located in the booming Seaport District of Boston. Most recently, Norm co-founded and became the CEO of Asylum Gaming and Esports, New England's premiere full service gaming and Esports organization.
CMC Speaker
Comedy Keynote: Roo Ciambriello
Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
Roo Ciambriello
Roo Ciambriello has spent years as a copywriter, creating brand voices and fun stories on the backs of potato chip bags on shelves in Whole Foods, Kroger, and Target. She's also been knee deep in writing ad copy and ghostwriting for people of note. Currently, she's the Creative Director for Bark, a service that helps keep kids safe online (related: she's fluent in emoji). You can also find her providing commentary on advertising on Adweek, making elaborate Spotify playlists, and eating fajitas on deadline days.
CMC Speaker
Comedy Keynote: Luna Malbroux
Named one of KQED's Women to Watch, Luna Malbroux is a comic, writer, and creator of the award-winning play, "How to Be A White Man". Winner of the Comedy Hackday Grand Prize at SF Sketchfest, Luna has made international headlines as the creator of EquiTable, an app that satirically solves the wage gap by creating 'reparations, one meal at a time.' A regular contributor to national publications, Luna has been featured on Fusion TV, AJ+ and Refinery 29. Tastefully crude, Luna is also the host and creator of the live and recording ongoing comedy talk-show, Live Sex. Originally from Louisiana, Luna has dazzled audiences all across the United States with her Southern charm mixed with her bold humor a feature at festivals and clubs alike.
Luna Malbroux
Comedian, playwright and consultant Luna Malbroux wears many hats. Noted as a Woman to Watch by KQED, Luna Malbroux is the creator of EquiTable, a downloadable app that made international headlines for satirically solving the wage gap and providing 'reparations, one meal at a time'. She's a regular contributor to Gawker Media and has been featured in comedic sketches with AJ+, and Refinery 29. Her satirical play, "How to Be A White Man" is critically acclaimed as a conversation starter on identity. With her masters in social work from Columbia University, Luna works with Soul Bird Consulting to help organizations shift their culture.
CMC Speaker
Comedy Keynote: Tim Washer
Tim Washer studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O’Brien, Onion Sports Network, and HBO’s Last Week Tonight with John Oliver. He’s emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW and Forrester’s CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
Tim Washer
Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O'Brien, Onion Sports Network, and HBO's Last Week Tonight with John Oliver. He's emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester's CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
CMC Speaker
The Four Pillars of Building Trust and Driving Performance Online
Websites and landing pages have very real trust issues – they create anxiety and uncertainty for many visitors. Before people will act or transact, these concerns must be alleviated and overcome. But how can you do this online when you only have seconds to establish trust? In this provocative session, SiteTuners CEO and bestselling author of Landing Page Optimization Tim Ash, will show you how to effectively use the Four Pillars of Trust and smooth the way to your online conversion goals. Learn via vivid examples how appearance, authority, social proof, and transactional assurances can skyrocket your landing page effectiveness.
Tim Ash
Tim is a highly-regarded presenter and keynote speaker at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, SMX, OMS, AffCon, LeadsCon, Internet Retailer, and eComXpo. He is the founder and chairperson of ConversionConference.com, the first international conference series focused on improving online conversions. Tim is a contributing columnist to several publications including ClickZ, Website Magazine, DM News, Visibility Magazine, Search Marketing Standard, Search Engine Marketing Journal, and Electronic Retailer Online Strategies magazine. He is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective. Since 1995, he has authored more than 100 published articles. In addition, Tim is the online voice of conversion optimization as the host of the Landing Page Optimization podcast on WebmasterRadio.fm.
CMC Speaker
4 Secrets to Activate Your Content with Employee Advocacy
The facts are out: Content published by employees is shared 24X more than brands. Yet in the average company, only 3% of employees share company-related content. It's time to change all that, surfacing data from the 2017 Employee Advocacy Study surveying hundreds of employees from a wide range of organizations revealing what holds employees back, and more importantly how to break through the barriers. In this session, you’ll learn how to activate your content with an effective employee advocacy program that is consistent and garners widespread participation, walking away with an action plan focused on the four essentials of employee advocacy.
Samantha Stone
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
CMC Speaker
Native Ads: 15 Hacks to Drive Performance
Native advertising fuses your promotions with editorial content published on other sites, help you get the words out and leads in. But the number of 360 tech solutions to choose from is huge, including spy tools, distribution networks, ad servers, optimization tools and more. This session drills down into three must-have tools in the stack including Taboola, Outbrain and Sharaholic, showcasing how to can put the power of these tools to work in powerful ways.
Chad Pollitt
Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He's also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. A member of a Forbes Top 100 list, Chad authored "The Native Advertising Manifesto," "The Content Promotion Manifesto" and "51 Things Your Mother Taught You About Inbound Marketing." He is a regular contributor to industry media outlets, including the Huffington Post, Guardian and Social Media Today. He has been creating profitable online campaigns for over 16 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone. In addition, he's driven over 100,000 leads and 24,000 marketing qualified leads in less than 10 years. Named a top five content marketing thought leader and top 20 CMO influencer, he continues to innovate by leading the emerging industry of online content promotion and distribution.
CMC Speaker
10 Tips to Get into the Brains of Your Site Visitor
Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating better, more optimized content for conversion, and an overall better user experience; is gaining a deeper understanding your site visitor and the reader of your content. In this session we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants and behaviors in order to create better content and a better website experience.
Ayat Shukairy
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Case Study: Leafly - Strategy for Federal Restrictions
In 2015, with federal cannabis laws languishing behind state regulations, Leafly’s world-leading cannabis information platform faced a big dilemma. How would the company continue to drive consumer leads without the help of SEM, Facebook, or any of the other paid promotion avenues available to most businesses?
The answer: Build a data-driven content team that made the most out of every organic content opportunity on the planet, possible only with rapid scaling of the content team and its monthly production. The challenges will be revealed, and the success shared on how Leafly has grown its audience exponentially, establishing the company’s position as the leading tech platform in the cannabis space.
Attend this session and learn it all….
· How hiring the right mix of journalists, editors, content marketers, and producers has shaped Leafly’s content production and strategy
· How non-traditional content distribution opportunities are assessed and tested
· Tactics for building Leafly’s content budget and getting it approved
· How video production can scale to maximize impact and doesn’t break the bank.
• How a sponsored content program can become crucial revenue streams
Sam Martin
Sam Martin joined Leafly as Managing Editor in 2015, becoming its Director of Content in 2016 and VP of Strategy and Business Development in 2017. In Sam's time at Leafly, monthly readership has increased by almost 400%. He has grown the editorial team and its monthly production exponentially, overseen the redesign of the Leafly content experience, and introduced a sponsored content program that led to consecutive years of record media sales growth. In 2017, he oversaw the launch of LeaflyTV, the site's video-on-demand player and video content hub. LeaflyTV debuted with Growers, a production made in collaboration with the producers of Deadliest Catch. Before Leafly, Sam was Executive Editor and Senior Content Strategist at Time Inc., where he led content production for flagship sponsored content partnerships with Ford Motor Company, AT&T, Caesars Entertainment and Bacardi Limited. He was previously a Lecturer of Creative Writing and Publishing Studies at Queensland University of Technology.
CMC Speaker
Case Study: Transamerica Digital and Branding Transformation
Learn how Transamerica forged a digital transformation and re-branding effort centered mobile experience around customer relationship. Get the full spectrum from inception to testing to roll-out, powered by grassroots research methodology performed on social media that guided the processes and transformation. You’ll learn about Transamerica’s Innovation Lab, Consumer Panel and Surveying, MarTech Stack Selections, Social Media testing methods, UX and UI considerations, and much more. Leave this session with great ideas on how to transform your own brand and avoid the most typical delays and pitfalls.
Nikoletta Vecsei Harrold
CMC Speaker
Case Study: Building the GoDaddy Community
Are you collecting followers like conference attendees collect water bottles? Or are you developing meaningful relationships that lead to better business opportunities? Community is a buzzword tossed around often, with little meaning on what it takes to be successful or mindfulness for the wants and needs of members. Heather to the rescue, sharing superpowers on how you can become a master architect of a community with members who are passionate, responsive, and aligned with your business and brand. You’ll learn about her role as the Community Builder at GoDaddy, and KPIs that drive success that are WAY beyond the number of social fans or followers.
In this session, you’ll learn…
— The foundations from which to build a profitable community
— Secrets to pinpoint your audience and inspire them to participate
— Methods to deepen your connections and build true relationships
— All the killer tools and platforms you need to make it all work and grow
Heather Dopson
Heather is an advocate for authenticity. She's a catalyst for conversations worth having, and an enabler for ideas worth exploring. On the list of her qualifications cited for her annual most interesting woman of the year nomination, her nickname "The Human API", and role as Community Builder at Godaddy, rank second and third behind the collective testimony of thousands who Heather has selflessly connected, elevated, or otherwise served. She's fueled by tracking digital trends, innovation in technology, and taco trucks. She has a profound understanding of social networks, consumers and branding; and a pronounced intolerance for bullshit. Social media, like any tool, is only as powerful as the craftsman who wields it; and Heather is an artisan. Teaching businesses how to grow by harnessing its power is Heather's native genius.
CMC Speaker
Case Study: Non Profit? No Worries. How We Drove Triple Digit Success with a Tight Budget
You're strapped for time, and stretched with resources. And the content you crank out is not getting the uplift you demand to propel your non-profit (or organization) forward. But don't hit the panic button quite yet, because the solution is not complicated, or a mystery. Learn how this cancer foundation put some simple social tactics and planning magic to work, causing a 29% increase in web traffic, 137% boost in social referrals and 200% jolt in Facebook traffic.
Attend this session to learn how to….
-- Recraft the nuggets from existing stories and content to wow readers and fans
-- Listen to the right people at the right time with the right tools
-- Quickly find out what works and what does not work
-- Make adjustments on-the-fly with the know-how you'll learn in this session
Jenn LeBlanc
As CEO and founder of ThinkResults, Jenn works with CEOs, CMOs and change agents to drive results. For two decades, she has been launching companies and delivering leads and revenue growth for companies of all sizes including Microsoft, Intel, PeopleSoft, SAP, Taleo, Nektar Therapeutics and numerous life sciences and tech startups. To date, her work has delivered $1.5B in new revenue to clients. She is currently writing a book, due this spring, called Launching for Revenue about launching companies, products and services successfully.
CMC Speaker
Case Study: The Modern Day Street Team: Avidia Bank's Brand Ambassadors
The times they are a changing! Learn how a $1.5 billion dollar community bank is disrupting the traditional marketing roadmap practiced for 150 years with a new online community of Smarties—a group of employees from diverse departments that are building their own thought leadership status in the social sphere while boosting the brands leadership position and bottom line revenue, earning national recognition in publications worldwide. Learn how the Avidia Smarties grew from a seed idea to a growth force through educating employees about social selling that increased mobile app downloads and brand awareness in new locations.
Katelin Cwieka
This social media marketing maven got her start with her own fashion and event blog. She perfected her writing skills at Anna Maria College, where she graduated with both her bachelors and masters degrees while working in the college cafeteria serving hoagies and grinders. Before entering the exciting world of banking, she worked as a Social Media and Content Manger for a Marketing Agency where she created content for a wide variety of companies including veterinary clinics, restaurants and even a horse excrement testing facility! Day to day, Kate maintains Avidia Bank's social media presence, manages their online reputation and creates their video marketing pieces while overseeing the official Brand Ambassadors of the Bank, the Avidia Smarties. Katelin has been featured on MarTech Advisor, Bank On Social Month, ABA Bank Marketing, Banking Exchange, and the Bank Social Blog. She's been a speaker with the American Marketing Association, Hootsuite, the ABA Bank Marketing Conference and the Bank Social Conference. After hours, she works as a Marketing Instructor for the Center for Women and Enterprise serving local entrepreneurs.
CMC Speaker
The Latest Facebook Updates
Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100x more value from Facebook. You'll learn it all from Dennis Yu that's managed more than ONE BILLION dollars in online ads. He'll dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. And show you how to trick the new FaceBook algorithm to maximize your results.
Attend this session, and surface with the FaceBook game plan that wins:
-- What's up with Facebook? In A Nutshell
-- 3X3 Video Grid Funnel
-- How to use Facebook for a dollar a day
-- Standards of excellence for Facebook
Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
The Storytelling Edge: How To Transform Your Business, Stop Screaming Into The Void, And Make People Love You
The art of storytelling is certainly an ancient practice that's transformed our lives for centuries. But with tension spans lowering and quality content demands on the rise, the information we publish and the stories we tell must connect with readers and listeners, and deliver the betterment they demand. Join this session to learn some new breakthrough content strategies from the world's top brands, featuring tips and hacks on how to create more WOW stories that align and power your brand.
Attend this fun and fast-paced session and learn how to...
-- Write top-notch stories that stop readers and listeners in their tracks
-- Leverage metrics to unveil insights without being data creepy
— Breakthrough the noise with mindful connections that impact the business
Joe Lazauskas
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
CMC Speaker
Give Your Campaigns that Video Glow
You’ve heard it a 100 times, probably more. Video is the best communication tool. But you may not know that it’s also a tool that can be easily integrated into your existing marketing campaigns. Yes, easily! Come hear how we increased our annual conference attendance by 30 percent, and counting, by adding simple videos to our usual mix of emails, social posts, ads, and more. We guarantee you’ll leave inspired to turn on the camera and turn up your results.
What you’ll learn:
-How to integrate video into any marketing channel
-Boost engagement without busting the budget
-Build your brand with videos anyone can create
-Tips to incorporate video at every step of your campaign
CMC Speaker
The Art, Science, and Comedic Secrets to Cranking Out Great Content
You already know the importance of adding humor to your content marketing, but do you know how to do it? Humor is a skill which means it can be learned. This session will teach you that skill by helping you understand the foundation for most humor and teach you a process for punching up your content to gain more clicks, increase engagement, and have a lot more fun.
Attendees will...
--Learn a step-by-step process to adding humor to their content.
--Understand 5 common humor devices.
--Be able to start using humor in the workplace on Monday.
Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Balancing the Art and Science of Comedy Marketing
The tricky thing about comedy and using humor in marketing is that it is both art and science. But, those two aren't as far apart as they sound. This session looks at both the common tropes (science) that show up over and over in great comedy marketing while examining the creative exploration (art) you and your team need to put these comedic patterns to work for your brand.
Attend this session and we promise you will understand
-- How to use a handful of comedy tropes that provide common frameworks
-- How to develop a funny idea from an initial thought
-- How to work with other to critique and improve idea
-- How to ensure the idea is funny while aligning with and supporting your brand
CMC Speaker
Keynote: Ann Handley
Ann Handley is a veteran of creating and managing digital content to build relationships for organizations and individuals. She's the author of the Wall Street Journal bestseller Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (September 2014, Wiley) and co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (2011, Wiley). She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, and writer.
Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
Keynote: Larry Kim
Larry Kim is the CEO of MobileMonkey, Inc. a provider of chatbots for mobile marketers. He's also the Founder of WordStream, the World's largest PPC management software company, managing $1 Billion in ad spend for over 10,000 customers worldwide and employing over 200 people. Larry's blogs on marketing and entrepreneurship are read by millions of people every month. In 2015, he won Search Marketer of the Year from PPC Hero, Search Engine Land, and the US Search Awards.
Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.
CMC Speaker
Keynote: Nancy Harhut
When you make a choice, it’s a deliberate decision, right? Well, not so fast. Brain science research says that’s not always the case. (In fact, three studies that involve wine, homes and headache remedies will blow your mind!).
The truth is, very often people just default to hardwired behaviors without really thinking about them. These default behaviors cover everything from what we read, to whom we trust, to when we buy. But if you’re a savvy marketer, you can use these automatic responses to your advantage.
Discover how neuroscience secrets can:
• Get your message noticed and remembered
• Convince people to take the actions you want them to take
• Prompt people to pay your asking price
See why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.
The truth is, very often people just default to automatic actions without really thinking about them. These actions include what to read, when to share, and who to trust. And this means that marketers’ well-crafted messages – our emails, blogposts, landing pages, websites, etc. – might be ineffective. Because people don’t make logical choices, they react reflexively.
However, when marketers strategically factor in the decision defaults people rely on, we improve our success. We increase the likelihood that people engage with our content … and respond to it. Discover why neuromarketing is the industry’s next new thing. And how every content marketer can benefit from it starting today.
Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
CMC Speaker
Keynote: Jon Burkhart
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You’ll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
Jon Burkhart
Jon Burkhart is an award-winning keynote speaker, content strategist, and co-author of Newsjacking: The Urgent Genius of Real-time Advertising. You'll find him at the helm of the marketing consultancy TBC Global, offering fresh marketing to clients centered on interactive games that enhance and amplify content marketing efforts. He coined the phrase 'game-inar' for example-- the intersection of a webinar and gameshow that boosts engagement, better converting listeners to buyers. Jon's based in London, but consulting, speaking and program development around the globe for South By Southwest Interactive (SXSW), Cannes Lions International Festival of Creativity and SEAT (Sports and Entertainment Alliance in Technology). You'll find his work publish at Rolling Stone, Fast Company The Guardian, and many more.
CMC Speaker
Amplify Your Content Marketing by Publishing A Book in 90 Days
You know you're an expert and authority on a topic, with passionate, insights and worldly wisdom to share. But crafting and marketing a book with your name on the byline is challenging, to say the least. That's where Chandler comes in, showing you how to create the kind of content every book needs, with a streamlined 90 day book creation process that you'll learn to deliver the information readers want and need, with a book that will transform your career, and business. Best of all, learn the secrets to amplify and monetize your content marketing efforts, in remarkable ways.
Come with pen and paper and learn....
-- Conquer the fears, challenges and limiting beliefs that stop you in your tracks
-- Shortcut the time required to create and publish a quality book that earns top reviews
-- Leverage your community to amplify your reach and boost your authority
-- Publish your book in 90 days with a proven model for success
-- Get your book to right people at the right time to maximize the return on your time
Chandler Bolt
Chandler is the author of 6 bestselling books including "Book Launch" and his most recent book titled "Published.". He's also the founder & CEO of Self Publishing School, the #1 online resource for writing your first book. Through his books, training videos, and Self Publishing School, he's helped thousands of people on their journey to writing their first book. Chandler was bitten by the entrepreneurial bug at an early age when he saw that he could make a lot more money working for himself. While his friends were off searching for jobs, he was out starting businesses. He began early (age 11) by selling his personal snacks at scout camp and, by age 17 he hired his friends to help him operate his landscaping business that earned him $10,000 for college. All in all, by age 20 he started and ran over $320,000 in businesses. During this time, he taught other college students to run their own successful businesses and received the "Entrepreneur of the Year" award from Young Entrepreneurs Across America. Chandler now speaks to students across the country teaching them the lessons he's learned as a young entrepreneur and encouraging them to take the entrepreneurial leap.
CMC Speaker
LinkedIn: The Most Up-to-Date Hacks for Paid Advertising
The King of B2B community will likely continue to crank up the costs for marketers to reach their freakishly targeted audience. But fear not: AJ Wilcox to the rescue, with the latest and greatest LinkedIn updates, hacks, and tactics to keep us out of the high-cost advertising jail. He’ll show us how to generate the highest quality leads with massively converting campaigns with any-size budget— all learned from managing some of the largest LinkedIn Ad budgets in the world. AJ received RAVE reviews a few years ago at CMC, so we’re bringing him back to supercharge our LinkedIn return on investment.
In this session, you’ll learn all of this that you can put to work pronto:
— What’s new and what’s next with LinkedIn Ads
— Tips to ace your strategy before you pay to play
— Hacks to save money and pinpoint qualified leads
— When to opt out of Ad campaigns that don’t convert
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Panel: What's In Your MarTech Stack?
Join Neal Schaffer and three panelist that'll review and discuss the the MarTech Stack used by the pros on the panel to create the type of content that moves big mountains with small budgets, saving tons of time and expense along the way. After a quick review of each panelists stack, we'll open up the Mic for any and all to ask questions.
Jon Wuebben
Jon Wuebben is the Founder & CEO of Content Launch, the first complete content marketing platform built for digital marketing agencies & SMBs. Content Launch has produced content for over 700 companies since 2003. Jon has provided content strategy consultation for Konica Minolta, Intuit, Kimberly Clark, MicroAge and dozens of marketing agencies since 2005. Jon is the author of the 2017 book, "Future Marketing: Winning in the Prosumer Age". Jon's 2012 book, "Content is Currency: Developing Powerful Content for Web & Mobile", has been published in six countries worldwide. Jon has spoken at dozens of industry marketing conferences around the world and has been listed as a thought leader in the marketing industry by countless publications since 2008.
CMC Speaker
Cutting Edge SEO for 2019 - The 10 Things You Need to Know
Searchers and search engine algorithms are getting smarter and more sophisticated. New technology and search engine algorithm updates are moving at lightning speed. Is your website up-to-date with the latest SEO tactics and technology? Explore the things that are negatively impacting most sites and learn about some of the most recent SEO tactics that can help your website rank better in the search results.
Arnie Kuenn | Vertical Measures
Arnie Kuenn is the CEO of Vertical Measures, a full-service Internet marketing agency dedicated to helping clients drive profitable growth through SEO & content marketing. Arnie has held executive positions in the world of new technologies and marketing for more than 25 years. Mr. Kuenn is a founder of the Arizona Interactive Marketing Association (AZIMA). Arnie speaks at events around the world and has personally trained more than 3,000 students on content marketing. He recently published his second book, "Content Marketing Works", with his son Brad.
CMC Speaker
Panel: Advanced Content Optimization Strategies
Relevant content is the now the primary ranking factor with Google, leaving old-school keyword-only optimization tactics and fake-link building practices in the dust. But what are the latest SEO tactics? How does user intention fit in? Are there any new link building practices? And how does SEO fit with content marketing?
Chris Silver | Argent Media | Vertical Measures | Nina Hale
CMC Speaker
Advanced SEO: Competitive Intelligence, Modern Scraping and More
It's all about getting ahead of the competition and winning the war on the web. Learn how to scrape your competitors top performing content and keywords, analyze the text with AI tools to find tone, style and consistent themes, and apply that intelligence to develop your own content strategy rooted in performance that will better appeal to your readers and fans and deliver results.
Melissa Sciorra | SmarterTravel, a TripAdvisor Company
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
CMC Speaker
Battle of the Searches: What Motivates Customers Across Major Sites
70% of Searches don’t happen on Google or Bing. They happen in the search bar of individual sites all over the Internet. If you tap into the searches on Amazon, Facebook, YouTube, Reddit, Yelp and Etsy, you can deliver content that people are scrambling to consume.
Attend this session to learn how to...
- Hack search analytics and behavior patterns on popular sites
- Snag real-time customer search behavior data with next-gen tools
- Improve marketing strategy with deeper insights to what buyers really want when buying products and services
- Rethink which sites/brands to tap for fresh ideas to achieve goals
Mike Roberts | SpyFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
How to Build an SEO Magnet that Drives Free Traffic, Leads and Sales
Your content is competing for attention against the ever-growing avalanche of articles, videos, and podcasts published every second of every day. Getting free traffic from search engines like Google is a big challenging. Until now. It all starts by creating content that truly deserves attention. And that requires a bit of research developing an SEO magnet. In this session, you'll learn how to build an SEO Magnet that generates free traffic, drives leads and generates revenue, again and again. And you'll learn the "Zero Page" process perfected over the years with multiple brands and clients.
Russ Henneberry | Modern Publisher
Russ Henneberry is the founder of Modern Publisher, a community of professional content creators and expert digital marketers ready to lend you a hand. Russ has trained and certified thousands of professionals through his coaching, courses, stage presentations and his book, Digital Marketing for Dummies.
CMC Speaker
Data: 10 Tips to Get into the Brains of Your Site Visitor
Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.
In this session you will learn
- How to conduct better qualitative research to extract useful information
- Identifying the big “ask” and question of specific visitor behavior you want to uncover
- How to build a story and timeline to understand how/what visitors use your product or service for
- How to use that information to create a better website experience
Ayat Shukairy | Invesp
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Conversion Boosters for Emails and Blogs
You’re probably spending a lot of time on your blog, and sending out to lots of emails these days. Yet your open and conversion rates are still stuck in the sand, unable to improve despite numerous experiments. Attend this session to change all that, with two shepherds offering advanced hacks and tactics to achieving exponential marketing growth with just a few small fixes that can make a big difference. Learn the latest email strategy and techniques that won’t break the new law, but will deliver a boost in conversion. And explore what it takes to transform your blog into a lead generation machine, converting more browsers to buyers, pronto.
Meghan will offer the latest blog tactics to…
- Boost conversions 3X with the right CTA's placement
- Double traffic with secret on-page SEO elements
- Improve performance with apps and integrations
Jessica will open your eyes (and more emails) with advanced tactics like...
- The mathematical impacts of cutting a 1/3 of your email list
- The 4 biggest things marketers can do to boost inbox placement and bottom line
- A/B tests in email that actually drives results
Jessica Best | Barkley|Hq Digital
Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
Landing Pages: 7 Tips to Never Boost Conversions
Landing pages are essential, but if you try to wing it, you’re likely to end up with a dreaded Frankenpage. In this session, Justin will share his 7 best tips to ensure that your landing pages actually convert!
There are two kinds of user tests: active tests and passive tests. Justin shares the difference between the two and why you need to invest in passive user tests to improve your user experience and boost conversions for companies of all types and sizes.
Justin Rondeau | DigitalMarketer
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Advanced Planning: Performing a Content Audit with Scoring
Sure, your content is rolling out consistently. But maybe time for a content audit and change of direction that could improve faster migration through the customer's journey. The challenge is learning how you can make modifications that will bear more fruit across the board. Attend this session to learn an advanced method to create a content scorecard that analyzes the quality and quality of content you need to boost momentum. Only then can you pinpoint the weaknesses in optimization for readers and appeal for the search engines. And deliver on content goals.
Attend this session and learn how to...
- Perform a Content Audit Effectively.
- Create a Must-Have Content Score Card .
- Map Content to the Customer Journey Stages.
- Assemble the Data in a Content Plan.
- Put the Scoring to Work in a Practical Plan.
- Implement an Ongoing Content Optimization Program.
Lindy Roux | Tendo
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
CMC Speaker
Building the Brand Newsroom from Scratch
For the first time ever, brands are competing with journalists for scoops, storytelling, and eyeballs. Developing a brand newsroom can help you connect with customers, expand your reach, solidify thought leadership, and keep your finger on the pulse of information. Good news: You don’t need to secure seven-figure budgets and build out a big staff. In this session, two panelists will offer a few tips and advice on how to get started and get the "stories" flowing and budget going for funding. Followed by questions from attendees on challenges transforming your business into a publishing machine that attracts leads and customers in droves.
Learn these fundamentals that for the base camp for questions:
- Start with the “what”: your audience, message, voice, style, distribution
- Find the “who”: your blend full-time staff and/or freelance talent
- Master the “how”: putting it all into practice to deliver on goals
Margaret Magnarelli | Morgan Stanley|Lola.com
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.
CMC Speaker
Design for Trust: Find Strength in Vulnerability, Voice, and Volume
How do you earn the trust of your customers, readers, and fans when facts are out—and what “feels right” wins? Mass media and our most cynical memes say we live in a post-fact era. That idea undermines any marketing that promotes ideas, products, services, or politician… and it tracks with trends in social media: our customers turned away from experts and big brands to let “people like us” influence choices instead. But we’re popping those filter bubbles. Now consumers turn inward for the truth—and by embracing vulnerability and designing for empowerment, the smartest organizations meet them there.
Drawing on lessons from America’s Test Kitchen, Crutchfield, GOV.UK, and Volkswagen, we’ll discover tactics of content strategy and design to foster trust, build rapport, and increase loyalty:
- Uncover how to address cultural predisposition in public health, cause marketing, and socioeconomics
- Lean into vulnerability by learning to “prototype in public”
- Discover how voice allows companies to evolve without alienating an established base
- Learn how to shift between longform vs. bullets to determine “enough” content to do the job
Margot Bloomstein | Appropriate Inc.
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
13 Surprising New Ways To Attract Eyeballs and Action
How do you get today's multi-device, multichannel, information- overloaded consumers to behave the way you want them to? Tap into the latest techniques that successfully drive readership and response today. Discover surprising new ways – fueled by the latest brain science findings -- to create content and marketing messages that increase your effectiveness. See numerous in-market examples that reveal exactly how to phrase headlines, subject lines, content titles, etc. to increase engagement and action. And leave with easy to apply tactics that immediately improve your content.
Learn these 3 key takeaways and more:
- Gain a treasure trove of actionable techniques you can use as soon as you leave the conference.
- Tap into decision science secrets that impact what people read, whom they trust and when they buy.
- Discover new copy and art tactics that get even stubborn targets to engage.
Nancy Harhut | HBT Marketing
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
CMC Speaker
Apply Neuroscience to Double Your Engagement and Conversion Rates
Your audience’s actions are driven by the subconscious. But learning to create content that taps that reality can be challenging. Until now. Learn the core neuroscientific principles that are the driver for better conversions. And start crafting better online content that connects more directly with the target audience, and engages them more deeply for the long haul. From attracting attention to deepening engagement, you'll learn to improve your content and copy, and make it more persuasive, more memorable and more effective.
Learn how to...
- Apply behavioral analytics to content creation.
- Create more compelling content that drives action.
- Transform your website, blog and other digital assets.
- Apply 10 brain science-based strategies for better marketing results.
Tom Shapiro | Stratabeat
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.
CMC Speaker
Planning Master Guide: Tips, Tactics, and Tools for Content Marketing Success
It's not easy to develop the steady stream of quality content you need to engage readers, drive traffic from the search engines, and deliver marketing performance. Until now. Learn the time-tested tactics for how to improve content quality, decrease the amount of time needed to produce optimized content, and double the likelihood your content will deliver the ROI for your time, and money.
Attend this session and walk away with all this, and more:
- Master template to improve/speed up keyword research.
- List of essential tools to help with content creation.
- Deep dive into a few AI tools to help with content creation.
- Tactics to put data to work to produce audience-centered content.
- Better understand the human decision algorithm.
Paxton Gray | 97th Floor
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
CMC Speaker
Scale Your ABM Success with Personalization
Account-based marketing (ABM) programs are on the rise, and for good reason. When executed well, ABM improves collaboration with sales, grows deal size and helps focus marketing efforts where they can have the largest impact. However, most marketers learn quickly that measurable ABM success isn’t as simple as doing the same programs you already run, pointed towards a new set of accounts. Instead, Instead, it increases the requirement for personalization and tight alignment with outbound calling teams. In this session, we’ll explore the role personalization plays in mastering ABM outreach for maximum impact.
By the end of this session, you'll be able to:
· Identify which communications must be personalized
· Consider which triggers should be used to automate personalization prompts
· Leverage your outbound calling engine to drive up conversions
Samantha Stone | Marketing Advisory Network
Samantha Stone is a revenue catalyst who helps unleash the possible in organizations that have complex selling processes. She's a fast-growth, B2B marketing junkie, author, speaker, consultant and persona coach who has also managed to find time to raise four boys with her husband, David. Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
CMC Speaker
Personalization: Using Customer Data to Scale Campaigns
Marketing is all about the data these days. But gathering, analyzing, interpreting, and using data to create relevance and timeliness in email campaigns can be easier said than done. This session will explore the 6 steps to take to turn data into a useful tool for creating marketing, including the latest methodology and technology you need to gather customers insights and transform that data into personalized emails at scale.
Buckle up and learn how to ...
- Acquire data so that it's ready to use in marketing and sales.
- Use data to determine the content of your email marketing.
- Use data to determine the timing of your email marketing.
Jessica Best | Barkley
Jessica is a self-admitted numbers nerd. She's worked to lift ROI in customer- and data-driven marketing for a broad range of brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, and Boulevard Brewing Company, and more. Jessica also spreads the good word of great email marketing from the stage. Over the last 4 years, she's lead trainings and spoken in front of audiences from dozens to over 1200 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients. For three years as Marketing Manager, Jessica managed partnerships and opportunities for emfluence with other Kansas City marketing communities and businesses as well as a comprehensive and cohesive digital and email marketing campaign, promoting the emfluence Marketing Platform, and our strategic services. In 2013, Jessica finally got to put the truth on her business card: Digital Marketing Evangelist! In 2016, Jessica accepted the exciting role of Director of Data-Driven Marketing at Barkley, working as lead CRM strategist for fortune 1000 companies like Dairy Queen and Spirit Airlines, soaking up all the smarts of my fellow partners and helping integrate data.
CMC Speaker
How Music can Shape Perception, Builds Fans and Drive Marketing Goals
Music captivates our attention, to the tune of an average 35.7 hours per week. And brands are catching on, spending billions to explore how music can augment a story, shape perception, motivate action, boost loyalty and propel the brand in exciting, powerful ways. Turns out it's not only established brands that are making a loud noise to attract attention, augment stories and delivering on marketing goals. Small business is joining the dance floor too. Learn how you can write the script for success by creating, curating and integrating music into your content marketing plan.
Attend this session to learn how to...
- Create sonic identities & brand anthems.
- Amplify brand campaigns, assets and messaging.
- Boost engagement with podcasts and live-stream.
- Curate new releases and new artists.
- Develop Playlist s for targeted audiences.
- View Music as editorial content.
- Integrate e the right music into videos.
- Tap live music events for brand plays.
- Contract artist partnerships.
Joe Belliotti | NOISEGATE
Joe Belliotti is an industry recognized leader at the intersection of music, audiences and brands. As Head of Global Music at The Coca-Cola Company for 8 years, his work amplified dozens of campaigns including the FIFA World Cup, Olympic Games, Share a Coke and a Song, and Product (RED), He also architected strategic partnerships with Spotify, and created numerous podcast and a live streaming series. Previously on the agency side with Brand Asset Group and in the music industry with Maverick Music. In 2018 Joe launched NOISEGATE a marketing firm at the intersection of brands, technology, music and audiences and co-founded The Music Division, an outsourced music division working with brands and agencies. In 2019 co-created "Decoding the Music Experience" podcast, a new series in partnership with Advertising Week / AW360. Joe has been recognized multiple times by Billboard Magazine on their Power 100 list and Billboard's Branding Power Players List and featured in industry press such as Variety, Forbes, The Economist, Inc., , Ad Age, Ad Week, Brand Channel, The Drum.
CMC Speaker
Stories for the Win: The Hidden Neuroscience of Content Marketing, and Why Great Stories Make Our Brains Want to Buy
Content marketers have long assumed that great stories help build relationships with consumers, without knowing why or how. Until now. In this high-energy session, you'll learn the cutting edge neuroscience of storytelling, featuring new research that’ll make you rethink the way you create and measure content success. Dive into storytelling techniques that spike empathy, attention, and purchase consideration in our brains. And surface with case studies from the most innovative brands on earth. Best of all, you'll have an opportunity to participate in a live neuroscience experiment, a first-of-a-kind.
Attend this content marketing session, and learn all this and more...
- The new neuroscience of storytelling and how stories impact our brains.
- How stories build connections and drive purchase consideration.
- The 4 elements of stories that make our brains light up.
- Techniques for measuring and optimizing the effectiveness of your content.
Joe Lazauskas | Contently
Joe is the Director of Content Strategy for Contently and frequent contributor to The Content Strategist, winner of the 2016 Digiday Award for Best Brand Publication. A technology and marketing journalist, Joe is a regular contributor to Fast Company and has written for Mashable, Digiday, and Forbes, amongst other publications. His book, The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You will be published by Wiley in January 2018.
CMC Speaker
How (and Why) to Write a Business Book
A business book is the most powerful form of content marketing. Publishing a book could catapult your career and confirm your status as a leading expert and authority. But without a recipe for success, the process will suck up your time and energy, and then fizzle rather than skyrocket on launch. Attend this session to learn the systematic way to improve your chances of success and start acting like an author. From the author of 6 books -- and midwife to countless others.
- Learn the fundamental book publishing roadmap that's required for success.
- The one question that determines if it makes sense for you to write a book.
- How to research, structure, and write a book your audience can't resist.
- The tradeoffs in traditional publishing, self-publishing, and hybrid models.
- Book promotion secrets from successful authors.
Josh Bernoff | Monumental Shift
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
InstaBrain: The New Rules for Marketing to Generation Z
Move over Millennials, there’s a new kid in town.
Today Generation Z (ages 13-24) outpace Millennials by 3 million. They represent 40% of consumers and $44B in direct buying power, wielding their mighty influence on every other generation, in every industry. But marketing departments are still focusing on Millennial research and are missing the gigantic potential of Generation Z. Turns out you need a completely new type of marketing strategy for success. And you’ll learn the essentials in this session that’s packed with stories and videos direct from teenagers, offering insights on how this next generation of customers wants to learn, transact, and engage with brands like yours.
Attend this session to learn…
- Where Z’s go for different types of content.
- What draws them in.
- How they make a buying decision.
- What keeps them coming back.
- How to tailor your marketing strategy for this new generation.
Sarah Weise | Brilliant Experience
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
LinkedIn Video: Behind the Scenes of 4 Million Views
LinkedIn video has created a massive new channel for B2B marketers, with built-in targeting that is simply the best on the web. But developing new strategies and tactics to create, optimize, and distribute video content in this exciting new channel is challenging. Until now. Learn the proven methodology on how to attract millions of video views on LinkedIn, and how businesses and thought leaders can replicate the success.
Learn all this and more…
- What are the topics that work best for LinkedIn video?
- How to optimize video content for organic reach on the LinkedIn feed.
- How to build out an "executive marketing" program.
- The gear, equipment, lighting and more.
- The publishing frequency game plan that’s required for success.
Allen Gannett | Skyword
Allen Gannett was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In 2018 it merged with Skyword, the leading content marketing platform, where he now serves as Chief Strategy Officer. He has been on the "30 Under 30" lists for both Inc. and Forbes. He is a contributor for FastCompany.com and his book The Creative Curve, came out June 2018 from Currency, a division of Penguin Random House. The book has been featured on CNBC, Forbes, numerous top podcasts, and has been picked up to be translated into seven other languages in 2019. Most importantly, he was once a very pitiful runner-up on Wheel of Fortune.
CMC Speaker
Science of Color
Ever wonder why some marketing campaigns fail, and some succeed? Or why red lipstick is more popular in times in economic depression? Attend this session to change the way you think about color, light, and design in your marketing campaigns. Remove the guesswork by learning the science of color to supercharge your content marketing campaigns with counter-intuitive truths rooted in the latest neuromarketing.
Attend this session to learn….
- How a single orange pixel on Instagram "stopped the internet"
- Counter-intuitive color truths that you must know
- Secrets scientists use to hack human experience
- How to unlock the potential of color science to change your world
Ben Plomion | GumGum
Ben Plomion is responsible for brand management, integrated marketing programs and corporate communications at GumGum. In representing GumGum to the wider digital ecosystem, Plomion is a contributor to Forbes, Adweek and Adage, as well as a regular speaker at industry events like Advertising Week and OMMA. Before joining GumGum he held a variety of marketing leadership positions at General Electric, where he helmed the company's global digital media practice. Plomion is a French native and a graduate of GE's Experienced Commercial Leadership program and McGill University's MBA program. He lives in Venice Beach with his wife and son, and is an avid surfer and skateboarder.
CMC Speaker
Do More with Less - Maximize Any Video Budget
Budgets—we all wish they were larger, especially when it comes to video. The truth is you can create killer video on any budget. Join Mykim Dang, Director of Video at America's Test Kitchen, and Chad Lakin, VP of Shootsta North America, for proven tips on how to maximize your budget with simple tweaks to video production, resourcing, and technology.
Leave this session learning how to:
- Assess and identify the videos that are critical in your overall strategy and marketing campaigns
- Align your video production plans to your budget and content goals
- Identify the ways in which you can leverage a shoot day to create multiple pieces of content
- Evaluate when to use in-house talent and when to hire external resources
Come ready to brainstorm a piece you’re working on!
Chad Lakin | Shootsta North America|
Chad Lakin is VP of Shootsta North America, one of the world's fastest-growing startups. Chad has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Chad's overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths -- really. He's heading up the US office to help bring the power of storytelling through video, to more brands and people around the globe. We've heard rumors that his appeal is infectious -- we warned you.
CMC Speaker
Video Step-By-Step Guide: Zero to Sixty in 50 Minutes!
You know video is the future of marketing and needs a spot on your marketing roster. But transforming your boring business into video stories that become marketing magnets seems out of reach. Until now. Learn how to hit the fast-forward button on all things video with step-by-step guide on what to videos to create, how to create them and how to market them to hit the performance goals in creative, affordable ways.
Attend this session to get all this and more:
- How to take your boring business and stand out online.
- Stats and data that will help you secure funding.
- What videos to start creating and why.
- Which platform to select with so many choices.
- Quick punch list on low budget video production essentials.
- Coaching tips and advice to get started and keep going.
Desiree Martinez | All In One Social Media
CMC Speaker
How to Create Addictive Email Content and Campaigns
Email marketing is more effective than ever. The world's most successful companies rely on it. And you should too! Yet, the inbox is a crowded place. To stand out, you need to create content your subscribers can’t resist. In this session, you’ll learn how to use strategies from today’s top marketers to write emails that will get your audience to open, click, and convert.
Learn how to transform your email content and campaigns:
- Discover how long your email content really should be.
- Learn a little-used trick to boost your open rates.
- Find out how to maximize your results with a few essential emails.
- See how the experts write irresistible subject lines.
- Study real-life examples of emails that get open rates above 60% and click-through rates above 30%.
Liz Willits | AWeber
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
CMC Speaker
Enterprise Tactics and Strategies for Video Marketing
Sure, YouTube’s base of nearly 2 billion monthly logged-in users is impressive. But, the 5.8 million new videos that were uploaded in the last 30 days are creating quite a mindshare traffic jam. Learn the latest, proven video SEO tactics that help viewers find the videos they want to watch, and to maximize long-term viewer engagement and satisfaction. Discover how to craft compelling videos that entertain, inspire, educate, and enlighten consumers as well as boost the confidence of B2B buyers in key decision-making moments. Get in-depth guidance on crafting a successful content marketing strategy on YouTube, including how to measure your results and adjust your strategy accordingly.
If you are in charge of video marketing at a Fortune 1000 company or an agency, you should attend this session to learn from two YouTube gurus and video marketing experts how to:
- Optimize your videos for YouTube’s search and discovery system.
- Create great content that provides intrinsic value to your viewers.
- Use a YouTube video series to build your brand and market visibility.
- Evolve your content over time as your goals and opportunities change.
Greg Jarboe | SEO-PR|Perficient Digital
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.
CMC Speaker
The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started
The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals.
Attend this session to learn how to:
- Get started with chatbots
- Generate leads 24/7/365
- Craft targeted messages to connect buyers and sellers faster
Mark Kilins | Drift
CMC Speaker
Enough AI Theory: Here's How You Combine AI with Customer Data to Craft Content Strategy and Exceed Revenue Goals
Enough of the artificial intelligence theory. It's time to see exactly how AI can power content strategy, and forge a more predictable revenue stream. It turns out that the answers right in front of you, combining customer data with artificial intelligence to forge insights that can be used to create better content that will connect and engage readers and deliver on conversion goals. Sure, it's part science. But it's also an art form when you learn to take the data and craft content flex style for better engagement and results.
In this session, you'll learn all this and more:
- The types of customer data you now harvest
- How to use that data to create personas and creative briefs
- How to use AI to flex content style to engage readers
Marty Muse | Vennli
Marty Muse is the CEO of Vennli. He has 15+ years of experience in executive leadership, strategic planning and marketing/sales operations where he has held various leadership roles with several SaaS organizations. Prior to taking the helm at Vennli, Marty led Relevance, a digital marketing agency as CEO where he directed an exceptional team while delivering services to a who's who list of Fortune 500 clientele including L'Oreal, Office Depot, FedEx, Macy's, Sears, Humana, and New York Life and many tech companies such as Rackspace, Seagate, Intel, HP, and Intuit to name a few.
CMC Speaker
"Creating Engaging Video That Makes Fans ""Know"" and Trust You"
Video is now a driving force for marketing, customer success, and sales. But how can you create and use video in exceptional ways to truly connect with your audience, earn their trust and motivate them to share your stories and love you and your brand? Attend this session for insider tips from two video marketing pros that know how to create a video that can earn (or destroy) trust, and pave the way for influencers to like, share and love your work and help you achieve your performance goals.
Renee will cover all these tactics and how to's...
- Flex video content for different funnel stages and personas
- Align your personal brand and video work with your business/brand
- Develop an influencer strategy to build credibility for your business
Dan will reveal the must-do to-do's backed with data on how to....
- Build trust with video, especially live video
- Use data to change your strategy and repurpose content
- Turn video engagement into business results
Renee Teeley | Powtoon|GoToWebinar
Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer's journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).
CMC Speaker
Writing Without Bullshit
Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly. In this session, you'll learn to:
- Get quickly to the point -- so people will read and act on your emails and blog posts.
- Say more with fewer words.
- Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
- Maintain a bold voice in collaborative writing environments.
Josh Bernoff | Monumental Shift
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Steal These 7 Content Strategies to Upend Your Milktoast Content Marketing
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What’s been working for you (and your time)
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What you can do away with in your strategy
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A plan on how to create a content marketing strategy for every part of your customer journey
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How to create repeat customers and loyal fans on the right platforms for your business
Lindsay Marder | Digital Strategy Boot Camps
Lindsay Marder is DigitalMarketer's Managing Editor. Lindsay manages DigitalMarketer's content strategy, blog, editorial team, and Faculty program. In the past 12 months, Lindsay has generated over seven million unique sessions for the DigitalMarketer blog. She also has a publishing background, and has assisted in the ghostwriting, editing, and publishing of over 75 books in 50 different markets.
CMC Speaker
Growth by Content: Driving Massive Traffic Without a Big Budget
It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on?
In this session, Nadya shares the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way.
You’ll learn how to:
- Build a high-impact strategy that requires little to no ad spend budget.
- Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once.
- How to start thinking about hitting multiple acquisition goals without putting in as much work.
- Which metrics to measure for content engagement, and why it’s crucial to scaling your traffic.
Nadya Khoja | Venngage Inc.
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
The Core Processor: AI Powered Marketing Methodology and Technology
Customer journeys, information consumption habits and assumptions about buyer behavior have all been disrupted. Your business is trying to EVOLE with the changes, moving away from legacy marketing processes and all-in-one technology that will soon be extinct. But with so many fuzzy choices on how to best harvest the power and insights from big data, the transition can be difficult. Attend this session for clarity on how the latest technology and tactics can play a huge role in capturing and influencing buyers. Learn from real-life case studies on how to boost revenues, pronto. And learn how to make the case for AI investment revamp marketing pipelines that fuel the bottom line.
Attend this session to gain deep insights on the AI methodology and technology:
- What does AI, blockchain, IoT and machine learning really mean, in a nutshell.
- What technology is being used for marketing WOW and personalization at scale.
- How to sell AI investment to my management team or clients.
- What software integration apps can improve your business and help you scale.
- Hints to optimize your IT infrastructure for scalable for business growth.
Ron Jacobs | Jacobs & Clevenger
Ron Jacobs is the CEO and Founder of Jacobs & Clevenger -- a marketing agency with extensive expertise in customer relationship marketing. He is a recognized influencer on digital and database marketing transformation. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing. Ron has led clients like Mercedes, Ulta, Cars.com, Humana and Cintas (to name a few) and literally wrote the book on direct marketing, "Successful Direct Marketing Methods," which has sold more than 250,000 copies and is now the basis for modern relationship and response marketing. He is a world-renowned public speaker, frequently sharing his insights and strategies at marketing conferences and seminars worldwide. Awards & Notables: Recipient of lifetime achievement for marketing, and Direct Marketer of the Year awards; Author of Successful Direct Marketing Methods; Faculty at Northwestern Medill Integrated Marketing Communications Program for more than a decade
CMC Speaker
"Beyond Search: Creating the Brand ""You"""
Search Engines have moved away from a keyword-first content mindset to an identity-first content experience. In the world of voice search, position 0’s, featured snippets, and social media dominance, digital marketing as we know it has ceased to exist. The only path ahead in the growing age of invisibility is to have an individual voice, a voice that is uniquely yours.
Attend this session to learn all this and more:
- How to create an authoritative, indexable source of information on search engines about you, your products, services, contributions, and more.
- How Google "You" vs Google "It" is the best strategic direction moving forward.
- How brands like Nike, Gary Vee, The Bucket List Family get recognized for the narrative they self-created.
- Explore strategies that go past the idea of thought leadership and influence to help you stand out from the pack.
Veronica Romney | LoSoMo Inc.
Veronica is a 10-year branding and marketing veteran. Even more than that, she is a wife, a mother, an agency owner, and a brand consultant. Veronica has always combined both vision and execution when working with some of the world's most respected brands including Sprint, Marriott, IMAX, Dr. Weil Vitamin Advisor, and more. She is the Founder and President of LoSoMo Inc, a branding and digital marketing agency based in Boca Raton, FL that helps both company brands and personal brands stand out in a busy digital world. When she isn't busy wrangling a business and two kids, she is an in-demand international speaker with topics ranging from disruptive digital marketing strategies and trends to why having a personal brand is necessary to succeed in business today regardless of industry.
CMC Speaker
Keynote: Andrew Davis
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Andrew Davis | Monumental Shift
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
CMC Speaker
CMC Chair: Byron White
Byron White is the Chair of Content Marketing Conference, and founder of WriterAccess, an online content creation platform connecting 25,000+ customers with 15,000+ freelancer writers, editors, content strategists and translators.
Byron White | Content Marketing Conference
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Keynote: Debra Jasper
You Have 8 Seconds—Go! Competing in a Connected World Mobile, custom, fast and easy. That's what it takes to break through the noise and do business in a digital age. But simply recognizing this isn’t enough. You need to understand what smart content marketers are doing to earn attention and loyalty leverage SOS to communicate with clarity and impact, save time, and drive action with ARC. tell powerful micro stories (don’t just be a better storyteller, craft a better story)q get ready for what’s coming next (AI, charming bots, emotion analytics and more)To survive, content marketers need to adapt. We’ll help your teams “connect the dots” and take advantage of new technologies and approaches that lead to breakthrough results.
Debra Jasper | Mindset Digital
Mobile, custom, fast and easy. That's what it takes to meet the demands of today's digital consumer. That's why Mindset Digital Founder and CEO Debra Jasper is passionate about helping leaders tell powerful micro stories and compete in a world of AI, charming chatbots and more. In 2018, Debra was named by EY as one of the top 12 Entrepreneurial Women in North America. An international speaker, Debra has given keynotes in more than a dozen countries, from the Global Internet Conference in Australia to Sweden's Schibsted Academy and the Ukrainian Council of Ministers. Debra and her firm have provided training for more than 150,000 professionals in Fortune 100 firms around the world--illustrating how to break through the noise and capture attention in a digital age. Before launching her digital transformation firm, Debra: * directed Ohio State's Kiplinger Program in the John Glenn School of Public Affairs, where she launched the first social media fellowship for journalists in the world * working with CNN, 60 Minutes, The Washington Post, Los Angeles Times and other top newsrooms * spent more than a decade as an award-winning journalist, covering presidential campaigns and government--and producing in-depth, investigative projects that spurred new laws and reforms * earned two degrees in journalism, along with a Ph.D. in Educational Policy and Leadership from Ohio State (she wrote her dissertation on the art of powerful micro storytelling)
CMC Speaker
Keynote: David Meerman Scott
Real-Time Content Marketing and Newsjacking Content Marketing strategies typically focus on long-term planning, editorial calendars, and multiple review processes. But there’s another way to reach your audience with content: Publish in real-time. Rather than create and publish content when you’re ready, get your brand out there when the market is ready! Real-time rules; speed and agility win — not the most lovingly created content! When there is news in your marketplace, reporters and analysts are looking for experts to comment on the story. When consumers are alerted to a trend, they’re often ready to spend money. Now! News Jacking -- the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business -- gets attention. But you've got to be quick and you've got to be on pitch. Learn the power of Real-Time Content Marketing and Newsjacking from David Meerman Scott, content marketing pioneer and the founder of the Newsjacking movement. David’s Newsjacking strategies are now so popular that “newsjacking” is included in the Oxford English Dictionary. David Meerman Scott No one knows more about using the new Real-Time tools and strategies to spread ideas, influence minds and build business than David Meerman Scott. He’s a sales and marketing strategist who has spoken on all seven continents and in over 45 countries to audiences of the most respected firms, organizations and associations. David is author of ten books—three are international bestsellers. He was the first to write a book about content marketing and is best known for “The New Rules of Marketing & PR”, now in its 6th edition, which has been translated into 29 languages from Albanian to Vietnamese and is a modern business classic with over 400,000 copies sold so far. David is an entrepreneur, partner at a VC firm focused on early-stage SaaS companies, and serves as an adviser to select emerging companies who are working to transform their industries by delivering disruptive products and services. His advisory clients include HubSpot (NYSE: HUBS), where he also serves as Marketer in Residence. He began working with HubSpot in 2007 when the company had a handful of customers and fewer than 10 employees, helping the HubSpot team with rapid sales and marketing strategies that have grown the company to 52,000 customers in nearly 100 countries. His current portfolio of advisory clients also includes YayPay, Mynd, Expertfile, RISEcx, Set The Set, SlapFive, Foxtrot Systems, and GutCheck as well as non-profits including the Grateful Dead Archive at University of California Santa Cruz and HeadCount.
David Meerman Scott | Marketing and Sales Strategist
CMC Speaker
Keynote: Sarah Cooper
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, “10 Tricks to Appear Smart in Meetings” and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
Sarah Cooper | TheCooperReview.com
Sarah Cooper is a writer, comedian and creator of satirical blog TheCooperReview.com, which attracts 500K+ pageviews per month. Her work has appeared on The Washington Post, Fast Company, Business Insider, and Huffington Post. Previously at Google, Sarah has over 15 years experience in the corporate world, leading to her first viral article, "10 Tricks to Appear Smart in Meetings" and the subject of her first book, 100 Tricks to Appear Smart in Meetings, to be published in October 4, 2016. Sarah also speaks about adding humor to your writing, as well as performs standup comedy around San Francisco.
CMC Speaker
Keynote: Andrew Tarvin
Andrew Tarvin is the world’s first Humor Engineer teaching people how to get better results while having more fun. Through his company, Humor That Works, Andrew has helped more 25,000 people at 250+ organizations—including P&G, GE, ESPN, Microsoft, the U.S. Navy, PepsiCo, and the International Association of Canine Professional—learn to be more productive, less stressed, and happier. Combining his background in business with his experience as an international comedian, his programs are engaging, entertaining, and effective. Prior to starting his company, Andrew was a top-rated project manager at Procter & Gamble, managing million dollar projects for a $350 million business. He is also an accomplished comedian, having performed in more than 1,000 shows all around the world. Andrew is the best-selling author of Humor That Works: 501 Ways to Beat Stress, Increase Productivity, and Have Fun at Work, has been featured in The Wall Street Journal, Forbes, and FastCompany, and his TEDx talk has been viewed over 100,000 times. He has delivered programs in 50 states, 18 countries, and 1 planet (Earth). He loves the color orange and is obsessed with chocolate.
Andrew Tarvin | Humor That Works
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Keynote: Michaela Alexis
How to Build a Mega Personal Brand on LinkedIn on a Mini-Budget. Personal branding on LinkedIn can help you win more business, land your dream job, or successfully launch your product or service to over half a BILLION professionals worldwide. But where do you even START creating content on a business-focused platform? In less than a year, Michaela Alexis went from broke and laid off, to launching her dream job, launching her own company, traveling internationally, and gaining a highly engaged audience of over 130,000 followers, thanks to the power of LinkedIn. Find out how you can transform your life or catapult your career lots of tips and hacks: •Learn what kind of content resonates with the LinkedIn community. •Discover how the LinkedIn algorithm works and how you can work with it. •Understand how to find your unique voice and make your LinkedIn content more digestible.
Michaela Alexis
Hailing from Ottawa, Michaela Alexis is currently one of North America's most in-demand speakers on topics related to LinkedIn and personal branding. Her journey started in March 2016 when an article she wrote about landing her dream job went viral on LinkedIn. Since then, she has replicated that success, with dozens of articles receiving millions of reads, featured on the likes of CNBC, Success.com, Buzzfeed, Inc. and more. Over the past decade has managed the online presence of more than 100 high-profile brands, built her own personal brand to over 130,000 followers on LinkedIn, works with Crowne Plaza as a Social Media Expert in their Meeting Mentor Program, and recently co-wrote a book called Think Video: Smart Video Marketing and #Influencing.
CMC Speaker
Keynote: Ron Tite
The Death of Content Marketing. The Rise of the Content Marketer. Did you hear that? That was the sound of the phrase, “Content Marketing” getting sucked out of the room. No, it wasn’t just drowned out by the latest buzzwords dominating the marketing landscape, it was completely removed from the marketer’s tool belt. Yup. Like many before it, “Content Marketing” has been given the pink slip(along with a pat on the pack, a 2 week severance package, and an all-staff email that ends with, “we wish you well in your future endeavors”). Let’s face it, the worlds of content and advertising - once staunchly kept separate -have now been unified. Everything’s an ad. Everything’s content. And the discipline that bridged the two worlds is no longer required. Thanks for everything. And don’t let the door hit you in the white paper on your way out. Now you - the content marketer - you need to stay. There’s a bright future ahead for you. Transitioning to a single, unified world with one master process across a growing number of type of media won’t be easy. While the conventional brand marketers will be trying to untangle fuzzy metrics, programmatic media buys, and agency partners desperate for revenue, it’s actually your experience that will win the day. Consumers used to vote with their wallets. Now they vote with their time. And only the content marketing professional who has been trained in winning that battle can help brands thrive in the new merged reality. This humorous and insightful session will outline the simplified approach you must learn and the traits you must keep to be successful.
Ron Tite | Church + State
Trained at the legendary Second City, Ron Tite has always blurred the lines between art and commerce. He has been an award-winning advertising writer and Creative Director for some of the world's most respected brands including Air France, Evian, Fidelity, Hershey, Johnson & Johnson, Kraft, Intel, Microsoft, Volvo and many others. Currently, Ron is Founder and CEO of Church+State, an agency that helps global brands unify content and advertising, and Editor-in-Chief of The Business Casual. Ron has written for television. Penned a children's book. Wrote, produced, and performed a hit play. Created a branded art gallery. And was Executive Producer and Host of the award-winning comedy show, Monkey Toast. In demand as a speaker on disruption, innovation, creativity and content marketing, Ron speaks to leading organizations all over the world about "Think. Do. Say", his own take on modern business. Ron's own book, Everyone's An Artist: Or At Least They Should Be (Co-written by Scott Kavanagh and Christopher Novais), was published by HarperCollins in 2016.
CMC Speaker
"Keynote: Don McMillan ""Life After Death by Powerpoint"""
What do you get when a engineer-turned-comedian meets Powerpoint? Answer: The funniest Powerpoint presentation you will ever see. Don McMillan's unique show combines smart comedy and an array of charts and graphs guaranteed to make you laugh. Everyone knows that comedy helps deliver any message and Don's talk will both entertain and inspire you to add laughs to your marketing.
Don McMillan | Technically Funny
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
CMC Speaker
Closing Comedy Marketing Keynotes: David Nihill
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.
David Nihill | Technically Funny
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
CMC Speaker
Closing Comedy Marketing Keynotes: Josh Bernoff
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.
Josh Bernoff | Monumental Shift
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Closing Comedy Marketing Keynotes: Leigh Kessler
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.
Leigh Kessler | Charity Engine
In 1998, Leigh Kessler moved to LA to start his stand-up comedy career. Like any comic, his earliest gigs were performing 3 to 7 minute sets at open mics and coffeehouses across the city, for any audience at any time, in the pursuit of becoming a professional stand-up comedian. Five years later, he had become a headline act at comedy clubs, casinos, colleges, resorts and on cruise ships for Norwegian, Costa/Carnival, and Royal Caribbean. Talent in Motion Magazine called him "one of the few comedians that can make anyone laugh out loud" and "soon to be Television's Newest Star". He was also one of the most recognized comedians on the VH1 network, regularly appearing on hit shows like "The Greatest", and the network's top rated show "Best Week Ever", and CNN Headline News where he was a comedy panelist on "Showbiz Tonight". Other credits include Sportsnet New York, MSG Network, Discovery Channel and Sirius Radio. Over the past decade, Leigh has overseen and informed corporate, policy and campaign research and branding strategies for clients including Microsoft, McKinsey and Co. Johnson & Johnson, Duke Energy, GE, Monsanto, Friends of the Global Fund, Democracy Corps, NARAL, Kraft, TUMS, Philadelphia Museum of Art, Broadway, and the NYC Department of Health. During that time, he has lead enterprise CRM technology marketing and branding for Motionsoft Gym Management Software and CharityEngine Nonprofit Management Technology including 7 times recognition on INC. 5000 list of America's Fastest Growing Private companies and 2 times Deloitte Fast 500. He is a frequent speaker & presenter on technology, fundraising, data strategy and audience development.
CMC Speaker
Closing Comedy Marketing Keynotes: Nadya Khoja
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.
Nadya Khoja | Venngage Inc.
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Closing Comedy Marketing Keynotes: Rachael Kay Albers
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.
Rachael Kay Albers | RKA Ink
CMC Speaker
Closing Comedy Marketing Keynotes: Tim Washer
With RAVE reviews after our Debut last year, our Comedy Marketing Keynotes Series arrives on the main keynote stage to explore the intersection of comedy, marketing, and business growth. Learn from the marketing turned comedy pros on how to engage customers and build loyalty with your brand. Most importantly, get the clear guidance you need to rid the world of all this bad, boring content from comedy keynotes that are sure to inspire and entertain.
Tim Washer | Ridiculous Media LLC
Tim studied improv under Amy Poehler, comedy writing with The Colbert Report executive producer Tom Purcell, and has appeared on SNL, Conan O'Brien, Onion Sports Network, and HBO's Last Week Tonight with John Oliver. He's emceed events featuring Pixar CEO John Lasseter, Emmy-Winner Tony Hale (VEEP, Arrested Development) and Nobel Peace Prize winner Desmond Tutu. Tim has performed at corporate events for IBM, Cisco, Deloitte, CDC, Google and The White House. His award-winning corporate work has been featured in The New York Times, WSJ, Ad Age, ADWEEK, and Fast Company. He has presented at Content Marketing World Sydney, SXSW, Harvard Business School and Forrester's CMO Council. He holds an MBA from McCombs at UT Austin, where he majored in PowerPoint.
CMC Speaker
The Value of Creativity in an Automated World
"Digital marketing today provides us with extremely useful tools to understand our audiences and automate campaigns. But the greatest consumer experiences are powered by more than data and optimization. What truly sets a brand apart is creativity; mastering the skill of fusing art with science. Attend this session to explore the intersection where art and science collide, creating a brand mark that is perceived as more creative, growing by an average of 69%, powered by creativity-driven campaigns that deliver value growth of more than 154%. You'll dive deeply into the newest creative angles like experiential content and more to set themselves apart from marketing automation.
Learn why experiential marketing matters and how to...
•Surface the art & science from great digital marketing experiences
•Define the value of creativity in a data-driven era
•Transform static digital content into engaging experiences"
Ryan Brown | Ceros
Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.
CMC Speaker
FaceBook: The Latest Updates with Paid Amplification
Want to avoid getting crushed by Facebook's latest updates? Learn the latest must-know tips and strategies, and the NEW way to get 10-100 times more value from Facebook. You'll learn it all from Dennis Yu, who's managed more than ONE BILLION dollars in online ads. Yu will dive into a step-by-step strategy that drove 29X return for the Golden State Warriors, generating 80 million reviews for only $500. This session will also show you how to trick the new Facebook algorithm to maximize your results.
Attend this session, and surface with the Facebook game plan that wins. Attendees will learn ...
•What's up with Facebook in a nutshell.
•About the 3X3 Video Grid Funnel.
•How to use Facebook for a dollar a day.
•Standards of excellence for Facebook.
Dennis Yu | BlitzMetrics
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
YouTube: The Latest Hacks and Tactics for Organic and Paid Growth
"Are you frustrated with your lack of success with your YouTube channel? Do you wonder why your YouTube ads aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business with YouTube Ads at remarkably low rates. Two panelists will guide the way, with two brief presentations offering the latest tactics you need for paid and organic tactics, followed by an open mic Q&A covering your YouTube marketing challenges.
Marlon covers YouTube Advertising and how to…
•Create a YouTube Ad video that Converts
•Setup and optimize YouTube Ad Campaigns
•Generate a 4-to-1 ROAS with Laser Targeted Traffic
•Repurpose influencer content to boost traffic by 3000% using YouTube Ads
Antoine covers all YouTube Channel and how to…
•Understand and leverage the YouTube algorithm
•Boost subscriptions in your YouTube channel
•Put the power of psychology to work with marketing
•Track the impact of your new marketing efforts"
Marlon Doll | Vireo Video | www.antoinedupont.com
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
CMC Speaker
Twitter: Advanced Optimizing Tactics
Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.
Attend this advanced session to learn how...
•Google crawls, interprets and ranks content within Twitter.
•Followers and likes affect search rankings.
•Your Twitter profile can be optimized for rankings.
•Your Tweets can be optimized to boost distribution and ranking.
•Your Twitter carousel will magically appear in Google search.
•Leverage content within Twitter to influence Google rankings.
This session will help you become much more sophisticated with your Twitter efforts.
Chris Silver Smith | Argent Media
CMC Speaker
Instagram: Hacks for Marketers and Hints to Snag Influencers
With the highest engagement performance ranking in the social sphere(3.21%), you’ll need to include Instagram in your marketing mix for sure. But learning the ropes requires staying on top of the latest updates and hacks. And contracting the right influencers that can deliver on performance goals. That’s where Candace and Jen come in, covering all the bases to create high performing content, and leverage influencers the right way.
Dive in with Candace, Instagram marketing expert, and surface with the...
•Fundamentals of Instagram and the most recent updates.
•Highest performing types of content to boost engagement.
•Key metrics for Instagram's advertising platform.
•How to increase your reach, engagement & following organically.
Tune in with Jen, full-time Instagram influencer, and learn how to...
•Position yourself and your brand with influencers.
•Pick the right influencers to achieve goals.
•Align your brand with conversations.
•Contract influencers and manage the process.
Jen Morilla | The Social Girl Traveler | Candace Junee Consulting | PDCA Social
Jen Morilla is the founder of a social impact travel blog called The Social Girl Traveler. She's been traveling the world with clean water-filters and dispensing them in developing communities around the world. She's impacted an estimate of 13,600 lives and she's been to 44 countries across 6 continents. As an influencer, Jen has been featured in Forbes, Oprah Magazine, The Huff Post, and many more major publications. Her expertise lies in storytelling and branding.
CMC Speaker
Linkedin: The Latest Paid, Organic and Influencer Strategies
LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.
AJ will cover the latest Linked In Ads and targeted promotion:
•Tips to ace your strategy before you pay to play
•Hacks to save money and pinpoint qualified leads
•When to opt out of Ad campaigns that don’t convert
Josh and Michaela will cover the organic and influencer side, including:
•What kind of content performs well on LinkedIn, and what doesn't
•How the LinkedIn algorithm works and how to use it get your content to go viral
•3 things you must fix on your LinkedIn profile before you create your first content
•How to build a personal brand foundation for long term success
AJ Wilcox | B2Linked|Influencer Inc|
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
An Introduction to the Marketing Technology Stack
In every industry, marketing technology stacks are growing in size and complexity as
more products are deployed and integrated, and multiple teams throughout the
organization embrace marketing technology to drive revenue and support of digital
transformation initiatives. Today, it’s not unusual to see companies using more than 100
different marketing tools at any one time. With a need to integrate many of those tools,
marketing stacks now look more like jigsaw puzzles than a tower of discrete building
blocks. As a result, building and managing the marketing technology stack has become
a tremendous challenge for many organizations.
Leveraging the insights gleaned from hundreds of marketing technology stacks and
marketing stack experts this session will cover the process of building and managing a
marketing technology stack and the language and information that every marketer needs
to know.
Anita Brearton | CabinetM
Anita Brearton is Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. Anita is a long-time tech start-up marketer and has had the great fortune of driving marketing programs through the early stages of a startup all the way to IPO and acquisition. The author of Attack Your Stack, a stack building workbook for marketing operations professionals, Anita is also a monthly columnist for CMS wire, speaks frequently on the topic of marketing technology and has been recognized as one of 50 Women You Need to Know in MarTech.
CMC Speaker
The MarTech Stack and the Customer Journey
In order to win each micro-moment of a customer's journey, marketers need to deliver better, more relevant experiences (and content) using the latest marketing technology. But with so many choices and so little time, getting your marketing tech tools selected, integrated and put-to-work can be challenging, and time-consuming. Attend this session to learn the four pillars and five tenets to shape your MarTech stack with the best picks for each stage of the customer journey. And dive into a few of the key MarTech tools that will help you drive performance and achieve goals.
Attend this session, and learn to…
•Get buy-in for MarTech investment.
•Select journey-centered MarTech tools.
•Use performance data to change strategy.
•Deliver on marketing performance goals.
Cathy McKnight | Digital Clarity Group
CMC Speaker
Panel: MarTech Tools to Create, Scale and Hack Growth
Marketing technology is changing the way we sell and market our products and service our customers. Core marketing tasks that used to take days or weeks now takes hours or minutes. Learn from a panel of next-gen marketers what tools they're using, and how they save time and grow revenue. Three very different panelist cover a wide range of tools, ranging from content creation to customer success to e-commerce promotion, and every size budget. Brief MarTech landscape presentations by each panelist will be followed by Q&A's.
Here are just a few of the MarTech tools being discussed…
•Startup E-commerce: Partnerstack, Yotpo, Klaviyo, Cart Convert
•Content Creation: Canva, Lumen5, Waymark, Magisto
•Content Promotion: Promo by Slide.ly, Sumo, Mail Chimp, Mautic
•Growth Hacking: Sorry, you’ll have to attend to hear the magic!
Cathy McKnight | Digital Clarity Group | Connective DX | Solomon McCown & Company
CMC Speaker
Open Mic: What's in My ConTech Stack?
To create all this great content required to EVOLVE content marketing, you'll need the latest content marketing technology stack. But that 60-foot long wall of ConTech tools in the CMC hallway this year may seem a bit overwhelming. If so, you'll want to attend this open mic session moderated by Cathy McKnight for answers and suggestions from a panel of experts. Every size business or agency is welcome, as we've got all the bases covered with this panel.
Cathy McKnight | Digital Clarity Group | Vennli | RKA Ink |SmarterTravel, a TripAdvisor Company | All In One Social Media | BlitzMetrics
CMC Speaker
Building a Powerful MarTech Stack for Your Digital Agency
According to Scott Brinker's annual MarTech landscape assessment, there are close to 7,000 marketing technology solutions on the market, an increase of 4,453% over the past seven years. If you run a digital agency, it can be confusing to know where to focus for greater agency ROI and growth. Learn the keys to an effective MarTech framework for digital agencies, from planning to budgeting, training, project management, time management, CRM, web analytics, and marketing solutions covering everything from automation to behavioral intelligence.
Learn how to...
•Define a MarTech framework for your agency.
•Build a MarTech stack for efficient agency management.
•Use data to monitor and understand the health of your agency.
•Leverage technology for accelerated growth.
Tom Shapiro | Stratabeat
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.
CMC Speaker
Content Marketing Fitness - 10 Exercises to Build Your Marketing Beach Body
Research has shown that marketers are challenged to create a variety of engaging content on a consistent basis. With a quick look in the mirror, it's easy to see why. Bad habit strategy, low metabolism execution, overly processed tactics and sugar high shiny object software that doesn't get used properly if at all. The solution: 10 marketing fitness exercises to help transform your content marketing operation into a lean, mean ROI generating machine.
Attend this session, and learn all this and get the marketing beach body you've always wanted:
•The bad habits making your content marketing unhealthy.
•How to create a content marketing diet & exercise combination that's right for you.
• How a marketing fitness program can firm up your return on content investment.
Lee Odden | Top Rank Marketing
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
How Saying Less Can Help Your Clients Sell More
It's likely that your clients are stuck in content marketing quicksand, most of the time. They end up tossing together a confusing mix of product preach or information overload, then look to you to make it work and perform. It's time for a meeting of the minds, and a better way. That's where the 3-1-3® Method comes in, introducing a new, proven process that empowers your agency to define with clients what they really do in 3 sentences, 1 sentence, and ultimately 3 words. With this small miracle accomplished, the marketing partnership gets better almost instantly, and performance arrives, on time.
Attend this session, and learn how to...
•Challenge your clients to the core, to get to the core.
•Put the 3-1-3 Method into action to achieve top performance.
•Make content creation easier for clients with a better aim.
•Increase retention rates and revenue on the bottom line.
Ryan Foland | InfluenceTree
Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online
CMC Speaker
Agency Startup: Secrets to Starting and Scaling an Agency
You're a proven marketing guru, with deep expertise in all things content marketing. And you're ready to break out on your own, leverage your experience and connections, and start your own content marketing agency. Good move! But before you dive in, you want to learn the secrets for success and get off on the right start to avoid the common mistakes. You’ll walk away with all essentials you need for success, tools that will save you time, and resources that are like a GPS to launch, grow and scale a content marketing in a short time.
Kiley will cover the fundamentals of how to...
•Line up all the ducks before you step out the door
•Tap agency-specific resources to save tons of time
•Select the best software to service and support clients
•Templates to help you organize your business.
•Core systems and processes essential for success.
Natalie will cover the secrets to scale like how to...
•Gain followers and fans quickly
•Build a network of prospect clients
•Tap influencers to build your own social clout
•Craft personalized outreach at scale
•Go from zero to a dozen clients in a few months
Kiley Peter | Brainchild Studios
CMC Speaker
Secret Sauce: Harvesting Content Ideas from Reddit
Getting the right content to the right people at the right time seems impossible. Until now. Learn to harvest ideas Reddit, the place where readers (and your prospect customers) are wonderfully segmented in different markets and demographics, actively voting on what content they like, and don't like, leaving a fabulous trail. Attend this session to learn how to open up the treasure troves of content ideas on Reddit, so you can create more engaging content, that's predictable, popular and proven to increase your chances for content marketing success.
In this session, you'll learn…
•All the Reddit rules and cultural nuances in a nutshell.
•Quirks and hacks for advanced search and discovery.
•Case study examples that guide the research process.
•The new road map to harvesting ideas that will be a surefire success.
Daniel Russell | Go Fish Digital
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
CMC Speaker
The Power of Trust: How to Build Credibility with Customers—and Convince Them to Buy
Does your customer trust you? For B2C and B2B buyers alike in today’s world, trust is a must, not just a nice-to-have: According to a recent survey, 92% of consumers said that “trust in brand” influences purchase decision. Meanwhile, countless other polls show that Americans are overwhelmingly distrustful of brands. Given that we’re living in an era of distrust, all marketers need to be thinking about their brand this lens of credibility—after all, helping prospects see our brands as credible is increasingly an opportunity to differentiate and develop loyalty. But as content-centric marketers specifically, we have some particularly unique opportunities to bridge the trust gap. In this session, you’ll learn:
•Why trust is one of the most important levers you can pull today as a marketer
•What scientific and psychological studies teach us about establishing trust
•How to apply these principles—and the “three I’s of integrity building”—to gain your customer’s loyalty
Margaret Magnarelli | Morgan Stanley
Margaret Magnarelli is executive director of audience acquisition and growth marketing at Morgan Stanley. In her role, she oversees social media, SEO, and conversion acquisition for the content-driven firmwide corporate marketing team. She was formerly VP of marketing at job site Monster.com, where she was a finalist for CMI's Content Marketer of the Year award and won awards for Best Blog and Best Content Strategy. She writes on marketing strategy for Forbes CMO Network, and has presented at Content Marketing World, SXSW, Content Marketing Conference, as well as events for ANA, PR News and Ragan. Prior to becoming a marketer, she worked as a magazine journalist--most recently executive editor at Money magazine.
CMC Speaker
6 Proven Ways to Use Video to Level-Up Digital and Content Marketing
You know the world of content has evolved to include new formats like podcasts and video, but you're not quite sure where to start, or where to go next! What types of videos should your business be considering, and where does video REALLY fit in the B2B buyer's journey? How can you evolve your digital marketing, thought leadership, and audience engagement programs to leverage the real super powers of video? Get answers to these questions and more as we explore five perfect ways to use video to engage, educate and convert B2B audiences.
Walk away with a clear understanding of:
- The sweet spots for video content in B2B marketing
- Practical ideas for where to start and how to evolve your video content strategy to maximize your ROI
- How to make video an impactful part of digital, social, content, and demand gen marketing programs
Tyler Lessard
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
CMC Speaker
Writing Without Bullshit
People spend only 36 seconds on the average online news article. None of us were trained to write for this cluttered read-on-screen world. It's time to learn a new way to do business writing -- one that's bold, direct, effective, and will get you noticed -- and get your work done. From emails to blog posts to reports, learn how to write without bullshit. After a brief description of the psychology and values that have made bullshit so pervasive, this workshop quickly gets down to analyzing examples and developing skills. It’s divided into three parts: learning to get to the point quickly, purging toxic prose elements like passive voice and jargon, and restructuring your writing process for maximum efficiency and best results. Master these techniques and you'll stop wasting your reader's time -- and start getting your way at work:
- Embrace the Iron Imperative: treat the reader's time as more valuable than your own
- Results of a survey of more than 500 business writing professionals on their strengths, weaknesses and pet peeves
- Learn the trick of putting more meaning into fewer words
- Front-load your writing: bottom line up front
- Identify and correct pernicious elements including passive voice, jargon, and weasel words
- The four things to check before writing anything
- How to protect your best writing from committees, clueless reviewers, and misguided corporate policies
Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
LinkedIn MasterClass
LinkedIn has worked hard over the past few years to transform itself from a resume database into a hyper-targeted, content marketing machine. Join two Linked Pros that cover all the bases with Linked In marketing, from organic to paid. Dive deep on how to buy, implement, optimize and measure Sponsored Content, InMail and Display campaigns. And learn how to optimize your LinkedIn profile, grow your connections, create videos with captions, and create viral posts and videos. Beginners and experts welcome.
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Conversion Rate Optimization MasterClass
Learn the key components a successful conversion optimization strategy. Explore the SHIP method, which is used to help large brands such as eBay, Target, and Special Olympics, as well as smaller startups, optimize websites and digital campaigns to achieve their maximum potential. Dive into the practical methods used to uncover user motivations, wants, and needs. And finally, learn how to prioritize all the different optimization elements for your website, and how these elements are implemented and amplified to drive more leads and sales.
Attend this workshop and learn all this and more:
- Scrutinize: This is the phase that is critical to the cro process and accounts for 70% of time spent on the project
- Hypothesize: This is the research opportunity portion of the SHIP method – where you begin creating experiments based on the problems uncovered
- Implement: This phase is all about how to conduct sound tests – what matters most etc.
- Propagate: Final phase of the process is about taking learnings and populating them across the organization
Ayat Shukairy
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Video Marketing Makeover
Transforming boring case studies and testimonials into stories that inspire action.
We don't need another tedious case study, feature and benefits overview, or another testimonial video. No, we don't. There are millions of those out there, and they don't work.
Here's the thing: they're easier to fix than you think. Sure, you have interviews with all the pertinent players. You have b-roll of their office building and some sexy shots of your product in action, unfortunately, you're missing one thing: drama.
That's right. You need to raise the stakes.
In this fast-paced, 3-hour long workshop, former television writer, producer and agency executive Andrew Davis will makeover your marketing videos. He'll show you how to re-work your case studies into actual stories: stories that capture - and keep - your audience's attention. Stories that inspire your viewers to act. He'll show you how reality television producers write, shoot, and edit. But most importantly, you'll learn the secrets to transforming video duds into dynamite.
So, bring one of your worst case studies (even if it's not video - that's fine), and you'll leave with a re-worked story and a shooting script. A script you can re-edit, re-publish and see the re-sults.
Because the truth is, there's only one thing missing from your videos: drama.
Let's makeover your marketing videos. Are you game?
Andrew Davis
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
CMC Speaker
The Content Strategy Method You Wish You Had Last Year
Sure. You can go big and complex with content strategy, with the latest methodology and artificial intelligence to forge performance in a scientific way. But chances are, you're short on time managing more than just content marketing. Attend this session to learn how to quickly develop a content strategy that's optimized for readers and search engines. Learn to onboard freelance writers to crank out the optimized content you need, with minimal management or support required, so you have more time to achieve the other 10 marketing goals on your plate.
Attend this session to learn how to...
- Get a content plan in place quickly that's optimized for readers and the search engines
- Work from template solutions provided for example to get going quickly
- Articulate the needs of upper management to create content that meets expectations
- Train and motivate fellow team members to contribute and support content marketing
- Target Audience: Digital Marketing Professionals with Little or No Support, Burdened with Managing Content Marketing and Deliver on Performance Goals
Pamela Muldoon
As a Content Strategist, Pamela has mastered the art and science of strategic content marketing that delivers tangible ROI. Her success formula incorporates a winning combination of MarTech, data and storytelling through content development. Her proven campaign & content marketing strategies ensure the content output from clients is intrinsically connected to the sales process and produces tangible revenue results. When not creating successful content marketing campaigns, Pamela is also a professional voiceover actor having worked on projects for Mercedes Benz, Jeld-Wen, Audi, The Travelers Group and many more.
CMC Speaker
Latest Tactics for Paid Amplification with YouTube Advertising
YouTube continues to be the best place to advertise on the web, with much lower UAC than most channels, especially Google. But the YouTube paid placement algorithm can be baffling, making it difficult to get the best bang for the buck.
Until now. Attend this session to learn the latest secrets to drive better leads with your YouTube Ads at remarkably low rates, and cash in on the golden months before it’s to late. You’ll leave this session wanting to double or triple your YouTube spend, on Monday.
Attend this session to learn all this, and more...
- Elements of highly conversive YouTube Ads
- Secrets to optimize YouTube Ad Campaigns
- How to get 4-to-1 ROAS Laser Targeted Traffic
- Tap influencer content to boost traffic by 3000%
Marlon Doll
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
CMC Speaker
Content Marketing Survival Guide: High-Impact Content Marketing Strategies You Can Use Today
While in the midst of the COVID-19 pandemic, agencies and small businesses are now facing significant challenges with many struggling just to stay afloat. SpyFu’s Mike Roberts discusses guerilla content marketing strategies that can have a high-impact on your target audience without impacting your dwindling budget. Discover actionable strategies that you can start implementing now, from your home, while the world is on pause. These strategies apply to nearly any business with the goal of helping you survive unprecedented times, whatever they may be.
Mike Roberts | SpuFu
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
How Google Search Works in 2020: The Latest On Google's Algorithm
Targeting keywords for SEO is a dying practice. Google's algorithm is constantly evolving and the best practices for SEO have changed. Attend this session and learn how to approach SEO in 2020 to rank on the top spots on Google and pull in more organic traffic. We'll dive in and explore how backlinks, machine learning, subject matter authority, natural language processing, and data associations play a role in Google's algorithm.
Attend this session to what’s hot and what’s not with SEO:
- Monthly search volume is no longer an indication of the size of opportunity
- Targeting searcher intent for a topic is now the driver for search optimization Searcher’s questions on a topic need to now be covered in totality
- Search volume is no longer an indicator of the size of the opportunity
- Backlinks are now a signal to Google that your content is worth experimenting
- Your content’s user engagement signals now determine your ranking
Target Audience: Intermediate to Advance SEO Specialists (Intermediate to Advanced, Search Marketing Managers, SEO Savvy Content Creators
Bernard Huang | Clearscope
Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.
CMC Speaker
Secret Ways to Find SEO Content Topic and Ideas
Feel like you’ve exhausted every possible data source and tool for new SEO content ideas? Join this session for a fresh take on content ideation for search optimization. You’ll get innovative and tactical approaches to traditional and non-traditional data sources with audience insights so you can better deliver on performance goals. You’ll also discover new places for content inspiration while learning how to find the amazing content ideas lurking right under your fingertips, just a few clicks away.
Attend this session to learn the new tactics that bridge content creation with SEO:
- Niche-community data mining through blogs, social media, and other sources
- Sales & customer success email data mining
- Auto-suggest on Google, YouTube, Pinterest, & more
- SlideShare metrics & views
- YouTube closed captions
- Reddit: Reddit data mining, Reddit Keyword Research Tool, & competitive insights
- Quora, instaGrok, BuzzSumo, & more
Paul Shapiro
Paul Shapiro, Senior Partner, Head of SEO at Catalyst, specializes in technical SEO for Fortune 500 companies and is the founder of the industry's first technical SEO conference, TechSEO Boost. In his free time, he enjoys horror movies and overly-complicated board games.
CMC Speaker
Creating Authentic Content to Build Your Brand
Are you feeling that your video content is too transactional and disconnected from your audience? In a world where culture, mission, and values are hot topics for most businesses, it’s time to reflect this very thinking in your marketing efforts. That’s why more and more brands are shying away from scripted ads touting products and services in favor of authentic video content that earns trust and delivers on marketing goals. Attend this session and learn the secrets to finding authenticity through curation, experimentation, and ideation with your team; the starting point to creating a great video that performs.
Learn the secrets and answers on how to…
- Know what your customers want
- Curate more compelling stories
- Filter for the fascination with stories
- Turn those stories into video content that wins
Justin Andrews
Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.
CMC Speaker
Ignite Your Personal Brand with Video
Let's face it. When it comes to video, marketing your personal AND business brand together is a big challenge, to say the least. You need to sell without selling (or yelling), to be authentic and real. Attend this session to pinpoint the pain points of the process and best practices with the video production to bring it all together. So your video will perform flawlessly, and achieve ALL the goals.
After this session you’ll shine on camera because you will...
- Learn the 3 keys of how to be great on camera
- Understand how to create results-focused videos
- Get the Video Content Planning Template to map out your video strategy
- Know the secret to fill your content calendar with amazing, sharable video
- Walk away with a step-by-step breakdown of the flawless video workflow
- Target Audience: Content Creators, Video Content Creators, Agency Professionals, Influencers
Meaghan Corson
Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.
CMC Speaker
Smartphone Video: Low Budget and High Performance
It’s no secret that video is THE go-to medium for everything from internal communications to sales and marketing. But full-scale production is impossible to scale, requiring too much time and investment for the ROI you demand. Attend this session to learn how to put the power of Smartphone video production to work for your business in a more authentic and believable way, at a fraction of the cost.
Attend this session to get the smartphone video secrets:
- Topics to get started and make you the video hero
- Secrets for planning that will make the big difference
- Tips to overcome anxiety and nervous energy
- Suggestions for low-budget gear delivering high-quality production
Target Audience: Marketers that make statements like this: “I’m not good on camera. I don’t know what to say. What if I sound stupid? My videos always look and sound crappy.”
Glenn Hughes
Glenn Hughes has been a professional producer, videographer and editor for close to twenty years and has worked with clients worldwide. As a Video Producer at B2B company, Gordian, Glenn has coached everyone from the company President and Executive Team to Sales and Customer Service Reps on how to effectively create their own internal communications and external marketing videos with smartphones and webcams. As a result, Gordian now produces more selfie videos than any other kind.
CMC Speaker
5 Insights on Content Effectiveness Learned from 300 B2B Websites
Are you tired of publishing content that gets lost in all the noise? Are you frustrated with content that doesn’t get the ROI you demand? Uncover data-backed patterns found in top-performing content that generates B2B traffic in droves. Learn the critical elements discovered in assessing content from 300+ B2B websites, so you can upgrade your content strategy, drive more traffic, and generate more leads that convert to sales.
Learn all this and more...
- Top 5 elements of content effectiveness learned from 300 B2B sites
- How to put the research to work to change your content strategy
- How to measure content ROI in new ways
- Identify the roadblocks to troubleshoot and resolve
Tom Shapiro
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.
CMC Speaker
Are Your B2B Emails being Ignored? Winning Strategies to Upgrade Your B2B Email Marketing
Let’s face it: When it comes to email marketing, you can't take a one-size-fits-all approach for success these days. What's working in the B2B marketplace for example, is not likely to work with B2C. And there's no "Google Search Results" algorithm to guide the way on what's appealling to prospect customers and fans. Attend this session to learn the latest tactics to plan, craft and publish B2B email campaigns with the right subject lines, message,and incentive to get opened, read and responded to at a much higher rate that you are likely experiencing in this competitive marketplace.
Attend this session to learn...
- Quick fixes for B2B email marketing
- Tricks to stay out of the SPAM box
- Methods to boost B2B subscription more effectively
- Ways to use automation to nurture more sales
- Align your email strateg with the B2B process
Target Audience: Beginner and intermediate B2B email marketers looking for the edge.
Hank Hoffmeier
Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact, a j2 Global company (Efax, PCMag, Mashable, IGN, Ziff Davis, Campaigner, and more). With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he had been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
CMC Speaker
How to Laser Focus Your B2B Content Strategy Buy-In and Performance
Let’s face the facts. B2B marketing is more challenging, with a more competitive landscape and twice the funding and investment, with zero consumer trends to lift performance. Attend this session to learn how to sharpen up your B2B content strategy to get the support (and content) you need from team members to boost performance.
Attend this session to…
- Uncover the hidden secrets of getting busy B2B professionals to embrace Content Marketing
- Learn the 8-stages of success to B2B Content Marketing Stardom
- Transform “MeMeMe-content” into high quality, valuable and impactful stories that move the needle
AJ Huisman
With almost 25 years of experience in (interim) Leadership Marketing & Sales Roles for (international) B2B companies, AJ is a seasoned veteran as it comes to steering organizations through change with regard to their (content)marketing challenges. He is the founder of Y Content, a strategic marketing consultancy company and his previous positions in the trenches include Marketing Director Continental Europe at (Willis) Towers Watson and Head of Marketing at Kennedy Van der Laan an innovative Dutch Law Firm. He holds a Master's degree both in Business Marketing and in Communication and is a regular speaker on the subject of Content Marketing. He lives in an old bakery (1732) in a beautiful village just north of Amsterdam with his soon-to-be wife and their four children.
CMC Speaker
Unleash Your Brand Vibe
You’re no longer in control of your brand – it’s now in the hands of your prospects, customers and fans to decide how you fare in the market. Attend this session to learn how to earn their trust (and sales) using high-performance storytelling techniques to engage and enlist new ambassadors of your brand. You’ll leave the session with clarity on how to transform uninspired marketing into transparent, relevant content that connects with your audience on an emotional level. And enable discovery by unleashing the stories hidden in your business, inviting customers to experience your new brand vibe.
Learn all this, and more…
- Score your brand story against peers and competitors
- Create and curate trustworthy content
- Using calendars for consistency and relevance
- Measure storytelling performance
Scott Kolbe
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
CMC Speaker
How to Find the Right Influencers and Generate the Best ROI from Influencer Marketing
Global social media strategy speaker, consultant, author and leading social media educator, Neal Schaffer offers a fresh perspective on influencer marketing with tactical takeaways you can apply to your own business. In this session, you’ll learn about the different types of influencers and how to find the right one for your brand. You’ll also discover what really impacts your return on investment from influencer marketing and how you can maximize this ROI.
Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
CMC Speaker
Your Brand Should Be Gay (Even If You're Not)
Your Brand Should Be Gay (Even If You’re Not): The Art & Science of Creating an Authentic Brand
Thanks to social media, promoter scores, and product reviews, buyers have taken control of our brand’s perception, holding our revenue growth at bay. Learn to change all that in one swoop, and create an authentic brand using a proven branding process that challenges mainstream branding methodology. And learn from case studies that show us THE new way to shape brand perception and achieve content marketing goals.
Attend this session to learn how to…
- Radically shift your mindset around building your brand
- Discover the art and science of creating an authentic brand
- Learn a simple, easy-to-follow branding process to grow and expand your business
Re Perez
Re Perez is a seasoned Brand Strategist, International Speaker, Author and CEO of Branding For The People. As the founder of a leading branding agency that builds and manages brands for funded startups, high-growth entrepreneurs, Inc. 5000 fastest-growing companies, and expanding small to midsize businesses around the globe, Re is a sought out expert in the industry.
CMC Speaker
How AI is Changing Search and Bringing Google Further Into Your Home
Getting the right content to the right people at the right time seems impossible. Until now. Learn to harvest ideas Reddit, the place where readers (and your prospect customers) are wonderfully segmented in different markets and demographics, actively voting on what content they like, and don't like, leaving a fabulous trail. Attend this session to learn how to open up the treasure troves of content ideas on Reddit, so you can create more engaging content, that's predictable, popular and proven to increase your chances for content marketing success.
In this session, you'll learn…
- All the Reddit rules and cultural nuances in a nutshell.
- Quirks and hacks for advanced search and discovery.
- Case study examples that guide the research process.
- The new road map to harvesting ideas that will be a surefire success.
Daniel Russell
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
CMC Speaker
LinkedIn Ads-The B2B Marketer's Silver Bullet
LinkedIn was once seen as a place to post your resume and find a job. Today, with over 600 million users and new features being launched monthly, LinkedIn has turned into the world's largest and most effective social network for B2B content marketing in the world. But building your personal or business brand simultaneously can be tricky, with readers orbiting at high speeds and paid advertising tactics seemingly expensive and difficult to perfect. This session changes all that, offering the latest and greatest tactics and techniques to fully tap this channel and get the mindshare and market reach you need for content marketing success.
AJ will cover the latest Linked In Ads and targeted promotion:
- Tips to ace your strategy before you pay to play
- Hacks to save money and pinpoint qualified leads
- When to opt out of Ad campaigns that don’t convert
- What kind of content performs well on LinkedIn, and what doesn't
- How the LinkedIn algorithm works and how to use it get your content to go viral
- 3 things you must fix on your LinkedIn profile before you create your first content
- How to build a personal brand foundation for long term success
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Beyond the Editorial Calendar-New Rules of Content Strategy
The next evolution in content marketing is here, and marketers aren’t in charge. Customers are. Instead of moving through a traditional linear funnel, or engaging in a looping decision journey, customers are choosing their own adventure, charting their own path across all channels. As marketers, we must think several steps ahead of customers and prepare content that delivers the right message, no matter which path they stumble upon. Attend this session to learn the new rules of creating a content strategy where every interaction relies on content, every channel is a touch-point, and every person is on their own journey.
Key Takeaways
- Metrics and measurement across channels and throughout the buyer’s journey
- Real-world examples of companies taking an integrated approach to content strategy
- Frameworks and content pairing strategies that go beyond the editorial calendar and traditional back-linking tactics
Target Audience
- Marketers with some experience developing content strategy looking to experiment with more integrated tactics
- Case studies focus on B2B companies
- Ideal for longer sales cycles, not on FMCG or transactional purchases
- Applicable to small and large budgets, small and large teams
Ashely Faus
CMC Speaker
How Saying Less Can Help Your Clients Say More
Let’s face it. Content marketing is a bit like quicksand with some clients that provide you with a base of product preach and information overload, expecting you to perform. It's time for a meeting of the minds, and a better way. That's where the 3-1-3® Method comes in, a proven process that empowers agencies to define with clients what they really do in 3 sentences, 1 sentence, and ultimately 3 words. With this small miracle accomplished, the marketing partnership gets better almost instantly, and performance arrives, on time.
Attend this session, and learn how to...
- Challenge your clients to the core, to get to the core.
- Put the 3-1-3 Method into action to achieve top performance.
- Make content creation easier for clients with a better aim.
- Increase retention rates and revenue on the bottom line.
Ryan Foland
Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online
CMC Speaker
Breaking The Rules-How Brave Brands Are Challenging The Status Quo
Most of us grew being taught that we should not break the rules, that we should learn from and follow "the way things have always been done" but in an age of rapid business disruption what if breaking the rules is the best way to not just survive, but thrive? We'll take a look at how brave brands are deliberately and strategically breaking the rules or conventions of their own industries to differentiate themselves, find and serve new consumer segments, optimize their marketing initiatives and spend, and drive more meaningful engagements with their customers.
In this session we’ll cover:
- Why conformity is killing your brand and how to stop it
- How to break the rules or conventions of your industry to move your business forward
- Tangible ways to apply Challenger thinking and strategies to your brand and marketing initiatives
- Examples of brands challenging the status quo to increase sales, customer loyalty, awareness and engagement
Nicola Smith
Nicola Smith is the founder/CEO of REBEL & REASON. Her unique approach to innovation is driven by a deep understanding of the connectivity between rebelliousness, creative problem solving and innovation along with her 15 years of experience working with Fortune 500 brands on corporate innovation and R & D initiatives. Nicola is a professional speaker, regularly sought for her expertise in customer experience, emerging trends, creative problem solving, and Enterprise innovation. She is also founding member of Digital Divas, a community organization focused on promoting and mentoring women in digital and technology based fields and Silicon Peach, an innovation-focused event series.
CMC Speaker
Organic Traffic is Not Dead-How to Drive More Visitors to Your Content
As algorithms change, it can often feel like "Nothing is working anymore!" But that is not the truth. Organic traffic is alive and well in 2020. Holly Homer has been leveraging organic traffic for years (2-10 Million page views per month) while building a social media following and email list without paid ads. Attendees will leave with a large list of organic traffic sources, a better understanding of evolving algorithms and above all, HOPE.
Holly Homer
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
CMC Speaker
Bloody Hell-The Convergence of Content, Email, and my British Mum
E-mail isn’t the sexiest marketing topic, nor is it the most fun. But if done well it can lead to the best ROI of any tactic in your marketing plan. Attend this session to explore some of the best and most practical ways to improve your e-mail marketing with better content, designed and infused a better way. And learn how to ethically grow subscribers, ensure deliverability, and create content that is timely, targeted, and relevant.
Target Audience: Email Managers, Email Content Creators, and British Mom Lovers
Michael Barber
Michael Barber's work drove achievements including the most effective and cost-efficient campaign in the history of a Fortune 500 company, a 160x return on ad spend, and 50 million earned media impressions within the first month of a new product launch. His career began at Mighty Interactive, the agency founded by Jay Baer, and went on to hold leadership roles in strategy and planning at Sitewire, Nomadic Agency, and COHN, before establishing his own consultancy, barber&hewitt. In 2018, barber&hewitt joined Godfrey, one of the largest B2B agencies, and Michael was named one of Adobe's Fearless 50, an award that recognizes the top marketers around the globe driving fearless marketing and digital transformation.
CMC Speaker
Beyond Storytelling Using Experiential Content to Craft Digital Brand Experience
Advanced digital tools allow us to understand the target audience more clearly than ever, and personalize messages at scale for better performance. But “content experience” is the driver for marketing success, crafted with insights from data. Attend this session to learn how to keep creativity in balance using the core elements of experiential content learned from top-performing assets delivering staggering results. You’ll learn to flex your creativity and create the kind of experiences that take your brand WAY ahead of the competition.
Attend this session to learn how to…
- Identify the elements of experiential content
- Transform static content into engaging experiences
- Motivate your audience in new ways
- Deliver 2x to 10x content marketing performance
Ryan Brown
Ryan Brown is Head of Brand Strategy at Ceros where he leads brand marketing and brand experience efforts. He has previously held leadership roles at Conde Nast-owned experiential marketing agencies Pop2Life and 23 Stories. Ryan also worked at HubSpot during the early days of inbound marketing in numerous roles that included developing new client trainings, launching HubSpot Academy, and crafting HubSpot's annual INBOUND conference.
CMC Speaker
Data: 10 Tips to Get into the Brains of Your Site Visitor
Conversion optimization is part psychology, part usability, part statistics, and part design. But at the crux of creating optimized content for conversion and an overall better user experience is gaining a deeper understanding of your site visitor and the reader of your content. In this session, we will explore the quantitative and qualitative tools and tips to extract visitor motivations, needs, wants, and behaviors in order to create better content and a better website experience.
In this session you will learn
- How to conduct better qualitative research to extract useful information
- Identifying the big “ask” and question of specific visitor behavior you want to uncover
- How to build a story and timeline to understand how/what visitors use your product or service for
- How to use that information to create a better website experience
Ayat Shukairy
Ayat Shukairy Co-Founder Invesp, CRO Queen Ayat Shukairy is a recognized expert on marketing strategy and an in-demand speaker who has presented at marketing conferences throughout the world. With over 12 years of entrepreneurial and marketing experience, Ayat helps companies create websites fall in love with, while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, Rainbow, and many more. Ayat is the co-author of "Conversion Optimization," an Amazon.com best-selling book, In her book, she combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate how to leverage these principles to create highly converting websites.
CMC Speaker
Marketing Lessons from 200 Business Book Authors
A book is not a book. It's really more of a stash of engaging content that's stamped with an ISBN number. Whatever you're marketing, there are powerful lessons to learn from book authors that reach millions, like how to package content, promote the value, touch the heart, and reach bloggers, podcasters, and media in droves. D ive into this case study of biz book authors to learn how to turn books into big-time businesses, and how their strategies can help you with your content marketing efforts and personal brand.
Attend this session to learn all this, and more:
- The three qualities that make powerful ideas spread: big, new, and right
- How to create a content fountain that generates a regular flow of new ideas
- How to turn data and case studies into compelling stories
- How to attract media attention and funnel it into your business
- Which social media tactics authors like best -- and which are most effective
Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
7 Hacks to Make Data ACTUALLY Drive Your Content Strategy
We all want data-driven content strategies, but just saying it and actually making it happen are very different concepts. Being data-driven means actually understanding what data means - and in many cases, most people have no clue what the data actually means. In this session, you will learn 7 hacks to better understand what underlying data is actually saying about you, your competition, and your customers, and what do as a result.
Brandon Andersen
Brandon helps businesses connect with their audiences to drive bottom-line results. He co-founded Ceralytics, a content intelligence platform, because he saw that there was no easily accessible & data-driven way to answer the question, "What content should I write next?" Ceralytics is now used by companies of all sizes to take their content marketing programs from guessing what will work to knowing what will work. Brandon has over a decade of online marketing and product development experience. He's a data-driven guy who prefers objective data over subjective opinions - though an opinion here and there doesn't hurt.
CMC Speaker
Keynote: Andrew Davis
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
Andrew Davis
Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's appeared in the New York Times and on the Today Show. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
CMC Speaker
Build a Brand-Driven Message Architecture
If you don’t know what to communicate, how will you do it well? Meet the message architecture, a cornerstone of content strategy. Discover how and why to ground your content strategy in a message architecture, and see how consensus and clear communication goals can help all your content marketing efforts fall into line. Brand-driven content strategy empowers more efficient, effective, sustainable content. In this workshop, you’ll get up to speed on the philosophy, questions, and tools to implement it. You’ll use BrandSort to conduct a hands-on exercise to prioritize communication goals and develop a message architecture—ideal whether you manage content for the web, mobile apps, social media, print collateral, or other experiences.
Margot Bloomstein
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
Writing Without Bullshit
Among professionals who write, 81% say that poorly written material wastes a lot of their time. This inefficiency is choking your productivity and ruining your day. Embrace the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace the culture of clean writing and stand out from the crowd -- and get more done, more quickly.
In this session, you'll learn to:
- Get quickly to the point -- so people will read and act on your emails and blog posts.
- Say more with fewer words.
- Purge the toxic prose elements -- passive voice, jargon, and weasel words -- that make you sound like a wimp.
- Maintain a bold voice in collaborative writing environments.
Josh Bernoff
Josh Bernoff is the author of Writing Without Bullshit: Boost Your Career by Saying What You Mean (HarperBusiness, 2016). The Globe and Mail called it "a Strunk and White for the modern knowledge worker." He blogs every weekday at withoutbullshit.com, publishing commentary on writing, politics, health care, technology, and business strategy. His blog has attracted more than two million views in its first two years. His three previous business books include the BusinessWeek bestseller Groundswell: Winning in a World Transformed by Social Technologies (Harvard Business Press, 2008). He will publish two other books on technology and strategy in 2018. His book Truth and Influence is due out in 2019. In his spare time, Josh is the volunteer CEO of wellnesscampaign.org, a non-profit organization transforming the health habits of hundreds of people. He was previously senior vice president, idea development at Forrester Research.
Truth and Influence: How to Build and Spread Power
How (and Why) to Write a Business Book
Writing Without Bullshit
Closing Comedy Marketing Keynotes: Josh Bernoff
Writing Without Bullshit
Marketing Lessons from 200 Business Book Authors
Writing Without Bullshit
CMC Speaker
Scoring Content: The Secret to Content Strategy and Performance
What should you do if your content's quality and performance scores a C+ or worse? Crafting content and optimizing content experience starts with understanding not just HOW but the WHY content performs well. Take, for example, long-form content that falls way short of lead-gen expectations, despite being optimized to perfection, backed with authority, and amplified in the all the channels to catch fans orbiting at high speeds. Attend this session to learn the "scoring" elements you need for performance-driven content that delivers on the results you demand, offering the insights you need to consider to connect with the target audience and journey stage.
Attend this session and learn how to…
- Score your content in a way that helps diagnose the cause of poor performance
- Leverage content evaluation tools to enhance your content scorecard
- Adapt your content to improve its score
- Build a plan for ongoing optimization
Target Audience: Content Managers and Content Strategists (Mid to Advanced)
Lindy Roux
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
CMC Speaker
Twitter: Advanced Optimizing Tactics
Twitter provides significant value for companies and personal brands online in search results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Tweets can also get indexed by Google and can rank in search results for brand names and keywords. Attend this session to eliminate the guesswork and hone in on tactics to get your presence in search results and the Twitterverse boosted.
Attend this advanced session to learn how...
- Google crawls, interprets and ranks content within Twitter.
- Followers and likes affect search rankings.
- Your Twitter profile can be optimized for rankings.
- Your Tweets can be optimized to boost distribution and ranking.
- Your Twitter carousel will magically appear in Google search.
- Leverage content within Twitter to influence Google rankings.
This session will help you become much more sophisticated with your Twitter efforts.
Chris Silver Smith
CMC Speaker
CHE-A-T SHEET-Actionable Tips to Convey Expertise, Authority, and Trust for Content Writers
Let’s talk about E-A-T, baby! Demonstrating Expertise, Authorativeness and Trustworthiness both on and off your website can help significantly improve your Google rankings in 2020. Join this session to dive inside Google's Quality Raters Guidelines and leave with actionable tips that can help grow Organic Traffic to your content pages, no technical-degree required.
In this session, you’ll learn:
- How to display and optimize author bios for EAT
- Techniques for building authority on your site
- How to find out if Google Quality Graders are spying on you
- Ways to manage your authors' and website's reputation online
Melissa Sciorra
Melissa Sciorra is the Senior Manager of SEO for SmarterTravel, the media arm of TripAdvisor. She works on implementing content strategy, technical SEO, and on-page SEO across well-known editorial brands that reach nearly 200 million unique visitors each month. Her portfolio currently includes Oyster.com, Jetsetter.com, FamilyVacationCritic.com, SmarterTravel.com, WhatToPack.com, and Airfarewatchdog.com. In the past seven months at SmarterTravel, Melissa has grown the organic presence of the brands by more than 100%. Melissa has been nominated for SEMPO's Industry MVP and Conductor Searchlight's Industry MVP Searchie award, won PR Daily's Digital Award for Best SEO, and won PR News' Digital Award for SEO.
CMC Speaker
Recession-Proof Your Marketing Priorities
Recession marketing is not a topic that a lot of people want to talk about. However, it’s important (maybe now more than ever) to consider what strategies your business can implement when operating in a recession. In this session, Victoria Albert walks you through the steps you can take to balance budgets, teams, expectations, and client experiences during times when the economy takes a downturn.
Victoria Albert
Victoria joined INFUSEmedia as Vice President, Marketing in January 2020. BeforeINFUSEmedia, she served as Vice President, Marketing at Unidine/Compass Group NorthAmerica where she was instrumental in closing M&A and more than doubling companyrevenue in just two years. Prior to Compass Group, Victoria spent a number of years in theFinancial Services industry, most recently at Wellington Management as Vice President,Digital Marketing. She has 20 years of experience in strategic marketing and programexecution roles in financial services and healthcare industries, where her work was recognizedwith multiple nominations and awards. Victoria holds degrees from Boston University, TuftsUniversity, and Yale University.
CMC Speaker
The ABCs of Persuasive Messaging
Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific studies both confirm that certain words wield more power. And how you word something determines how people respond to it.
Gain a lexicon of persuasive words and copy constructs that you can use tomorrow to increase engagement and response. Discover which words automatically attract readership, what one word gets people nodding yes immediately, the best way to talk about prices, the two times jargon can be useful, the surprisingly powerful effect of an unexpected phrase, and so much more.
This fast-paced, entertaining, example-jammed presentation reveals 26 secrets (yes - 1 for each letter of the alphabet!) that’ll make you an instant master of persuasion.
Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
CMC Speaker
How to Automate Your Email Marketing Like a Pro
Let’s face it. Those automated emails you send out may be aimed in the right direction. But they typically look, feel, and smell like impersonal, robotic blasts, decreasing the likelihood for opens, clicks or shares. Attend this session to change all that, and learn how to create (automated ;-) emails that build relationships, connect with readers, and grow your brand.
Attend this session to learn all this, and more:
- Top 5 mistakes your making with automation and how to avoid them
- Methods to boost open rates to 80% and 30% click-through rates
- How to write automated content that's personal, human, and effective
- Top 4 emails that you should automate and why
- Email design concepts to boost open and click-throughs rates
Target audience: Content strategists, entrepreneurs, and content managers (Beginner to Intermediate)
Liz Willits
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
CMC Speaker
The Rise of Conversational Marketing: Why It's Everywhere and How to Get Started
The way that we have been doing sales and marketing was perfectly suited for a world that no longer exists. Today, buyers have all the power — and whoever makes it easier to buy — wins. That's why conversational marketing was created — to provide a real-time, personal buying experience that your customers expect today. With conversational marketing, chatbots use a 1:1 approach, resulting in a drastically shortened sales cycle that delivers on your marketing goals.
Attend this session to learn how to:
- Get started with chatbots
- Generate leads 24/7/365
- Craft targeted messages to connect buyers and sellers faster
Mark Kilens
Mark Kilens is VP of Content and Community at Drift where he leads the blogging, editorial, social, and events teams. Prior to joining Drift, he served as VP and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scale their inbound strategy. From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training. When he's not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.
CMC Speaker
5 Practical Applications of AI For Content Marketing
AI is helping us deepen our understanding of buyer behavior with machine learning and language analysis. But how are content marketers putting these insights to work, and changing what they do and how they do it when it comes to content creation, optimization, and distribution. Attend this session to learn the latest shortcuts to transform your business into a content marketing powerhouse using next-gen tools. You’ll leave with clarity on how AI investment will change your content marketing landscape.
Learn how AI helps all this, and more:
- Finding writers with the tone and style you need that aligns with your brand
- Discovering topics that are worthy of writing about to support your goals
- Directing writers to the hot topics that support performance goals
- Optimizing content for readers and the search engines
- Determining the length of content and elements required for success
- Measuring content attribution and performance in a variety of ways
Christopher S Penn
CMC Speaker
SEO, Content, and Changing The World
You don’t need an unlimited budget to produce great content. Instead of focusing on virality, we should be focusing on creating content that reaches our target audience and engages them in a significant way. The best way to do that is to gather data, gain insights from this data, and develop creative solutions that are aimed at what our customers (and the market) want. In this session, you’ll learn how to tap into data that will help you more effectively develop creative solutions that make sense for your business.
Paxton Gray
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
CMC Speaker
Using A Customer Data Platform for World-Class Buyer Engagement
The facts are in. Data is the most valuable commodity in the world(surpassing oil), capable of influencing buying decisions and changing human behavior. But the type of data you’re probably surface, like traffic, open rates, time on site or conversion rates is telling you the story you need to know to make critical decisions. Attend this session to view examples of how brands are building data dashboards that unlock growth hacks that change the marketing performance trajectory to achieve massive revenue growth in fabulous ways.
Attend this session to learn how to….
- Scrub your data so it’s clean and useful for decision making
- Build dashboards that guide marketing decisions
- Gather insights from source to conversion
- Spend marketing budgets smarter, better, faster and wiser
- Leverage free tools to make sure visualize and leverage data
- Slowly step into predictive analytics—the next frontier
John Stone
John Stone, CEO of Revenue Architects works at the intersections of sales, marketing and technology. Before founding Revenue Architects, John held senior positions at PA Consulting Group, Viant, AT&T Solutions and IBM. John was a "Golden Circle" IBM salesman, and earned IBM's top innovation award for "The Analyzer" a total cost of ownership ROI tool used worldwide by IBM sales. At PA Consulting, John led global sales transformation consulting assignments worldwide and at Viant he lead enterprise sales for digital businesses transformation. John launched the first Inbound Marketing Summit collaborating with HubSpot before founding Revenue Architects. Revenue Architects helps businesses achieve accelerated, sustainable and predictable revenue growth by aligning marketing and sales for full-funnel buyer engagement. John is an active speaker on marketing and sales excellence, digital marketing, social media, and technology.
CMC Speaker
Podcast Essentials-Connection, Production, and Measurement
As podcast listenership and advertising continue to grow at significant rates, brands across all verticals are continually evaluating this channel for their marketing strategies. Most are missing ways to better connect with their target audience and instead simply looking at it as yet just another sales channel or a content platform with little return. And like any other channel or effort, we’re asked as content creators, storytellers, and podcasters to measure and defend these efforts. Attend this session in order to learn how to better use the power of podcasting as part of your content marketing strategy to grow your business.
Attend this session to get the smartphone video secrets:
- Tips to create more engaging podcast content for your audience
- Tactics to simplify production elements and streamline the process
- Suggestions to measure KPI’s and attribution, and track ROI
Target Audience: Marketers considering the Podcast channel or Podcasters looking for the edge.
Kenneth Kinney
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.
CMC Speaker
Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a ‘Visionary Under 40’ by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
CMC Speaker
Content Strategy MasterClass
Fortify your content strategy skills with this masterclass designed for students with a baseline knowledge of content marketing who want to take their careers and business to the next level. You'll dive deep into the tactics and techniques that aim content marketing investment in the right direction, to get the ROI you demand for your investment. This class includes a Content Strategy Workbook and online resource center, with tests for online certification of completion and badges to help advance your career.
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Behind the Scenes of Viral Videos: An Interview with Karen X. Cheng
Without the ability to coach and train live, we’ve shifted from a hands-on workshop to an interview format where you can get a behind-the-scenes look at the viral videos that Karen X. Cheng has made over the course of her illustrious career. In this interview, Karen takes you through her career journey from her first viral video to what she’s doing now. She explains how technology, best practices, and strategies have changed over time and what she’s learned along the way.>Learn a simple, easy-to-follow branding process to grow and expand your business
Karen X Cheng
CMC Speaker
The Billion-Dollar Differentiator-How To Build & Activate An Audience You Own
Two things will help make you successful with your digital marketing; A well-defined customer journey and a strategy that moves your prospects through each stage of the journey. Yet study after study indicates that most organizations do not have a documented content or digital marketing strategy or a well-defined customer journey. There is a strong correlation between not having a written strategy and failing at digital marketing. And, not aligning that strategy with your customer journey leaves a lot of opportunity on the table.
This workshop will hone in on the importance of the Customer Journey – Awareness, Consideration, Decision, and Advocacy. It will walk you step-by-step through the process of creating a strategy, based on that customer journey, for your organization.
This workshop will teach you:
- How to create ‘your’ customer journey and the ROI benefits of mapping that journey
- Why it’s vital to create content that resonates with your audience at different stages of the customer journey
- How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
- Where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
- How to build an audience that you own, not rent and the value it creates for your organization
- How to determine your return on investment (ROI) for your digital marketing efforts
You will leave this workshop well on your way to creating an effective digital marketing strategy and with the tools and references you can complete the interactive workbook that will guide you through your ongoing efforts.
Samantha Kermode
Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers' journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it--Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha's passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.
CMC Speaker
Keynote: Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
WTF Is Your Brand Voice
WTF is brand voice? No, WTF is brand voice. Too many content teams rely on woo-woo hippy-dippy writing guides that leave your voice open to loose interpretation. That means everyone has an opinion about the way your brand should sound, and they’re all right.
No bueno.
In this short presentation, I’ll show you how to define and measure the three elements of your voice (Words, Tone, and Frequency: The Brand Ventriloquist Framework) and demonstrate tools to help your writers scale content with consistency. You’ll learn how to make all your content sound like it came from one person—even when it doesn’t.
Caution: This material contains dad jokes.
Justin Blackman
Justin Blackman is a copywriter who goes overboard. In 2017, he wrote 100 headlines every day for 100 days, just for fun. Over the last two years, he's written copy for more than 329 entrepreneurs and dozens of brands. This schizophrenic experience taught him how to analyze and emulate nearly every voice type imaginable and turned him into a Brand Ventriloquist. Now he's as a co-instructor for the Codex Persona training program that teaches writers how to measure and mirror a client's voice. And you can find him at Pretty Fly Copy, where he creates ultra-specific voice guides for industry experts and growing businesses, and talks a lot about Muppets. All the people say he's pretty fly for a write guy.
CMC Speaker
Value Proposition Design for Marketing Assets or How to Stop Writing $#!TY Web Copy
The biggest challenge faced by marketers is bridging the gap between conceptual strategy and marketing campaigns that deliver on goals. Attend this session to bridge the gap with a practice called Value Proposition Design(VPD) that was originally designed for rapid prototyping . Learn how VPD can be applied to content creation for web copy to better achieve performance goals.
Attend this session to learn how to start writing better with VPD...
- What is VPD, and how can it help me create better web copy
- What are the limitations of VPD, and how can I adjust for marketing
- How can I put VPD to work, and build out a messaging house
- What’s a Value Prop Canvas, and how will that help me create great content
Casey Milone
Casey Milone cut his teeth working as a marketing copywriter in the agency scene in Seattle, working on iconic local brands like The Space Needle, Ivar's Seafood, Mallet Design, and Brooks. He then started a career long consulting journey, embedding himself into creative marketing teams at Alaska Airlines, Microsoft, and NVIDIA. In an effort to expand his service offerings and develop a process to work with technology startups, he launched Milone&Co in 2018. Milone&Co is a collective of freelancers and professional consultants located around the globe. Its primary goal is to offer full-scope creative process and development to teams who struggle with the pains of working with traditional branding and advertising agencies. By decentralizing the talent pool, Casey has created a proprietary creative process to deliver a full creative lift in a fraction of the time and at a much lower price.
CMC Speaker
Build Trust by Bringing Vulnerability Online
Larger than life? Fake it ’til you make it? Those mantras have long guided product design, branding, and marketing to cast an impenetrable, hardened, and aggressively confident brand image. But the times they are a changing, and now vulnerable is the new strength to connect with your fans, and earn trust. Attend this session to learn how to design that humanity into our interfaces and communication to make vulnerability a strength for user experience.
Learn how to….
- Develop a humanizing process
- Humanize products and build loyalty
- Learn from games, chatbots, and gamification Create copy that subconsciously convert customers into champions
Margot Bloomstein
Margot Bloomstein is the author of "Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement" and principal of Appropriate, Inc., a brand and content strategy consultancy based in Boston. Over nearly two decades, Margot has helped clarify content strategy for organizations as diverse as Al Jazeera America, Harvard University, Fidelity Investments, Lindt and Sprüngli, Lovehoney, Sallie Mae, ECCO Shoes, Timberland, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and a featured speaker at SXSW, Margot frequently keynotes events and conducts workshops around the world. She also teaches brand-driven content strategy in the graduate program at the Austrian University of Applied Sciences in Graz. Margot produces the popular brand communication tool BrandSort and tweets at @mbloomstein.
CMC Speaker
Website Migration: For a Digital Marketing Bounce Back
In today’s busy digital marketplace, you have to have a strong website foundation if you want your business to be successful. When you make updates to your website, it’s important that you get them right the first time around. Successful website migration is about mitigating risks by taking the proper steps to reduce the chance of adverse impacts on traffic and revenue. In this session, Samantha walks you through the three stages of website migration - pre-migration, launch, and post-launch - providing advice, best practices, and things to avoid each step of the way.
Samantha Kermode
Samantha speaks at numerous conferences around the country, where she teaches marketers and executives how to align their digital marketing efforts with their customers' journey. In her role as Senior Director of Strategic Development at Investis Digital, she crafts solutions that help brands stay in front of their ideal customers and exceed their business goals. A Cleveland native, Samantha moved to Phoenix in 2014 and kicked off a career in advertising at the local NBC affiliate. She progressed into the digital space, where she is now an expert in understanding how businesses can reach their customers at every stage of the buying cycle. Healthcare, aeronautics, higher education, consumer goods, manufacturing, ecommerce, you name it--Samantha has helped hundreds of brands across multiple industries look at their big picture and understand the gaps that prevent them from earning new customers and growing their bottom line. Samantha maintains a robust speaking schedule, giving dynamic 30-minute session talks on website migration. She also teaches a four-hour workshop on the customer journey at Digital Summit events and fields questions from marketers and CEOs alike at a variety of conferences across North America. Outside of work, Samantha's passions include animal activism, being outdoors, traveling almost every weekend and meeting new friends. You might spot her around town with her dog, Ziggy Wayne, on one of their many adventures.
CMC Speaker
How SEO Made Me a Better Writer
How SEO Made Me a Better Writer
(and how a little research can make your next piece amazing)
Spammers. Keyphrase stuffers. Content spinners.
SEOs have a bad reputation in the content marketing world. But we’re not all bad. Believe it or not, I attribute a lot of my writing skills to my quest for relevance in search. Think about it:
Content that works in search is all about quality and depth
Research tools give insights into audience information needs
SEO is itself insight into what is working on the web
This session breaks down how the mindset of search (and the research that goes with it) can make you a far better writer ...even if you have no interest in rankings.
Andy Crestodina
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
CMC Speaker
How to Grow Your Personal Brand to Build Your Influence and Gain Credibility
It’s no secret that we are going through an unprecedented time in our lives. Regardless if you are an entrepreneur running a business or a job seeker looking for your next opportunity, it’s critical to find ways to stand out from the competition. Personal branding can help you weather the storm. In this session, we’ll cover tactical ways you can grow your personal brand to build your influence and gain credibility.
Session Topics:
- Get started intentionally building your personal brand
- Determine the right niche by finding the intersection of passion, knowledge, and market opportunity
- Create a feeling and experience with your personal brand
- Leverage a video series to reach your target audience and build a connection
- Get your first speaking opportunity
- Find industry professionals for collaborations
Renee Teeley
Renee is the founder of Video Explained and co-host of the Video Marketing Value podcast. She has been named as one of the top voices to follow on how to use video content to engage and educate throughout the buyer's journey. She previously served as part of the executive team at Powtoon and was the Global Director of Digital Marketing at Brightcove. She has also held positions at video technology companies such as Ooyala (acquired by Brightcove), LiveRail (acquired by Facebook), BitGravity (acquired by Tata Communications), and Kiptronic (acquired by Limelight Networks).
CMC Speaker
How to Optimize Customer Experience with SEO and Influence
Research shows customers trust search engines more than any other channel but they do not trust brands. And the trend is not improving. How can marketers create content that is findable and credible to increasingly skeptical buyers? To answer that question, Lee Odden of TopRank Marketing will share how successful B2B companies are integrating SEO and influence to create optimized content that delivers the expertise, authority and trust that Google wants plus the satisfying experiences customers need to engage and convert.
In this session you'll learn:
- How to integrate SEO & influence in content planning
- 5 steps to create an influencer content program
- How top B2B brands use SEO and influence to create content that performs
- 3 SEO tips for optimizing your own influence
Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
Context: The Next Marketing Frontier Right in Front of us
In a transformed world where customers shape their own experiences, what is the key to breaking through and motivating them to buy? Matt Sweezey, Director of Market Strategy at Salesforce and author of The Context Marketing Revolution, focuses on addressing this question in his session. Born out of four years of research looking at over 16,000 global brands in both B2B and B2C spaces, Sweezey has found that the #1 key trait of high-performing marketing organizations is a new idea of marketing - the idea that marketing doesn’t just create messages, it owns and sustains all brand experiences. In this session, you’ll learn more about what this new environment looks like and how brands can successfully operate in it.
Mathew Sweezey
CMC Speaker
Pivot Fast with Customer Research
Consumer behavior has drastically shifted over the course of a few weeks. In uncertain times, if we can't pivot and find new opportunities, we may find ourselves out of business.
But how do we know if we're pivoting in the right direction?
Join Sarah Weise, CEO of award-winning market research firm Bixa and bestselling author of InstaBrain, to learn to:
- Get rapid customer research, in as little as 3 days!
- Build empathy based on social listening and video diary studies
- Leverage new partnership opportunities for future growth
- Create the offerings and content that support your customers right now
If you are shifting your business model, your products, your content... this is the talk for you!
Sarah Weise
Sarah Weise is the CEO of award-winning market research studio Bixa (bixaresearch.com) and the bestselling author of "InstaBrain: The New Rules for Marketing to Generation Z." For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IBM, Capital One, Mikimoto, PBS, and Real Warriors, to name a few. Sarah helps brands achieve a laser-focus on their customers and build experiences that are downright addictive. She lectures at Georgetown University's McDonough School of Business on market research and user experience, and speaks at conferences and corporate events worldwide. For a free chapter of InstaBrain, visit sarahweise.com.
CMC Speaker
Facebook Marketing Masterclass
Master Facebook marketing from the masters at BlitzMedia that have managed almost a billion dollars of Facebook Ad Spend. The workshops are second to none, teaching you how to connect with new prospect customers with the lowest ad costs on the web. Learn what to launch and how to target the right audience, with advanced tracking strategies that make sure you hit the right people at the right time.
Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
CMC 2020 Live Comedy Club
Join our Comedy Club featuring comedians Andrew Tarvin, Casey Balsham, Don McMillan, Shalewa Sharpe, Michael Albanese, and Kasha Patel!
Our signature Comedy Keynote Series offers inspiration from the comedy world on how the principals of comedy help us improve engagement, connect with customers, and drive revenue goals. Join the CMC 2020 comedians Andrew Tarvin, Casey Balsham, Don McMillan, Shalewa Sharpe, Michael Albanese, and Kasha Patel!
CMC Speaker
Beyond Quippy Copy: Engaging on Social Media
Is the quest for quippy copy worth it? Many marketers think that making the most out of social media means crafting clever copy. Being lively on LinkedIn, facetious on Facebook, and tangible on Twitter. But what if we're wrong? What if engaging social media copy doesn't require alliteration, rhyming, and the perfect GIF? In this session, we'll take a deeper look at what really works to engage your audience.
Attend this session to learn…
- How to strike the right balance with content in the feed.
- 10 tropes for writing engaging social copy.
- Counter-intuitive tips to get the most out of LinkedIn.
Ashley Faus
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in multiple publications, including TIME, Forbes, The Journey of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs.
CMC Speaker
How to Build the Only Earned Media Strategy You Need
Earned media coverage can have a huge impact on your business –– from elevated brand awareness to SEO benefits to accelerated sales velocity. The challenge is finding the unique story or data to make the media take notice of your brand. This session will show you how to unlock the earned media value in your business and develop strategies to earn press coverage.
Attend this session and learn…
- The value of earned media for your business
- The stepping stones you need to take to create an earned media strategy
- The tools you need for building an earned media program
Erin Balsa
As a marketing director at The Predictive Index, Erin Balsa helped create the category talent optimization and secure $50M Series A funding. She’s been featured as a subject matter expert and has discussed content marketing and leadership on multiple websites and podcasts. Her writing, consulting and content market strategies have produced astronomical results. She’s helped companies increase blog traffic by 580%, cut their sales cycle by 30%, and generate hundreds of thousands of dollars in closed-won revenue.
CMC Speaker
How to Start a Podcast in 2 Days or Less!
Learn how to start a successful PodCast with the latest hacks, tactics and gear that will save you time and get you going on the right trajectory. Get your voice out and the leads in with the right equipment, recording techniques, editing skill, publishing channel, and planning methods for success.
Attend this power-podcast how-to session and learn…
- The best gear to buy on a shoestring budget
- Production tips to save you time
- Three mistakes to avoid that are essential for success
- Secrets to a successful launch Benefits and incentives to offer guests and listeners
Kenneth Kinney
"Shark" is a highly accomplished and creative marketer, lead generation and growth executive. He is passionate about leveraging data in omni-channel strategies and known for driving growth in Digital Marketing and Advanced and Addressable TV. He's lead national campaigns working with brands including Acxiom, Citi, Chase, Target, GM, American Express, FedEx, Honda, Toyota, TD Ameritrade, Panera, TruGreen, and over 50 colleges and universities. He has also been an on air host and producer of TV and Radio programs. He is the VP of Marketing and Digital Strategy at Ai Media Group and the host of "A Shark's Perspective" podcast.
CMC Speaker
How to Boost the Findability and Credibility of B2B Content with Influence Optimization
What good is being found in search if no one trusts what they find? Go beyond optimizing with keywords to collaborating with influential creators that can help boost the expertise, authoritativeness and trust of your B2B content. Learn how Google's EAT guidelines can help bring SEO and influence together for content that attracts, engages and converts.
Attend this session to learn…
- Tips on finding SEO-friendly influencers.
- How to map SEO and influencer topics to content.
- How to activate influencers for inspired content sharing and promotion.
Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
CMC Speaker
Emojis and Memes and GIFS, OH MY!
Ever wonder how to use the exact right emoji, meme or gif to convey the exact right emotion or thought in your communication? Believe it or not, you need an intricate understanding of these backstories and possible hidden meanings if you want to get it right. (Eggplant emoji anyone?) Many brands have been burned by not truly grasping the social references these ideograms represent.
In this presentation, you’ll learn…
- The difference between emojis and emoticons
- The secret life of emojis. There are more than 40 emojis that could get your brand in a world of trouble if used inappropriately.
- Why (and how) you should start incorporating memes, gifs and emojis in your content
Karine Bengualid
Karine Bengualid is a French-Canadian-Moroccan-Jew, a recovering introvert and an aspiring comedienne. After 13 years leading corporate marketing teams, she started “Brought to you by the letter K” in 2015, where she helps B2B brands across North America like Shopify Plus or the Toronto Raptors find their Threshold of Fun™. In November 2019, Karine launched the first-ever physical content planner designed for marketing teams called P is for Planner. When she’s not saving the world from un-fun marketing, she’s building her animal rescue, Maison Misha.
CMC Speaker
How to Plan 6 Months of Blogs in 30 Minutes or Less
Get the step-by-step guide to planning your content calendar for the next six months of blog posts, with the help of some amazing tools and tool-free alternatives. Build your site's authority, establish credibility, and spend more time on implementation by getting the planning process out of the way. This approach is particularly ideal for startups where product or identity is constantly shifting but content needs to be consistent.
Attend this session and learn…
- How to build out your content pillars and develop an editorial calendar
- Best practices for deciding what to write and how frequently to publish
- Content planning tips to ensure your plan is easy to enact
Zoe Hawkins
Zoe is a former video game and tech journalist turned content marketing expert, adding a combination of wordsmithing and marketing strategy to her unique perspective. She has lived on three continents and is longing for the days of travel in the post-plague era. In her free time, she enjoys great food and books, as well as trashy science fiction and console gaming. She's a mom to two cats and a five-year-old daughter, living with her husband in perpetually sunny Arizona.
CMC Speaker
10 Things to Know about Structured Data to Make Your Content Stand Out
Google’s search results have special features called Rich Results. Learn to design your content to have it literally stand out in search with FAQs, how-tos, and more. We will explore how to architect your content for maximum visibility in search, resulting in more clicks and traffic. You’ll leave understanding the basics of schema markup and advanced strategies you can apply the next day.
Attend this session and learn how to…
- Figure out what to include in your content to achieve “rich” search results
- Identify topics to include in your content to inform search engines
- Connect topics and properties with the Schema Paths tool
- Create schema markup for articles with FAQ and videos
Tools discussed and showcased:
- Google Rich Results Test
- Schema Paths
- Merkle’s
- Schema Markup Generator Schema App
Martha van Berkel
CMC Speaker
Tips, Tactics, and To-Dos When Contracting with Influencers
Every influencer campaign needs an agreement in writing—even if it only involves giving free product in exchange for a post. But not just any template agreement will cover you. Understand the legal issues that you need to think through to limit the risk of an influencer campaign turning from a partnership into a problem.
Attend this sessions and learn…
- The must-haves for every influencer agreement
- FTC disclosure rules and how they apply to your campaigns
- Lessons learned from the mistakes of others and how to avoid them
- What to do if something goes wrong
Robert Freund
Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
CMC Speaker
Conquer Multi-Channel Content Creation with Style Flexing
Content creators struggle with creating content for multiple channels. "Style flexing" is a new art, science, and skill required for success, and not something that comes naturally to everyone. Learn to create a structured content framework and experience map as the starting point. Then learn the tactics to create content for all your channels smarter, better, faster and wiser.
Attend this session and learn how to…
- Create a structured content framework
- Use a new toolkit for omnichannel content strategy
- Style flex your content for all your channels
Lindy Roux
Lindy has over two decades of experience in content and digital strategy, CMS, SEO, user experience, consumer insights, branding and analytics. She has led a broad range of engagements including enterprise-level websites, ecommerce sites, experiential micro sites, online communities, integrated campaigns, mobile applications and email and social media programs. Lindy is experienced in a number of enterprise CMS's, Digital Asset Mangagement (DAM's), ecommerce and community platforms including Adobe Experience Manager, SDL Tridion, Sitecore, Sharepoint, Telligent, Lithium, Hybris and ADAM. Her experience spans leading media, technology, consulting, non-profit, travel, pharma and consumer retail brands.
CMC Speaker
How to Write Irresistible Email Subject Lines
Your email subject lines can make or break the performance of your entire email marketing strategy. Learn how to create subject lines that stand out from the pack while enticing readers, boosting open rates, and better delivering on email marketing goals.
Takeaways include…
- Five subject line best practices top email marketers always follow
- Proven formulas to quickly write engaging subject lines
- Real-life examples of subject lines with open rates over 60%
Liz Willits
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
CMC Speaker
Grow Your LinkedIn Audience with Content Smarts
Sure, you'll need some pretty remarkable content to grow your fan base on LinkedIn. But choosing what topics to tackle and what format and style to use can make or break your efforts. Learn the latest tips and tactics for LinkedIn content creation and optimization, and how to get more followers, fans, and fame!
Takeaways include…
- 20 tips for getting followers and attention on LinkedIn
- How to optimize your LinkedIn profile
- Copywriting strategies for writing viral posts
Liz Willits
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
CMC Speaker
10 Tactical Steps to Generating Persuasive Content
Marketers have lost sight of their content objectives. Instead of highlighting industry buzzwords with little emotional appeal, marketers should be creating persuasive content to peak interest, boost engagement, and increase conversions. Learn how to make your content more persuasive with the latest tactics, tools, and techniques for success.
Takeaways, techniques, and tactics include…
- A step-by-step guide for creating persuasive content
- How to fully engross your readers in your solution
- Tools to find questions your audience is asking
Kayla Elliott
After climbing the corporate ranks to Vice President of Marketing for a multimillion dollar company, Kayla Elliott decided to pursue her own marketing firm and founded ell Consulting. With over a decade of experience in content marketing, social media management, and digital advertising, she’s equipped to provide insightful guidance on how to create compelling content and capitalize on digital and social opportunities.
CMC Speaker
How to Create B2B Content That Won’t Put Your Audience to Sleep
Want to learn how to dethrone the content Goliath in your industry, despite being pitted against zillions of dollars in content marketing budget? Learn new tactics to improve content quality, stop content waste, and increase the likelihood of capturing your audience’s attention—and their mindshare.
Attend this session and learn…
- Competitive tactics that the Goliath players can't and won't use
- Audience analysis tactics that drive content creation for success
- New tools, frameworks and tips to master B2B content creation
Paxton Gray
Paxton Gray is the Vice President of Operations at 97th Floor and is responsible for the overall work the agency produces for clients like CapitalOne, Discover, ESPN, and Salesforce. He started in the digital marketing world in 2007 and joined 97th Floor in 2013. Paxton has been a featured speaker at industry conferences all over the world, sharing insights learned through day-to-day client work and strategy. He holds a degree in advertising from BYU.
CMC Speaker
How to Create an Authentic Bio: Let Readers Get To Know You!
You know your amazing content will drive readers to “look you up,” eager to learn more about you and your greatness. But too often we fail to explain ourselves and what makes us tick. Long-winded brags or me-me-me rambles make readers run for the hills. Learn how to create a deeper sense of connection with your audience by documenting your work, learnings, inspirations and goals in a magical way.
Attend this bio-writing session to get all this…
- The exact process for creating your bio
- How to structure your story and stories
- Three mistakes to avoid when creating your bio
- Download at http://ryan.online/bio
Ryan Foland
Ryan Foland is a high energy speaker, author, and consultant who teaches executives how to grow their influence. His 3-1-3® Method uncovers core brand messaging to guide bespoke communication strategies. Ryan is a four-time TEDx speaker and has been featured in Forbes, Fortune, Inc., Entrepreneur, and more. His award-winning book, Ditch the Act, teaches leaders how to get ahead in business by simply being human. For fun, Ryan sails, draws stick figures, and raps. Learn more at https://ryan.online
CMC Speaker
How To: Onboard Freelancers to a Winning Content Gameplan
The session topic "How To: Onboard Freelancers to a Winning Content Gameplan" is being considered for CMC 2021 Virtual to compliment existing Content Creation sessions and workshops in the CMC 365 recording archive. One of our former CMC speakers or new speaker will take on this JAM session showcasing tactics, techniques, workflow, and/or processes they’ve mastered on this topic or related topic. CMC 2021 Virtual will showcase 60+ JAM sessions this year, each 10 to 40 minutes depending on the complexity of the topic. All six pillars of content marketing and content strategy will be covered by the best content marketing speakers on the planet. Apply to become a JAM speaker to showcase your content marketing mastery!
CMC Speaker
How to Write an Article Google Will Love Without Complicated Keyword Research
Learn to write a blog post or article that is exactly what Google wants without expensive SEO tools, identifying primary and secondary keyword phrases, or awkward keyword-filled sentences. Get your voice found with these simple techniques that will drive thousands of Googlers to your site.
Attend this article writing how-to session (even if you aren't a writer, blogger or know anything about SEO) and learn all of this…
- The best title to impress Google and attract readers to your article
- Simple method of channeling your high-school English teacher's article outline instruction (she will be so proud of you)
- How to find the super-secret context words that makes Google happy
- What to do to boost your article
- How to apply what you just learned to crush it on social media, too!
Holly Homer
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
CMC Speaker
How to Update an Old Article for SEO in Less than 20 Minutes
With the right tactics, old content becomes SEO gold. Learn how to update your old content to generate page views and authority with just a few tweaks that take just a few minutes. Great SEO is a long-game, but most website owners and bloggers play just one card—the first publication of an article.
Attend this how-to session and learn all of this…
- The best free tools to identify what blog posts and articles to update first
- How to quickly identify your article's strengths
- How to rapidly pinpoint what Google wants from your article that you have not delivered
- Simple methods to make only the important changes
- When and why to evaluate the results
- How to boost traffic to updated posts
Holly Homer
Holly has been blogging for 12 years. That seems like a simple path, but "blogging" included about 18 different websites and projects that all lead to what she is doing today. Holly's main website is KidsActivities.com and the Quirky Momma FB page. She is the co-author of three books: 101 Kids Activities that are the Bestest, Funnest Ever!, The 101 Coolest Simple Science Experiments, and 101 Kids Activities that are the Ooey, Gooey-est Ever! There are 219,492 copies of these books in the world and counting!
CMC Speaker
How To Optimize for Searcher/User Intent
The biggest brands with the biggest budgets, best tools, and biggest teams really NAIL it when it comes to user intent. Attend this session to learn how the big dogs like Amazon, Home Depot and Allstate make the optimization magic happen—so you can replicate the hacks, tricks and techniques for your small business or agency.
Learn all this and more…
- Why searcher intent is the future of content and SEO
- The changes Google is making to its algorithm that will change how we make content
- How to track content changes on industry leading (and competitor) websites
- How to tell if website updates are deliberately guided by data or just run-of-the-mill
- What you can do today to start learning from your competitors and the leaders of your industry
Tools you'll be diving into include:
- Optimizely
- Hotjar
- And an unreleased proprietary tool you’ll be able to access!
Daniel Russell
Daniel Russell is the COO at award-winning agency Go Fish Digital, where he has worked with the world's largest organizations and well-known public figures to build their brands online. His innovative strategies cover nearly all digital platforms, from improving Yelp scores to creating new sales channels through social media. In just the last year, Daniel's work has hit the front page of Reddit, earned the #1 spot on YouTube, and has been featured in The Washington Post, Entrepreneur, Fast Company, Yahoo News, and Inc. He is also a licensed attorney.
CMC Speaker
The Future of SEO Content Starts With the Death of Classic Keyword Research
SEO content strategy using classic keyword selection that only considers monthly search volume and keyword difficulty is an outdated approach. To win rankings and organic traffic, your content must address the needs of the searcher today and tomorrow for the topic you're writing about. Attend this session and learn how to…>/p>
- Research keywords effectively intent and not search volume
- Plan evergreen content strategy for topics that shift in popularity over time
- Use tools like Clearscope, Google Trends, and Google Search Results
Bernard Huang
Bernard is the co-founder at Clearscope, an AI-powered content optimization tool for SEO. Prior to that, Bernard was the co-founded Mushi Labs, an SEO consulting agency, and SEO point of contact for 500+ startups companies.
CMC Speaker
How To Create Custom Keyword Clusters and Map Out Months of Topics
Good news. The next-generation of keyword research is far less boring, with keyword clusters emerging like stars in the sky. Machine learning algorithms are leading the way, quickly surfacing fresh topic ideas that will appeal to your readers and fans. Learn the latest tactics for keyword research, topic selection and content optimization.
Attend this session and learn how to…
- Tap open-source python scripts used in science
- Create a custom keyword clustering algorithm
- Pinpoint the right keywords to target for content optimization
- Optimize content efficiently using AI-powered tools
Michal Suski
Digital marketer with love for SEO, Michał co-founded SurferSEO and has been evangelizing the product and data-driven approach to optimization content at scale. He trained hundreds of SEOs, copywriters, and marketers over the years on the full spectrum of search marketing ranging from on-page SEO, content optimization, and how to use AI to perform SEO magic.
CMC Speaker
SEO is Math, Not Magic: Add Up the Ranking Factors that Matter Most in Your Industry
Google’s search algorithms use hundreds of metrics to score search results and provide searchers with the highest-quality results. But did you know those factors vary from industry to industry, and even keyword to keyword? It all depends on the intent behind the question. With the help of machine learning and powerful computing, learn how to reverse-engineer Google’s ranking algorithm for any keyword. This lets you identify, test, and iterate on select factors to start outranking your competition and break onto the first page for high-value keywords in your niche.
Attend this session and learn how to…
- Use competitor analysis to develop your content strategy
- Optimize content for semantic richness and content-quality signals
- A/B test on-page optimizations using Google Search Console data
- Redeploy your strategy for other landing pages on your website
Tools discussed and showcased:
- Ahrefs’ Keyword Explorer
- LinkGraph’s SEO Content Optimizer
- Google Search Console and GSC Insights
Manick Bhan
Manick Bhan is the founder and CTO of LinkGraph – an award-winning mission-driven SEO and digital marketing agency – and the creator, founder and CEO of the SearchAtlas SEO software suite. As a growth hacker, data scientist, and skilled programmer, SEO is Bhan’s greatest passion and his life’s work. With 10+ years of experience in Search Engine Optimization from the in-house and agency side, Bhan has taught both startups and Fortune 500 companies how to scale their brands with a data-driven SEO strategy that can break into any market with ease and outrank even the biggest of competitors.
CMC Speaker
How Intelligent Content Inspires Browsers to Take Action and Buy
Driving traffic is hard work. And it’s wasted work if your site doesn’t transform browsers into buyers. So why aren't more of your visitors turning into leads or buyers? Attend this keynote to learn how to instantly remove the friction and boost the migration through each journey stage.
Attend this keynote and learn…
- THE key motivator for engagement and action.
- Why most websites fail, according to 12 years of research.
- How to fix most of the problems in one swoop with a new "aspect" of the infamous call-to-action.
Andy Crestodina
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
CMC Speaker
LinkedIn Ads: The Difference is in the Quality
LinkedIn Ads are the best way to reach your most ideal B2B audience, but they're unapologetically expensive, which makes your job as a marketer much harder. Attend this session to learn the approach for paid advertising success on LinkedIn.
Learn all this, and a lot more…
- Tips to target your ideal audience
- Strategies for creating the CTAs that convert
- Pros and cons of each of the various ad formats
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Ridiculously Awesome [Organic] Facebook Marketing Strategies for 2021
With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.
- Become the go-to marketing expert with the six-phase Social Amplification Engine
- Learn Facebook's best practices for 2021: vertical video, stories, and testimonials
- Maximize ROI with Facebook ads; info on iOS14, conversion API, and IG reels
- Boost confidence with powerful strategies and structure for your marketing plan
Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
Documentary Films, Interactive Demos, and Episodic Series: Lessons Learned from the Top B2B Video Marketing of 2020
Video has come a long way from its roots in advertising and social media. In 2020 we saw the explosion of video in B2B marketing, not just for webinars and virtual events, but as a new content marketing format for impactful storytelling, educating buyers, and creating a more emotional connection with online communities. Join Tyler Lessard to discover today’s top trends in B2B video and how award-winning marketers are using the medium to succeed.
Attendees will learn…
- How top marketers use creative storytelling and series-based video content
- How video techniques capture the imagination, and demand, of online audiences
- What makes video the perfect medium for today’s B2B marketing landscape
Tyler Lessard
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
CMC Speaker
Top 11 Instagram Growth Marketing Hacks of All Time
This session will cover the latest hacks, tricks, and updates to build and grow your Instagram following and Engagement for your Story & Feed. Walk away with tangible information that you can use immediately including:
- How to Build and Grow Your Instagram Following
- Learn Simple Instagram Hacks to maximize engagement
- Discover types of bot automation powered by MobileMonkey
Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.
CMC Speaker
Top Tips to Growing Your Business on TikTok
Short-form mobile video is quickly taking over the social media landscape. TikTok is leading the charge with the fastest potential for growth. Attend this session to learn growth strategies from a verified user who TikTok has hired to train some of their top creators.
- What sets TikTok apart from every other platform.
- How the "For You Page" really works.
- Tips to get started and grow without ads.
Giselle Ugarte
Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)
CMC Speaker
How to Get Started on Clubhouse
No need to show your face or curate an immaculate feed, when YOU are the content on Clubhouse. This drop-in, audio-only app is currently being valued at $4B. Go ahead and pull out your phone for this in-depth tour with tangible tips for Clubhouse growth.
- A hands-on tour of Clubhouse.
- Profile do’s and don'ts.
- Tips to start your first room.
Giselle Ugarte
Giselle Ugarte is the Founder & CEO of Action-Forward, which exists to coach and support forward-facing influencers, entrepreneurs and thought leaders to use the power of social media to launch new revenue streams, amplify messages and attract meaningful communities. She has a collective following of more than 500,000 worldwide, with TikTok and Clubhouse currently serving as her favorite playgrounds to connect and share (TikTok recognized her as one of the Top 100 Women to Watch in 2021 and she's been featured in AdWeek and Business Insider for her work on Clubhouse.)
CMC Speaker
The New Content Distribution Platform: Smart Speakers
Whether you create text, audio or video content, you'll soon want your audience to be able to just ask for your content—and get it. Both Amazon and Google have made a way for you to publish your brand (and your content) on voice assistants. The same way you register a domain name on the internet, you’ll want your own invocation name on voice assistants. Whether you love ’em or hate ’em, smart speakers like Amazon Alexa are being used by millions every day. Join Chip Edwards to learn how to become an early adopter of this new content distribution platform.
Attend this session for…
- A rundown on the invocation name, which is how you converse with and deliver content directly to your audience
- Examples of brands currently using voice assistant technology to deliver content
- Tips for making voice assistant technology work for you
Chip Edwards
Love ’em or hate ’em, smart speakers like Amazon Alexa are used by millions of people every day. Technologist and teacher Chip Edwards has spoken across the country about how content producers can use smart speaker platforms like Amazon Alexa and Google Home to distribute content and engage with their audience. Chip is a partner at CreateMyVoice.com, where they help content producers claim their Invocation Name and be found on the Google Assistant and Amazon Alexa platforms.
CMC Speaker
How to Win Big with YouTube Marketing and Advertising for your Brand
YouTube marketing can be one of the greatest channels to grow an audience and convert them into customers. Learn why building an organic audience is one of the strongest ways to leverage YouTube ads and how to scale with video. Discover the latest on what’s working and what’s not, and how to create great YouTube ads that convert!
- The VAMP model to scale your YouTube growth.
- How to convert viewers into customers.
- What's working right now with YouTube ads.
- What to avoid with YouTube advertising.
Marlon Doll
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
CMC Speaker
A Successful Content Creator Is a Healthy Content Creator
Learn five simple ways you can weave healthier eating into your regular habits. The trick to great content is having a focus on the daily health habits that you can control. This session focuses on actionable and achievable habits you can embed into your day.
Attend this healthy performance session and learn…
- What to eat and what to avoid
- How to change your relationship with food
Dr. Reyzan Shali
CMC Speaker
How to Improve Your Social Media Calls to Action
Are your social media posts missing the most important element: the information that lets your audience know what they should think, feel and do after viewing your content? In this session, Chartered Marketer Luan Wise will highlight the importance of social media calls to action and show you how to use them to transform your social media marketing content.
Attend this session and learn…
- Effective strategies for persuading your social media followers, viewers and fans
- How the best calls to action involve much more than asking for action
- How to write social media CTAs that get results
Luan Wise
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing (FCIM) with more than 20 years’ experience in agency, client-side, and consultancy roles. She has worked across a variety of industry sectors; for household names, award-winning institutions, and small but perfectly formed local businesses. A specialist in social media – Luan not only works directly with clients, but she is also a course instructor for LinkedIn’s online learning platform, a lead Blueprint trainer for Facebook and Instagram, and a coach for Google’s Digital Garage initiative. And she’s the author of the award-winning book Relax! It’s Only Social Media.
CMC Speaker
How Industry Leaders Drive Growth with Behavioral Experimentation Today
The leading companies don't just optimize their user experience, they embed behavioral science principles in every touchpoint. In this session, learn how to apply the latest proven experimentation ideas right now. Get fresh insights from leaders such as Dollar Shave Club, HP Instant Ink, The Motley Fool, and more.
In this session you’ll learn…
- How to add fuel and remove friction in your shopping experiences
- The one simple value proposition principle that boosted Dollar Shave Club's conversion rate by more than 11%
- How to apply the latest mixed method approach to gain customer insights
- How the COVID-19 pandemic revealed behavioral principles that influence your shoppers’ behavior
Chris Goward
When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris founded Widerfunnel in 2007 with the belief that a combination of creativity and scientific rigour gets the best results. He is the brain behind the popular LIFT Model®, Infinity Experimentation Process®, and MotivationLab®, wrote the bestselling book, You Should Test That!, and has spoken at 300+ events globally.
CMC Speaker
Must See: Small Business Performance Measurement Dashboard
The session topic "Must See: Small Business Performance Measurement Dashboard" is being considered for CMC 2021 Virtual to compliment existing Content Performance sessions and workshops in the CMC 365 recording archive. One of our former CMC speakers or new speaker will take on this JAM session showcasing tactics, techniques, workflow, and/or processes they’ve mastered on this topic or related topic. CMC 2021 Virtual will showcase 60+ JAM sessions this year, each 10 to 40 minutes depending on the complexity of the topic. All six pillars of content marketing and content strategy will be covered by the best content marketing speakers on the planet. Apply to become a JAM speaker to showcase your content marketing mastery!
CMC Speaker
Content Marketing for Small Teams
Need to do more with less? For many businesses, content marketing seems to require more effort, time and money than they have on hand. Learn actionable tips and tactics to better use the resources you already have to crank out more content that delivers better results. You’ll not only discover how to do more with your small content marketing team, but you’ll also find out how to have more fun with less friction along the way.
In this session, you’ll learn…
- The importance of hyper customer-centricity
- Why it’s important to be authentic to your values
- How to nail goals to drive and track success
- Radical prioritization of everything
Tess Needham
Tess leads content marketing at WordPress VIP, the agile content platform leading a powerful enterprise ecosystem. Tess is responsible for strategizing and coordinating WordPress VIP’s marketing projects and empowering her team to create innovative and unique content. With experience in support, project management, and training, Tess is passionate about using the creative arts to help people work with technology.
CMC Speaker
That’s Not Funny: Strategically Use Humor During UNFUNNY Times
Propelling one's content strategy using humor can oftentimes lead to a mountain of frustration and difficulty to connect, especially when the world seems unwilling and not ready to laugh. Each individual brand needs to work on finding their own path of laugh discovery in order to properly connect with new and existing audiences.
Attendees of this keynote will walk away with…
- Clear technique on how to approach funny content as we start to leave a lockdown-weary world
- How to approach your own brand or products identity in order to properly assess the direction of your content
- How to best address the positive and negatives of your brand in order to create a funny voice
Michael Albanese
A New York based comedian, Mike can be seen as a recurring character on BET's hit show, "The Game", in 2016 feature film "American Dirtbags" and as the host of the "Flavor Makers" cooking show. Mike finds his humor from his everyday life experiences mixed with his internal struggle with health, crippling paranoia and his longing for that perfect girl who he will inevitably blow it with. Mike produces the "Red Clay Comedy Festival annually" in Atlanta, GA and several showcases in New York City where he currently resides.
CMC Speaker
Funny by the Numbers
Comedy is simply the mathematics of punchlines. Every comedic principle can be traced to a formula (even though most comedians aren't aware of this). This session illuminates the basic scientific laws of humor which anyone can apply to content. YES, EVEN ROBOTS.
Attend the session and learn…
- Straightforward formulas and techniques behind common comedic principles
- How to use those techniques in your content marketing
- Amazing tactics to try at the next boring dinner party
Sammy Obeid
Lebanese-Syrian-Palestinian-Italian American, (try saying it really fast) Sammy’s a double majoring in Business and Math at UC Berkeley, now focused on breaking down the latest trending topics into woke jokes that make you laugh your abs into a six pack, while simultaneously getting smarter. He’s currently the host of Netflix’s acclaimed show 100 Humans, where he conducts mind-blowing scientific and social experiments on a group of 100 test subjects (don’t worry they agreed to it). He’s also appeared on NBC's America's Got Talent, Last Comic Standing, TBS’s Conan, and often reminds strangers that he was the first comedian to ever tell jokes on the Food Network (sorry Rachel Ray). In 2013, Sammy set the world record for performing comedy 1,001 consecutive nights, with his story featured in Time Magazine and The New York Times. As soon as the pandemic hit, Sammy opened his own virtual comedy club, KO Comedy, helping comedians around the globe continue working their craft in the hard times.
CMC Speaker
Unboring Your Content: What Would Jerry Seinfeld Do?
Humor is a critical tool in modern day communications, marketing and content creation. Why? Because a dose of humor will grab and hold your audience’s interest, making you (and your message) memorable and more persuasive. David Nihill shows you how. With multiple pieces of viral content on TikTok, Facebook, YoTube, Inc and even Slideshare, David takes you through what Jerry Seinfeld might do to your content. You’ll learn why and how to use humor to make an impact, add value and connect with customers on a level that inspires loyalty—and causes coffee to shoot out their noses.
Attendees will learn…
- What makes something funny through a deconstruction of the comedy process
- How to apply easy, actionable steps from some of the very best content
- How best to translate comedy principles into skills for a business or marketing audience
David Nihill
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
CMC Speaker
How to use the Four Styles of Humor to Connect with Audiences
The right touch of humor builds interest and empathy. The wrong kind damages reputations—even entire businesses. So how can you tell the difference? Let’s throw some science at it! Learn the four styles of humor, as discovered by actual psychologists, and discover how to apply these styles to ensure you’re using humor that attracts, not repels.
Attend this session and learn how to…
- Use the right humor style at the right time
- Chain humor styles together to form a compelling story
- Avoid the one humor style that can alienate audiences
- Use the humor styles to form a humor “vocabulary” with clients and co-workers
C.J. Gower
Jamie Gower is a writer/producer who helps Fortune 500 tech clients use humor to connect with their audiences while staying accurate and authoritative. Videos, webcomics, websites, even smartphone home screens and faux late-night talk shows — Jamie creates scenarios and content that speak in a fun, human voice. As a comedian, he performed for real live ticket-buying audiences from Seattle to the Edinburgh Fringe. As a filmmaker, his award-winning comedy shorts have appeared in over a dozen film festivals in the US and Europe.
CMC Speaker
Sweepstakes and Giveaways: Tactics for Compliance to Keep It Legal
Do you know the difference between a sweepstakes and a lottery? For starters, running a lottery is illegal in every state. Ensuring that your promotion isn't a lottery requires careful planning and understanding of relevant state laws—but the risks don't end there. To safely run a sweepstakes or giveaway, you need to understand the rules regarding registration, record keeping, methods of entry, official rules, and more. Learn the rules today so you don't have to pay for problems later.
Attend this session and learn…
- How to ensure your sweepstakes or giveaway is not an illegal lottery
- The rules regarding state registration and record keeping
- Tips for drafting your official rules
- What disclosures you need to make and how to make them
Robert Freund
Robert Freund is an experienced advertising attorney and advisor focused on social media marketing and e-commerce. Before opening his own firm, Rob honed his legal skills working at Greenberg Traurig, LLP, one of the largest and most respected international law firms on the planet. Rob has lectured about advertising law at the University of Southern California and the University of San Diego, and he has been quoted in The New York Times on legal issues. Rob was named as a Southern California Super Lawyers Rising Star in Media & Advertising for 2020 and 2021.
CMC Speaker
[Re]Build Your Brand With COVID-19 Insights
Chances are you spent last year following one of these brand positions: business-as-usual, customer-hyperfocus or duck-and-cover. With the new year arriving and optimism on the horizon, now is the time to learn from the past and map out your future content and brand strategy. Attend this session to learn how to consistently create value-add content to engage customers and accelerate brand growth—the content marketing way!
Attend this session and learn how to…
- Refresh your content strategy.
- Re-engage your customers.
- Amplify your message with advertising.
- Enhance public relations.
Scott Kolbe
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
CMC Speaker
Maximize Your Content Pipeline
This past year pushed us to the [content] limit, forcing businesses to get creative around driving traffic, building engagement and capturing new sales. Producing high-quality, on-brand content became a priority, prompting investment in teams and systems to help manage delivery at scale. Learn how to flex your content planning, map out timely and topical messaging, and optimize content to engage the “new” searcher and reader.
Attend this session to learn how to…
- Map out content topics intelligently.
- Flex content styles for sensitive situations.
- Balance scheduled content versus “Hallmark” events.
- Leverage publishing, listening and reporting tools.
Scott Kolbe
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
CMC Speaker
Gain A Competitive Edge Using Advanced Tools
The typical marketer doesn’t spend much time following the competition. Their customer, however, is doing just that, assessing how a brand stacks up against alternatives. Attend this session to get ahead of the competition with proven tools to measure your storytelling and brand discoverability. Identify performance strengths and gaps relative to your peer group with the goal of controlling a greater share of mind and market.
Attend this session to learn how to…
- Identify your competitive mindshare.
- Create a template for [objective] review.
- Measure storytelling index and brand discoverability.
- Pit competitors head-to-head.
Scott Kolbe
Scott Kolbe empowers owners and managers to grow sales using high-performance brand marketing. His passion for storytelling is contagious, sharing 20+ years of experience working with companies like Jim Beam, Oakley and Sierra Nevada Brewing Co. Learn best practices for standing out in a crowded market with digital, social, public relations and events. Enter with an open mind about marketing as an asset and leave ready to immediately expand the capabilities of your internal teams and grow your business!
CMC Speaker
Pressure Test Your Message
Now more than ever, it's important for your message to be heard. But is it strong enough to withstand whatever is thrown at it? Does it stand out from the crowd? With more than 20 years of working on the big ideas of individuals and organizations, I’ve learned a thing or two about what makes ideas endure. I've also discovered key measurements you can take to test if your message is built to last.
After this keynote, you’ll be able to…
- Understand the difference between your message and your idea
- Identify key metrics to help your message stand out
- Test the strength of your message
- Develop the story people will tell themselves about your message
Tamsen Webster
As a professional "Idea Whisperer," Tamsen helps people find, build, and tell the stories of their ideas. She combined 20 years in brand and message strategy with four years as a TEDx Executive Producer to create The Red Thread®, a simple way to change how people see...and what they do as a result. (Though as she'll tell you, everything she knows about people, speaking, and change, she learned at Weight Watchers.) Today, Tamsen is a globe-hopping keynote speaker who consults with enterprise companies like Verizon, Johnson & Johnson, and State Street Bank on how to get their big ideas to have the impact they deserve.
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5 Easy, Quick Tune-Up Tactics to Make Your Content Crush It
Whether you want to refresh your existing marketing content—or create new campaigns that have every possible advantage—you need to know these five creative tactics. They make it easy to improve engagement and response, even during tough times. Backed by neuroscientific research and in-market testing, they work because they’re based on how people really make decisions. Discover the best ways to phrase your copy, position your product, and make your offer irresistible. See numerous examples from a variety of verticals and channels (email, websites, offline, ads). And leave armed with actionable tactics that drive instant improvements.
Discover all this…
- The one common mistake you must avoid
- What to say first before you ask for action
- How to get people to see your product or service differently
- The fascinating brain science backstories behind why these tactics work
- Common missed opportunities—and easy ways to fix them, fast
Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
CMC Speaker
How To Add Laughs and Not Get Fired (Again)
Comedians are just trying to get laughs—to make people happy—a noble goal. How can that get you in trouble? There is an old saying in comedy: "The joke is in the mind of the beholder." One person's joke is another person's micro- (or macro) aggression. Learn how to avoid the comedy minefield and the do's and don'ts of corporate humor so you don’t get fired (again).
Attend this session to learn…
- General rules of corporate humor.
- The best ways to mine for corporate comedy.
- A few horror stories to make you say "Oh, no he didn't!”
Don McMillan
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
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Transform Numbers to Narratives: How to Explain Data Insights Using Storytelling
Numbers can reveal fascinating insights. Big decisions are now made based on data alone. Yet when we communicate data, we often default to sharing dry information without really highlighting the meaning behind those numbers. Contrary to popular belief, the data does not speak for itself—it needs you. Compelling trends and intriguing observations remain inconsequential until you transform these numbers into a cohesive narrative. Your audience may not remember the data, but they'll always remember a data story.
Attend this keynote and learn how to…
- Uncover stories buried under your own data
- Package data and numbers into a memorable message
- Find the right balance between facts, data and stories
- Evolve from simply sharing graphs to actually sharing insights
Anita Ramanathan
Anita is an award-winning speaker who delivers high-value, energetic and actionable workshops on how to communicate sophisticated ideas and data insights, especially in the science and tech industry. A neuroscientist by training, she once wore gloves and examined brain sections before switching gears to become a science communicator. In her capacity as a science writer/editor, she has uncovered and crafted hundreds of stories buried under numbers, data and dry facts. She co-founded the science education website, Knowing Neurons, has written for NIH Research Matters and worked with high-profile science companies to develop their editorial campaigns. Through her company, Word Cortex, Anita helps package complex ideas in an engaging way.
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Now That's Funny: It's All About Your Brand's Personality
Let's face it. The world is overrun with bad, boring content and terribly automated “Hello [firstname]” messages. Brands are struggling to cut through the clutter, and stand out from the pack in creative ways. It's time to examine our brand personality closely. Or even worse, create a brand personality that defines who we are, and what makes us Tik and Tok. Humor, as it turns out, has an unmatched, universal super-power that connects with an audience in mysterious ways. But getting the corporate funny and money ball rolling is challenging. Start here: Learn the truth about you AND your brand. The question isn’t are you funny? The question is this: What kind of funny are you? Learn the 7 brand personality options you have to leverage humor that works, delivering the performance you demand from your content marketing investments.
Attend this keynote for small humor secrets in a big bundle of joy…
- Discover the core components of a brand’s humor personality
- Review the good, bad, ugly and funny variations of 7 different brand styles
- Understand how to capture attention in a distracted world and build brand affinity
- Follow the framework for creating a humor-style guide to build a new, fresh brand personality
Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
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Be Feared and Loved: Ranking Content The Office Way
If you're a content marketer AND fan of The Office series, you'll want to tune into this session to learn how to orchestrate keyword research, on-page optimization, and link building in a new way. You'll learn the pitfalls of why brands simply can't get their content to rank and stand out from the pack of low-performing content. Learn how to create content that is feared by your competition, and loved by Google.
Attend this session to learn how to…
- Smarten your keyword research to inform your content strategy
- Improve on-page optimization to boost search performance
- Earn quality backlinks with secret sauce used by the pros
Michael Johnson
Michael has been in the SEO industry for over eight years. He's developed hundreds of SEO campaigns and strategies for companies of all sizes, ranging from small businesses to Fortune 500 brands. As Sales Manager at Page One Power, Michael works with prospective partners to ensure goals, expectations, and beliefs all align before the launch of every campaign.
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Digging Into Your Own Bag of Tricks to Find Humor
Turns out that those comedic moments of brilliance don’t just fall from the sky. Instead, they’re inspired by personal experiences and insights drawn from people, places, and things you encounter in life. Attend this session to explore how to connect the dots between personal experience, audience connection, and comedic selling without selling. You’ll learn that authenticity is the catalyst for success, and how to leverage that key element to connect and convert your audience to believe in you (and your products or services).
- Draw from who you know and what you know.
- Find your authentic self to better connect.
- Transform personal experiences into funny stuff.
- Sell without selling—the comedy way!
Casey Balsham
Casey Balsham is a comedian and cheese lover out of New York City. She has been seen on Gotham Comedy Live, Tidal's No Small Talk series and can be heard as one of the co-hosts of the popular Not Another True Crime Podcast by Betches. Casey was also the lead in the Off Broadway musical HA! and wrote and starred in her own one woman show called "Casey Balsham Does A Thing". Her debut album Son of a Barb hit #1 on the iTunes charts and she is currently writing a musical with her writing partner Bradley. She also wanted me to let you know she does not mind the quarantine.
CMC Speaker
Human-Centric Ads: What Are They and How They Out-Perform Traditional Ads
With more than 40% of internet users declaring online ads are too aggressive, following them on every browser and device, what’s an advertiser to do? Attend this session to learn about human-centric ads, and how to utilize their power to outperform traditional display ads, reaching targeted audiences with meaningful engagement.
Attend this session to learn…
- Key elements of human-centric ads (B2B vs B2C).
- Suggested variation for alternative channels.
- Resources for inspiration (Like Outbrain’s best native ad campaign examples 2019).
- Methods to boost native conversion rates.
Dan Greenberg
Dan is the President of Sharethrough, the largest independent native advertising platform that powers in-feed native ads for publishers like Forbes, Time and CBS and enables marketers like Coca Cola and P&G to programmatically distribute branded content at scale. He dropped out of the Stanford Masters program to start Sharethrough and went on to popularize the term “native advertising” in 2008 and now serves as Chair of the IAB Native Ad Committee. He has been named to the Ad Age's 40 Under 40, Forbes 30 Under 30, Inc.'s 35 Under 35 Founders List and honored as an Ad Age Media Maven. Recently Dan led a merger with District M to become a top 5 independent omnichannel ad exchange.
CMC Speaker
Why and How to Batch Create Video Content
We all know the best way to sell a product is to build trust with the purchaser, right? And the best way to build trust is face to face. With the increasing limitations we are dealt on a daily basis, we can’t meet everyone face to face; so the next best thing is video. In this session, you will learn why video is so important for an organization and your personal brand, and how you can create it without too much stress.<.p>
- How to build a video content strategy with a mobile phone.
- Tips to increase your production without increasing cost.
- Tactics for increasing engagement.
Gary Gumbleton
While Gary's previous career was in corporate sales, he was always a creative at heart and considers content creation to be his calling. He's worked with Uber, Mercedes, Pepsi, and many more brands that tap his global video experience and passion for growth in organizations. And he’s now the Founder and Creative Director of Capital Content based in the UK, serving brands worldwide.
CMC Speaker
How to Scale Personalized Email Marketing Campaigns
Email marketing continues to be the most powerful way to reach your target audience. But success demands that offers, messages, and frequency of communication are tailored to subscribers' needs. The challenge is scaling email campaigns effectively, without sacrificing personalization. Attend this session to learn how to dexterously use data to: segment your list, leverage your sales teams’ insights, and identify when and what to automate.
Learn all this and more…
- Why email will power the future of people-based marketing.
- How to use data to segment your subscribers and engage customers at all points throughout their journey.
- How to identify where AI can help with the heavy lifting.
Nick Dujnic
Nick Dujnic is the Vice President of Marketing for LiveIntent, where he oversees the company’s brand and demand generation strategies. He is also the host of LiveIntentional, a video series that explains what’s going on in a very complicated digital marketing landscape in a fun and accessible way. The recipient of Marketing Edge’s Rising Star award in 2017, he once inspired the headline "How One Man Did the Impossible: Make Ad-Tech Jargon Fun."
CMC Speaker
How a New Approach to Influencer Marketing Boosts Performance
Influencer marketing has evolved to become an integral strategy for successful brands around the globe. Yet with so much noise, how can brands rise above and build meaningful connections with their consumers? The weight of influencer marketing has gone beyond just knowing the right people. It involves researching influencers, building relationships, and managing posts, engagement and conversions, as well as executing a creative strategy.
Attend this session to learn about…
- Bridging the trust gap between brands and consumers.
- Budget flexibility in the peaks and valleys.
- Nurturing audiences from awareness to conversion to engaged application.
Erik Huberman
Erik Huberman is the CEO and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media has worked with clients such as Red Bull, Verizon and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months.
CMC Speaker
WordPlay - Fewer Characters for More Character
In a fast-paced society with short attention spans and too many cat videos, we need to get attention and keep it. How do you do that with 40 characters or less? Learn how to choose your words wisely with the structure of wordplay, and how to apply it to any headline, caption, and post. Sharpen your brain to see words through a humorous lens and find wordplay in your day-to-day life.
Attend this session and learn…
- The different types of wordplay and formulas to construct them yourself
- Effective ways to use wordplay in your copy and marketing videos
- The advantages and disadvantages of wordplay
- How to make your wordplay personal to your brand
Tess Tregellas
Tess is a New York-based stand-up comedian, full-time video producer at Betches Media, improviser, musical comic, and cycle instructor. She’s not extra, she just loved her extra-curricular activities so much that she turned them into careers. After graduating with a BFA in Acting at Elon University, she moved to New York to pursue comedy. As well as performing as a stand-up comedian, she co-produces a comedy variety show called Spicy Medley that has had sold-out shows all over New York City. If she is not performing live, she is producing and directing vertices for social media or short films for festivals. Her vertical videos on Instagram and TikTok with over 1 million views, and songs like Hot Girl on A City Bike, Coolest Person in Brooklyn, and Hot Girl Walk. Her short films have been screened at festivals all over the country. She’s been featured on Funny or Die and has been cast multiple times in horror films as the character who gets lost in the woods, most notably in the feature Here On Out streaming on Amazon Prime.
CMC Speaker
Making Serious Topics Funny
There is nothing funny about climate change, World War II, or artificial intelligence—or is there? With the right techniques and comedic tactics, you can quickly transform just about any serious topic to seriously funny in a way that always brings a smile. If you're skeptical or think your brand/company is an exception, this session is for you. Learn how comedy can fuse into organizations like NASA, NIH, pharmaceutical companies, and medical associations on platforms like YouTube, social media, and live/virtual performance.
Attend this session to learn how to
- Find humorous elements in serious topics.
- Use comedy to inform and educate.
- Overcome the comedy obstacles, like your boss.
Kasha Patel
Named one of the “Best Undiscovered Comedians” in the U.S. by Thrillist magazine, Kasha Patel has a unique voice that couples life as an Indian-American and her love for science. She produces science-themed comedy shows through her company DC Science Comedy. She gave a TEDx talk called “Sneaking Science into Stand-Up” where she shares a series of surprising revelations pulled from her analysis of more than 500 of her stand-up jokes. She has been featured in “The Washington Post,” BBC World News, Travel Channel, The Science Channel, The Weather Channel, and hosted a mini series on NASA TV.
CMC Speaker
Supercharge Your Growth with Low-Code Apps for High-Growth Demands
The last year has brought monumental change for every organization, regardless of vertical. Suffice to say; large and small organizations and marketing teams have all had to do a lot more, with a lot less. That’s where No Code/Low Code Marketing Apps come in, performing the marketing magic you need without the staff or cost required to achieve performance goals. Learn all this and more…
- Review alternative marketing apps for consideration
- Learn how to put No Code/Low Code Apps to work
- Discover how to maintain high-quality marketing for a lot less
Diego Gomes
Diego Gomes is the CEO and Founder of Rock Content, a global leader in content marketing services and products built for scale. Founded in 2013, Rock Content has grown to a globally distributed team of 500 Rockers. In his free time, Diego likes to write about technology, marketing, and SaaS at SaaSholic.com.
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How-to Layer Video Throughout Your Website
Video marketing continues to rise in popularity, and as a performance tool. Yet even the most forward-thinking businesses are perplexed on how to fit video into the user experience at the right time. Attend this session to learn how to place your videos in the right place and space on your website to better engage your audience and boost your video performance.
Learn all this and more…
- Mistakes with dreaded video libraries
- How to layer videos throughout your website
- Sample layered videos experience to model
Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Ragan, Eventbrite, Milwaukee BizTimes). He also speaks on the subject to communications professionals at conferences such as Content Marketing World, the Midwest Digital Marketing Conference, and Content Jam. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
CMC Speaker
Now or never: Why AI-Enabled Collaborative Work Management is the Future
As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. Learn how AI solutions allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.
In this session, you’ll learn how to…
CMC Speaker
Now or never: Why AI-enabled collaborative work management is the future
As marketers, our digital IQ is years ahead of what anyone thought it would be. We’re more prepared than ever to be Agile and pivot to meet the needs of our audience — and with more of our lives spent online, that audience is more available to us than ever. But with the increase in online content, how can we break through the noise and stand out from other brands? Automation and real-time insights will be the engine that enables brands to differentiate themselves. At Wrike, we’re finding that by using artificial intelligence capabilities, we’re able to get more insights with data than ever before with up to 99% accuracy. See how AI plus a collaborative work management solution allows marketing teams to work together in one platform to manage those insights and create impactful campaigns.
In this session, you’ll learn how to…
- Automate repetitive tasks so you can focus efforts on connecting with your audience.
- Unify your marketing processes, streamline communication, and turbocharge your results.
- Gain instant access to campaign performance across various channels so you can easily optimize results.
Saranya Babu
Saranya Babu is the SVP of Marketing at Wrike. Babu oversees all aspects of marketing, including demand generation strategy, product marketing, and communications. Before joining Wrike, Babu was VP of Marketing and Business Development at Instapage where she grew revenue and valuation by 4X, customer base by 3X, and annual contract value by 30X. She previously held roles at ChargePoint, Inc., BDNA (acquired by Flexera), Dell, and NetApp. With more than 15 years of experience in the tech sector, Babu has honed a diverse skill set in enterprise go-to-market strategy development, demand generation, marketing operations, field marketing, and more.
CMC Speaker
How to Create a Different Kind of Brand Guide for Writers
Most brand guides don’t provide sufficient guidance for content writers. Typically, they list a company’s brand values such as “authentic,” “friendly,” or “expert,” but leave the meaning of these words open to interpretation. As a result, writers make inconsistent decisions; content production drags on and the brand gets diluted. Learn how to create a content guide that provides effective direction for writers so they can save time, increase consistency, and amplify your company’s brand.
Learn all this and more…
- How intentional content creation can make a brand come to life on the page
- The differences between brand voice, tone, and style
- How to craft a brand guide that content writers will actually use
Margie Agin
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
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Optimize Customer Case Studies to Increase Trust and Influence
Case studies are the sharpest tool in the marketing toolbox. More than 75% of B2B buyers rely on them when researching purchases, and they convert at the highest rate of any content type. Getting customers to share their stories publicly is often challenging. When you do get approval for a case study, you need to make the most of it.
Attend this session and learn how to…
- Create a steady pipeline of customer case studies and testimonials.
- Craft interview questions that help you strike case study gold.
- Present case studies in more engaging formats than the standard “two-pager.”
Margie Agin
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
CMC Speaker
Go From Chasing Customers to Them Chasing You
In a digital world full of distraction, crowded news feeds, and 3-second attention spans, we are fighting for each other’s attention and it seems impossible to stand out as a business leader. How do we cut through the noise and become a magnet for success?
In this talk, Alexandria shares the secret sauce that competition-proofs your business, captivates the attention of your market, and puts you center stage in your ideal customers' lives. Now, the people you dream of serving see you, hear you, and are inspired to take action with you, even amongst the sea of other options.
- Learn how to speak a message that attracts the "die-hards"
- Explore different elements of the Movement Marketing Method
- Craft a rockin' game plan to take back to the marketing department that gets the team excited to create their next campaign
Alexandria Agresta
Alexandria believes in creating a world where people fully align what they do to make money with what they do to experience meaning and fulfillment in their lives. She calls it the “sweet spot” between purpose and profit. She co-founded Purpose Pioneers, where she's on a mission to use the power of purpose to turn businesses into movements. Join her in furthering the Purpose-First Movement.
CMC Speaker
How to get more, better content ideas faster
Struggling to come up with new content ideas for your business? Tired of using the same old process to generate the same old content ideas? There’s a better way to tap into the knowledge of your team, identify areas of opportunity, and craft the content your target personas want to read. Learn how to design and implement a better content ideation process that will produce more ideas and less painful meetings.
Learn…
- Common challenges that can derail your brainstorm
- 5 simple fixes to set you up for success
- How to tap into the experiences and insights hidden within your team
- A flexible framework that encourages divergent thinking and yields more, different ideas
Mike Wienke
Michael Wienke is a 20 year marketing veteran with experience leading content and creative development brainstorms for global brands like Microsoft, Coca-Cola and Bacardi Limited. He has a Master’s in Critical and Creative Thinking from the University of Massachusetts - Boston, where his thesis was on the development of a new organizational approach to brainstorming and innovation. He also has a Master’s of Business Administration from Webster University. In his current role, he is Director of Product Marketing and Sales Enablement for Mastercard Payment Gateway Services, where he works closely with the product, sales and B2B marketing organizations to provide compelling content to a growing list of global enterprise customers.
CMC Speaker
How to Design Banner Ads That Sell
Delivering content marketing performance requires advertising. Period. Learn how to design killer banner ads using core design principles featured in most high-performing ads. Get tactical advice on how-to ads that sell without selling, including design do’s and don’ts, copywriting tips, creative examples, and best practices for campaign success.
Attend this session to…
- Review core design principles for color, contrast, typography, white space, and imagery.
- Learn how to craft ad copy that sells with less urgency for better results.
- Learn how to scale campaigns to multi-sizes and formats with ease.
- View high-performance examples of excellence that inspire creative expression.
Gery Meleg
Gery Meleg is the head of Design and UX at Creatopy. He mentors a growing team of over 12 design experts from fields like User Experience, Interface Design, Branding, Visual Design, and Motion Graphics. He’s tasked with synchronizing key business activities across the department, with a focus on generating business value and growth through design, problem-solving, creativity, and craft.
CMC Speaker
How to Strategically Build Out Your Library of Content in One Year
Instead of always trying to figure out what to write about in your next blog post or wondering why you aren't ranking for strategic keywords, take Neal Schaffer's advice. Learn how to plan out and build one year's worth of blog content, which will become your strategic library of content. Attend this session to learn the exact steps Neal has taken to outrank formidable competitors building his own library of content.
- Helps you rank higher for SEO.
- Gives you a social "voice" that lets you engage with prospects and clients on social media.
- Enhances engagement with email subscribers.
Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
CMC Speaker
How to Measure Attribution for Content Assets, On-Page and Off-Page
In Google Analytics, conversions and e-commerce transactions are credited by default to the last interaction the user had when he or she converted. But what role did your content assets, on-page and off-page, play leading up to that conversion? Attend this session to learn how to track attribution to particular assets, and members of your team!
- How to measure assisted conversions
- How to track multi-channel funnel attribution
- Tactics for tracking attribution for on-page content assets
- Methods for measuring off-page content assets
Greg Jarboe
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.
CMC Speaker
Mastering the Four Key Plots of Data-Driven Storytelling
Incredible infographics and #dataviz should be part of every marketer’s toolkit. But engaging and versatile content formats remain overlooked and undervalued. Explore how a diverse range of successful brands utilize data-driven storytelling for their packaging, in-store experience, and advertising to make compelling calls to action for new and existing customers.
Attend this session to learn how to…
- Differentiate between dataviz and infographics.
- Apply the four key plots of data-driven storytelling to your organization’s work.
- Match the right chart, graph, and visuals with the right message (and medium).
Cameron Pegg
Cameron starts every project in the same way—by asking lots of questions. A journalist and editor by trade, he helps organizations to find the words, stories, and content that reveal who they are. Cameron is a founding editorial board member of the “Journal of Educational Advancement and Marketing” (UK), and has created a series of content training courses for the Executive Education program at the Queensland University of Technology. A data-driven storytelling advocate, Cameron has yet to meet a Sankey diagram or treemap that he didn’t like.
CMC Speaker
How to Effectively Bring NLP into your Content Workflow
AI-generated content can definitely save time in your content process. It can generate ideas, write copy with your voice and style, and scale production. Yay, right?! But, are you taking the output for granted? What do you know about the underlying technology that creates your inspiration and text? Attend this session and learn
- How NLG is being used for long-form content today and what to expect in the future
- Considerations when vetting technology, like what models they use and how they apply filters
- Why human creativity and subject matter expertise are more important than ever with NLP/NLG
Jeff Coyle
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
CMC Speaker
Ridiculously Awesome [Paid] Facebook Marketing Strategies for 2021
With so many changes in Facebook over the past year, you need to re-calibrate your GPS for marketing success. Start by learning how Facebook's algorithm pinpoints certain patterns to penalize and reward content. Discover AI tools that generate frighteningly good content in text and video form. Learn the framework for intermediate and advanced users to apply immediately for Facebook success.
Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
A Guide for Nailing Your Virtual Presence
A year ago, many of us were thrown into work from home setups and endless virtual meetings. It’s very clear that virtual is here to stay. Now, it’s time to step back and improve both your technical set-up and your virtual presence. Get pro-tips for flawless video setup, advice on affordable gear, and presentation wisdom that will set you apart.
Takeaways you can put to work in your virtual meetings and webcam recordings:
- Foundations to crush your virtual meetings
- Upping your virtual presence
- Essentials for your DIY video setup
- Gear you need without the fear of price
- Advice for casting your presence
- Tips for authenticity and connection
Justin Andrews
Justin Andrews is co-founder and CEO at Animus Studios, a video strategy and production agency located in Rhode Island. At Animus Studios, Justin puts his creativity, strategic thinking, and caring attitude to work. He loves helping organizations plan, create, and share the fascinating stories that make them stand out.
CMC Speaker
Twitter: The Latest Tactics for Organic Success
Twitter provides significant value for companies and personal brands online via search engine results, but only if leveraged effectively. When your brand is searched-upon, does your Twitter profile rank prominently on page one? Individual Tweets can also get indexed by Google and can rank in search results augmenting content marketing and visibility. Attend this session to refine your tactics to get your presence in search results and the Twitterverse boosted.
- Learn how Google ranks Twitter content, in spite of Twitter "nofollowing"
- Discover how to optimize your Twitter profile to rank advantageously
- Gain key insights on the tactics that increase engagement, which in turn drives rankings
- See examples of how #hashtag strategy can increase your engagement and content visibility
- As a bonus, learn how to invoke the Twitter Carousel in Google
Chris Silver Smith
CMC Speaker
CMC 2021 Comedy Stand Up
CMC Speaker
Don't Ask, Give! How to Create Winning Influencer Partnerships
Getting the most out of your influencer marketing campaigns is challenging, to say the least. Attend this session and learn the 10 steps for success, focused on relationships, not transactions, to drive more likes and more sales. Three case studies will show you the way, including an award-winning case boosting sales 457% year to year. Leave with a clear blueprint and step-by-step instructions on how to use next-gen tools to locate influencers, track UGC, and stay organized along the way.
Attend this session and learn how to…
- Identify the best influencers
- Select and negotiate campaigns
- Craft outreach campaigns
- Enlighten influence on your product distinction
- Track organic post success
- Run paid Facebook ads for amplification
- Stay organized and track performance
Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers
Cody Wittick
Cody Wittick is the Co-Founder and Co-CEO at Kynship, an influencer marketing agency located in Orange County, CA.Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Throughout his time there, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr. Over the course of his time there, he saw the power of influencer's ability to build trust and ultimately, sell products within Facebook and Instagram advertising.
CMC Speaker
Agile Marketing: The Ultimate Co-Creation Framework
The content creation and approval process is time consuming and, at times, stressful. What if your team and your clients worked together right from the start to create the exact content needed to reach your ideal audience? Attend this session to learn the impact of continuous integration during the content creation process and four agile practices that directly impact teams to work smarter, faster and produce more content using less resources while reporting less stress in their work environment.
Learn all this, and a lot more:
- What it means to have an agile mindset
- Which four agile practices can transform small teams
- What tools are agile-friendly and allow for continuous integration
- How to implement agile methodology in your content creation process
Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers
Dorien Morin-Van Dam
CMC Speaker
A Checklist for Humanizing Your Digital Content
The key to creating a product that is humanized isn’t just about finding places and ways to connect with something approximating a human; it’s about using a product that makes users feel human. Get the checklist for creating humanized digital experiences, with examples of how marketers should focus on empathy, clarity, satisfaction, delight, and trust when designing interactive content.
Attend this session to learn how to…
- Keep the human experience in mind as you design digital content
- Humanize all customer touchpoints—the twelves touchpoints you should focus on, and the questions you should ask yourself at each stop
- Discover the five factors human’s value, and how to prioritize those in your content
Target Audience: Marketing Directors, Content Marketers, Content Creators, Social Media Managers, Agency Owners, Freelancers
Alex Kelly
Alex oversees a growth marketing team that includes paid acquisition, SEO, integrated campaigns, events, and marketing operations, working with brands including NBC Universal, Monster.com, JP Morgan, Wall Street Journal, United Airlines, and United Healthcare to create immersive content experiences, and implement modern digital marketing programs that efficiently drive revenue. Prior to Ceros, he was a demand generation marketer at Datadog and developed inbound marketing strategies for several clients across real estate, technology, and education at HubSpot-partner agency Ironpaper.
CMC Speaker
40 as the New 30: How to Drive Impact Across Generations
Age is just a number—and a dated customer segmentation strategy. Marketers flock to meet (and separate) the interests of Boomers, Millennials, and Gen Z. Yet, shifts in tech and content consumption have led to habits across generations becoming even more blended. Learn how preconceived notions about demographics result in missed opportunities to connect with meaningful audiences. And how marketers should focus more on building multi-generational connections to create memorable experiences—resulting in fresh experiences for core audiences and beyond.
Attend this session to learn how to…
- Create memorable connections through experiential marketing— from content, to delivery, to engagement— that impact multi-generations to increase your target audience impact.
- Un-learn preconceived notions about demographics that are causing you to lose valuable opportunities to connect with consumers relevant to your brand by creating human connections.
- Take unexpected social media approaches, from paid to organic content, to garner attention from the core, as well as new audiences.
Gina Michnowicz
Gina is CEO and Executive Creative Director of The Craftsman Agency, where she focuses on creating magical moments through custom experiential marketing and immersive storytelling for B2B and B2C brands. With past clients including Cisco, Disney, Paramount, and Microsoft, Gina has led projects from concept to delivery of immersive digital experiences, experiential installations, websites, and bespoke advertising campaigns. Gina’s work spans from marketing and sales within brands, to agencies, to management consulting. Her time in management consulting has strengthened her ability to think both strategically and creatively, leading teams to push the envelope with work that surprises and intrigues prospective clients.
CMC Speaker
An Inside Look into Profitable YouTube Ad Campaigns and the Strategies that Make it Happen
YouTube Ads can be tough to crack, while other Ad platforms have seen CPA costs rise with reduced tracking abilities. But if you can make YouTube Ads work, it can be your strongest source of qualified leads and sales. Learn the strategies that will help you to create profitable YouTube Ad Campaigns, and get an inside look into Campaigns that are highly profitable. You'll see the strategies that are working in SASS, E-commerce, Education, and coaching.
Learn all this, and more…
- How to make a Video Ad that Converts
- The Strongest performing Targeting Types
- Setting to Avoid Wasting Money
- How to Measure Success
Marlon Doll
Marlon Doll is the founder and lead video strategist of Vireo Video Marketing. He's a YouTube Certified Consultant in Audience Growth and Digital Rights Management. At Vireo Video, he helps clients develop effective video content strategies that convert viewers into customers. Marlon and his team specialize in Video Advertising on most major platforms, Organic Video SEO Optimization, and implementing strategic growth and conversion campaigns with native video and branded content. Previously, he worked at the World's largest YouTube network, BroadbandTV, as the Audience Development manager for some of the World's largest independent music labels, artists, and hubs. He also produces and hosts a weekly cooking show called "Bachelor on a Budget" that teaches people how to create healthy, and affordable meals. The channel has grown to over 40,000 Subscribers and gets over 200,000 views monthly through organic growth.
CMC Speaker
LinkedIn Ads: The Secrets to Lower Cost & Higher Performance
LinkedIn Ads generally have the greatest targeting for B2B companies of any platform, but if you've advertised there before, you'll know that you pay a large premium to access that amazing targeting. Because the costs are high, any mistake you make becomes an expensive mistake, which puts marketers in a tough spot. Attend this session to learn how to de-risk the platform with the best tools to crush your lead generation goals.
Attend this session to learn all this, and more!
- Who should and shouldn't advertise on LinkedIn
- Which ad formats you should use
- How to pay less for your traffic than your competitors
- And much more
Target Audience: Whether you're brand new to LinkedIn advertising or a seasoned user, you'll get valuable insight from this session.
AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific agency, in 2014. As official LinkedIn partners, they manage among the world's most sophisticated advertising accounts worldwide. He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
CMC Speaker
Plan & Record Video Like A Pro From Anywhere
Are you scrambling with video and winging it along the way? Learn the new systematic approach to save time and avoid video burnout. Get the step-by-step breakdown for a flawless setup and workflow. And discover the stress-free approach that will boost your confidence and deliver quality presentations you’re proud to share with your teams and audiences.
Attend this session to get….
- Essential do’s and don'ts for DIY video setup
- Video content planning template for video strategy mastery
- Presentation tips to avoid memorizing the script
Target Audience: Content Creators, Video Content Creators, Agency Professionals, Influencers
Meaghan Corson
Meaghan Corson is a former CBS news reporter with experience building video programs for various organizations from startups and small businesses to billion-dollar software and medical companies. Executives and professionals seek Meaghan's expertise to map out their video strategy and improve their on-camera skills so they can achieve their marketing, sales, and internal communications goals.
CMC Speaker
Secret Ranking Factors of the Twitter Algorithm: How to Get More Exposure Through Tweets
Do you get the feeling you are spinning your wheels on Twitter, only to get less and less traction? You are not alone! Twitter's mysterious algorithm has evolved, and if you do not flex to meet it, all of your social work there will be largely wasted as only a fraction of your followers will see your Tweets. However, the potential is huge for reaching many more people beyond just your followers -- without resorting to paid ads. Based on a review of multiple Twitter patents and other publications, this session will bring you an approachable overview of the ranking factors used in Twitter's algorithm, and will show you how to propel your Tweets into growing followers and gaining engagement to make the little blue bird work for you!
You will take away from this session:
- Actionable tactics to maximize your Twitter reach by up to 10,000%
- Eliciting engagement that expands promotion potential exponentially
- How to avoid profile characteristics and behaviors that sandbags visibility
- Bonus: Translating Twitter exposure into greater presence on Google
Target Audience: Social Media Managers, Marketing Directors, Agency Social Media Developers, Self-Promoters, Corporate Marketers
Chris Silver Smith
CMC Speaker
A Guide to Marketing to Gen Z:
Gen Z has $143 billion in spending power. How much of that is landing with your brand? Attend this session to hear the best practices to appeal to Gen Z audiences as they emerge as the dominant consumers growing into the market. You’ll learn how the shift in demand for consumable content has drastically influenced buying decisions and strategies to engage with Gen Z consumers growing into the market.
Attend this session to learn how to…
- Appeal to Gen Z audiences through short form content and influencer marketing as they emerge as the dominant consumers growing into the market.
- Utilize TikTok and other social media platforms to reach a new generation based on the shift in demand for consumable content.
- Optimize marketing strategies that promote brand authenticity to create high-performing campaigns geared towards Gen Z consumers with a lack of trust in corporations.
Erik Huberman
Erik Huberman is the CEO and founder of Hawke Media, the fastest-growing digital marketing agency in Los Angeles. Ranked on the Inc. 5000 in 2019 and 2020, Hawke Media has worked with clients such as Red Bull, Verizon and Eddie Bauer. Prior to Hawke, Erik exited his company Swag of the Month and was recruited to Science Incubator (Dollar Shave Club, DogVacay, MeUndies), where he grew Ellie.com’s sales to $1 million in four months.
CMC Speaker
Effective Delegation: The Missing Ingredient for Most eCommerce/SEO Business Owners
Are you running out of time? Are you working more than anyone else in your own company, yet you can’t seem to scale your business? Join this session to learn how to empower your employees to take full responsibility for their jobs and bring in results faster than ever. You will learn simple and actionable ways to delegate work to your staff and scale your business rapidly while working a lot less.
Attend this session to learn….
- How to identify what and when you need to delegate
- Why is it harmful to your business to delegate the wrong tasks
- Empower your staff through effective communication
Target Audience: CEOs, Managers, Business Owners, Directors, Team Leads
Mads Singers
Mads has more than 10 years of experience in Fortune 500 companies, such as Xerox and IBM, and more than 10 years of experience coaching and consulting online entrepreneurs on Management & Outsourcing. He has also spoken at many larger events such as CMSEO, TiECon, DCBKK, DMSS Bali, SEO Spring Training, SEODay, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads currently owns and runs 5 companies, and manages more than 150 people, he doesn't just talk the talk, he walks the walk. As well as being a management expert, Mads is also an expert on growing and scaling an online business, and he is one of the industry experts in the DiSC methodology, which is a cornerstone in his management philosophy and he shares his knowledge through the Effective Management Mastery course & community.
CMC Speaker
De-Risk Domain Authority: How to Increase Content Efficiency
You know the concept of “Your car loses value the moment you drive it off the lot”? It’s the same thing when you publish a piece of content and never revisit it. You can’t rely on one piece of content to power traffic anymore. If one piece doesn't perform well, it impacts your authority and the cost of every piece of content increases and your chance at performing well is at risk. You need an ecosystem of content that is consistently maintained and optimized.
Learn how to increase your content efficiency and reduce risk in this session. And learn the framework to ensure each piece of content drives the impact it should so you can maximize your investment.
Attend this session to learn how to…
- Identify at-risk content
- Build clusters at scale
- Publish the best possible content the first time around
- Understand when to go back and update
Target Audience: SEOs, content marketers, content strategist, content creators
Jeff Coyle
Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and publishers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
CMC Speaker
How Experiences Create Customer Profiles in a World of First-Party Data
We often talk about how to measure digital content, but often overlook IRL content—experiences. Brands and marketers are focusing more and more on experiential marketing, but there’s still room to grow in learning how to get and measure this content. The best way? Gather it yourself. Jonathan will share how data-driven experiences help build a complete customer profile while creating an enjoyable experience for the user.
Attend this session to…
- Understand what types of data points experiential marketing offers that are otherwise hard to discern.
- Explore how data and insights gathered before, during, and after experiences help brands understand customers.
- Learn how brand experiences will add value in a post-GDPR world.
Jonathan Yaffe
Jonathan Yaffe is the CEO and Co-Founder of AnyRoad (which recently closed their $47M Series B), a data and analytics platform that powers the data behind many of the Fortune 2000’s experiences, including Absolut, the Kentucky Bourbon Trail, Michaels Arts & Crafts, Honda, and Diageo. Jonathan began his career in experiential marketing at Red Bull, and holds a degree in Cognitive Science from the University of California Berkeley.
CMC Speaker
Stop Selling Blindly
Today's buyers prefer to remain invisible, talking to Google instead of your sales team when researching potential purchases. Attend this session to discover how cutting-edge organizations are levering the power of content, marketing automation & website tracking to uncover sales prospects' previously invisible sales signals. You'll leave the session with actionable tactics to immediately improve your organization's ability to generate high-quality leads that your sales teams will feel like they can't live without.
Learn all of this, and more...
- Leverage the Google Effect to capture DIY buyer prospect leads
- Develop Behavioral Email campaigns to uncover the 1% of hot but hidden leads
- Creating marketing automation hacks to automagically alert Sales on interest transitions into intent
Target Audience: Brand Managers, Marketing Directors, Content Marketers, Sales Enablement Managers
Tom Martin
Tom is a no nonsense, straight-talking 30-year veteran of the sales & and marketing business who favors stiff drinks, good debates and helping companies Sell Greatly by turning conversations into customers. As an internationally recognized sales & marketing keynote speaker, founder of Converse Digital, and Author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.
CMC Speaker
17 Ways to Track Content Marketing Performance
You’re already using social media metrics and web analytics to track content marketing performance. But, your C-Suite executives keep asking you for other key performance indicators (KPIs). Attend this session to learn 17 ways to measure what matters – whether your goal is to create brand awareness, generate demand/leads, increase sales/revenue, or show the return on investment (ROI) of your content marketing initiatives. You’ll leave the session understanding which set of KPIs to use to measure how you’re doing against different objectives – so you don’t judge a fish by its ability to climb a tree.
Learn all this, and more...
- Use brand lift surveys to measure content marketing campaigns
- Compare the economic value of all you social media programs
- Set up new conversion events in Google Analytics 4 (GA4)
- Calculate the return on investment in content marketing
Target Audiences: Marketing Directors, Brand Managers, Content Marketers, Content Creators
Greg Jarboe
Greg Jarboe is president of SEO-PR, which he co-founded with Jamie O'Donnell in 2003. Their content marketing agency has generated award-winning results for The Christian Science Monitor, eHarlequin, Get City Dealz, MarketingSherpa, Parents magazine, the SES Conference & Expo, Southwest Airlines, and Rutgers University. Jarboe is also the author of YouTube and Video Marketing, which is in its second edition. He's also a contributor to four other books and is also one of the 25 successful gurus interviewed in Online Marketing Heroes by Michael Miller. Since 2003, Jarboe has written more than 1,000 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He is also an instructor at Coursera, Rutgers Business School Executive Education, Simplilearn, and Udemy. In addition, he's a Senior Fellow at The Society for New Communications Research. Since 2003, Jarboe has spoken at more than 50 industry conferences, including the Content Marketing Conference. He's also been a keynote speaker at the Be-Wizard conference in Rimini, Italy; the International Search Summit in London, where the audience voted him the winner of its first Medallion Speaker Award; and the 'berTube Brand Summit in New York City.
CMC Speaker
How to Generate 100+ Effective Content Ideas
No matter how creative and productive your content team may be, continually coming up with new content ideas is often challenging and frustrating for any content team. Unfortunately, when you hit a wall and your ideas are limited, your marketing results suffer. Attend this session to learn how to generate an endless flow of new content ideas for your marketing. You’ll leave the session with clarity on how to transform your content team into a powerful ideation engine that not only generates hundreds of new content ideas, but does so in a way that truly impacts your business.
Attend this session to learn all this, and more:
- How to go inside the minds of your audience for content ideas.
- Discover how to immediately triple the number of content ideas your business generates.
- Understand the power of a content portfolio.
- See how to use the customer journey to help you expand your content coverage.
- Discover how to easily turn a single content idea into dozens through content atomization.
Target Audience: Marketing Directors, Content Marketing Directors, Content Marketing Specialists, Content Creators
Tom Shapiro
Tom Shapiro is CEO of Stratabeat, Inc. a B2B marketing, branding, and web design agency. Through his career, Shapiro has developed marketing strategies for multiple market leaders, including Intel, AT&T, Hewlett-Packard, UnitedHealthcare, and P&G. Previously, Shapiro was the Director of Digital Strategy at the digital marketing agency iProspect. During his five years at the firm, the number of employees grew from 85 to more than 700. Shapiro has a deep passion for neuromarketing, psychology, and behavioral science, and his insights have been published in Chief Marketer, CMO.com, CNN.com, Forbes, MarketingProfs, among others. Shapiro's book "Rethink Your Marketing" is available on Amazon.com.
CMC Speaker
The Perfect Funnel Blueprint
Each day, it’s getting more difficult (and expensive) to acquire your ideal customer. EVERY industry is feeling this, whether you sell large scale B2B solutions to a local mom and pop shop that’s just dipping toes into digital marketing.
That’s why marketers need to make sure they’re getting the most out of every click, lead, and conversion. That’s where the perfect funnel, yes funnel, blueprint comes in.
Attend this session to learn…
- Offer types and positioning that turn clicks into customers
- Email formulas that move leads to prospects, prospects to customers, and customers to long-term evangelists
- Retargeting strategies at each stage to catch th 98% of folks who DON’T convert
- Real world examples and results so you know this isn’t all just theory
Target Audience: Marketing Directors, Email Marketers, Content Creators, Performance Marketers
Justin Rondeau
Justin Rondeau is the Director of Optimization at DigitalMarketer and runs all of the optimization efforts at DM, has developed a rigorous analytics and optimization course, and has certified hundreds of optimization and analytics professionals. Named one of the top 25 most influential CRO professionals, Rondeau has spent his entire career working on optimization campaigns and has helped train some of the leading optimization teams at Fortune 500 companies. Rondeau has run hundreds of tests for both B2B and eCommerce brands and has has analyzed 3,000+ split tests tests across virtually every industry.
CMC Speaker
Don't Be A Bland Brand: 7 Snappy Ways to get Real for Better Results
Is your brand the wallflower of the social media party, missing out on all the fun? Standing out online in all the right ways means finding your unique brand personality, and flaunting it throughout your customer journey. That doesn't mean you need to be the loudest or most outrageous. It means you must find the most effective and authentic ways to communicate with your audience, creating much deeper connections along the way.
Attend this session, and learn 7 tactics for brand betterment:
- Align your brand core values in your reactive and planned content
- Stop the hamster wheel of content development - repurposing existing content
- On-Site and virtual content captures for company evergreen content
- Speak to your strengths by sourcing content from negative competitor reviews
- Activate employees to post and share with Linkedin notifications
- Showcase personality in review response with secret hacks
- Learn content content development hacks for visual communication
Target Audience: Brand Managers, Marketing Managers, Social Media Managers, Content Marketers
Beth Trejo
Beth Trejo is the leader, mentor, torchbearer, innovator, founder and CEO of Chatterkick. As a trailblazing entrepreneur, Beth loves to take risks, and starting Chatterkick in 2012 was her biggest one yet. Defying the odds of successful female-founded start-ups, Beth not only prevailed, she grew her company with predominantly female staff. Beth started her social media agency with a lot of goals in mind, like redefining how businesses connect with people and providing a human connection in the digital world. But she also had a deliberate goal to advance the role of women in the tech industry and enhance the potential of Siouxland women in order to create real change in the community. Beth locally mentors women and non-profits because she believes that high tech offers a fulfilling and unique career – and she launched a podcast in order to connect female leaders across the state of Iowa. She incorporates her passion for the digital landscape and social media into nearly every role she has known, from her craft as an entrepreneur and local business advocate to her calling as a wife and mom of two tech-savvy kids. She is kind, she is generous and she is a force.
CMC Speaker
Not Thought Leadership Marketing, Thought Followship Marketing
Plain and simple, your prospects are tired of vendors reaching out to them to pitch solutions. But what if you were reaching out to join forces with them to make a powerful impact on the world, with them as the hero? Attend this session to learn how to stop making your brand the hero, and instead make your client the hero to boost your trajectory. Learn to map out a way to make the world a better place, for both you and your client, by aligning forces and audiences on the thought leadership stage. Even better, learn how to boost your response rates from 5% to 20% with proven tactics and techniques.
Attend this session and learn how to…
- Align your content around a purpose to position your brand as a powerful force for change
- Flip the script on thought leadership by making your prospects the heroes
- Breakthrough no-reply-hell and turn gatekeepers into allies
- Recast your CTAs as CTPs (calls to purpose) and build amazing relationships with your targets
Target Audience: Brand/Marketing leaders in high-ticket B2B, Business Leaders, Agencies
Colt Briner
As founder and CEO of Scrappy AF Marketing, Colt helps mid-stage organizations apply creativity and strategy to capture market share from industry incumbents and build pathways into new markets. He leverages strong strategies with creative execution to help businesses and sectors grow fast while spending less. Colt is also the co-founder of the Rad Creative, a global consulting group specializing applying cognitive science and creative coaching to unlock radical potential in businesses and communities. He’s been educating and inspiring audiences as a speaker since 2010, with an expertise in scrappy marketing, purpose-driven business leadership, boosting creativity, and capitalizing on the opportunities of the exponential age. HIs results-driven to marketing combines rich strategy with deeply practical application -- and a bit of humor -- to ensure his listeners come away equipped to succeed as better marketers and better leaders.
CMC Speaker
How to Tap Humor to Build Empathy and Understanding
When it comes to using humor in content marketing campaigns, content creators can find lots of conflicting advice: “Just toss in some metaphors " or "snap together a funny story-- that should do it" or “Don’t try to be funny—it’s too dangerous." But humor is more than just a spice to sprinkle on top of content—when baked into the content, it can create a lasting bond between your audience and your message. Attend this session to learn the 4 principles of baked-in, relationship-based humor, and how you can use each principle to build humor into your content and messages. And leave with clarity on how to better communicate the why’s and how’s of using relationship-based humor to transform browsers into buyers.
Attend this session and learn...
- The 4 principles of success with relationship-based humor
- How to apply these 4 principles to your content projects
- Fabulous examples and epic failures of funny and not-so-funny content
- Good risk vs. bad risk in humor and how to tell them apart (spoiler alert: the secret is empathy)
C.J. Gower
Jamie Gower is a writer/producer who helps Fortune 500 tech clients use humor to connect with their audiences while staying accurate and authoritative. Videos, webcomics, websites, even smartphone home screens and faux late-night talk shows — Jamie creates scenarios and content that speak in a fun, human voice. As a comedian, he performed for real live ticket-buying audiences from Seattle to the Edinburgh Fringe. As a filmmaker, his award-winning comedy shorts have appeared in over a dozen film festivals in the US and Europe.
CMC Speaker
3 Unique Ways to Leverage Keyword Research
Content marketers and SEOs often treat keyword research as a necessary evil, something to check off the list before moving to bigger and better things. But what if this oversight leaves untapped potential hidden in your keyword research? During this session, you'll learn how to gain insights from keyword research to inform messaging, how to map intention to user journey to inform page depth optimizations, and how to leverage keyword data to prioritize content opportunities. By surfacing intention from keyword research, you’ll fortify your smartitude with new tactics for your content arsenal.
Attend this session and learn how to..
- Perform emotional keyword research
- Organize keywords by intention
- Leverage keyword research to inform asset creation
- Use keyword data as an input in content prioritization
Target Audience: Content Marketers, SEOs, Content Creators, Storytellers
Katie Tweedy
Beginning her career at Collective Measures over a decade ago, Katie brings a strategic and genuinely enthusiastic approach to all things content SEO and content marketing. With experience on brands including Cargill, Land O’Lakes, and Room & Board, Katie creates content strategies that maximize search visibility and engage audiences throughout their entire consumer journey. She firmly believes that when it comes to content, everything is rooted in data. In other words, she melds science and storytelling to help her clients meet their business objectives.
CMC Speaker
Building Your Thought Leadership Content Engine
Thought Leadership Content is more important than ever before and an integral part of the marketing mix. However extracting, packaging and distributing compelling thought leadership can be a challenge - whether you're doing it for yourself or for others.
In this session, you'll learn a complete system for how develop a robust thought leadership content system in a way that's sustainable and delivers bottom-line business results.
You’ll leave with a clear actionable production framework you can apply to your own business or brand.
Whether you're just getting started or you've been at it for a while, this session will give you the tools and strategies you need to take your thought leadership to the next level.
Nina Christian
Nina Christian is an award-winning, global branding and marketing expert. For nearly three decades years she has worked with small businesses, large corporations and startups helping them build their brands and get their message out to more people. In 2000 she established marketing agency Braveda, which was named "Best Marketing Agency" at the Australian Marketing Excellence Awards. She understands entrepreneurship as well as marketing, having started and grown several brands of her own over the years, including a successful exit of a brand of international renown. She has a knack for simplifying the complex which comes from being a hands-on mum to five young children, and uses this to turn time-sucking activities into easy-to-follow systems and processes that get outcomes fast. She is a Certified Practicing Marketer (CPM), a Fellow of the Australian Marketing Institute & State Chair of Victoria, and mentor to countless marketers and entrepreneurs around the world through her programs and social impact initiatives.
CMC Speaker
Overcoming Strategic Challenges in Content Marketing
How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors market share, so you can get the return you demand from content marketing investment.
Attend this session to learn how to..
- Analyze core content marketing strategy needs
- Develop a template to articulate content marketing objectives and goals
- Build a KPI Dashboard to measure results and drive optimization goals
Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.
Jennifer Apy
Jennifer Apy is a growth marketer who champions the cause of innovative, community-driven brands that are passionate about their customers. By leveraging insights about the company, customers and competitors, she works with brands to develop a roadmap to success that often surpasses unbeatable marketing odds. She built her marketing career working with Fortune 500 companies to startups, from consumer brands (Discovery Toys, American Girl) to enterprise software companies (Adobe, Intuit) to startups that achieved successful exits in recent years. Currently she is a Partner and CMO with Chief Outsiders, serving several SMBs as a part-time fractional chief marketing officer.
CMC Speaker
The Secrets to Creating Inspired B2B Content Experiences
B2B marketers are creating more digital content than ever with expectations of performance in the spotlight of every executive pulling the trigger on tentative marketing budgets. However, it's no longer enough for B2B brands to inform audiences with the same "boring to boring" content. Modern B2B customers want to be informed but also inspired, to feel something. But what's the secret to creating inspired content experiences?
In this presentation from TopRank Marketing CEO Lee Odden, you'll learn these secrets:
- The Facts Tell, Stories Sell Approach to Content
- How to Use OPC to Inspire Your ICP
- Top Tactics B2B Leaders Use to Elevate B2B Content
Lee Odden
Lee is a marketing strategist, author, speaker and CEO of TopRank Marketing, a digital marketing agency serving some of the top brands in the world with content, search, social media and influencer marketing consulting. Cited by the The Wall Street Journal, The Economist and Forbes for his marketing expertise, Lee has evangelized an integrated approach to marketing and PR at nearly 200 speaking events in 16 different countries and through an award winning blog at toprankblog.com.
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How to Reverse Engineer Your Competitor's Social Media Content Strategy
Many companies don't know how much of what they should post on their social media channels and are looking for benchmarks. This detailed, hands-on how-to session will show you how to precisely understand what content your competitors are publishing on what social media channels at which frequency to inform your own social media content marketing strategy. Learn to use this analysis to inform every aspect of your own organic social media content strategy and develop a truly data-driven approach that is aligned with and built upon best practices that others in your industry are employing.
Attend this session to learn all this and more…
- Discover insights in your competitors social media content that can help your own social media and content marketing strategy
- Create KPIs for your organic social media content marketing based upon industry-specific norms
- Equip your organization with a truly data-driven approach to optimizing your social media marketing
Target Audience: Marketing Directors, Content Marketers, Content Creators, Marketing Consultants, Social Media Managers
Neal Schaffer
Neal Schaffer is a leading authority on helping businesses through their digital transformation through consulting, training, and helping enterprises large and small execute on social media marketing strategy, influencer marketing, and social selling initiatives. President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland). Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries. He is also the author of 3 books on social media, including Maximize Your Social (Wiley), and in 2018 will publish his 4th book, The Business of Influence, on educating the market on how any business can leverage the potential of influencer marketing. Neal resides in Irvine, California but also frequently travels to Japan.
CMC Speaker
Cut Through the Fluff to Make Your Content More Authentic
Does your brand pass the authenticity smell test? We’ve all interacted with brands that felt like corporate robots. Brands that needed a heavy dose of human behind them. We’ve also interacted with brands that felt real and alive. Attend this session to learn how to be even more competitive in todays market with real, human connection your customer now demand. Learn how authenticity plays a big role, with real-world examples that share what authenticity is and is not. Leave with clarity on how authenticity plays a critical role in the digital experience you’re crafting. And how you can leverage a simple authenticity audit to make sure your brand comes across as genuine with each-and-every customer interaction.
Donna Mostrom
Donna Mostrom has been in marketing for over 12 years. Through her company, Damn Smart Marketing, she provides content strategy, copywriting, and website UX services for mid- to large-size businesses. Donna uses the power of authenticity to help her clients build their audiences and create content that adds value at every touchpoint. She has worked with large companies such as Walmart.com, Hershey’s, Starbucks, L’Oreal, and Convince & Convert, as well as nonprofits and startups. Outside of work, Donna is a mother of two small boys and two feisty miniature schnauzers. She loves yoga, hiking, red wine, and whiskey. She and her husband, Stephen, live in blazing hot Chandler, Arizona.
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How Data Transforms Your Content to Drive Customer Retention
With customers buying through social and returning to physical stores, marketing teams are challenged with putting the data together to get insights on the customer. Sure, you have valuable insights regarding location, the category they buy, and all the dates they purchased to help inform us of the exact messaging required to help the customer buy again, and again. Attend this session to learn a few new hacks and tricks, especially using a customer data platform (CDP) software that connects to killer apps, visualizes the customer journey, and enlights marketing teams to better craft customer retention strategy with a more informed view of customer segmentation that details the right content that will converts, again and again.
Areeya Lila
Areeya Lila, CEO of ViewN, has domain expertise in enterprise software, product development, and business process coming from a 20-year career in management consulting and software product management. Now as an entrepreneur with a passion for awesome customer experiences and leading-edge technology, she started ViewN, an artificial intelligence fueled customer data platform to help marketers understand their customers from the data they have in orders, marketing engagement and customer service. We turn data into insights that marketers need to deliver brand empathy and personalization.
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Pump Up Your Content Power
The more productive you can be as a writer, the more content you can create… and get paid for! This session will show you how you can take advantage of your brain’s most powerful time in the day for writing and how to set yourself up for success, each and every day. You’ll discover how to leverage your unique mind to make writing feel easier, and leave the session with a concrete plan for scheduling your work to maximize productivity.
Attend this session and learn all this and more:
- Your sleep chronotype (and why that matters)
- How to use your own energy flow during the day for maximum output
- How to manage distractions while you write
Jennifer Jank
Jennifer “JJ” Jank helps teams hack their brains for better performance, and her goal is to help entrepreneurs, especially women, engineer their businesses to be more productive so everyone in the company achieves optimal work-life balance. She can be found on her website, www.jenniferjank.com, as well as on LinkedIn.
CMC Speaker
Your Product Experience is Content Too
Got a complex, difficult-to-explain product? Stop marketing the features and functions and start showing how your solution makes customers smarter, faster, and more successful. Even better – give them a taste of the results so they get hungry for more.
Attend this session to learn exciting ways to offer a slimmed-down version of your product to create interactive demos, engaging trial experiences, and freemium offers that convert paying customers. Your options for implementing product-based content depend on your tech, your stage of growth, and the types of customers you want to attract. This presentation will share examples of successful approaches and demonstrate how to leverage them to accelerate growth.
You’ll learn how to:
- Tell product stories with interactive, story-based demos
- Position freemium products and free trials within your overall marketing and sales strategy
- Integrate triggers to get customers to that all-important “aha” moment
- Set up key milestones and metrics to track progress toward your goals
Target Audience: Content Marketers, Product Marketers, or Technology Product Marketers(B2B or B2C)
Margie Agin
Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is founder and chief strategist of Centerboard Marketing and author of “Brand Breakthrough.” She has helped companies in the cybersecurity, communications, EdTech and software industries distill complex topics into content and campaigns that drive action. She led demand generation efforts for Blackboard and digital marketing for Tandberg and Cisco. She also taught content marketing and web writing at Johns Hopkins University.
CMC Speaker
Do This, Not That: Ignite Your Email Marketing
Content is king when it comes to successful marketing initiatives. But, ensuring that your intended audience is actually receiving and engaging with this content is critical for success. Attend this session to learn proven techniques for driving strong email marketing results for content strategists. Converting customer engagement goes beyond just opening that initial email; it includes the full lifecycle from email subject lines, online forms, to mobile landing pages and online navigation bars. Whether you’re a marketer for a startup, B2C or B2B company, email marketing can significantly support your business efforts for driving engagement for your latest content.
Learn all this, and more…
- Small changes to your email creative, landing pages and overall setup that will radically improve your marketing ROI
- Simple and quick tweaks to double open rates for your email campaigns
- The power of subject lines and how specific words can make your email standout
- The best days and ideal frequencies for sending emails
Target Audience: Content Strategist, Brand Managers, Marketing Directors and Content Marketers.
Jay Schwedelson
Jay Schwedelson is the founder of SubjectLine.com, the leading free subject-line rating tool ranked in the top 1% of all websites worldwide. Having led SubjectLine.com through the testing of more than 12 million subject lines, Jay uses his knowledge to guide organizations across multiple industries on how to implement impactful email marketing. Jay is also the president and CEO of Worldata Group, a multi-brand marketing services company whose portfolio includes Subjectline.com, Outcome Media and Guru Events which puts on the GURU conference, the world’s largest email marketing event.
CMC Speaker
Killer Tools to Drive Content Strategy and Deliver Traffic
Digital content consumption has seen seismic shifts in the post- pandemic world. In 2022, US consumers spent a whopping 8 hours 15 mins daily consuming digital content. Realigned priorities have influenced the kind of content audiences are consuming. But tapping into this content hungry audience is challenging, to say the least. Attend this session to learn the best tool to drive your content strategy, maximize content performance, and deliver traffic to fuel growth.
Attend this session to upgrade your tool-box and learn about..
- Keyword Research and data mining: Grepwords, Soolve, SEMrush
- Content Consumption: BuzzSumo, aHrefs
- Data: Google Analytics
- Performance Tracking: SEMRush, Similarweb
- How to Leverage Tools to Drive Traffic and Conversion
- How to Maximize Content Performance
Prashant Puri
Prashant Puri is a seasoned marketing professional with over 15 years of online experience.He brings to the table a proven track record of dramatically increasing traffic and effectively monetizing traffic. Prashant has successfully utilized a variety of online marketing strategies and techniques - SEO, SEM, Display/Rich Media Ads, Affiliate Marketing and E-Mail Marketing.
CMC Speaker
How To Scale Marketing While Revenue Grows 5x in One Year
Joining an early-stage startup is equal parts exciting and challenging. I joined Hunters, an Israeli security startup, as the first Demand Generation hire in 2021. Within my first 12-months, Hunters' revenue grew from 1M-5M ARR. During this session I'll share the six-step framework we used to scale our inbound marketing: 1. Audit 'current state' before Making Changes; 2. Understand opportunity source; 3. Align and focus your leadership on KPIs; 4. Get some quick wins; 5. Analyze website performance and create an improvement plan; 6. Build an operations roadmap focused on: people, process, and tech stack.
Sarah Breathnach
Sarah Breathnach works with startups, to build a strong inbound marketing foundation for fast growth. As the Head of Demand Generation at Hunters, a cybersecurity startup headquartered in Tel Aviv, Israel – Sarah is building the Demand Gen & Field Marketing function globally. Prior to Hunters, Sarah started her tech career at Localytics, a Boston, MA start-up acquired by Upland Software in 2019. From there, Sarah was hired to build out the Demand Gen team at Tamr, a data & analytics start-up HQ'd in Cambridge, MA.
CMC Speaker
New “Helpful Content” Ranking Strategy: Use Social Behavior and Audience Intelligence Data
Google’s latest “Helpful Content” ranking update is certainly changing the landscape for search optimization marketing, leaving old techniques like keyword stuffing in the dust. It turns out that creating content for people, not bots, is what matters to Google, and that’s good news for us all. Attend this session to learn what’s new and what’s next with search optimization, and how to improve your SEO content strategy by using social behavioral and audience intelligence data to forge an “audience-first SEO” approach to content creation and re-creation, delivering the results you demand from your content marketing investments.
Attend this session and learn how to…
- Develop Audience-First SEO Personas, and why they matter
- Integrate keyword intelligence with audience intelligence
- Survey search landscape to find SEO competitors
- Create and analyze an audience intelligence report
- Use SEO Persona Insights for SEO Topic Modeling
Target Audience: Content Marketers, SEOs, Digital Marketers, Content Creators, Storytellers.
Rory Hope
Rory is an SEO and growth marketer who is highly experienced at formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million dollar revenues for global organizations. He has over eight years of experience scaling an agency, and working with some of the world's most successful SaaS companies. Rory is passionate about developing integrated channel strategies and sharing his knowledge about how to use audience insights to optimize SEO strategies. He’s previously been featured in INBOUND22, BrightonSEO, Semrush, OnCrawl, Content Marketing Institute, and Audiense.
CMC Speaker
How to Publish a Year’s Worth of Content From One Research Study
Cranking out an endless stream of content that engages your audience and transforms them from believers to buyers seems impossible. Until now. Attend this session to learn how one research project can establish your brand as an authority, and provide the base camp you need to keep the content flowing and leads converting to achieve y our marketing goals. Learn that with the right mindset, you can craft story-worthy survey questions that will propel your content forward. And leave with a solid plan on how to create a survey from the ground up and use your data and insights to carry forward to multiple formats and channels.
Attend this session and learn all this, and more…
- Six types of survey questions to fuel your editorial calendar
- Customizable framework for publishing consistency
- Fifty+ examples of how to repurpose your research project
Michele Linn
Michele is a content marketing guru, having worked in the field since its early days. She is the co-founder of Mantis Research, which publishes and spotlights research in marketing. She has written and published hundreds of articles on the subject, being recognized as one of Folio’s Top Women in Media in 2015. Michele cut her teeth as the head of editorial at the Content Marketing Institute. She was the first employee hired there and helped the organization grow to an audience of 200,000 subscribers. She’s no stranger to podcasts either, having co-hosted the Marketing Breakout Podcast for six months.
CMC Speaker
10 Positioning Strategies to Make your Product/Service 10X Valuable
We have virtually unlimited traffic available to us today, with inexpensive options like DMs, groups, content, cold email, and paid media at scale. But with all this access, why do we still struggle to get right-sized paying customers and clients that align with our services and solutions. It turns out that it's not about the traffic, it’s about turning your product into an irresistible offer that sells to the right person, at the right time. Attend this session to learn the 10 positioning strategies that will help your business convert more browsers into believers, and believers into buyers, with increased prices that align with your solutions.
Learn all this and more!
- Advanced Risk-Reversal Techniques to convert traffic
- Tactics to De-Commoditizing Your Business
- Secrets behind the $120 Cheesesteak
- How to create your own ‘Purple Ocean’
- How to 10X your services value without changing the deliverables
Target Audience: Marketing Professionals and Founders in the Information and Software Industry
Paul Sanders
Paul Sanders is the CEO of Offer Economics - a consulting firm that helps Education Companies make their backend products up to 10X more valuable through dynamic market positioning. His experience started 6 years ago in a struggling startup about to go under days before Christmas. He constructed a single compelling offer which enabled the fledgling startup to cashflow their traffic and go on to bring in over one million dollars the next year. Today Paul helps companies in 3 continents convert more traffic, increase prices and close clients by turning products into high value, irresistible offers.
CMC Speaker
How AI Will Transform the Way Marketers Work
In 2022, artificial intelligence can write articles, monitor social media feeds and mimic creativity. Marketers who seek to future-proof their careers can no longer ignore the AI revolution that is transforming the way we work. Change is coming fast as technology providers work hard to integrate AI into their offerings. You have the opportunity to realize the most optimistic version of a future where you collaborate productively with your AI coworkers. Join AI expert and futurist Dale Bertrand for an optimistic take on leveraging your uniquely human traits to thrive in an AI marketing world.
Learn all this, and more...
- The visible and hidden forces driving the adoption of AI marketing tools
- How to get started with AI marketing tools that save time and generate ROI
- Which AI tools deliver the biggest bang for the buck
- What questions to ask marketing software vendors about their AI tools
- Ways to collaborate effectively with AI that help you stay in the driver’s seat
- Strategies to reorient your career as artificial intelligence transforms our profession
Target Audience: Brand Marketers, Marketing Directors, Content Marketers, Content Creators
Dale Bertrand
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil and Bulova. He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences and leads corporate training events.
CMC Speaker
Peek Behind the Curtain: Using Video to Give Your Audience a Look Backstage and Earn Their Trust
Customers are cynical... and they have a right to be. Too many companies try to pull the wool over their eyes, pretending to be something they're not. Instead of trying to fool customers, you should invite them backstage to learn how your products are made, or how your services were developed. Attend this session to learn how to give your customers and prospects a sense of what it's like to work with you and why they should trust you. You’ll leave with clarity on how to take viewers behind-the-scenes at your company or organization, to boost your conversion and sales.
Attend this session to learn all this and more...
- How being transparent will help you earn customers' trust.
- That video isn't about facts and figures. Video is about emotion.
- Tips for types of videos to shoot, and content suggestions for making them better.
Target Audience: Brand Managers, Marketing Directors, Content Marketers, Content Creators, Storytellers
Tony Gnau
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Productions. He’s a three-time Emmy Award-winning journalist and has led T60 Productions to winning 17 Telly Awards for its corporate videos. He has created videos for the likes of CommonSpirit Health, Walgreen’s, Catholic Health Initiatives, United Airlines, US Bank, Goose Island Beer Company, as well as NBA legend Dwyane Wade. Tony has written over 700 blog posts on video marketing, publishing for the T60 blog as well as other sites related to PR and marketing (Spin Sucks, Ragan, Eventbrite, Milwaukee BizTimes). He also speaks on the subject to communications professionals at conferences such as Content Marketing World, the Midwest Digital Marketing Conference, and Content Jam. Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
CMC Speaker
How to Write Copy That Actually Converts
If you're getting campaign ideas and inspiration from your competitors, you're likely following the herd of mediocracy and not getting the fuel you need to stand out from the pack. Attend this session to learn proven methodology and techniques to find unique positioning for your story, campaigns, products, and/or services. And leave with clarity on how to craft better messages and copy that transforms browsers into believers that actually convert.
Attend this session and learn....
- 5 methods to find high-converting, engaging product positioning and messaging
- How to find creative ideas and triggers for greatness — without being creative
- Patterns of success from high-converting ad campaigns and website landing pages
- How to craft copy that makes your brand stand-out in a sea of boring competitors
Liz Willits
Liz Willits is a marketing expert, business owner, and conversion copywriter who guides the copy and content strategies of some of the fastest-growing tech companies in the world. She's worked in B2B SaaS marketing for nearly a decade and is a marketing instructor at the University of Vermont.
CMC Speaker
Lead Generation Best Practices Learned from 500+ Projects
Click! You have a new visitor. What happens next is typically a guessing game: Do they barf, bounce, smile, study, or buy? The answer depends on a lot of little things, some obvious, some not. This keynote breaks down the best practices for B2B lead generation learned from hundreds of website projects. From social proof to CTAs, videos to contact forms, learn the options for UX design, and how they work together to align with the psychology of your readers and fans.
Attend this keynote for answers you can put to work, pronto:
- What are the key elements of high-performing service pages?
- What features are common to page templates that probably shouldn’t be?
- What three elements determine if visitors sign up for emails?
Andy Crestodina
Andy Crestodina is a co-founder and Chief Marketing Officer of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to 1000+ businesses. He speaks at national marketing conferences and writes for big marketing blogs. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing. Andy has written 400+ of articles on content strategy, search engine optimization, influencer marketing, conversion and Analytics. Top 10 Online Marketing Experts to Watch, Forbes Top 50 Marketing Influencer, Entrepreneur Magazine Top 20 Content Marketing Thought Leaders, Alexa Top 25 Content Marketers, Buzzsumo Top 100 Digital Marketers, Brand 24 Top 10 Social Media Influencers to Watch, Social Media Explorer Top 50 Content Marketing Influencers to Follow, Outbrain Top 15 Growth Marketing Speakers, Read Write 3x Inc 5000 Winner
CMC Speaker
Digital Marketing Trends You Need to Know for 2023
Marketing leaders and practitioners alike are often asked: what's next? What do we need to do to future-proof our marketing? And (possibly everyone's least favorite), what about the latest trend, XYZ? Some trends are all smoke, no substance. But others may indeed be meaty, relevant, and worthy of investment. In this presentation, SparkToro's Rand Fishkin will dive deep into six of the biggest trends in the marketing field, pulling back the curtain on what might actually change the marketing landscape, and where you don't need to give a second thought.
Rand Fishkin
Rand Fishkin is co-founder and CEO of SparkToro, makers of fine audience research software. He’s also the founder and former CEO of MOZ, and the co-founder of Inbound.org alongside Dharmesh Shah, co-founder of Hubspot. Rand also co-contributed on two other books: Art of SEO, and Inbound Marketing & SEO. And he’s been profiled in the Seattle Times, featured in Puget Sound Business Journal’s 40 Under 40, named to BusinessWeek’s 30 Under 30, written about in Newsweek, The Next Web, the Inc 500, and hundreds of other publications, and once appeared on the Oprah Winfrey show. Most importantly, Rand's most proud of his prominent appearances in his wife Geraldine DeRuiter’s first book All Over the Place, and small investments with Geraldine in TinySeed Accelerator, LegUp, TeamSportz, Techstars Seattle, and Backstage Capital.
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Larry Kim
Larry Kim is the founder and CEO of MobileMonkey, the world’s best Sales Outreach Automation and B2C + Creator/Influencer Data platform used by sales and marketing at companies of all sizes. He’s been named Search Marketer of the Year from PPC Hero (2013, 2014, 2015, and 2017), Search Engine Land, and the US Search Awards, and received the Barry M. Portnoy Immigrant Award for high-tech entrepreneurship in 2019. Larry is also ranked the #8 most popular author on Medium, and a contributor to CNBC and Inc. Magazine.
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Behavioral Science Secrets and Hacks for Content Creators to Crush It!
Write copy? Then you need to know what behavioral scientists know.
Every day they uncover new information that confirms people don’t really think about what they do. Instead, they conserve mental energy and react automatically -- relying on hard-wired decision defaults that influence everything from what they read … to whom they trust … to when they buy.
If you want your content to persuade people, you need to know the words, phrases, and frames that trigger these decision defaults. And you want easy ways to use them.
In this example-jammed presentation, you’ll discover 9 decision-making shortcuts all humans have, and how you can harness them to become a more effective, more persuasive content marketer. Don’t risk your content being ignored, overlooked, or forgotten. Gain your competitive advantage by writing to hack people’s brains.
- How to automatically increase the persuasive power of your content
- What one word gets people to nod “yes” immediately
- When to harness the surprising impact of the Endowment Effect on the human brain
Nancy Harhut
Nancy Harhut is passionate about the impact behavioral science can have on marketing. A BostInno "50 on Fire" winner, Online Marketing Institute Top 40 Digital Strategist, and Social Top 50 email marketing leader, she has spearheaded integrated campaigns for clients large and small. She and her teams have won over 175 awards for digital and direct marketing effectiveness. Harhut is known for her interesting and actionable insights that focus on the impact of behavioral science on marketing. A top-ranked speaker, she's wowed audiences from the US Department of Defense to Moscow marketers to SXSW attendees. Companies seeking an added advantage tap her for consulting, creative direction and content development. Follow her on twitter at @nharhut or reach her at [email protected].
CMC Speaker
Ann Handley
Ann Handley is a Wall Street Journal bestselling author who speaks worldwide about how businesses can escape marketing mediocrity to ignite tangible results. IBM named her one of the 7 people shaping modern marketing. She is the Chief Content Officer of MarketingProfs; a LinkedIn Influencer; a keynote speaker, mom, dog person, and writer.
CMC Speaker
David Nihill
David Nihill is a bestselling author of Do You Talk Funny, listed by Book Authority as the best book of all time on public speaking and storytelling. “One of the best coaches out there” according to Forbes.com his work has been featured in Inc, Lifehacker, The Huffington Post, Forbes, The Irish Times, TED, and NPR. His videos have been viewed more than 50 million times and his content has gone viral multiple times, across platforms including Facebook, Youtube, Tiktok and Slideshare. A sought after international business speaker and conference producer, David also performs standup comedy and was the winner of the prestigious San Francisco International Comedy Competition (previous finalists include Robin Williams, Dana Carvey and Ellen DeGeneres) and the first ever Irishman to have a special on Dry Bar Comedy. As a storyteller he finished runner up in NPR’s the Moth’s largest US story telling competition. As a lecturer he has taught at Stanford Graduate Business School, UC Berkeley, and University of Oxford. Originally from Dublin, Ireland and a graduate of the UCD Michael Smurfit Graduate Business School he calls San Francisco home these days (when immigration officials permit) and was named on the Irish America 100 List, which recognizes the accomplishments of the best and the brightest Irish-American and Irish-born leaders, and the 2021 GlobalGuru Top 30 List, which recognises the world's best communications professionals. For more information see: davidnihill.com
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Andrew Tarvin
Andrew Tarvin is the CEO of Humor That Works, a leadership development company that teaches professionals how to use humor to achieve better business results. He has partnered with top organizations--including IBM, the UN, and the FBI--to solve human challenges with humor solutions. A best-selling author, Andrew has been featured in The Wall Street Journal, Inc, and FastCompany, and was named a "Visionary Under 40" by the P&G Alumni Network. His TEDx talk on the skill of humor has been viewed more than six million times, only half of which were his mother. He loves chocolate and tweeting puns.
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Nadya Khoja
Nadya is the Marketing Director for the infographic maker Venngage. When she's not writing sassy marketing content, she cooks food for strangers in her underground apartment restaurant called Chez Lisgar. She has a B.A. in Devised Theatre and a Master's in Digital Media. Nadya has a passion for creating content that her audience will enjoy engaging with. She has contributed to over 30 different marketing and business blogs and publications, including The Huffington Post, The Next Web, SumoMe and more.
CMC Speaker
Don McMillan
Don McMillan has a Master's Degree in Electrical Engineering from Stanford University. He was a member of the design team on the world's first 32-bit microprocessor. He went on to become a founding member of the startup company: VLSI Technology. Then in 1993, he was the $100,000 Comedy Grand Champion on "Star Search". He's performed on "The Tonight Show", HBO, and ALL over the Internet. His unique act combines smart comedy observations with his one-of-a-kind PowerPoint presentation. Don spends most of his time writing and performing customized corporate comedy shows for companies like Google, Apple, IBM, Ford, ExxonMobil and now CMC. He has performed more than 800 corporate shows in the last 20 years and he was named the #1 Corporate Comedian by CBS Business Network.
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Sammy Obeid
Lebanese-Syrian-Palestinian-Italian American, (try saying it really fast) Sammy’s a double majoring in Business and Math at UC Berkeley, now focused on breaking down the latest trending topics into woke jokes that make you laugh your abs into a six pack, while simultaneously getting smarter. He’s currently the host of Netflix’s acclaimed show 100 Humans, where he conducts mind-blowing scientific and social experiments on a group of 100 test subjects (don’t worry they agreed to it). He’s also appeared on NBC's America's Got Talent, Last Comic Standing, TBS’s Conan, and often reminds strangers that he was the first comedian to ever tell jokes on the Food Network (sorry Rachel Ray). In 2013, Sammy set the world record for performing comedy 1,001 consecutive nights, with his story featured in Time Magazine and The New York Times. As soon as the pandemic hit, Sammy opened his own virtual comedy club, KO Comedy, helping comedians around the globe continue working their craft in the hard times.
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TikToks and Shorts and Explainers, Oh My!
The use of video for engaging B2B audiences is exploding. From educational content for websites and inbound marketing to TikToks, YouTube, and other forms of social video, the opportunities are endless. But where should you focus your efforts for the biggest bang? How does storytelling change from one channel to another? Can B2B brands really use TikTok to generate new leads? Discover answers to these questions and more as we trot down the Yellow Click Road to reveal the top video engagement strategies for the year ahead.
Attend this session and learn all this, and more…
- The latest trends in using video content to engage audiences across various digital channels
- How B2B brands can use organic video and micro stories on TikTok, YouTube, and LinkedIn to engage new audiences
- How to connect your video content strategy to your lead generation
Tyler Lessard
Tyler is a B2B marketing executive with a passion for creative storytelling, data-driven marketing, and creating exceptional content experiences. As VP of Marketing at Vidyard, he's spent more than 6 years immersed in the world of B2B video and content, helping to define and share industry best practices. He is a frequent speaker and author on topics including video marketing, content marketing, B2B sales, account-based marketing, and modern demand generation. Tyler loves to travel, is a proud father of 4, and a big fan of Westworld and Stranger Things.
CMC Speaker
Become the #1 Authority in Your Industry for $1 a Day
Marketing is less about selling and more about reputation. Attend this session to learn how to boost your professional reputation for both you and your company, all for a Dollar a Day! You’ll go way beyond "influencer marketing" by learning how to get your clients and customers to blaze the trail of influence for you, based on your skill, savvy, and earned trust along the way.
Attend this session and get all this, and more…
- The playbook for building your own Content Factory
- Details on how to build a 4-stage process for success
- How to produce, process, post, and promote using virtual assistants
- How to transform your team into a content marketing powerhouse
Dennis Yu
Dennis Yu is CEO of BlitzMetrics. He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, AllFacebook, CBS Evening News, and KTLA-TV. He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, Pacific Conferences, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks. Dennis has held leadership positions at Yahoo! and American Airlines. His educational background is Finance and Economics from Southern Methodist University and London School of Economics.
CMC Speaker
Dawn of the Next-Gen Content Marketer
As artificial intelligence advances what’s possible with technology, a next generation of content marketers is emerging. These professionals aren’t defined as next-gen because of age, but rather their approach to embracing change and applying smarter (i.e. AI-powered) technologies.
In this keynote, Paul Roetzer, Marketing AI Institute founder and CEO, lays out the vision and opportunity for next-gen marketers who use AI to deliver the personalization and experiences modern consumers expect; unlock previously unimaginable creative possibilities; and drive efficiency, revenue growth, profits, and societal impact that leadership demands.
We have entered the age of intelligent automation. AI is not going to replace you. Rather, it will replace specific tasks, and augment what you are capable of doing. Don’t wait for the marketing world to get smarter around you. Take the initiative now to understand, pilot, and scale AI. The opportunities are endless for marketers with the will and vision to transform their careers, and the industry.
Paul Roetzer
Paul Roetzer is founder and CEO of Marketing AI Institute, and founder of Ready North (formerly PR 20/20), HubSpot’s first partner agency. He is the author of Marketing Artificial Intelligence (Matt Holt Books, 2022) The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing AI Conference (MAICON). As a speaker, Roetzer is focused on making AI approachable and actionable for marketers and business leaders. A graduate of Ohio University’s E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies.
CMC Speaker
Tess Tregellas
Tess is a New York-based stand-up comedian, full-time video producer at Betches Media, improviser, musical comic, and cycle instructor. She’s not extra, she just loved her extra-curricular activities so much that she turned them into careers. After graduating with a BFA in Acting at Elon University, she moved to New York to pursue comedy. As well as performing as a stand-up comedian, she co-produces a comedy variety show called Spicy Medley that has had sold-out shows all over New York City. If she is not performing live, she is producing and directing vertices for social media or short films for festivals. Her vertical videos on Instagram and TikTok with over 1 million views, and songs like Hot Girl on A City Bike, Coolest Person in Brooklyn, and Hot Girl Walk. Her short films have been screened at festivals all over the country. She’s been featured on Funny or Die and has been cast multiple times in horror films as the character who gets lost in the woods, most notably in the feature Here On Out streaming on Amazon Prime.
CMC Speaker
How Professional Improvisers Build Unstoppable, Productive Marketing Teams.
In order to engage audiences immediately, the top professional improv comedians aren’t “winging it.” They’re practicing a highly-refined system that unlocks the ability to swiftly and seamlessly work with their team while captivating audiences, with only seconds to prepare. This system can be your best advantage. Come ready to laugh and learn valuable tools and frameworks in this fun and reflective workshop taught by CSz Boston owner and 21-year professional improviser, Courtney Pong. Get ready to elevate how you create and grow as an unstoppable team.
Attend this session to:
- Get the #1 secret principle improvisers use to tackle roadblocks (spoiler: it’s not “yes, and”)
- Receive actionable tips for running more productive, prolific brainstorms
- Learn simple, effective exercises that spur creative thought and rapid ideation
Courtney Pong
Courtney Pong is the Owner of CSz Boston, a training company leading teams to more communicative, collaborative, and inclusive workplaces using the skills and systems of improv. As a professional improviser for over 21 years, Courtney has designed and led team building workshops and entertainment for companies like Ocean Spray, Bloomberg LP, and Google. When she’s not teaching improv to companies, she's an Associate Professor at Emerson College. At the intersection of Courtney’s improv background is over 15 years of experience in marketing, public relations, and social media working with enterprise software and digital health startups. Courtney hails from San Francisco and now lives in Boston with her dog Meryl Sheep.
CMC Speaker
Pay Attention! Getting, Keeping, and Using Attention
All marketing and communications have one objective: getting attention. But most businesses don’t stop to think about WHO they want to engage with and how. Join this session to identify the type of attention your business needs, how to create the content that will resonate, and how to continuously drive audiences from awareness to advocacy with their attention earned and enjoyed along the way.
Attend this session and learn how to…
- Determine what level of attention your business needs
- Generate diverse content that resonates with your audience
- Nurture your audiences to become your biggest advocate
Cass Bailey
Cassandra (Cass) M. Bailey is the CEO of Slice Communications, founder of Social Media Day, and book author of Pay Attention! and Social Media is About People. She believes that integrated public relations, social media, and email marketing efforts are critical for growing businesses and non-profits looking to accomplish their goals. She’s a contributor with Forbes, Philadelphia Magazine, Black Enterprise Magazine, The Next Web, and a number of other publications, with appearances on Good Morning America, CBS This Morning, and The Today Show. Named a Rising Star by the Womens Business Enterprise National Council (WBENC), Cass has also received the Brava award from Philadelphia Smart CEO and serves her community on boards for Entrepreneurs Organization of Philadelphia, Business Leadership Forum at The Union League of Philadelphia, Small Business Board at the Greater Philadelphia Chamber of Commerce, Tree House Books, Pennsylvania 30 Day Fund, and Hope Works.
CMC Speaker
Byron White
Byron is the founder and chair of Content Marketing Conference, and popular speaker, podcast and webinar host, and published author of a few books. Best described as a serial entrepreneur and one of the original content marketing revolutionaries, Byron currently focuses on growing WriterAccess, a Platform-as-a-Service he founded in 2010, now connecting 25,000+ customers with 15,000 freelance writers, editors, content strategists, and translators. When he's not working, rare indeed, you can find him traveling around the globe, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing extremely early on Saturdays in New England, even with extreme weather conditions.
CMC Speaker
Mike Roberts
Mike Roberts is the Founder and CEO of SpyFu, a service that lets you learn from and download your competitors' AdWords and SEO campaign history. Mike is an industry recognized expert in SEO, PPC, and competitive intelligence. Having founded SpyFu in 2006, he led the charge in transforming the way search marketers craft their strategies in PPC and SEO. Like many creators, Mike obsesses over what makes something work. He applies that thinking to search marketing, pulling apart the data to learn why some advertisers are more successful so that everyone can learn from the wisdom of the market.
CMC Speaker
Diego Gomes
Diego Gomes is the CEO and Founder of Rock Content, a global leader in content marketing services and products built for scale. Founded in 2013, Rock Content has grown to a globally distributed team of 500 Rockers. In his free time, Diego likes to write about technology, marketing, and SaaS at SaaSholic.com.
CMC Speaker
5 Savvy Ways to Leverage Web 3 with Your Marketing
Web3 is about to shake up marketing as we know it. Attend this session to learn some creative ways that you can begin to use web 3 technology in your marketing. If you're worried it might all be too techy for you, fear not! This session includes actionable and easy-to-implement tactics with real-world examples that demonstrate exactly how you can apply them to your company.
In this session you'll uncover...
- The easy way for your brand to reach a new web3 audience, using simple skills you already have.
- How to use web3 to increase live attendance for your events and re-engage attendees.
- What tokenized communities are, and how your company can leverage them in your marketing.
Steph Taylor
Steph Taylor is a marketer, launch strategist and host of the Imperfect Action podcast with more than 1.5 million downloads to date. When she’s not helping creators to monetise and scale with their digital offers, she writes a weekly newsletter called Web3 for Marketers, designed to help crypto-curious marketers better understand web3 and how it could change the marketing world.
CMC Speaker
How to create a behavioral, data-driven content strategy that converts
Content marketing is guilty of a cardinal sin: Random Acts of Content. Disconnected content strategies drive poor demand generation results. In this B2B example packed session, you'll uncover how to turn your content strategy into a plan that helps you connect behaviorally and collect the data you need to convert more sales. We'll deep dive into the types of content you need for growth and conversion.
You’ll learn how to:
- apture interest and educate leads
- Progressively profile your prospects
- Move leads from MQL to SQL
- Understand behavior and anticipate engagement
- Build content for Data Anchors
Kenda Macdonald
Kenda Macdonald is a forensic psychology major and the founder of Automation Ninjas. She is an international keynote speaker, a multi-award-winning businesswoman, a doting cat mom, and the author of the best selling book: Hack The Buyer Brain. Her biggest bugbear is how “modern” marketing doesn’t take consumer behaviour into consideration. Her mission is to fix that. Over years of insight through growing Automation Ninjas into an award-winning agency, becoming the UK’s leading behavioural automation agency through this behaviour first approach, Kenda has distilled her marketing knowledge and combined it with psychology proficiency.
CMC Speaker
Kuda Biza
Kuda Biza - Speaker, Author, and Change Agent, started his first company when he was just nine years old in Zimbabwe. Kuda moved to the U.S. with only $40 in his pocket to study at Lynn University, he started his second company, a socially conscious apparel brand, before graduating as valedictorian of his class. Kuda went on to climb the ranks of corporate leadership at a Fortune 500 company before transitioning to become a full-time entrepreneur with the goal of balancing success with being a force for good in the world. Today Kuda is the co-founder and chief marketing officer of Nunbelievable, a mission-based baked goods company built on a foundation of purpose: fighting hunger. The company donates a meal for every cookie sold and has donated over one million meals to people in need.
CMC Speaker
Creating Superfans: How to Turn Customers into Enthusiastic Advocates
Creating Superfans: How to Turn Customers into Enthusiastic Advocates
We're living in an Experience Economy. Customer experience, or CX, is the new battlefield for winning — and keeping — customers. According to a recent study by Gartner, CX drives over two-thirds of customer loyalty. That’s more than brand and price combined.
Customer apathy is one of the biggest threats to business today. Whether they realize it or not, every member of your organization is a member of the Experience Department. Everyone has the power to create superfans: loyal, enthusiastic customer advocates. In this program, author and keynote speaker Brittany Hodak teaches them how.
She shares her memorable, five-part framework that aligns audience members around the actionable steps businesses must take to turn customers into superfans. Go from commodity provider to category of one in the minds of your prospects in customers.
Speech Takeaways:
After hearing Brittany’s entertaining and compelling speech, your audience will:
- Look for opportunities to Create Superfans in every customer and colleague interaction
- Internalize the importance of the Experience Economy and what it means for the future of business
- Adopt a results-oriented attitude to exceeding customer expectations
- Actively seek out new opportunities to vanquish customer apathy
- Understand why the best marketing doesn’t cost anything
- Prioritize long term customer relationships over short-term metrics and goals
This presentation includes industry-relevant case studies, live audience interaction, compelling research, engaging graphics, and humorous real-life anecdotes. Every audience member receives a 35-page digital playbook to help immediately implement Brittany’s proven frameworks in real-world situations.
Brittany Hodak
Brittany Hodak is an award-winning entrepreneur, author, and speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores in January 2023.